This is the ultimate Brevo vs MailerLite comparison for email marketing in 2025, with every bit of information being up to date.
If you’ve been comparing Brevo and MailerLite in search for the best email sequence builder, you’re not alone: pricing tabs open, YouTube reviews playing in the background, Reddit threads with conflicting advice and so on.
- Both tools look solid. Both seem “good enough”.
- But neither feels like an obvious winner — the more you scroll, the more confusion.
This guide is for you. We’ve been there, so we know what it’s like.
We’re not here to confuse you with feature tables and buzzwords. We’re here to help you figure out what actually matters based on how you work, what you’re building, and what’ll save you the most time (and pain) down the road.
And if it turns out neither is quite right? We’ll show you the option most people overlook.
Let’s make this decision easy.
TLDR: Brevo vs MailerLite vs Encharge (My Summary)
Before we dive into the full comparison, we’re also including Encharge in the mix.
Why? Because if neither Brevo nor MailerLite feels like a perfect fit, Encharge might be the smarter move — especially if you’re looking for automation that reacts to what your users actually do.
👇 You’ll see how it stacks up below:
| Brevo | MailerLite | Encharge | Winner ✅ | |
|---|---|---|---|---|
| G2 Reviews | 4.5 ⭐️ / 5 | 4.6 ⭐️ / 5 | 4.7 ⭐️ / 5 | Encharge |
| Best for | SMB + SMS + CRM | Creators & small teams | SMB & SaaS | All |
| Ease of Use | Medium | Very easy | Very easy | MailerLite, Encharge |
| Automation | Good (with setup) | Basic flows | Advanced logic & events | Encharge |
| Multi-channel | ✅ Email, SMS, WhatsApp | ❌ Email only | ✅ Via integrations | Brevo, Encharge |
| CRM | ✅ Built-in | ❌ None | ✅ Syncs with HubSpot, etc. | Brevo, Encharge |
| Customer Support | Good | Good | Best | Encharge |
| Pick if… | You want email + CRM | You want just email | You want serious email automation | All, depends on your needs |
Now, let’s go to the full comparison.
We’ll start with the very basics, which is an overview of what Brevo and MailerLite are, who they’re built for and what they’re really doing.
Contents
Overview of Brevo & MailerLite
What is Brevo?
Brevo (ex-Sendinblue) is an email marketing tool with a few extra features like SMS, WhatsApp, and a built-in CRM. It’s designed for small businesses that want to manage multiple channels in one place.
You get a visual campaign builder, basic automations, and tools to manage both marketing and transactional emails. It’s especially useful if you’re sending messages across different platforms.
For simple, all-in-one communication, Brevo keeps things straightforward without too much setup.
Brevo is best known for…
- Multi-channel messaging → Email, SMS, WhatsApp, live chat — all managed in one tool.
- Built-in CRM → Track contacts and sales without needing a separate system.
- Transactional emails → Handle password resets, confirmations, etc., alongside your marketing.
- Drag-and-drop email builder → Quick setup for newsletters and campaigns.
- Accessible pricing → Good entry point for small teams or early-stage businesses.
Why you might prefer Brevo over MailerLite: If you’re looking for one tool to handle email, SMS, and CRM, Brevo has the edge. It’s better suited for teams that want to do more than just email marketing.
But if your business needs more advanced automations or you want to build flows based on user behavior, you might start to outgrow it.
That’s where Encharge comes in — it’s built for SaaS and online businesses that need real user tracking, smarter flows, and more control over how emails get sent.
What is MailerLite?
MailerLite is a clean, easy-to-use email marketing tool focused on creators, small teams, and anyone who wants to keep things simple.
You get basic automations, a nice email builder, and a few extras like landing pages and digital product sales. It’s not trying to be everything — just a solid choice for people who want to send good emails fast.
It’s great for newsletters, welcome sequences, and keeping things light.
MailerLite is best known for…
- Simple, clean UI → Easy to use without a big learning curve.
- Landing pages and forms → Build and publish basic pages without extra tools.
- Sell digital products → Accept payments for downloads, templates, etc.
