Based on our 2025 research, Moosend is a one of the top picks for low-budget email marketing, especially for small to mid-sized businesses that need automation for cheap.
But how much does Moosend really cost? And which plan actually gives you the best value? In short, Moosend pricing starts at $9/month for 500 subscribers and scales all the way up to $3,504/month for large lists.
Moosend’s Plans
- Free Trial ($0) – 30-day access to core features, no credit card needed
- Pro (from $9/month) – For small to mid-sized businesses sending unlimited emails
- Moosend+ (Custom Pricing) – Build your own plan with advanced add-ons
- Enterprise (Custom Pricing) – For high-volume senders needing strategy, SSO, and priority support
Key Takeaways 🔍
- Moosend’s paid plans start at $9/month for 500 contacts (billed monthly)
- The most expensive plan on their website is $5,840/month (Pro, 1M contacts)
- You can try Moosend free for 30 days
- All plans include unlimited emails, even on the lowest tier
- Moosend+ and Enterprise offer custom pricing for advanced features
- Transactional emails and other important features start on the custom plan
Note, that’s just our short answer.
After the table of contents below👇, we’re going to jump into the detailed Moosend pricing comparison and tell you all you have to know about each plan.
Contents
How Much Does Moosend Cost?
Moosend gives you a 30-day free trial to test the waters, no credit card needed.
You get full access to the core marketing automation features, so it’s a solid way to see if the platform actually fits your needs before spending a cent. Once you’re ready to upgrade, pricing starts at $9/month for 500 contacts and goes up as your list grows.
If you’re after a simple email blaster, Moosend gets the job done. But if you’re running a SaaS or want to trigger emails from product usage, payments, or custom data — Encharge is the better fit.
| Plan | Pro | Moosend+ | Enterprise |
|---|---|---|---|
| Starting Price | $9/month (500 contacts) | Custom | Custom |
| Free Trial | 30 days | ❌ | ❌ |
| Emails | Unlimited | Unlimited | Unlimited |
| Automation | ✅ Included | ✅ Included | ✅ Included |
| Landing Pages | ✅ | ✅ | ✅ |
| Forms & Funnels | ✅ | ✅ | ✅ |
| Transactional Emails | ❌ Paid add-on | ✅ | ✅ |
| Dedicated IP | ❌ | ✅ | ✅ |
| Team Members | ❌ | ✅ | ✅ |
| SSO & SAML | ❌ | ✅ | ✅ |
| Support | Low/Standard | Priority | Dedicated |
Costs ramp up fast even for the Pro plan. At just 2,000 contacts, you’re already paying $24/month, and that’s before you even touch custom add-ons like transactional emails or dedicated IPs.
But if you’re looking for advanced deliverability features, dedicated IPs, or want to manage a big team, you’ll need to move up to Moosend+ or Enterprise. These plans are custom-priced and built for high-volume senders — but at that point, it’s honestly worth comparing Encharge.
You’ll get built-in Stripe automation, real revenue tracking, and no upsells for basic features.
1. Moosend Free Trial: $0
Moosend doesn’t have a forever-free plan, but they do give you 30 days of full access to their Pro features — no credit card needed. That means you can try all the tools without committing upfront.
Here’s what you get during the trial:
- ✅ Unlimited email sends
- ✅ Access to automation workflows
- ✅ Landing pages and forms
- ✅ Reporting and analytics
- ❌ No access to transactional emails, dedicated IPs, or custom reports
- ❌ Can’t invite team members or use SSO/SAML
But once your trial ends, you’ll need to upgrade to keep sending.
💡 Great Advice: The trial is solid if you’re still figuring out if Moosend fits your workflow — but keep an eye on your contact list size.
Even basic pricing jumps quickly once your list starts growing (2,000 contacts = $24/month).
At that point, tools like Encharge might give you better automation and deeper integrations for the same money.
Should You Use Moosend’s Free Trial?
Yes — but only if you’re testing the waters.
