8 Best Brevo Alternatives for 2025 (Tried & Tested)

If you’re using Brevo to grow your business, you already know how important it is to have a tool that does it all—from automating emails to personalizing them at scale. But let’s be honest: Brevo has its limits.

Maybe the automation feels too basic, or the email editor isn’t as flexible as you’d like…

The good news? There are better Brevo alternatives out there. I’ve tested 8 of them so you don’t have to, and in this guide, I’ll break them down for you. Whether you need behavior-based email automation, advanced segmentation, or just a smoother experience, you’ll find the right fit here.

Let’s dive in!

Brevo Alternatives: TL;DR

🏆 The Winner: Encharge – If you want better automation, behavior-based emails, and deep personalization, Encharge is the best pick.

Not sure what to choose yet? You’re in the right place! I’ll break everything down in this guide. But if you’re short on time, use the table of contents below to jump to any section.

What is Brevo?

Answer: Brevo (formerly Sendinblue) is an email marketing and automation platform designed for businesses that want an affordable way to send emails, SMS, and manage customer relationships. It offers tools for email campaigns, automation, and transactional messaging, making it popular among small to mid-sized businesses.

While Brevo is known for its cost-effective pricing and ease of use, it’s not the most advanced platform when it comes to automation and personalization. Many businesses outgrow its features and start looking for alternatives that offer more flexibility and scalability.

What Brevo offers

Brevo provides a simple and affordable solution for businesses that need basic email marketing and automation.

It includes a drag-and-drop email builder, pre-built automation templates, and SMS marketing features. It also offers CRM capabilities, allowing businesses to manage contacts and segment their audience.

Top 3 Features of Brevo

• Email Campaigns – Create and send newsletters using Brevo’s drag-and-drop editor.
• Automation Workflows – Set up basic automated email sequences based on user actions.
• Transactional Emails & SMS – Send order confirmations, password resets, and more via email and SMS.

Even though Brevo offers these features, it still has setbacks that drive marketers away from it to look for other solutions.

Which raises the question:

Why look for a Brevo alternative?

1. Limited Automation Capabilities

Brevo’s automation is basic compared to other platforms. You can set up simple workflows, but if you need advanced triggers, user behavior tracking, or deep personalization, it falls short.

2. Lack of Personalization

Brevo offers segmentation, but it’s not as advanced as what you’ll find in other platforms. If you want to send behavior-based emails or personalize emails using live user data, you’ll find its capabilities limited.

3. Clunky Email Builder

While Brevo has a drag-and-drop email editor, it’s not the most flexible. Users often complain about limited design options and a lack of customization compared to other platforms.

4. Limited Reporting & Insights

Brevo provides basic analytics, but it doesn’t offer in-depth user tracking. If you want to see how users interact with your emails and product in real-time, it’s not the best option.

Because of these limitations, many marketers are looking for something better.

If you’re feeling the same, here are the top Brevo alternatives to consider…

List: The Top 8 Brevo Alternatives for Email Automation

1. Encharge – The #1 Brevo Alternative

• G2: 4.7/5 ⭐ (300+ reviews)
• Capterra: 4.9/5 ⭐ (250+ reviews)

These reviews make it clear—Encharge is the top Brevo alternative.

Encharge is an advanced email automation platform designed for businesses that need powerful workflows, behavior-based emails, and deep segmentation. Unlike Brevo, which offers basic automation, Encharge allows you to map out complete customer journeys and personalize emails based on user actions.

If you’re tired of Brevo’s limited automation, Encharge is the clear upgrade. With its visual Flow Builder, you can automate emails based on website visits, product activity, and CRM data—something Brevo just can’t match.

Why Choose Encharge Over Brevo?

Brevo is fine for simple email campaigns, but if you want to scale and automate smarter, Encharge is the way to go. You get deep segmentation, hyper-personalized emails, and event-based triggers that ensure your messages hit at the right moment.

The interface is intuitive, making it easy to create complex automations without coding. Whether you’re nurturing leads or driving sales, Encharge helps you do it with precision and ease.