- Free plan for smaller lists → Great option if you’re just getting started.
- Decent automations → Enough for basic flows like onboarding or promos.
Why you might prefer MailerLite over Brevo: If your focus is just email, and you value a clean editor with a low learning curve, MailerLite is a strong pick.
It feels lighter and more focused than Brevo.
But for teams that need deeper logic, event-based triggers, or want to scale SaaS-style onboarding — that’s where Encharge fits better.
You get email flows that actually react to what users do inside your app or site, not just basic sequences.
What are Brevo & MailerLite best suited for?
- Brevo is best for small businesses that want one place to handle email, SMS, and CRM. It works well if you’re doing multi-channel communication and want some automation without needing a full marketing team to run it.
- MailerLite is best for creators and small teams that care about sending clean, simple emails fast. If you’re running a newsletter or a product launch and just need a no-fuss email tool, it gets the job done.
However, both start to feel limited when your flows get more complex or you need to tie emails to what people are doing on your site or app.
This is why, for the long run, Encharge makes more sense — especially if you’re running a SaaS, a membership site, or want serious automation that’s tied to real user behavior.
Quick breakdown of Brevo and MailerLite’s best abilities:
| Top Abillities | Brevo | MailerLite |
|---|---|---|
| Best for | Multi-channel messaging (email + SMS) | Simple email marketing |
| CRM | Built-in CRM for basic sales tracking | No real CRM |
| Ease of use | More features, slightly steeper learning curve | Clean and simple UI |
What is the difference between Brevo and MailerLite?
Brevo tries to do more — email, SMS, CRM, transactional messages — all under one roof. It’s a broader toolkit, which is great if you need those channels, but can feel clunky if you just want to send emails.
MailerLite keeps things focused, since it doesn’t try to be a full platform. It’s all about fast, clean email campaigns with enough automation to get started — and that simplicity is its strength.
The difference comes down to scope vs simplicity:
- Brevo offers more features, but they’re not always deep.
- MailerLite does less, but what it does is polished and easy to use.
Where Encharge is different → it isn’t trying to be everything.
It’s built to do one thing extremely well: automate emails based on real user behavior. You can trigger behavior-based flows when someone signs up, clicks a link, visits a page etc.
You’re not limited to basic "wait 2 days then send email" logic — you build flows that actually respond to what users do.
Pricing Comparison: Brevo vs MailerLite
Brevo and MailerLite both start cheap, and they each offer a free plan — but what you get on those plans is pretty limited.
MailerLite charges based on subscribers, while Brevo charges based on how many emails you send. That means your cost with Brevo can change a lot month to month.
If you’re just starting out, both tools are budget-friendly.
But if you’re planning to grow or need better automation, expect to pay more — and hit some limits.
This table should help compare easier:
| Plan | Brevo | MailerLite | Encharge |
|---|---|---|---|
| Free plan | Yes – 300 emails/day | Yes – up to 1,000 subs | No free plan |
| Starter plan | From $9/mo (5,000 emails/mo) | $10/mo (500 subs) | Starts at $59/mo (2,000 subs) |
| Email volume | Based on number of emails | Unlimited emails on paid plans | Unlimited emails |
| Automation depth | Basic workflows | Moderate – better on higher plans | Advanced behavior-based flows |
| Extras | SMS, WhatsApp, CRM | Landing pages, digital sales, AI assistant | Event tracking, user flows, SaaS-ready logic |
MailerLite pricing highlights
- Free plan: $0/mo — up to 1,000 subscribers, 12,000 emails/month
- Growing Business: $10/mo — unlimited emails, 500 subs, 3 users
- Advanced: $20/mo — adds Facebook integration, advanced automation, smart sending, AI writing
- Enterprise: Custom — over 100K subs, dedicated support, deliverability consulting
- Billed monthly or save 10% with annual plans
Speaking of deliverability, have a look at Brevo’s deliverability rate.
