If you’re running a business in Australia, email marketing is your ticket to getting more customers and and sales. With so many platforms capable of sending behaviour-based emails having all the tools you may need, it can be tough to figure out which one’s right.
In this guide, we’ll take you through the top email marketing tools that Aussie businesses are using to get real results, and we’ll show you their:
- Most important features
- Pricing plans
- Pros, cons, and genuine user reviews (from G2, Capterra etc)
- And help you decide once and for all
Forget the fluff — we’ll show you exactly what works.
Super important: Email marketing in Australia was a AU$370 million industry in 2024, and it’s expected to continue growing. With more Australians than ever checking their inboxes, the market is ripe for businesses to scale with the right tools.
Let’s dive into the best platforms you can start using today.
TLDR: Best Email Marketing Platforms in Australia
Encharge – Best all in one platform for Australian businesses- Klaviyo – Best for advanced eCommerce marketing
- Mailchimp – Best for beginners
- Campaign Monitor – Best for visual email designs
- ActiveCampaign – Best for CRM integration
- Brevo – Best for email and SMS marketing
- Vision6 – Best for data security and compliance with Australian regulations
- Omnisend – Best for eCommerce automation
- HubSpot – Best for advanced marketing and CRM integration
- GetResponse – Best for versatile marketing features
However, this is my simple answer.
I’m not Australian myself, but after spending a lot of time working with Aussies in London and using all these platforms firsthand in the UK (some for even 2+ years each), I’ve put together this list to help you out.
Below the table of contents is the most detailed comparison you’ll ever find for 10 of the best email marketing and automation platforms for Australians.
We’ll first start with the best features to look for.
Let’s get going.
Contents
What to Look For in an Australian Email Marketing Software
Not all email tools are built with Aussie businesses in mind.
Whether you’re running campaigns locally or scaling across markets, here’s what actually matters when choosing the right platform:
| Feature | Why It Matters |
|---|---|
| Local compliance tools | Helps you follow the Spam Act 2003 without manual work (consent tracking, auto-unsubscribe). |
| Automation made simple | Look for drag-and-drop flows and behavior-based triggers — no code needed. |
| Easy segmentation | You should be able to target users by actions, tags, location, and custom fields. |
| Strong integrations | Should connect with your CRM, website, eCommerce platform, and lead forms. |
| Clean UX + fast setup | You don’t need bloated features. Just something you can launch fast and scale. |
| Transparent pricing | Watch for limits on contacts, hidden fees, or paywalls around automation. |
You don’t need every feature under the sun — just the right mix for where your business is at now (and where you’re going next).
With this being said, let’s go to the best platforms!
Listed: Top 10 Email Marketing Software in Australia 🇦🇺
Currently, these are the best email marketing software in Australia: Encharge, Klaviyo, and Mailchimp.
Obviously, this is just our short answer.
Join me as I go through each app’s pros, cons, rating, features, pricing, and virtually everything else you have to know before making your decision.
1. Encharge: The Overall-Best Software for Australians
- G2: 4.7/5 ⭐️ (300+ reviews)
- GetApp: 4.9/5 ⭐️ (250+ reviews)
Encharge is a solid choice for businesses that want to automate their email marketing without the hassle. Its visual flow builder makes setting up automations simple, even if you’re not a tech expert.
With features like advanced segmentation and behavior-based automation, it’s great for businesses that want to send the right message at the right time.
Key Features
- Behavior-based Automation: Send tailored messages based on customer actions, like abandoned carts or product views.
- Advanced Segmentation: Segment your audience by specific behaviors and characteristics, making your campaigns more targeted and effective.
- Free Email Verification: Keeps your email list clean, improving deliverability and reducing bounce rates.
- Local Support: With Australian businesses in mind, Encharge provides 24/7 support during local hours, ensuring timely assistance.
Pros
Encharge’s visual flow builder is a standout feature. It’s perfect for businesses that want to automate email marketing without getting bogged down by complicated technical setups.
It also shines with advanced segmentation — you can target different customer groups with pinpoint accuracy, which means your emails land in front of the right people.