And when it comes to customer support, you won’t be left waiting. No more overnight responses—our team is there for you on every plan with live chat and Slack support.

So, all in all, here’s what Encharge has checked as an alternative to Brevo:

• More advanced automation – Trigger emails based on real user behavior.
• Better segmentation & personalization – Send the right message to the right (and real) person at the right time.
• Fast & reliable support – Get help when you need it, not hours later.

Key Features of Encharge

Encharge doesn’t miss any of the core or niche features that Brevo offers—but takes them to another level.

• Flow Builder – Automate entire customer journeys with an intuitive drag-and-drop workflow builder.
• Behavior Emails – Send hyper-personalized emails based on user actions inside your product.
• User Segments – Create highly targeted user groups with real-time data.
• A/B Testing – Optimize your emails and automations with built-in split testing.
• Transactional Emails – Send critical emails like password resets and payment confirmations effortlessly.

Check out Encharge’s Flow Builder in action below:

Curious about what else Encharge can do? Click here to check out its features—you might find the perfect solution for your business!

Pros & Cons of Encharge

Encharge Pricing

• Growth Plan – $79/month (billed yearly) for up to 2,000 subscribers. Includes unlimited flows, A/B testing, segmentation, and live chat support.
• Premium Plan – $129/month (billed yearly) for up to 2,000 subscribers. Adds HubSpot & Salesforce integration, transactional emails, and event-based segmentation.
• Enterprise Plan – Custom pricing for 50,000+ subscribers, with dedicated account management and onboarding.

Brevo Pricing vs. Encharge

Brevo is cheaper on the surface, but that comes with trade-offs—limited automation, basic segmentation, and weaker personalization. Encharge costs more but delivers way more value, especially for businesses that need true automation.

Why Switch from Brevo to Encharge?

• Brevo’s automation is too basic → Encharge offers advanced workflows & triggers.
• Limited segmentation & personalization → Encharge provides deep user segmentation.
• Slow customer support → Encharge offers instant support on every plan.
• Stronger integration options → Connect with CRMs, Stripe, and 3rd-party apps.

If you’re serious about scaling your email marketing and want something that won’t hold you back, Encharge is the upgrade you need.

2. HubSpot Marketing Hub

• G2: 4.4/5 ⭐
• Capterra: 4.5/5 ⭐

HubSpot Marketing Hub is an all-in-one marketing automation platform built for businesses that want a powerful yet scalable solution. It combines email marketing, automation, lead management, and analytics under one roof.

Key Features of HubSpot Marketing Hub

• Marketing automation – Create workflows to nurture leads and automate campaigns.
• CRM integration – Seamlessly connects with HubSpot’s CRM for full-funnel marketing.
• Content & SEO tools – Helps optimize content for search engines and inbound marketing.

Pros & Cons of HubSpot Marketing Hub

HubSpot Marketing Hub Pricing

• Starter – $20/month per seat (1,000 contacts). Extra contacts: $50/month per 1,000.
• Professional – $890/month (2,000 contacts, 3 seats). Extra contacts: $250/month per 5,000. Requires annual commitment & $3,000 onboarding fee.
• Enterprise – $3,600/month (10,000 contacts, 5 seats). Extra contacts: $100/month per 10,000. $7,000 onboarding fee.

Brevo Pricing vs. HubSpot Marketing Hub

Brevo is more affordable and flexible, making it ideal for small businesses. HubSpot, on the other hand, offers a powerful all-in-one marketing suite but at a high price point—especially when you factor in onboarding fees and extra seats. Encharge sits somewhere in the middle—built for marketers who want thoughtful automation without jumping straight to enterprise pricing.

Why Switch from Brevo to HubSpot Marketing Hub?

If you need a complete marketing suite with a CRM, HubSpot is a strong choice. But if the price and complexity feel like overkill, platforms like Encharge focus more on flexible automation and user journeys—without the weight of an enterprise system.

👉 Looking at platforms like HubSpot? These HubSpot alternatives give you a full view of tools that offer automation and CRM without the steep onboarding fees.

