Marketing Resources

Download all our SaaS marketing resources

"I consider sharing this load of useful information for free highly altruistic or insane. Or probably (and more likely) insanely altruistic!”
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Peta Sittek
Free marketing resource - Idea to Exit eBook

From an Idea to Exit: How I Launched, Marketed and Sold my First SaaS

eBook, 70 pages

This is a story of how I launched, marketed, and sold my first micro SaaS – HeadReach. A 70-page eBook packed with loads of actionable marketing content. Especially useful if you’re starting with SaaS now.

"Hell of a story. Thanks for documenting, Kalo. Good to celebrate these wins - momentum king in SaaS Space."
Nathan Latka avatar
Nathan Latka

Content Calendar

Airtable template. Includes an instruction video

The content calendar I use to produce and promote posts and eBooks that generate thousands of views without spending a buck on paid lead generation.

Resources
Free marketing resource - Onboarding sequence

HeadReach Onboarding Email Sequence

PDF, 15 pages

The exact 9-email sequence we used to increase our trial to paid customer conversion rate with 100%.

Customer Development Template

Airtable template. Includes an instruction video

This is the Customer Development repository I currently use for collecting feedback for Encharge.io It’s a database of your potential customers, their feedback and which persona they fall into.

Free marketing resource - Customer Development Template
Resources

Free Competition Analysis Swap File

Google SpreadSheet

A comprehensive template to evaluate your competitors. With more than 50 competitive traits.

Plus many more resources coming soon.

"I consider sharing this load of useful information for free highly altruistic or insane. Or probably (and more likely) insanely altruistic!”
Peta Sittek Avatar
Peta Sittek