Announcing a funding round is a big moment — and a simple, well-timed email is still one of the best ways to share it.
The best ones skip the jargon. They tell a quick story: what the raise means, what’s next, and how the user or customer fits into it. It’s not just a flex — it’s a way to build trust and momentum.
In this post, you’ll find 12 SaaS funding round emails — a mix of real examples from successful launches and templates you can copy and adapt for your own big news.
Let’s jump in.
Contents
What is a SaaS Funding Round Email?
A SaaS funding round email is a message you send to announce that your company has raised money — usually a Seed, Series A, B, or beyond.
These emails aren’t just for investors. They’re meant for your customers, community, and audience. It’s your chance to share the big news, build trust, and show momentum. Whether it’s a few million or a massive raise, the tone is usually confident, grateful, and forward-looking.
The best ones keep it simple: what you raised, from who, and what’s next.
Just like milestone emails, it marks progress — and gives your users something to celebrate with you.
Why Send Funding Round Emails for Your SaaS?
The #1 reason to send a funding email is to show your users that your product—and your team—are going places. It’s social proof, brand signal, and future promise all in one.
- Announce momentum and company growth
- Build trust with current and future users
- Show appreciation for early adopters and supporters
- Attract new hires or partners from your network
- Set the stage for what’s coming next
You don’t need to overhype it. Just share the facts, keep the tone human, and let the announcement do the work.
Especially if your roadmap includes partnerships, team changes, or a bigger vision. In those cases, you can also add acquisition email to your flow — they can help communicate major shifts down the line.
For the other side of the journey — when it’s time to sunset a product — sunset emails help close the loop respectfully.
Who Should You Send a SaaS Funding Announcement Email To?
You should send your SaaS funding announcement email to anyone who’s been part of your journey or will be impacted by your next stage of growth.
- Current customers and active users
- Early supporters, beta testers, and champions
- Newsletter subscribers and waitlist signups
- Investors, mentors, and strategic partners
- Potential hires and candidates in your talent pipeline
These people are already paying attention — or should be. A funding email keeps them in the loop, builds trust, and shows them that big things are coming.
Pro tip: to keep that momentum going, these lead nurturing emails show how to turn new attention into long-term engagement.
When Should You Send Funding Round Emails?
You should send funding round emails right after the news is public — ideally the same day as your TechCrunch or blog post goes live.
- On the day the funding is officially announced
- After sharing the news on social or press
- When you’ve aligned your messaging across channels
- Before hiring or expansion campaigns begin
- To users who’ve been with you since early days — keep them in the loop
It’s not just a flex — it’s a signal. And your audience wants to hear it from you, not from a headline.
And if you’re about to make platform changes post-funding, privacy update emails might be needed too.
Listed: 12 SaaS Funding Announcement Email Examples & Templates
1. Sketch – $20M Series A announcement with heart
Sketch kept their announcement simple but sincere. Instead of shouting from the rooftops, they took a moment to show gratitude, reflect on their journey, and invite readers into what’s next. This email didn’t just inform — it built trust. Even though Sketch is a design tool, the message wasn’t flashy. It was human.
Why it works
It opens with humility, not hype. Instead of leading with investors, they highlight the team and community. The call to action is soft but curious — “Read more.” No pressure, just a confident tone from a product that knows its place.
2. Stark – $1.5M raise + rebrand in one smooth move
This email from Stark Labs is a masterclass in bundling multiple wins into one cohesive story. They announced their funding, introduced billing accounts, and revealed a rebrand — all without making the email feel overwhelming. The tone is warm and celebratory, without trying to oversell anything.
Why it works
They give credit early and often — to their community, investors, and product team. The copy feels inclusive and honest. It shows that the raise isn’t the end goal — it’s fuel for what’s ahead.
3. Pepper Content – $14.3M to build the “Content Stack”
Pepper Content leaned into their core mission: empowering creators. Their email was clear, confident, and vision-driven. By putting their customers at the center of the announcement, they turned a financial update into a shared win.
Why it works
They explain how the money will be used — and why it matters. The focus is less on investor names and more on the next phase of their product roadmap. It’s a great mix of storytelling and ambition.
4. Productboard – $45M to bring clarity to product teams
This one is practical and visionary. Productboard made a case for their category, not just their product. They spoke directly to pain points around scattered workflows, then showed how their system could change that — with funding as the accelerant.