Brevo pricing highlights
- Free plan: $0/mo — up to 300 emails/day
- Starter: From $9/mo — 5,000 emails/month, no daily limit, basic reporting
- Business: From $18/mo — adds automation, A/B testing, landing pages, multi-user access
- Enterprise: Custom — includes onboarding, advanced integrations, and sub-account management
- Pricing based on email volume, not subscriber count
If you’re sending low volumes or just need basic campaigns, MailerLite’s pricing is super predictable.
Brevo gives you more channels (SMS, WhatsApp), but pricing can scale fast depending on usage.
Encharge is more of a serious tool — built for teams that want to automate based on what users do, not just what list they’re on. You’ll pay more upfront, but you skip the ceiling.
Feature Comparison: Brevo & MailerLite
As we just mentioned, Brevo and MailerLite each have their strengths.
Brevo leans into multi-channel messaging and built-in CRM tools, while MailerLite focuses on simplicity and all-in-one ease for creators.
Drawing from firsthand research and actual platform data, here’s a full breakdown of where each tool shines — and when Encharge is the better pick.
You’ll also see why Encharge is built differently: it’s not trying to be an all-in-one. It’s built to send the right message at the right time — based on what people do.
1. Behavior-Based Triggers: Brevo vs MailerLite
The better your triggers, the more relevant your emails.
All three tools offer automation based on user actions — but how deep that logic goes is where things split, so let’s see how they all perform.
1.1. Brevo’s email triggers
Brevo gives you a strong range of triggers right out of the box:
- Email opens and link clicks
- Form submissions
- E-commerce actions (cart updates, purchases)
- Website visits, with their website tracking script installed
You can also push custom triggers through the API — like “watched demo video” or “completed signup.”
This makes Brevo a solid choice for eCommerce and sales teams, especially if you’re using their built-in CRM. You can even trigger flows when a lead changes deal stage or reaches a score.
Downside: You’ll need technical help to fully unlock the custom event side.
It’s powerful, but not plug-and-play.
G2 Review: “Almost any feature I could imagine in the trigger/automations its there.”
G2 Review: “Trigger emails and automation sometimes doesn’t work due to some sort of primary connection with the first connected Woocommerce website.”
1.2. MailerLite’s email triggers
MailerLite focuses on the basics — and for many small teams, that’s enough:
- Subscriber joins a group
- Link clicked or email opened
- Form filled
- Purchase made (via Shopify/Stripe integration)
- Date-based triggers like birthdays
There’s no in-app or deep behavior tracking here. But it’s simple to use and doesn’t require dev work.
Great for newsletters, creators, and eCom brands that want quick flows without complexity.
G2 Review: “I only wish there was a multiple trigger option for purchases inside automations – e.g. when purchased productA AND productB (or productA OR productB ) – however I’ve been advised this is not possible to technical reasons.”
1.3. Encharge’s email triggers
If you want to trigger emails based on what users actually do inside your app, this is where Encharge pulls ahead.
You can fire off flows based on custom events like:
- Viewed pricing page
- Invited a teammate
- Didn’t log in for 7 days
- Hit a usage milestone
- Upgraded their plan
These events come in via Segment or direct API, so you’re not stuck with just surface-level behavior. You can even combine this with CRM data and Stripe billing activity to build hyper-specific journeys.
This level of tracking makes Encharge a go-to for SaaS teams that care about product-led growth, activation, and lifecycle emails.
G2 Review: “The trigger about web page visited is excellent; it allows to send clients or users helpful information when needed and create excellent funnels.”
G2 Review: “I love that […] it also includes email validation and can trigger based on how people are interacting with my site.”
Who does email triggers better?
MailerLite is great for the basics — and super easy to set up. If you just need emails after form signups or basic eCom actions, it works.
Brevo is a step up. It gives you solid event triggers for websites and sales processes. But it takes work to wire it all together — especially for custom app behavior.
✅ Encharge wins this round.
It’s the only one built around real user behavior. You don’t need hacks. You just track the events that matter and build your flows around them.
2. Visual Automation Builder: Brevo vs MailerLite
All three platforms offer a drag-and-drop builder for email flows — but how easy they are to use (and how far they can go) makes a big difference.