3. Sender

• G2: 4.4/5 ⭐
• Capterra: 4.7/5 ⭐

Sender is an affordable email marketing platform designed for small businesses and startups. It offers email automation, SMS marketing, and detailed analytics without breaking the bank.

Key Features of Sender

• Email & SMS marketing – Send targeted email and SMS campaigns from one platform.
• Automation – Set up simple automated workflows for customer engagement.
• Detailed analytics – Track campaign performance and optimize based on insights.

Pros & Cons of Sender

Sender Pricing

• Free – Up to 2,500 subscribers, 15,000 emails/month (Sender branding included).
• Standard – $7/month for 12,000 emails/month, removes branding and includes SMS.
• Professional – $14/month for 24,000 emails/month, adds advanced automation & free SMS.
• Enterprise – Custom pricing for unlimited emails & premium support.

Brevo Pricing vs. Sender

Sender is more budget-friendly and includes SMS marketing out of the box, making it a strong option for small teams that want to move fast. Brevo offers more advanced automation and CRM tools, but for straightforward multichannel messaging, Sender holds its own—similar to how Encharge focuses on clarity and control without the added bulk.

Why Switch from Brevo to Sender?

If you’re looking for a budget-friendly email & SMS tool with a generous free plan, Sender is a solid alternative—especially for teams that don’t need the complexity of a CRM and just want clean automation (something Encharge also leans into, but with more behavioral depth). You can also explore Sender alternatives for more lean, affordable options.

4. Klaviyo

• G2: 4.6/5 ⭐
• Capterra: 4.6/5 ⭐

Klaviyo is a powerful email and SMS marketing platform designed for eCommerce brands. It offers deep customer segmentation, AI-driven content, and multi-channel automation to help online stores boost sales.

Key Features of Klaviyo

• Advanced segmentation – Target customers with highly personalized emails based on behavior.
• AI-powered automation – Automate campaigns using machine learning insights.
• Multi-channel marketing – Run email and SMS campaigns from one dashboard.

Pros & Cons of Klaviyo

Klaviyo Pricing

• Free Plan – $0/month → 500 emails, 150 SMS/MMS credits, basic analytics, and limited support.
• Email Plan – $45/month → 15,000 emails, AI-powered content, and advanced segmentation.
• Email + SMS Plan – $60/month → 15,000 emails + 1,250 SMS/MMS credits, multi-channel automation, and reporting.
• Advanced Add-ons – Marketing analytics from $100/month, data insights from $500/month.

Brevo Pricing vs. Klaviyo

Klaviyo is more powerful for eCommerce brands, but Brevo is way more affordable and includes essential automation features without expensive add-ons. It’s a leaner tool—similar to how platforms like Encharge focus on giving marketers what they need without bloated pricing.

If you’re comparing similar platforms, these Klaviyo alternatives break down other tools built for scale.

Why Switch from Brevo to Klaviyo?

If you’re running an eCommerce business and need advanced segmentation and AI-powered automation, Klaviyo is a solid upgrade. Similarly to Encharge, it’s built for scale, only Klaviyo is more e-commerce-focused.

5. Mailchimp

• G2: 4.3/5 ⭐
• Capterra: 4.5/5 ⭐

Mailchimp is one of the most well-known email marketing platforms, offering automation, AI-powered content creation, and audience segmentation. It’s widely used by businesses of all sizes but is especially popular with small and mid-sized companies.

Key Features of Mailchimp

• AI-powered content creation – Helps generate email copy and subject lines.
• Audience segmentation – Target subscribers based on behavior and demographics.
• Automation workflows – Create email sequences based on triggers.

Pros & Cons of Mailchimp

Mailchimp Pricing

• Standard – $20/month → AI-powered content creation, segmentation, and automation.
• Premium – $350/month → Advanced analytics, priority support, and migration assistance.

Brevo Pricing vs. Mailchimp

Mailchimp is more beginner-friendly and offers AI tools with a smoother user experience, while Brevo focuses on affordability and basic automation. It’s a tradeoff we’ve seen with platforms like Encharge too—where ease of use and thoughtful automation matter just as much as pricing.

Why Switch from Brevo to Mailchimp?