Here’s a segment for example:
Cons
It’s not perfect for absolute beginners — there’s a bit of a learning curve if you’re diving into advanced features.
Pricing (AUD)
- Growth Plan: AU$95/month (up to 2,000 subscribers, unlimited flows, advanced segmentation, and free email verification).
- Premium Plan: AU$160/month (includes additional features like transactional emails, Salesforce integration, and advanced analytics).
- Enterprise Plan: Custom pricing (for over 50,000 subscribers, dedicated account manager, onboarding support).
Integration for Australian Businesses
Encharge integrates seamlessly with Stripe, and Chargebee, making it easy for Australian businesses to manage customer data and automate billing-related communications.
Customer Support
Encharge offers 24/7 live chat and email support, with local Australian hours to ensure timely responses.
They also provide a dedicated account manager for Enterprise customers, offering a more tailored approach for larger businesses.
Genuine User Testimonials
Encharge is well-regarded for its user-friendly interface and powerful automation features, with a 4.9/5 rating on Capterra.com.au.
Australian businesses appreciate its seamless integration with tools like Stripe, making it a popular choice for small and medium-sized enterprises looking to scale.
⭐️ Xavier’s words via G2: “With extensive integrations ranging from CRMs to analytics and sales tools, the platform fits seamlessly into any work ecosystem.”
⭐️ Ryan’s review on Capterra AU: “Where other similar email marketing programs have difficult, clunky automation setups and processes, Encharge makes things much simpler and more intuitive without losing functionality.”
⭐️ Daniel’s words via Trustpilot AU: “I’d recommend this tool to those in small to medium enterprises that aren’t ready for an all-in-one enterprise system, but want to add smart automation to their stack.”
Final Verdict
If you’re looking for an all-in-one solution that scales with your business, Encharge is the best fit.
- It’s perfect for businesses that need advanced automation but don’t want to hire a developer to set it up.
- Yes, it has a bit of a learning curve, but once you’re up and running, it’ll save you heaps of time.
Plus, the local support makes it even easier for Aussie businesses to get the help they need when they need it.
2. Klaviyo
- G2: 4.6/5
- Capterra: 4.6/5
Klaviyo is an eCommerce-focused email platform that takes your marketing to the next level with its advanced segmentation and automation features.
It’s a solid choice for online retailers looking to automate their email campaigns and boost sales through personalized, data-driven messages.
Key Features
- Seamless Integrations: Integrates easily with Shopify, WooCommerce, and other major eCommerce platforms used by Australian businesses.
- Advanced Segmentation: Build customer segments based on their behavior, purchase history, and more to send highly relevant messages.
- Personalized Campaigns: Set up automated campaigns like abandoned cart reminders, post-purchase follow-ups, and personalized product recommendations.
- SMS Marketing: Combine email and SMS marketing for a full omnichannel approach.
- Predictive Analytics: Use Klaviyo’s analytics to predict customer behavior and optimize your campaigns for better results.
Pros
Klaviyo is built for eCommerce businesses that need to scale. With its advanced segmentation, you can create detailed customer profiles and send highly personalized emails that drive conversions.
The platform also integrates seamlessly with popular eCommerce tools like Shopify and WooCommerce, so setting it up with your store is a breeze.
For businesses with larger customer lists, Klaviyo provides powerful insights and predictive analytics that help you fine-tune your campaigns for better performance.
Cons
While Klaviyo’s features are top-notch, it can be a bit overwhelming for beginners. The platform has a learning curve, especially when you’re setting up advanced automations.
Another downside is that as your subscriber list grows, Klaviyo’s pricing can get expensive. This be a concern for smaller businesses.
The free plan is limited, and businesses will need to move to a paid plan quickly to take advantage of its full capabilities.
Pricing (AUD)
- Free Plan: Up to 250 contacts and 500 email sends per month (limited features).
- Basic Plan: AU$119.52/month (up to 500 contacts, includes email marketing and basic automations).
- Advanced Plan: AU$238.51/month (up to 2,500 contacts, includes advanced automations, analytics, and predictive insights).
- Enterprise Plan: Custom pricing (for larger lists, with dedicated support and more advanced features).