2.1. Brevo’s automations
Brevo’s builder is flexible and easy to use. You can:
- Start from templates (welcome series, abandoned cart, etc.)
- Add triggers like “contact added” or “deal stage changed”
- Build sequences using “Send Email,” “Wait,” “Condition,” “A/B Split,” etc.
The layout gives a clear visual map of your flow.
You can also zoom in/out, and recent updates allow multiple entry points in a single flow, which is helpful for lifecycle sequences.
That said, once your workflows get longer or more complex, it can feel a bit cramped. Still, for most use cases (especially eCom or lead nurturing) Brevo handles things well.
G2 Review: “One of the standout features for me is Brevo’s automation capabilities. Setting up automated workflows is straightforward.”
2.2. MailerLite’s automations
MailerLite’s visual automation builder is simple, clean, and intuitive — ideal for beginners.
You build workflows step-by-step using blocks like:
- Delay
- Condition
- Action (e.g. move to group)
- Email split testing (up to 3 variants)
It’s perfect for welcome sequences, promo flows, and basic lead nurturing.
But for complex flows — like ones triggered by multiple behaviors or cross-channel events — it starts to feel limited.
There’s no zoomed-out canvas view, and flows with too many branches get hard to manage. Still, MailerLite makes it easy to get started and stay organized for straightforward campaigns.
G2 Review: “Some functions are missing, such as manually adding a person to an automation (email sequence) or removing them from it – that has to be done by removing the group membership.”
2.3. Encharge’s automations
This is where Encharge steps ahead.
Its flow builder uses a full drag-and-drop canvas — where you can visually map complex flows with:
- Multiple triggers
- Actions like “Send Email,” “Send Slack message,” “Update CRM”
- Conditions and filters
- Branching paths
- External webhooks
You can see the whole journey at once, rearrange easily, and zoom in or out depending on how complex the logic is. It’s designed for SaaS and PLG teams that need full control over onboarding, activation, and re-engagement flows.
And because Encharge tracks in-app events, CRM updates, and billing activity, your flows can react to real-time product behavior, not just email actions.
G2 Review: “The automation marketing feature available in it schedules all the uploads and mails for you and your clients.”
G2 Review: “I like that there’s not only email automation, but you can also connect and post to your social networks.”
Who does it better?
MailerLite nails ease-of-use. If you’re just getting started with email flows, it’s hard to beat.
Brevo goes further — it gives you templates, more trigger options, and multi-path flows. But once things scale up, it still has some UI limitations.
✅ Brevo wings this round.
The CRM features and extended tools make it easier for long-term usage.
3. Segmentation & Personalization: MailerLite vs Brevo
Segmentation decides who gets your message. Personalization decides how relevant it feels. All three platforms cover this, but they go about it differently.
3.1. Brevo’s segmentation
Brevo has strong segmentation — especially if you’re using it with their CRM. You can build lists using:
- Tags and custom fields
- Email engagement (opened, clicked, etc.)
- Website visits and cart behavior (with tracking setup)
- Purchase data from integrated shops
- Lead scoring (assign points for key actions)
You can even personalize emails with conditional content — like showing different blocks depending on contact info or purchase history.
This works well for marketers juggling lists across newsletters, sales, and reactivation campaigns.
The only friction: It takes a bit of setup to unlock the full segmentation potential — especially with lead scoring or web tracking.
G2 Review: “I can set up automated campaigns, segment my audience, and monitor my results all in one place. It saves me so much time and energy, especially since I’ve got a lot going on in my business.”
3.2. MailerLite’s segmentation
MailerLite makes segmentation feel easy — and that’s its superpower.
You can organize people by:
- Tags
- Groups (triggered by forms, actions, or manual setup)
- Conditions like “didn’t open last 3 emails” or “signed up in the last 30 days”
- Purchase behavior from Shopify or Stripe
Segments can auto-update based on new subscriber actions, and personalization is simple — you can insert any field like {{FirstName}} and even show/hide blocks in the email based on rules.
It’s all built into a clean, no-friction UI.