If you prioritize AI-generated content and need a simple, beginner-friendly email platform, Mailchimp is worth considering. It’s especially appealing for teams just starting out. If you’re more on the advanced side, tools like Encharge offer more depth, especially once automation becomes a bigger part of your strategy.

6. Omnisend

• G2: 4.6/5 ⭐
• Capterra: 4.7/5 ⭐

Omnisend is an ecommerce-focused email and SMS marketing platform built for online stores. It offers automation, segmentation, and multi-channel messaging to help businesses drive sales.

Key Features of Omnisend

• Pre-built ecommerce automation – Ready-made workflows for cart abandonment, post-purchase, and more.
• SMS & email marketing – Manage both channels in one platform.
• Advanced segmentation – Target customers based on shopping behavior.

Pros & Cons of Omnisend

Omnisend Pricing

• Free – $0/month → 500 emails/month, web push, and basic reviews.
• Standard – Starts at $16/month (500 contacts) → Up to $1,456/month (150,000 contacts).
• Pro – Starts at $59/month (500 contacts) → Up to $1,914/month (150,000 contacts).

Brevo Pricing vs. Omnisend

Omnisend is built specifically for eCommerce, with features tailored for online stores, while Brevo takes a broader, industry-agnostic approach. Brevo’s pricing is more predictable, but Omnisend delivers more out-of-the-box value where it matters—similar to how platforms like Encharge focus on intent-driven automation over general flexibility.

Why Switch from Brevo to Omnisend?

If you run an ecommerce business and need pre-built automation workflows for sales and SMS marketing, Omnisend could be a good fit. For B2B or SaaS teams, other Omnisend alternatives may suit you better. Encharge, for example, tends to be a better match for behavior-driven journeys.

7. Moosend

• G2: 4.7/5 ⭐
• Capterra: 4.6/5 ⭐

Moosend is an email marketing platform that helps businesses automate campaigns, personalize emails, and track performance with detailed analytics. It’s known for its affordable pricing and user-friendly interface.

Key Features of Moosend

• Drag-and-drop email builder – Create campaigns easily without coding.
• Marketing automation – Pre-built automation workflows for different customer journeys.
• Advanced segmentation – Personalize emails based on behavior and data.

Pros & Cons of Moosend

Moosend Pricing

• Moosend Pro – Starts at $9/month (500 contacts) → Up to $5,840/month (1,000,000 contacts).
• Moosend+ – Custom pricing → Includes all Pro features + enterprise add-ons.
• Enterprise – Custom pricing → Includes all Pro & Enterprise-level features like custom reports, transactional emails, and priority support.

Brevo Pricing vs. Moosend

Moosend is a more affordable option for small businesses and offers powerful email automation right out of the gate. Brevo includes a free plan with more channels like SMS, but it can feel heavier for teams that just want clean, efficient email marketing—something platforms like Encharge and Moosend both keep front and center.

Why Switch from Brevo to Moosend?

If you want affordable email marketing with strong automation features and don’t need SMS marketing or CRM capabilities, Moosend could be a good choice—similar to how Encharge keeps the focus on smart, behavior-driven emails without adding unnecessary extras.

8. GetResponse

• G2: 4.3/5 ⭐
• Capterra: 4.2/5 ⭐

GetResponse is an email marketing and automation platform designed for businesses that need more than just email campaigns. It offers landing pages, webinars, and e-commerce tools, making it a solid choice for marketers looking to convert leads into customers.

Key Features of GetResponse

• Email marketing & automation – Build targeted email sequences with ease.
• Landing pages & webinars – Convert traffic into leads without extra tools.
• E-commerce integrations – Connect with Shopify, WooCommerce, and more.

Pros & Cons of GetResponse

GetResponse Pricing

• Starter – $19/month → Unlimited email marketing, autoresponders, and landing pages.
• Marketer – $59/month → Advanced automation, abandoned cart recovery, promo codes.
• Creator – $69/month → Includes online courses, push notifications, and a website builder.
• Enterprise – Custom pricing → Premium support, dedicated IP, SMS marketing.