Integration with Australian Tools
Klaviyo integrates well with Shopify Australia, WooCommerce, and Stripe, making it an excellent choice for eCommerce businesses in Australia looking for a comprehensive marketing automation platform.
Final Verdict
Klaviyo is a top pick for eCommerce businesses that need advanced automation and personalization. It’s a powerful tool, but it’s better suited for businesses with some experience in email marketing.
If you’re starting out, platforms like Encharge might be a better fit, offering an easier-to-use interface and similar automation capabilities without the steep learning curve.
Alternatively, check out Klaviyo’s best alternatives.
3. Mailchimp
- G2: 4.4/5
- Capterra: 4.5/5
Mailchimp is one of the most popular email marketing platforms, especially for businesses just getting started. It’s known for being easy to use, offering a drag-and-drop email builder, simple automations, and ready-to-use templates.
While it doesn’t have the advanced features of platforms like Encharge, it’s a great option for businesses that want to start email marketing with minimal effort and a low learning curve.
Key Features
- Drag-and-Drop Builder: Quickly design professional emails without any coding.
- Simple Automations: Set up basic workflows like welcome emails, abandoned cart reminders, and follow-ups.
- Template Library: Access a wide range of ready-made email templates, so you don’t need to start from scratch.
- Analytics: Track your email campaign performance with built-in reporting to improve future campaigns.
Pros
Mailchimp is straightforward and ideal for small businesses or beginners. Its drag-and-drop builder makes it easy to create polished emails, even without any design experience.
Mailchimp is also scalable, so it can grow with your business as your email marketing needs expand.
Cons
While Mailchimp is great for simple campaigns, it starts to feel a bit basic as your needs grow. The automation features are limited, so businesses that need advanced workflows or personalized automations might find it lacking.
As your contact list grows, Mailchimp’s pricing can increase significantly, which might not be ideal for smaller businesses or those with a limited budget.
Additionally, its free plan has limited features, and you’ll need to upgrade early if you want to access more advanced tools.
Pricing (AUD)
- Essentials Plan: AU$31.91/month (up to 500 contacts, includes basic email marketing and reporting).
- Standard Plan: AU$95.73/month (up to 2,500 contacts, includes advanced automations and A/B testing).
- Premium Plan: AU$173.08/month (for 10,000 contacts, includes advanced segmentation, multivariate testing, and more).
The thing is, Mailchimp’s pricing is customized based on your contacts list.
Integration with Australian Tools
Mailchimp integrates with Shopify, WooCommerce, and Xero, making it a convenient choice for businesses in Australia already using these tools.
However, for more advanced integrations or features, platforms like Encharge might offer a more flexible and robust solution.
Final Verdict
Mailchimp is a solid choice for businesses just starting out with email marketing. It’s easy to use and offers a decent set of features for basic campaigns.
However: As your business grows and your needs become more advanced, you might find Mailchimp lacks the advanced automation and customization that platforms like Encharge offer.
If you’re looking for something that scales with your business, it may be worth considering other options down the line.
4. Campaign Monitor
- G2: 4.1/5
- Capterra: 4.5/5
Campaign Monitor is an Australian-born email marketing platform known for its beautiful email templates and easy-to-use interface. It’s a great option for businesses that need eye-catching designs and simple campaign setup.
While it’s not as feature-packed as some other platforms, its focus on design simplicity and segmentation makes it ideal for businesses looking to send well-crafted emails with minimal effort.
Key Features
- Drag-and-Drop Builder: Create visually appealing emails without needing design skills.
- Pre-designed Templates: Choose from a wide selection of mobile-optimized templates.
- Customer Journey Mapping: Build personalized email journeys based on customer actions.
- Analytics: Monitor the performance of your campaigns with simple yet detailed reporting.
Pros
Campaign Monitor shines when it comes to email design.
It’s also simple to use, which makes it a great choice for small businesses or those new to email marketing. If you need basic automation and want a platform with a clean interface, Campaign Monitor is a solid option
Cons
While Campaign Monitor is easy to use, it lacks some of the more advanced automation features found in platforms like Encharge.
It’s not as flexible when it comes to complex workflows or personalized automation, which might limit growth for businesses that need more than just basic email marketing.
