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How Landbot automated the onboarding for 80,000+ users while saving 320 hours per month

320

Hours saved per month

$2.2

MIllion raised

47

Team members

“As someone in marketing operations, I can assure you that Encharge is like having two full-time interns. For me, it saves 3-4 hours daily thanks to the automations. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”

Xavier Ribas
Marketing Operations Analyst

The company

Landbot is the most intuitive no-code chat builder on the web. It currently helps more than 50,000 businesses to create memorable chat experiences and build relationships through conversations. Landbot is used by Fortune 500 companies like Uber, LG, and L’Oréal.

The Challenge: Scaling automation without breaking the bank

As Landbot grew, the marketing team needed to deliver a quality personalized onboarding experience for new users while scaling at a blazing fast speed. At the time, Landbot was using Autopilot for marketing automation, but once they started adding hundreds of new users per day, they quickly ran into scalability and price issues.

“We were using Autopilot, and it was not scalable at all. When we started to add more users and events to Autopilot, the price became unreasonable. Autopilot’s pricing model is not optimized for companies that constantly need to handle large volumes of data.”

Xavier Ribas
Marketing Operations Analyst

The Solution: A powerful marketing automation platform that scales perfectly with your digital business

Landbot needed a marketing automation platform that doesn’t punish tech companies for their growth but without giving up on any features. That’s how they came across Encharge — a robust marketing automation platform for high-growth digital companies that is driven by professional human support.

“We found Encharge, and it gave us all of the features we needed but with a realistic price tag and a support service that is 1000 times better than Autopilot.”

Xavier Ribas
Marketing Operations Analyst

Landbot now uses Encharge to deliver personalized behavior-based onboarding emails at scale.

“Our main use of Encharge is the New Users Email Journey. It’s totally personalized and based on the experience of the user. We personalize the email content based on their language and data from the Onboarding Setup such as industry or use case, and stop the flow of the emails if at any time they become customers.”

Xavier Ribas
Marketing Operations Analyst

However, Landbot’s use case for Encharge goes way beyond email.

“Once we had the email journey up and running, we discovered an infinite number of functionalities such as using Encharge for Lead Qualification and super customized events to Segment and Mixpanel to support remarketing campaigns, without having much idea of code.”

Xavier Ribas
Marketing Operations Analyst

Here are some of the initiatives that Landbot automates across the user journey:

Qualify thousands of leads automatically to skyrocket the sales team’s performance and make them much more efficient.
Automatically sync their segments with Facebook audiences.
Send advanced events from Encharge to product analytic tools like Segment and Mixpanel.
Offer help with in-app Intercom messages when they detect that a user is using advanced features.
Notify team members about new customers in Slack

The Result: Onboarding thousands of customers with personalized experiences while saving 320+ hours a month

As Xavier explains, “Encharge is like having two full-time interns”. Crunch the numbers, and that’s at least 320 hours of manpower per month, all automated by Encharge : )

Now Xavier and the team can focus on more important things like growing Landbot to become the next SaaS unicorn.

“As someone in marketing operations, I can assure you that Encharge is like having two full-time interns. For me, it saves 3-4 hours daily thanks to the automations. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”

Xavier Ribas
Marketing Operations Analyst

If you’re looking for a marketing automation platform to help you along the way, look no further than Encharge. It’s going to feel like you just hired a team of tireless marketers that will stop at nothing to make you join the ranks of the unicorns.

“No automation is impossible with Encharge, and if it’s a bit more complicated, the team solves it for us. On behalf of Landbot, we just have to thank you for your wonderful work. You are an essential part of Landbot.”

Xavier Ribas
Marketing Operations Analyst

Industry

B2B, SMB

Team size

47

Made the switch from

Autopilot

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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile

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