For creators, small businesses, or eCom brands that want targeted emails without headaches — this setup is ideal.
G2 Review: “I love that you can filter/segment subscribers based on their statistics: number of clicks, open rates, etc.”
3.3. Encharge’s segmentation
Encharge gives you powerful, behavior-driven segmentation — great for SaaS and product-led teams.
You can segment based on:
- Product usage events
- Plan type, billing status, CRM fields
- Email engagement and tags
- User inactivity (e.g. “didn’t log in for 7 days”)
- Combo logic (like “viewed pricing page” + “not a customer”)
This gives you deep control over lifecycle flows and upgrade campaigns.
But sometimes it can be a little bit overkill if you just need to send a basic newsletter to groups based on interest or engagement.
G2 Review: “Its ability to segment and personalize at scale is remarkable.”
G2 Review: “Can’t send broadcast to more than one segment at a time. You’ll have to duplicate the broadcast and send to another segment.”
Who does it better?
Brevo comes close, especially for teams combining marketing + sales lists or running lead scoring setups.
Encharge is great for SaaS, but unless you need behavior-based segmentation tied to app usage, it might be more power than you need.
✅ MailerLite wins this one.
The UI is clean, the logic is simple, and it covers 90% of what small teams need without making things complicated.
4. Multi-Channel Messaging: MailerLite vs Brevo
Email is great — but sometimes, a quick SMS or WhatsApp ping gets the job done better. Here’s how each platform handles messaging beyond email.
4.1. Brevo’s multi-channnel features
This is where Brevo pulls ahead.
It’s one of the few tools in this space that actually supports multi-channel messaging natively.
You can mix and match:
- SMS
- WhatsApp (via WhatsApp Business API)
- Live chat
- Push notifications (on higher-tier plans)
And the best part? It’s all built into the automation builder.
You can send an email, then follow up with a text the next day if there’s no response. It’s especially useful for eCom stores, service-based businesses, or anyone needing to nudge leads across more than one channel.
There’s no need to stitch together outside tools or set up third-party connectors — it just works.
You’ll pay for usage (e.g. SMS credits), but the setup is clean.
G2 Review: “The SMS + email campaign options are fantastic and just what we needed.”
4.2. MailerLite for multi-channel marketing
MailerLite keeps things focused — it’s strictly email.
There’s no built-in SMS, no push, no WhatsApp. If you want to send messages on other channels, you’ll need to connect with external tools (like Twilio or Pabbly) through Zapier or custom integrations.
That said, this focus is also why people like MailerLite: it’s lean, simple, and doesn’t try to do too much. If email is your only channel, you’re not paying for extras you won’t use.
G2 Review: “There are no SMS integrations at the moment.”
4.3. Encharge for multi-channel marketing
Encharge is email-first, and for good reason. It’s built for teams who want deep logic and precise email flows tied to what users do inside a product.
That said, it can trigger actions outside email using webhooks or integrations — for example:
- Notify a team on Slack
- Add a user to a Facebook Custom Audience
- Fire off a webhook to Twilio for SMS (if you wire it up)
But it’s not plug-and-play.
If you want a true multi-channel customer experience, you’ll need to stitch it together manually.
G2 Review: “I like that there’s not only email automation, but you can also connect and post to your social networks.”
Who does it better?
MailerLite is the easiest if email’s your only focus.
Encharge is flexible through integrations — but you’ll need dev help to pull it off.
✅ Brevo takes this one — no question.
If you want to run real multi-channel campaigns with SMS, WhatsApp, and email in one place, Brevo is the only one here that does it natively. No Zapier. No duct tape.
5. Integrations & CRM Flexibility: MailerLite vs Brevo
How well your email tool plays with the rest of your stack matters — especially when you’re dealing with CRMs, payments, or user data from other platforms.
5.1. Brevo’s integrations
Brevo is all about the “all-in-one” approach. It includes a built-in CRM — which means you can manage contacts, deals, tasks, and pipelines without leaving the app.
If you’re a sales-driven team or running outreach alongside marketing, this setup is convenient.