Pricing (AUD)
- Free Plan: AU$0/month (up to 500 subscribers, limited features, 30-day free trial).
- Lite Plan: AU$67/month (core features, up to 2,500 subscribers, basic email marketing).
- Essentials Plan: AU$10.60 (first month), then AU$106/month (unlimited emails, 90% off the first month, great for frequent senders).
- Premier Plan: AU$258/month (advanced segmentation, priority support, for larger email lists).
Integration with Australian Tools
Campaign Monitor works seamlessly with Shopify, WooCommerce, and Xero, making it a good fit for Australian eCommerce businesses.
It’s also a solid choice for businesses that prioritize design and want an intuitive platform to get started quickly.
Final Verdict
Campaign Monitor is a great option for businesses looking for easy-to-use email design and basic automations.
- If you’re focused on visually appealing emails and need a simple solution to get started with email marketing, Campaign Monitor does the job well.
- But for businesses looking for more advanced features, like complex automation or deeper customization, you may want to consider platforms like Encharge
With this being said, let’s move on to the next app.
5. ActiveCampaign
- G2: 4.5/5
- Capterra: 4.6/5
ActiveCampaign is one of the most powerful email marketing platforms around, combining email marketing, automation, and CRM tools in one place.
It’s perfect for businesses looking for advanced marketing automation that ties directly into customer relationship management.
Key Features
- Advanced Automation: Build complex workflows based on customer actions, triggers, and behaviours.
- CRM Integration: Manage leads, contacts, and customer data all within the platform, making it easier to track relationships and drive conversions.
- Personalized Emails: Send tailored messages based on customer preferences, behavior, and engagement.
- Segmentation: Create highly targeted segments to send relevant messages to the right audience.
- Multi-Channel Marketing: Engage with customers via email, SMS, social, and more.
Pros
ActiveCampaign’s advanced automation tools make it perfect for businesses looking to build personalized, automated workflows.
The segmentation is also top-notch, allowing businesses to create highly targeted campaigns. It’s a great fit for companies that are scaling up and need a tool that can grow with them.
Cons
ActiveCampaign can be a bit overwhelming for newcomers.
The platform offers a lot of functionality, and the learning curve might be steep for businesses that are just getting started with email marketing. Additionally, the pricing can get high, especially for small businesses with larger contact lists.
You’ll need to upgrade quickly to unlock all the features, which may not be ideal for businesses on a tight budget.
Pricing (AUD)
- Starter Plan: AU$59/month (get started with personalized marketing campaigns, basic features).
- Plus Plan: AU$143/month (more powerful automation, deeper customer insights).
- Pro Plan: AU$224/month (full cross-channel marketing, more advanced features).
- Enterprise Plan: Starts at AU$383/month (for large-scale campaigns, enterprise-level support).
Integration with Australian Tools
ActiveCampaign integrates with popular Shopify, WooCommerce, and Xero, making it an ideal choice for Australian eCommerce businesses that need to manage both customer relationships and marketing automation in one place.
Final Verdict
ActiveCampaign is a powerful platform for businesses that want advanced marketing automation and a fully integrated CRM system. It’s not the simplest option for beginners, but if you’re looking to scale and need sophisticated tools, it’s well worth the investment.
For Australian businesses, it’s a solid choice if you want a platform that can handle complex workflows, customer segmentation, and multi-channel marketing.
Pro Tip: If you’re not happy with ActiveCampaign, check out AC’s best alternatives.
6. Brevo
- G2: 4.5/5
- Capterra: 4.6/5
Brevo is a versatile platform that combines email and SMS marketing in one place, making it an ideal choice for businesses that want to engage customers across multiple channels.
Brevo lets you manage all of your communication in a single platform,
Key Features
- Email and SMS Marketing: Manage email campaigns and SMS communication from the same platform.
- Automation Workflows: Set up email and SMS sequences triggered by customer actions like purchases or abandoned carts.
- CRM Functionality: Track customer interactions, manage contacts, and create segments for more targeted messaging.
- Advanced Reporting: Measure campaign performance with detailed analytics to optimize your results.