Moosend’s 30-day free trial is great for exploring its email builder, automations, and landing pages. It’s the full Pro experience, just time-limited.
That said, it’s not a forever plan — and once your 30 days are up, you’ll have to pay to keep things running.
If you already know you’ll need scalable automations, advanced segmentation, or tools like Stripe syncing or event-based emails, you might want to skip the trial and start with something more serious like Encharge.
2. Moosend Pro: $9
Price per month (billed monthly): $9/month for 500 contacts
Price per month (billed annually): $7.65/month for 500 contacts
Moosend’s Pro plan is the starting point — and to their credit, you get everything unlocked from the beginning:
- Unlimited email sends
- Marketing automation workflows
- Landing pages and signup forms
- SMTP & transactional emails
Because you get access to all features from day one — including automations, landing pages, and unlimited sends — the Pro plan is a solid pick if you want to run serious campaigns without hitting feature walls.
Great for small teams looking to grow fast without dev help or outside tools.
Even though the features don’t change, the price ramps up hard as your list grows:
- 2,000 contacts = $24/month
- 10,000 contacts = $64/month
- 25,000 contacts = $160/month
So while it’s great for small lists, scaling can get expensive fast — especially for lean teams or solopreneurs.
→ Top email marketing tools for solopreneurs
Should You Use Moosend’s Pro Plan?
Yes, if you’re starting fresh and want the full toolkit on day one. You’re not getting a stripped-down version.
But if you expect fast growth or need better control over your budget, Encharge might be the smarter move. You’ll get similar advanced automation and a UI that doesn’t feel like it’s from 2015.
3. Moosend Plus: Custom
Price per month: Custom, you need to ask their team
Best for: Custom setups with advanced needs but not quite Enterprise level
Moosend+ is designed for teams that need more than Pro but aren’t ready to go full Enterprise. You still get all the core features, but now you can build your own bundle — choosing the exact extras your business needs.
What you get:
- Everything in the Pro plan
- Transactional emails for receipts, password resets, etc.
- Dedicated IPs for better deliverability control
- Custom reports tailored to your KPIs
- Hosted file storage
- Single Sign-On (SSO) & SAML
- Audience discovery tools
- More team member slots
This plan gives you room to scale without overpaying for a full-stack enterprise suite.
If your team’s growing and your campaigns are getting more complex, Moosend+ is the step up that keeps things tailored — not bloated.
Should You Use The Moosend+ Plan?
If you’re hitting limits with Pro — like deliverability control, team size, or advanced reporting — but don’t need white-glove support yet, Moosend+ bridges that gap.
It’s a custom-fit suit instead of a one-size-fits-all plan.
4. Enterprise Plan: Custom
- Pricing: Custom, you need to talk to their sales team
- Best for: Large teams and businesses that need full control and premium support
Moosend’s Enterprise plan is the top-tier option made for B2B companies that can’t afford bottlenecks, whether that’s in deliverability, collaboration, or strategy.
This isn’t just about sending more emails.
Enterprise is about efficiency at scale — removing friction from every step, from login to launch.
What you get:
- Everything from Moosend+
- A dedicated account manager
- Priority support for faster issue resolution
- More team member access
- Deliverability consulting & strategy optimization
- SSO & SAML for secure, large-scale team access
Should You Use Moosend Enterprise?
If email is mission-critical to your business — and you’re sending millions per month — Enterprise gets you personalized help, faster answers, and a team that knows your goals.
You’re not just buying software anymore.
You’re buying speed, security, and stability.
5. Moosend Pay-As-You-Go Credits
If you don’t want a monthly plan, Moosend also offers credit-based pricing — perfect for seasonal senders or one-off campaigns.
Here’s how the credits break down:
| Email Credits | Price | Cost per 1,000 emails |
|---|---|---|
| 350,000 | $350 | $1.00 |
| 500,000 | $500 | $1.00 |
| 750,000 | $750 | $1.00 |
| 1,000,000 | $1,000 | $1.00 |
Each credit = 1 email send.