Why it works
It balances credibility (mentioning Sequoia and Bessemer) with empathy. They don’t brag — they relate. The language feels like a founder explaining a big win to their team.
5. SimilarWeb – $120M funding milestone, straight to the point
SimilarWeb didn’t dance around. They went right in with their number and backed it up with a confident breakdown of why it matters. Their copy reads like a state-of-the-business update — clear, informative, and growth-focused.
Why it works
It delivers confidence in a professional tone. The message is well-structured and easy to scan, and they use data as storytelling. The founder’s face at the end adds a personal touch without overdoing it.
6. Template: $XM Raised – announcing major Series A/B funding
When a company hits a major milestone — like a Series A or B — it’s more than just money. It’s validation. It’s momentum. This template captures that energy in a grounded, confident tone. It’s built to thank supporters, spotlight investors, and set the tone for what’s next.
This type of email works great when there’s a standout number, a major firm involved, or a shift in company focus that deserves attention.
Hey {firstName},
Big news — we’ve just raised $18M in Series A funding led by {leadInvestor}. This milestone marks a huge leap for our team and mission.
We started {companyName} to {core mission or problem you solve}, and this funding helps us take things to the next level — from product development to onboarding more customers who believe in what we’re building.
Huge thanks to our investors, partners, and most of all — our customers. We’re just getting started.
👉 [See full announcement]
– The {companyName} Team
Other subject line ideas:
- It’s official: $18M raised for the next stage
- We’ve raised funding. Here’s what’s next.
- Series A secured: {companyName} is growing
Why it works:
It’s focused and forward-looking. This email gives just enough detail to build excitement, while linking out for those who want the full story. The tone is proud but not braggy — which keeps readers engaged.
7. Template: The First Funding – announcing a pre-seed or seed round
First funding is a big deal. But early-stage emails should still feel personal, mission-driven, and humble. This template is for startups that just closed their first pre-seed or seed round and want to bring their community along for the ride.
Hi {firstName},
We’re excited to share a huge moment for our team: we’ve raised ${amount} in our pre-seed round!
This early support gives us the resources to keep building {short product purpose}, and we couldn’t be more grateful to our early backers, beta users, and believers.
We’re still small, scrappy, and building fast — and your feedback has shaped every step so far.
If you want to see what’s next:
👉 [Check out the roadmap]
Thanks for being part of the journey.
— Team {companyName}
Other subject line ideas:
- Big news: our first funding round is in
- From 0 to 🚀
- What this pre-seed round means for us
Why it works:
This version feels real. It’s not trying to sound too big too early. Instead, it celebrates the early days, acknowledges the help, and invites people to stick around as things grow.
8. Template: The Quiet Confidence – ideal for B2B, SaaS, or dev tools
Some brands don’t want to yell from the rooftops. This email is for teams that want to announce a funding round with clarity and strength — without sounding overly polished or loud.
Hi {firstName},
We just closed our Series A round— raising $7.5M to continue building {productName}.
This means more product velocity, a bigger support team, and a deeper focus on what matters most to the people using us daily.
We’re still focused on the same things: fast, stable, secure software that solves real problems.
If you’ve been here from the early days — thank you. And if you’re just joining, we’re just getting started.
👉 [Read the full update]
— {FounderName}, CEO
Other subject line ideas:
- Quietly moving forward with $7.5M
- Big step forward. Same mission.
- Series A, signed and delivered
Why it works:
This tone builds trust. Instead of shouting, it reassures. It keeps the update grounded in product and mission while still letting the funding number land with weight.
9. Template: The Multi-Announcement – funding + rebrand + new features
Sometimes one email needs to do a lot. This template covers teams that just raised funding but also launched a rebrand, new dashboard, pricing plan, or anything else major. It’s designed to package everything without overwhelming the reader.
{firstName},
A lot’s happened.
✅ We raised $4M in funding
✅ We launched our new brand
✅ We rolled out a redesigned dashboard
This next chapter is about scale — serving more users, delivering a faster product experience, and staying bold in how we show up.
We’re excited (and honestly, a little emotional) to reach this point. You’ve helped us get here.
👉 [Explore what’s new]
Thanks for being on the ride with us.