Pros
Brevo’s email and SMS marketing capabilities make it an attractive choice for businesses that want to engage their audience through multiple channels.
Plus, the platform’s pricing is affordable, especially for businesses that need both email and SMS marketing in one tool.
Cons
Brevo offers great features, but it’s not as advanced in terms of automation as some other platforms like Encharge. It also lacks some of the design flexibility and advanced segmentation options that other platforms offer.
For businesses with more complex needs, Brevo might feel a bit limiting, especially when scaling your marketing efforts.
Pricing (AUD)
- Free Plan: AU$0/month (up to 300 emails/day, customizable templates, drag-and-drop editor, SMS & WhatsApp campaigns).
- Starter Plan: AU$12/month (up to 5,000 emails/month, no daily sending limit, basic reporting, and 24/7 email support).
- Business Plan: AU$25/month (includes marketing automation, A/B testing, landing pages, and predictive sending).
- Enterprise Plan: Custom pricing (for unlimited contacts, sub-account management, advanced integrations, and personalized support).
Integration with Australian Tools
Brevo integrates with tools commonly used by Australian businesses, making it an easy fit for eCommerce or service-based businesses looking to manage both email and SMS marketing from one place.
Final Verdict
Brevo is a solid choice for businesses that need to manage both email and SMS marketing without breaking the bank.
It’s affordable, easy to use, and integrates well with Australian tools.
However, if you’re looking for more advanced automation or customization like what Encharge offers, you might want to explore other platforms that provide more flexibility as your marketing needs grow.
For that, you may want to read this list of Brevo’s alternatives.
7. Vision6
- G2: 4.6/5
- Capterra: 4.7/5
Vision6 is an Australian-owned platform that specializes in email marketing with a strong focus on data security and compliance with Australian privacy regulations.
Vision6 is ideal for Australian businesses that want a platform built with local compliance in mind.
Key Features
- Data Security: Focuses on local data storage and ensuring compliance with Australian regulations.
- Email Automation: Automate email campaigns based on customer actions and interactions.
- Segmentation: Create highly targeted email campaigns with advanced segmentation features.
- Drag-and-Drop Editor: Build emails quickly with an easy-to-use editor.
- Analytics: Track email performance and make data-driven decisions to improve results.
Pros
Vision6 is tailored for Australian businesses with its data security features and compliance with local regulations, including the Australian Privacy Principles (APPs).
The drag-and-drop editor makes it easy to create professional-looking emails without needing technical expertise.
Cons
Vision6 is a solid choice for businesses focused on data security and compliance, but it may not be the best option for those looking for advanced automation or a more intuitive interface.
Compared to platforms like Encharge, Vision6’s email marketing features are more basic. It also lacks some of the advanced integrations and AI-powered tools that other platforms provide, which might be a drawback for businesses looking to scale rapidly.
Pricing (AUD)
- Starter Plan: AU$34/month (core features, standard automation, 12,500 email sends, 5 free SMS credits).
- Business Plan: AU$68/month (includes advanced automation, unlimited email sends, 25 free SMS credits, priority support).
- Pro-Marketer Plan: AU$172/month (includes all features from the Business plan plus AI content assistant, unlimited seats/users, and personalized training).
Integration with Australian Tools
Vision6 integrates with Xero, Shopify, and other popular platforms in Australia, making it a good fit for businesses that need a locally compliant solution for email marketing and customer engagement.
Final Verdict
Vision6 is the go-to choice for Australian businesses that prioritize data security and local compliance.
While it’s not the most feature-rich option compared to others like Encharge, it’s perfect for businesses needing a compliant platform to handle email marketing while ensuring that their data is secure.
If your main concern is compliance, Vision6 delivers with confidence, but for those looking for more advanced features, other platforms might be a better fit as you scale.
8. Omnisend
- G2: 4.6/5
- Capterra: 4.7/5
Omnisend is an eCommerce-focused platform that combines email and SMS marketing to help businesses engage their customers across multiple channels.
Key Features
- Email & SMS Marketing: Combine email and SMS campaigns for a multi-channel approach.
- E-Commerce Integrations: Seamlessly integrates with eCommerce platforms.