These credits never expire and include access to:
- Unlimited subscribers
- Marketing automation
- Reporting and analytics
- Landing pages and forms
- SMTP and transactional support
Heads-up: While this is good for occasional sending, once you’re consistently emailing a large list, it can get pricey fast.
At that point, a monthly plan (or a platform like Encharge with smarter automation triggers) might be more cost-effective.
Extras & Add-ons at Moosend
Moosend’s pricing looks cheap at first — and for low volumes, it is. But here are some extra costs that can stack up if you’re not careful:
- Subscriber scaling — The Pro plan starts at $9 for 500 subscribers, but jumps to $24 for just 2,000. Big jumps come fast.
- Custom features — Want things like SSO, custom reports, or extra team members? You’ll need a Moosend+ or Enterprise plan with custom pricing.
- Pay-as-you-go credits — If you send high volumes and want flexibility, Moosend offers credits. But they start at $350/month for 350k emails — not cheap.
- Deliverability tools — Dedicated IPs, strategy help, or priority support? All of those are gated behind higher plans.
- Transactional emails — Only available on Moosend+ and Enterprise, not the basic Pro plan.
- Additional team seats — You don’t get unlimited access for collaborators unless you pay for it.
Moosend works well if you have a small, static list. But if your business is growing — or you want more advanced features — expect the price to climb quickly.
Pro tip: Encharge gives you access to things like real-time Stripe triggers, revenue tracking, and prebuilt SaaS segments — all without needing a sales call or custom upgrade.
→ Top email marketing tools for SaaS
Is Moosend Worth The Price?
For most small businesses and solo marketers, Moosend offers solid value — especially at the lower tiers. You get unlimited email sends, automation, landing pages, and signup forms starting at just $9/month for 500 contacts, which is rare in the email marketing world.
That said, the value depends on how fast your list grows. Once you cross 2,000–10,000 contacts, costs start climbing fast, and features like transactional emails, dedicated IPs, or deliverability consulting are only available on custom plans.
- Unlike many tools that charge extra for automation or integrations, Moosend includes most core features upfront.
- But you’ll still need to pay more if your sending needs get more technical.
- AND you have to talk to their sales team if the Pro plan isn’t for you… Which slows people down more than can they image.
For long-term value, we recommend looking at what you’re actually automating.
If your goal is to send smarter — not just more — emails, tools like Encharge might give you a better return. You’ll get event-based flows, Stripe and product triggers, dynamic segments, and revenue tracking without chasing add-ons.
How We Test Email Automation Pricing 💰
We put Moosend through hours of hands-on testing and side-by-side comparisons to figure out whether it’s actually good value for money. So how do we test email marketing pricing?
When it comes to pricing, our research focuses on a few key areas.
For our pricing reviews, we pay close attention to whether a tool offers a free trial or free plan, how fast the cost scales with your contact list, and what features are included at each tier. We also look at what’s gated behind higher plans, whether there are hidden fees, and how each tool compares in terms of features vs outcome — meaning, what you’re actually able to do with the money you spend.
How To Save Money on Moosend
While Moosend can get pretty expensive, there are a few ways to save up on your bill:
- Pay annually or biannually – Save up to 15% or more just by switching from monthly to long-term billing
- Only pay for what you use – If you’re a seasonal sender, consider Moosend’s pay-as-you-go credits instead of a monthly plan
- Avoid add-ons you don’t need – Features like dedicated IPs or advanced reports sound useful, but don’t upgrade unless you’ll actually use them
- Monitor your contact list size – The Pro plan jumps from $9 to $24/month just by going from 500 to 2,000 contacts — consider cleaning inactive contacts regularly
For more ways to save, check out Moosend’s promotions page or explore whether a platform like Encharge gives you more features upfront — without stacking on extra fees as you grow.