In Brevo, you can:
- Trigger automations based on CRM activity
- Score leads and move them through stages
- Assign tasks or follow-ups directly inside Brevo
Brevo also supports over 150+ integrations with tools like Shopify, WordPress, and WooCommerce. And for anything not native, you’ve got webhooks, Zapier, or their API.
It’s not as deep as a full CRM like HubSpot or Pipedrive, but for small teams, it replaces the need to get one.
G2 Review: “The integration with CRM means we can manage our campaigns and donor relationships in one place.”
5.2. MailerLite’s integrations
MailerLite keeps things lean and focused on email. It doesn’t have a built-in CRM — instead, it connects to external tools via:
- Direct integrations (Shopify, Stripe, WordPress, etc.)
- Zapier or Make
- A simple API for developers
You can sync data like purchases, form submissions, and subscriber fields, but if you’re managing deals, tasks, or lead scoring — you’ll need to handle that somewhere else.
That’s fine if you’re just doing email campaigns or newsletters. But once you want CRM logic baked into your flows, you’ll start to feel the limits.
G2 Review: “This is a bigger issue than with most providers because native CRM integrations are non-existant.”
5.3. Encharge’s integrations
Encharge doesn’t have its own CRM — and that’s intentional. Instead, it integrates deeply with the CRMs you already use.
It offers two-way sync with platforms like:
- HubSpot
- Salesforce
- Pipedrive
- Close
- Intercom
That means your workflows can pull in CRM fields (like deal stage, MRR, or lifecycle stage), and also push data back — like updating a contact or triggering a task in HubSpot when someone hits a milestone.
Encharge also supports over 50 native integrations and lets you take action across tools using webhooks.
You can even send Slack messages mid-flow or sync with Stripe, Segment, and Typeform — so your automations don’t stop at email.
G2 Review: “Although it offers a wide range of integration options, expanding these would make the platform even more appealing and easier to implement for users seeking a more connected ecosystem.”
G2 Review: We love the site tracking and direct integration with web hooks. This allows us to link it to different tools we’re using. Review collected by and hosted on G2.com.
Who does it better?
MailerLite covers the basics, but you’ll need to bolt on a real CRM if you need one.
Encharge is best when you already have a CRM and want tight integration, not a separate system. It’s not trying to replace HubSpot — it works with it.
✅ Brevo wins this one for all-in-one convenience.
If you want marketing + sales + CRM in one platform, it’s the smoothest setup — no outside tools required.
Customer Support
When something breaks, or you’re stuck mid-campaign, good support can save your day (and your sanity).
Here’s how each platform handles it.
Brevo’s assistance
Brevo offers multiple layers of support, depending on the plan you’re on.
- Email/ticket support is available on all plans — free and paid.
- Live chat opens up once you’re on the Starter plan or higher, available during weekdays.
- Phone support is only for Business and Enterprise customers, and again, limited to weekdays.
Everything is managed through the Support & Tickets area inside your Brevo account. If you’re on a lower plan, expect slower response times — but the team is generally helpful once you reach them.
What makes Brevo stand out is that it scales support as your business grows — but that also means small users get less access.
G2 Review: “The support is fast and always helpful.”
G2 Review: “features. While their customer support is generally good during the week, I’ve noticed that it’s harder to get help on weekends, which can be frustrating if something urgent comes up.”
MailerLite’s assistance
MailerLite leans into self-service, and does it really well.
- A large knowledge base covers most questions with step-by-step guides.
- Video tutorials and troubleshooting articles are available for nearly every feature.
- If you need more, 24/7 email support is included on all paid plans.
- On the
Advancedplan, you also get live chat support.
There’s also a community forum where users swap tips and help each other out.
Overall, users love how clear and well-organized MailerLite’s support docs are. You can solve a lot without ever talking to a human — which is a plus or minus depending on how you like to work.
G2 Review: “I had some dramas logging inn on multiple occasions but the support team were quick in helping me resolve this.”
G2 Review: “No phone support, but this is a minor thing because MailerLite has such execellent chat support.”
Not All Email Tools are Built for Growth, but Encharge is.