- Advanced Segmentation: Segment your customers based on their behavior, purchase history, and more.
- Automated Workflows: Set up automated email and SMS flows for abandoned carts, reminder emails, and promotional offers.
- Product Recommendations: Use AI product recommendations to boost conversions.
Pros
Omnisend excels at automating eCommerce marketing.
The ability to combine email and SMS in a single platform is a big win, especially for businesses that want to engage their customers through multiple channels.
Cons
Omnisend may feel limited for businesses that need more than just eCommerce automation. While it does a great job with email and SMS, Omnisend alternatives like Encharge offer more advanced automation features and broader customization.
Omnisend’s pricing can also get expensive as your contact list grows, and some advanced features are locked behind higher-tier plans, which might be a consideration for smaller businesses.
Pricing (AUD)
- Free Plan: AU$0/month (up to 250 contacts, includes email marketing, basic automation, and reporting).
- Standard Plan: AU$40/month (up to 2,000 contacts, includes email/SMS marketing, advanced segmentation, and A/B testing).
- Pro Plan: AU$107/month (includes 5,000 contacts, email/SMS marketing, product recommendations, and more).
- Enterprise Plan: Custom pricing (for large businesses with 10,000+ contacts, includes dedicated support and advanced features).
Integration with Australian Tools
Omnisend integrates easily with Shopify, WooCommerce, BigCommerce, and Xero, making it an excellent choice for Australian businesses in the eCommerce space.
Final Verdict
Omnisend is a fantastic choice for eCommerce businesses looking to automate their email and SMS marketing. It offers powerful features like abandoned cart recovery, AI-driven product recommendations, and seamless eCommerce integrations.
However, if you need more advanced customization or are looking to scale with a broader automation solution, platforms like Encharge may offer a more comprehensive set of tools.
9. HubSpot
HubSpot is a leading all-in-one marketing platform that combines email marketing, automation, CRM, and sales tools into one comprehensive system.
It’s perfect for businesses that need to manage their entire customer journey, from lead generation to sales follow-up.
Key Features
- CRM Integration: Manage customer data, track interactions, and segment your audience all in one place.
- Email Marketing & Automation: Create personalized email workflows based on customer behavior and engagement.
- Advanced Analytics: Measure the effectiveness of your email campaigns with in-depth reports.
- Lead Scoring: Automatically score leads based on their interactions with your business, helping you prioritize high-value customers.
- Multi-Channel Marketing: Engage customers via email, social media, ads, and more.
Pros
The integration with CRM allows businesses to manage their customer relationships seamlessly and automate personalized email workflows based on customer behavior.
With advanced analytics, HubSpot helps businesses optimize campaigns and ensure their marketing efforts are aligned with customer needs.
Cons
The main downside of HubSpot is that it can be overwhelming for businesses that only need email marketing. The platform offers a wide range of tools, and navigating them can be time-consuming for those who just want to focus on email campaigns.
The pricing can also be a barrier for smaller businesses, as it’s generally more expensive than other dedicated email marketing platforms.
Plus, some features, like advanced automation, are only available on higher-tier plans.
Integration with Australian Tools
HubSpot integrates well with Xero, Shopify, WooCommerce, and many other tools commonly used by Australian businesses, making it a versatile option for scaling your email marketing and customer relationship efforts.
Final Verdict
HubSpot is the go-to platform for businesses that need more than just email marketing.
With its CRM integration, advanced automation, and multi-channel marketing capabilities, HubSpot is perfect for businesses looking to scale and manage customer relationships effectively.
However, for businesses that only need email marketing automation, platforms like Encharge may offer a more cost-effective and focused solution.
For more info, check out these HubSpot alternatives.
And then, for those of you who are interested only in email marketing, have a look at this detailed article on the best HubSpot Marketing Hub alternatives.
10. GetResponse
- G2: 4.3/5
- Capterra: 4.2/5
GetResponse is a versatile email marketing platform that offers more than just email automation.
It provides a range of features, including landing pages, webinars, and CRM tools, making it a strong choice for businesses that need an all-in-one solution for marketing and customer engagement.
