Customer Enablement for SaaS: Tips and Best Practices for Success
You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And
EverFruit Digital is a growth marketing agency specializing in the franchise industry. The company was founded in 2018 to address the problems faced by franchise networks in terms of digital growth. Since then, EverFruit Digital created its own methodology called “franchise growth marketing” and today works with renowned franchise brands such as Subway, Steak ‘n Shake, Bagel Corner, and Dietplus.
As a niche market, the franchise industry has not yet fully embraced the concept of growth marketing. Leveraging its expertise in the marketing field, EverFruit Digital helps their clients adopt digital marketing and grow their business using the latest strategies in the marketing field.
EverFruit Digital was looking for a tool that would streamline the marketing automation process for its clients while being easy to set up. The agency needed a solution that would allow them to streamline the process and match its needs to every client, while also being able to create, send, and track email campaigns, as well as automate follow-up workflows for leads. The main obstacles that the agency’s clients encountered were poor lead conversion rates and extended sales cycles.
Encharge provided EverFruit Digital with an intuitive, easy-to-use marketing automation platform that matched their growth marketing approach. The visual aspect of automations, powerful email builder, and integrations with tools like HubSpot and Calendly made Encharge the perfect fit for the agency and their clients.
Encharge stood out from ActiveCampaign (the previous tool used by EverFruit Digital) due to its modern, user-friendly design and growth marketing focus. It offered the simplicity and ease of use that EverFruit Digital was seeking, making it a seamless addition to their marketing stack.
Today EverFruit Digital uses Encharge for:
Encharge has helped EverFruit Digital’s clients save an average of 4 hours per month in lead follow-up thanks to its integration with Calendly and HubSpot.
The ability to quickly and easily create appealing emails and set up visual automation workflows has allowed EverFruit Digital to focus on their core business while providing value to their clients. The integration with tools like HubSpot and Calendly has made it possible to further streamline their clients’ marketing processes.
In addition to improving productivity, Encharge has also had a positive impact on the agency’s relationships with their clients. By adapting to their clients’ needs and adjusting or improving workflows as necessary, EverFruit Digital has been able to deliver tailored marketing solutions that drive growth and success in the franchise industry.
The personalized touch has been instrumental in fostering a strong partnership between Encharge and EverFruit Digital. The Encharge team has provided prompt support and assistance via email and Slack, ensuring that issues or questions are addressed quickly and effectively.
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
Xavier Ribas
Marketing Operations Analyst
“We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge.”
Gints Gailis
Head of Marketing Operations
“We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge.”
Gints Gailis
Head of Marketing Operations at Confect
Gints Gailis
Head of Marketing Operations
"Encharge was the only tool specialized in SaaS companies that provides advanced workflows and deep integration with HubSpot.”
Mike Decker
Founder, The Advisor Suite
Josh Parten
Sales & Marketing Ops Manager
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success.“
Dennis Sturm
Marketing Manager Samdock
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success. “
Dennis Sturm
Marketing Manager Samdock
Dennis Sturm
Marketing Manager Samdock
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
Maria Laaksonen
Customer Success Engineer
"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver."
Fabián Vargas
CEO and founder ZEWS agency
Fabián Vargas,
CEO and founder of ZEWS
“On average, our clients save a minimum of 4h/month in leads follow-up, thanks to Encharge.”
Mehdi Taleb
CEO and Founder at EverFruit Digital
“On average, our clients save a minimum of 4h/month in leads follow-up, thanks to Encharge.”
Fabián Vargas
CEO and founder ZEWS agency
Mehdi Taleb
CEO and Founder at EverFruit Digital
You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And