If you’re stuck between the all-in-one feel of Brevo and the simple vibes of MailerLite…
There’s a third option that skips the fluff and focuses on what actually moves the needle: Encharge, with automation that reacts to your users.
Encharge isn’t trying to be everything.
It’s just built to do email automation properly — especially for SaaS, product-led, and fast-growing teams.
Why Encharge might be a better fit:
- Send emails based on user actions — not just time delays or form fills
- Track in-app behavior with Segment or direct API integration
- Build advanced flows visually, without breaking your brain
- Sync deeply with CRMs, Stripe, and your product stack
- No need to bolt on Zapier or extra tools to get serious automation working
Encharge offers chat and email support on all paid plans, with a real focus on helping SaaS teams implement behavior-based automation. While it doesn’t have the same volume of tutorials as MailerLite, its team is hands-on — especially when it comes to helping users wire up Segment, Stripe, and CRM integrations properly.
If email is a core part of your user journey (onboarding, retention, upsells), Encharge gives you the tools to treat it like a growth channel, not just a newsletter platform.
The Verdict on Brevo vs MailerLite: Which One’s Best for You?
Let’s be honest — the best choice depends on your setup. What kind of business you run, how technical your team is, and how deep you want to go with automation.
Brevo is a great choice if you want a bit of everything in one place. Email, SMS, WhatsApp, and even a built-in CRM — it’s built for teams who want multichannel outreach with solid automation.
It’s especially useful if you’re running eCom or need sales + marketing under one roof.
MailerLite is perfect for creators, small businesses, and teams who just want email done simply. It’s fast to set up, easy to use, and gives you everything you need to build clean newsletters, forms, landing pages, and basic flows — without overcomplicating anything.
Of course, you don’t have to pick either.
If you’re running a SaaS, a product-led team, or any business that lives and dies by the user journey, there’s a better alternative: Encharge.
Here’s why it might be the smarter move:
- Send emails based on real behavior — not just email opens or form fills
- Trigger flows from in-app events, Stripe payments, or CRM updates
- Use a drag-and-drop flow builder that’s made for scale
- Sync data across tools without duct tape or Zapier chains
- Built with SaaS and PLG teams in mind
FAQ: Brevo vs MailerLite
1. Is MailerLite better than Brevo for beginners?
Yes — MailerLite is better for beginners thanks to its clean interface, fast setup, and simple workflows. It’s ideal if you’re just starting out and want to send newsletters or basic automations without a learning curve.
Brevo has more features but also more complexity — it’s better suited for users who need multi-channel tools like SMS and a built-in CRM.
If you’re planning to grow into more advanced automation later, Encharge might be a better long-term pick. It’s not as beginner-friendly, but it’s built for serious workflows from the start.
2. What’s better, Brevo or MailerLite?
Brevo is better if you want an all-in-one platform with email, SMS, WhatsApp, and CRM tools. MailerLite is better if you want a simple, email-only tool that’s easy to use and budget-friendly.
But if you care about sending emails based on real user behavior, Encharge beats both. It’s built for SaaS and product-led teams that need smarter, event-driven automation.
3. Is Brevo cheaper than MailerLite?
Brevo can be cheaper or more expensive, depending on how many emails you send. Brevo charges based on email volume, while MailerLite charges based on subscriber count.
- MailerLite is more predictable for small lists.
- Brevo gives flexibility but pricing can scale fast if you send a lot.
If you need advanced automation without hidden costs or workarounds, Encharge offers flat pricing with more power — built for growing teams who don’t want to hit ceilings.
4. What’s better than Brevo and MailerLite?
If you’ve outgrown basic email tools or need deeper automation, Encharge is a better option than both Brevo and MailerLite.
While Brevo focuses on being an all-in-one and MailerLite keeps things simple, Encharge is built for teams that need to:
- Trigger emails from in-app events or CRM data
- Build advanced flows visually
- Sync deeply with tools like Stripe, Segment, and HubSpot
It’s especially useful for SaaS, membership sites, and businesses that want more than “send email after signup” logic.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