Key Features
- Email Marketing & Automation: Create automated workflows to nurture leads and engage customers.
- Landing Pages: Build high-converting landing pages to capture leads and drive sales.
- Webinars: Host webinars directly within the platform to engage your audience and drive conversions.
- Advanced Segmentation: Target your audience based on behaviour, demographics, and interactions.
- CRM Integration: Manage contacts and track customer data for better targeting and engagement.
Pros
GetResponse is a great all-in-one platform for businesses looking for more than just email marketing.
With its landing page builder, webinar hosting features, and CRM integration, it provides a comprehensive suite of tools to manage your marketing campaigns. It’s also easy to use, making it a good option for businesses that want to set up automated workflows quickly.
Cons
While GetResponse offers a wide range of features, it might feel a bit overwhelming for businesses that only need basic email marketing.
The platform’s advanced features such as webinars and CRM tools come with a higher price tag, which might not be ideal for smaller businesses on a budget.
Additionally, while the platform is powerful, it may not offer the same level of advanced automation or customization as other platforms like Encharge.
That’s why you might be interested in other software like GetResponse.
Pricing (AUD)
- Starter Plan: AU$46/month (includes AI email generator, unlimited autoresponders, email and landing page templates, custom automation, and 24/7 chat support).
- Marketer Plan: AU$111/month (includes everything in Starter, plus unlimited marketing automation, abandoned cart recovery, advanced segmentation, and more).
- Creator Plan: AU$124/month (includes everything in Marketer, plus AI course creator, up to 1,000 students, mobile app for students, webinars, and no transaction fees).
- Enterprise Plan: Custom pricing (includes all features, plus premium support, dedicated IP, SMS marketing, and unlimited users).
Integration with Australian Tools
GetResponse integrates with popular tools like Shopify, WooCommerce, and Xero, making it a great fit for Australian businesses looking to manage their marketing and customer engagement in one place.
Final Verdict
GetResponse is a solid choice for businesses looking for a versatile marketing platform that includes email automation, landing pages, and webinar hosting all in one. While it offers more features than most email marketing platforms, its pricing can get steep for smaller businesses.
If you’re just looking for advanced email automation and don’t need the extra tools, platforms like Encharge might be more cost-effective and provide more powerful automation.
Expert Explains Why Email Marketing Works in Australia
Email marketing continues to outperform other channels for Aussie businesses — whether you’re in eCommerce, SaaS, or service-based work.
It’s cost-efficient, personal, and gets results across every stage of the customer journey.
Here’s why it works so well locally.
1. High ROI from Day One
Email marketing has one of the highest returns of any marketing channel.
In Australia, it’s not uncommon for businesses to see a $36 return for every $1 spent. That’s because emails land directly in inboxes — no algorithm interference, no pay-to-play barrier like with social platforms.
Once your list is set up, you can keep re-engaging your audience without extra costs. According to Adobe Australia, email remains one of the most profitable channels, especially when automated flows do the heavy lifting.
Tools like Encharge help streamline this — with automated sequences that turn subscribers into buyers without you lifting a finger.
2. Most Businesses Already Use It
Over 80% of Australian businesses include email in their marketing strategy, according to RedSearch. It’s a core part of how brands communicate — from newsletters and offers to onboarding and retention campaigns.
As per Statista, in 2026 there will be 392.5 billion exchanged emails:
If you’re not using email yet, you’re behind.
Even basic campaigns can drive solid results, and platforms like Encharge let you build automation flows without complex setup.
3. Better Engagement Than Most Channels
The average open rate for Australian email campaigns is around 37.72%, as shown by Oddball Marketing. That’s significantly higher than what you’d get on most social platforms.
Plus, email feels more personal.
You’re not fighting for attention — you’re delivering content straight to someone’s decision-making zone: their inbox.
4. Extremely Cost-Effective
Compared to ads, flyers, or influencer deals, email is way more affordable.
Once you’ve built your list, your ongoing cost per send is tiny. This makes email ideal for small businesses and startups trying to grow sustainably.
Even better, AIAD points out that email is faster and more efficient than traditional marketing — especially when paired with automation. That’s where Encharge stands out — giving you powerful flows without needing to code anything.
