New HubSpot Two-Way Sync Integration — The perfect sales and marketing alignment →

How Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge

Saved per new customer

Team members

“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success. Encharge is an important part of that.”

Dennis Sturm
Marketing Manager Samdock

The company

Samdock is a CRM made for small companies that aim to generate, qualify, and close leads. The CRM helps SMBs and freelancers focus and do better business simultaneously, all that while being GDPR compliant.

The Challenge: Customer acquisition costs higher than the customer lifetime value

Before Samdock, Dennis and the team worked on a slightly different product called Daypaio. Daypaio was still a CRM, but at the time, its growth model was based on a high-touch customer acquisition strategy.

The team quickly realized that a process involving too many sales and customer success interactions wouldn’t be profitable for them.

“We were doing a lot of talking and sales, but the target group and the pricing segment weren’t the right fit for that approach. We had a very high-touch business where we needed to call every single customer, write contracts, send them out, and so on. Nothing was actually automated. We were spending so much time with customers that it would take 10 years to return our costs from them.”

Dennis Sturm
Marketing Manager Samdock

Having acquisition costs higher than the customers’ lifetime value was an obvious sign that the team needed to go back to the drawing board.

“It was very clear that we needed to step back from that concept and try to do it without talking to every single customer for hours. That was our main pain — we needed to go from high-touch to very low-touch or even no-touch if possible.”

Dennis Sturm
Marketing Manager Samdock

The Solution: A new product fueled by a new marketing automation platform

With the new goal on the agenda, the team set out to create a brand new product. That’s how Samdock was born — a CRM that delivers the same value and benefits for the customers but in a much more streamlined automated way.

Samdock needed a solution to enable the new acquisition model and automate all of their marketing and sales processes.

“Everything should work without having any touch with customers, but at the same time giving them the feeling of being in close contact with us.”

Dennis Sturm
Marketing Manager Samdock

This ultimately led them to Encharge.

“When we first tested Encharge, it was mainly about the emails and product updates, as we were looking for something for the marketing department. But the more we started working with Encharge, we realized it could help us do a lot more like automating our processes and all things around the product and our marketing.”

Dennis Sturm
Marketing Manager Samdock

Now Samdock uses Encharge to:

Nurture leads.
Welcome new users.
Onboard users.
Notify users of trial expirations.
Send newsletters and product updates.
Build flows for subscription management within the product.

The ease of use of our flow builder (as Dennis calls it “the most intuitive flow builder”) has helped Samdock connect their product and streamline many of their processes.

“We were looking for something very easy and intuitive to use, we didn’t want to spend a lot of time trying to figure out how it all works. It needed to be GDPR compliant; all of our processes and everything we do needs to be considered from a GDPR perspective. It also needed to be easily connected to our product and other tools. Encharge has the most intuitive flow builder, it’s GDPR compliant, and connects perfectly with our product and the tools we use.”

Dennis Sturm
Marketing Manager Samdock

The Result: 77% less time to acquire a new customer

By automating all of their marketing and onboarding processes, Dennis and the team at Samdock were able to reduce the time and costs to acquire a new customer by 77%.

“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer.

Now we need less than an hour in sales and another hour in customer success. This is also an effect of the new product since it works much more intuitively and automated, but Encharge is an important part of that. We always keep close contact with our prospects and customers without using too many human resources.”

Dennis Sturm
Marketing Manager Samdock

Dennis goes on to unpack all of the benefits of using Encharge:

“Thanks to Encharge, we are way more structured in our processes. We’re converting more and losing fewer customers on the way. We also increased the usage of our product and went from high-touch to almost no-touch business model.”

Dennis Sturm
Marketing Manager Samdock

Industry

B2B, SMB

Team size

Made the switch from

CleverReach

More success stories

Landbot

Landbot automates the onboarding for 80,000+ users while saving 320 hours/month

Read their story

“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”

Xavier Ribas
Marketing Operations Analyst

Landbot automates the onboarding for 80,000+ users while saving 320 hours/month

Read their story

“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”

Xavier Ribas
Marketing Operations Analyst

ZEWS

How ZEWS marketing agency saved hours per month by switching from Drip to Encharge

Read their story

"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver"

Fabián Vargas
CEO and founder ZEWS agency

How ZEWS marketing agency saved hours per month by switching from Drip to Encharge

Read their story

"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver."

Fabián Vargas
CEO and founder ZEWS agency

Fabián Vargas,
CEO and founder of ZEWS

Aito

Aito reduced the time for implementing behavior-based emails from hours to minutes

Read their story

“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”

Maria Laaksonen
Customer Success Engineer

Aito reduced the time for implementing behavior-based emails from hours to minutes

Read their story

“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”

Maria Laaksonen
Customer Success Engineer

Samdock

Samdock reduced the cost and time spent on acquiring a new customer by 77%

Read their story

“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success.“

Dennis Sturm
Marketing Manager Samdock

Samdock reduced the cost and time spent on acquiring a new customer by 77%

Read their story

“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success. “

Dennis Sturm
Marketing Manager Samdock

The Advisor Suite

How The Advisor Suite is able to scale their agency much faster with Encharge

Read their story

“Encharge is an advanced email marketing solution that is affordable and easy to use.“

Mike Decker
Founder, The Advisor Suite

How The Advisor Suite is able to scale their agency much faster with Encharge

Read their story

“Encharge is an advanced email marketing solution that is affordable and easy to use.“

Mike Decker
Founder, The Advisor Suite

Mike Decker
Founder, The Advisor Suite agency

4.8/5 from 228 reviews

4.9/5 from 158 reviews

4.9/5 from 155 reviews

4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for startups and digital businesses.

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile

See why Encharge is different

Get Started — It's Free

Book a Free Strategy Call

7 Social Marketing Strategies To Drive Real-World Change

How Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge

The company

The Challenge: Customer acquisition costs higher than the customer lifetime value

The Solution: A new product fueled by a new marketing automation platform

The Result: 77% less time to acquire a new customer

More success stories

Meet your new marketing automation platform

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Product

Resources

Company

Latest from the Blog