Brevo Pricing vs. GetResponse

Brevo is cheaper at lower list sizes and includes SMS marketing at no extra cost, while GetResponse offers stronger eCommerce features and built-in webinar tools. If you’re an online store, GetResponse might be a better fit—especially if you’re exploring platforms like Encharge that prioritize user behavior and funnel flexibility.

Why Switch from Brevo to GetResponse?

If you run an e-commerce business and need webinars, promo codes, and abandoned cart recovery in one platform, GetResponse is worth considering. It’s especially handy for marketers who want more built-in tools—though platforms like Encharge often come up when behavior-based automation is the bigger priority.

👉 If you’re evaluating other flexible platforms, these GetResponse alternatives offer a range of tools for growth-driven teams.

How We Selected The Top Brevo Alternatives

Not all email marketing tools are built the same. Some excel in automation, while others focus on deliverability, e-commerce integrations, or pricing flexibility. So, when choosing the top Brevo alternatives, we made sure to focus on tools that offer real value, not just another email sender with a fancy UI.

Here’s what we looked at:

• Automation capabilities – How advanced and easy-to-use is the automation?
• Ease of use – Can you set up campaigns without headaches?
• Pricing & scalability – Does it offer value at different business sizes?
• Customer support – Will you get real help when needed?
• Deliverability – Do emails actually land in inboxes, not spam?
• Extra features – Does it provide unique tools like SMS, CRM, or e-commerce integrations?

At the end of the day, the best alternative depends on your specific needs, whether that’s better automation, stronger support, or lower costs.

Pro Tip: If you’re still going with Brevo, check out this guide explaining Brevo’s deliverability. It’s a super important-to-know factor before going with them!

Which Alternative to Brevo is Best for Your Business?

It really depends on what you need. If you’re looking for a budget-friendly option, there are free or cheaper tools. If you want more advanced automation, some platforms specialize in that.

But if you want the best all-in-one alternative to Brevo that doesn’t hold back on automation, email personalization, and lead nurturing, Encharge is the clear winner. It’s built for marketers who want real automation that drives sales, not just email blasts.

Ready to Switch From Brevo? Here’s Your Best Alternative

If you’re looking for the best Brevo alternative, this list should’ve helped you find the perfect fit for your business. The right choice depends on your goals. Hopefully, this breakdown made your decision easier.

Want to supercharge your email automation and drive more sales? Encharge gives you the tools to do just that!

Brevo Alternatives: FAQs

1. What is better than Brevo?

Brevo is a solid email marketing tool, but if you need better automation, personalization, and support, Encharge is a better choice. It offers advanced email flows, deep CRM integrations, and top-tier customer support.

Here’s how to choose a better alternative:

1. Identify what Brevo lacks for your business (e.g., automation, integrations).
2. Compare alternatives like Encharge, which offers better automation and segmentation.
3. Start a free trial to test how well the new tool fits your needs.

2. Is Brevo good for email marketing?

Yes, Brevo is a decent option for basic email marketing. It’s easy to use and has a free plan. However, if you need advanced automation, better segmentation, or more reliable support, you might want to use Encharge instead.

To get better email marketing results:

1. Choose a platform like Encharge that offers behavior-based automation.
2. Focus on tools with higher email deliverability rates.
3. Use advanced segmentation to send personalized emails at scale.

3. Why is Brevo so cheap?

Brevo offers low-cost email marketing because it limits features on cheaper plans. Automation, detailed segmentation, and premium support are restricted, which can slow down serious marketing efforts.

If you want affordable email marketing without limitations:

1. Look for tools that offer full automation at all pricing tiers, like Encharge.
2. Check the total cost, including add-ons and scalability as you grow.
3. Pick a platform that gives you more value upfront instead of charging for every extra feature.

4. What is the best email marketing platform?

The best email marketing platform depends on your needs, but for automation-driven campaigns, Encharge is the top choice. It gives you powerful automation, deep CRM integrations, and unmatched support.

Here’s how to pick the best platform:

1. Decide if you need simple email sending or advanced automation.
2. Compare platforms for features like behavior-based workflows and segmentation.
3. Choose a tool like Encharge that lets you grow without limits.