5. Perfect for Long-Term Growth
Email isn’t just a quick-win tool. It’s a long-term asset.
You own your list — unlike social followers that can vanish overnight due to algorithm changes. Email lets you launch new products, nurture leads, and keep your brand top of mind.
Once your flows are running in Encharge, they keep delivering value for months (or years) with no extra effort — making email a reliable backbone for growth.
Legal Considerations for Australian Email Marketing
Email marketing in Australia is tightly regulated under the Spam Act 2003, so you can’t just blast emails to anyone. If you’re collecting leads or sending promos, you need to follow the basics — or risk serious fines.
Here’s what you need to get right:
| What to Consider | Required? | Notes |
|---|---|---|
| Consent before sending emails | ✅ | Must be opt-in. No pre-checked boxes. |
| Clear sender identification | ✅ | Include your name, business name, and contact info. |
| Unsubscribe link in every email | ✅ | Must be easy to find and functional. |
| Process unsubscribes promptly | ✅ | Remove users within 5 business days. |
| Use of purchased email lists | ❌ | Buying or scraping emails usually breaches the Spam Act. |
| Accurate subject lines/senders | ✅ | No misleading headers or clickbait subject lines. |
Tools like Encharge can help you stay compliant without extra work — with built-in consent tracking, unsub links, and user preference management baked in.
Koala’s Case Study: How Australian Businesses Are Using Email Marketing Platforms to Succeed
One of the best-known success stories in Australian eCommerce is Koala, the mattress and furniture brand that went from zero to $13 million in revenue in its first year.
Email marketing played a big role in that growth.
Koala didn’t just send out the occasional newsletter. They set up targeted email flows based on user behavior like sign-ups, abandoned carts, or browsing activity.
Each email answered key objections (e.g., What if I don’t like the mattress?) and highlighted their strongest value props like the 120-night trial, fast shipping, and eco-friendly materials.
These automated flows ran 24/7 and helped push users from “interested” to “ready to buy” without a sales team.
This is what you can learn from Koala’s successful example:
- Use automation to stay consistent – You don’t need to manually follow up with every lead. Let the platform do the heavy lifting.
- Address objections early – Make your emails answer the doubts customers already have.
- Focus on the journey – A lead might not buy on day one. But with a smart sequence, they’ll come back when they’re ready.
Platforms like Encharge make it easy to set up these kinds of automated flows — even if you don’t have a marketing team.
FAQ: Email Marketing in Australia
1. What is the best email marketing platform in Australia?
Right now, Encharge is the best option for Australian businesses. It’s built specifically with the Australian market in mind, offering features that cater to local business needs.
With advanced automation, segmentation, and local support, it provides everything Aussie businesses need to scale their email marketing efforts while ensuring compliance with Australian regulations.
It’s the perfect platform for companies looking to automate their campaigns and drive results quickly.
2. Is email marketing legal in Australia?
Yes, email marketing is legal in Australia, but it must comply with the Spam Act.
Businesses must obtain consent from recipients before sending marketing emails, clearly identify their business, and provide an easy way for recipients to unsubscribe. Consent can either be express (explicit permission) or inferred (through a pre-existing relationship).
Following these rules ensures your email marketing campaigns stay compliant and effective.
3. How much does email marketing cost in Australia?
Email marketing costs in Australia can range from AU$51 to AU$1,000 per month depending on your needs.
- For businesses using paid email marketing tools, you can expect to pay between AU$751 to AU$1,000 per month for advanced features and automation.
- If you choose to work with an email marketing agency, costs typically range from AU$51 to AU$500 per month.
The exact cost will depend on your list size, the complexity of your campaigns, and whether you’re handling it in-house or outsourcing.
4. Is B2B cold email legal in Australia?
Yes, B2B cold emailing is legal in Australia, but you must have explicit permission to send marketing emails.
Under the Spam Act 2003, businesses are required to obtain consent from recipients, which can be either express (clear permission) or inferred (based on a pre-existing business relationship).
Sending unsolicited emails without proper consent can lead to hefty fines and harm your business reputation.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
