The 8 Critical Elements of Sales and Marketing Operations
There’s an age-old adage that sales and marketing can’t work together and that neither team ever knows what the other
Before Samdock, Dennis and the team worked on a slightly different product called Daypaio. Daypaio was still a CRM, but at the time, its growth model was based on a high-touch customer acquisition strategy.
The team quickly realized that a process involving too many sales and customer success interactions wouldn’t be profitable for them.
Having acquisition costs higher than the customers’ lifetime value was an obvious sign that the team needed to go back to the drawing board.
With the new goal on the agenda, the team set out to create a brand new product. That’s how Samdock was born — a CRM that delivers the same value and benefits for the customers but in a much more streamlined automated way.
Samdock needed a solution to enable the new acquisition model and automate all of their marketing and sales processes.
This ultimately led them to Encharge.
Now Samdock uses Encharge to:
The ease of use of our flow builder (as Dennis calls it “the most intuitive flow builder”) has helped Samdock connect their product and streamline many of their processes.
By automating all of their marketing and onboarding processes, Dennis and the team at Samdock were able to reduce the time and costs to acquire a new customer by 77%.
Dennis goes on to unpack all of the benefits of using Encharge:
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
Xavier Ribas
Marketing Operations Analyst
"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver."
Fabián Vargas
CEO and founder ZEWS agency
Fabián Vargas,
CEO and founder of ZEWS
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
Maria Laaksonen
Customer Success Engineer
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success.“
Dennis Sturm
Marketing Manager Samdock
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success. “
Dennis Sturm
Marketing Manager Samdock
Dennis Sturm
Marketing Manager Samdock
“Encharge is an advanced email marketing solution that is affordable and easy to use.“
Mike Decker
Founder, The Advisor Suite
Mike Decker
Founder, The Advisor Suite agency
There’s an age-old adage that sales and marketing can’t work together and that neither team ever knows what the other