→ How to save up on ActiveCampaign
How To Choose Your Moosend Plan: My Advice
If you’re still not sure which Moosend plan fits you best, here’s how I’d approach it — based on everything we’ve tested and learned using the platform:
1. What’s your real use case?
Before jumping into features, get clear on why you’re using email in the first place.
→ If you’re just starting out or sending a monthly newsletter, the basic Pro plan might be enough.
→ But if you’re running automations, segmenting audiences, or managing multiple brands, you’ll hit the limits fast.
2. How big is your list going to grow — and how fast?
Moosend starts cheap, but price jumps are steep.
→ 500 contacts = $9/month.
→ 2,000 contacts = $24/month.
→ 10,000 = $64/month.
If you’re scaling quickly or expect big traffic from ads, budget ahead — or think about switching to a platform like Encharge that doesn’t punish you for growing.
3. Which features do you actually need?
Most people don’t need hosted files, custom reports, or dedicated IPs — yet those are bundled into more expensive Moosend+ or Enterprise tiers.
→ Stick to the features you use daily and skip the fluff.
4. Are you tired of calculating credits, tiers, and add-ons?
Many switch to Encharge — no hidden add-ons, just flat pricing with everything built in. Especially if you’re a SaaS or digital product business, it’s cleaner and easier.
Use this checklist to avoid overpaying — and don’t be afraid to switch tools if your needs grow beyond what Pro can comfortably handle.
Conclusion: Which Moosend Plan Is Best for You?
Moosend keeps things fairly simple with its core Pro plan — but costs can ramp up fast as your contact list grows. It also offers a Moosend+ tier with custom options and an Enterprise solution for bigger teams or specific needs.
Let’s break down who each plan works best for:
The Pro plan is best for…
Solo founders and small businesses sending basic campaigns and automations. Just know it gets pricey past 2,000 contacts — and there are no deep analytics or IP control.
Moosend+ is best for…
Teams that want to customize their setup with dedicated IPs, extra users, or specific enterprise-style features, but don’t need full white-glove support.
The Enterprise plan is best for…
Big brands or agencies who want priority support, advanced deliverability help, or full control over email infrastructure and access.
Not sure if Moosend is worth the price at scale?
If you’re looking for a more straightforward, scalable option with better automation, Encharge gives you all the tools you need — without charging you more for every little upgrade.
Of all the Moosend plans, the Pro plan at $24/month (for 2,000 contacts) is the one most users will land on — but be careful. It looks cheap upfront, but once your list grows, it starts creeping up fast.
If you’re just getting started, try the 30-day free trial and see how far the features take you. But if you already know you’ll need stronger automation, reporting, or easier scaling, you might save money and headaches by starting with something more advanced.
Encharge is worth a look if you’re planning to grow fast. It’s built for real automation from day one — and doesn’t punish you for being successful.
FAQ: Moosend Pricing
1. Does Moosend have a free plan?
No, Moosend doesn’t have a free plan. Instead, they have a 30-day free trial.
You can try all the core Pro features for 30 days without entering your credit card. After that, you’ll need to pick a paid plan based on your contact list size. There’s no forever-free plan like MailerLite or Brevo, so once the trial ends, it’s either upgrade or stop sending.
2. Is there a cheaper alternative to Moosend?
Yes — Encharge is a smart alternative that gives you more for your money. While Moosend starts at $9/month for just 500 contacts, Encharge gives you automation, behavior-based emails, and Stripe syncing — with pricing that scales more predictably.
For growing SaaS businesses, Encharge often ends up cheaper once you factor in the advanced tools that Moosend locks behind custom pricing.
3. How much do transactional emails cost at Moosend?
The only way to find out is to contact their sales team. Moosend doesn’t include transactional emails in the base Pro plan. You’ll need to upgrade to Moosend+ or Enterprise, which are both custom-priced.
That means you won’t see the exact cost upfront — you’ll need to contact sales.
If you just need reliable transactional emails out of the box (like for Stripe or sign-up flows), Encharge includes this natively without hidden upgrades.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