— {companyName} Team
Other subject line ideas:
- It’s a new day at {companyName}
- Big moves: funding, features, and a whole new look
- Here’s what just changed
Why it works:
It gets straight to the point with bullet-style wins. For readers who scan, the format works. For those who want more, the CTA brings them deeper. It’s punchy, visual, and celebratory without overloading.
10.Template: The Team-Centric – focused on company culture and people
If the brand voice is personal and people-first, this template works well. It focuses less on numbers and more on the humans behind the product. Great for design-led teams or companies that want to spotlight team values and culture.
Hi {firstName},
Our latest funding round is official! This capital helps us grow faster — but more importantly, it helps us keep building the kind of team we’re proud of.
From day one, we’ve been focused on building {short product vision} — but also on building it with care, intention, and curiosity.
We’re hiring, expanding, and pushing the product further. If you or someone you know is looking for a new chapter, we’d love to connect.
👉 [View open roles]
👉 [Read the announcement]
Thanks for supporting us.
— {companyName}
Other subject line ideas:
- New funding, new faces
- This round’s about the people
- We’re growing the team — here’s why
Why it works:
It flips the script. Instead of bragging about numbers, it makes the news about people. It feels relatable and warm, and it’s a great way to sneak in a hiring plug.
11. Template: The Press-Coverage – showcasing third-party validation
If big outlets have picked up the funding story, this is the template. It’s short, bold, and centered on social proof — designed to grab attention and reinforce credibility fast.
Hey {firstName},
We just raised $12M in Series A — and TechCrunch broke the story.
Coverage like this helps us tell our story, but it only exists because of the support from customers like you.
If you’re curious what’s next or want to read the full breakdown:
👉 [Read the TechCrunch story]
Thanks for riding with us.
— Team {companyName}
Other subject line ideas:
- We’re in the news
- Our $12M raise, featured on TC
- Funding news: TechCrunch edition
Why it works:
Press coverage does the heavy lifting. This email smartly stays out of the way and lets the authority of the outlet carry the message. It’s short and clickable.
12. Template: The Vision-Focused – meant for bold product believers
This one’s about ambition. When a startup’s trying to rally users, early investors, or even potential hires, this format is all about painting the future. The tone is confident and founder-driven.
Hi {firstName},
We just raised $5.2M — and it’s all going into building what comes next.
This isn’t just about growth — it’s about creating a product that changes the way {problem area} is done.
Our team is small but fired up. If you’ve been waiting for a sign to join, try us out, or just follow along — this is it.
👉 [Read what’s coming next]
With energy,{FounderName}
Founder, {companyName}
Other subject line ideas:
- This round fuels the next bold step
- We’re not just scaling — we’re transforming
- Where we’re headed next
Why it works:
It’s big-picture, high-energy, and written in a way that feels personal. The tone can inspire action, especially among early adopters and fans.
How to Improve Your SaaS Funding Announcement Emails
Lead with the milestone
Open strong. “We just raised $12M to grow faster and serve you better.” Don’t bury the news — this is your moment to celebrate, and your audience wants to hear it upfront.
Show what it means for the user
Make it clear how this helps them. Will the product get better? More features? Faster support? Funding should feel like good news for your customers, not just your team.
Keep it humble and grateful
Funding news can easily sound braggy. Keep the tone grounded — thank your users, team, and investors for getting you there.
Include a forward-looking CTA
Now that you’ve raised, what’s next? Invite users to join your waitlist, beta test new features, or refer others. Keep the momentum going with an action-driven CTA.
A referral email might also be a good follow-up — get users to share the buzz with their network.
Share the human side
Add a quote from the founder or a photo of the team. Remind people there are real humans behind the brand — it makes the email more relatable and memorable.
Raising money is news — what you do after is what matters
→ Encharge helps you turn your funding email into momentum.
A funding announcement shouldn’t be just a humblebrag. It’s your chance to re-engage users, rally your community, and show what’s coming next. Encharge helps you follow up with the right messages — automatically.
- Segment announcements by user type: customers, partners, investors
- Trigger follow-ups based on engagement, plan, or lifecycle stage
- Turn the buzz into action: feature adoption, referrals, or upgrades
- Syncs your CRM, product data, and email in one place
- Trusted by 1,000+ SaaS teams to turn launches into long-term growth
You got the funding. Now use it to build stronger relationships. Encharge helps you do more than celebrate — it helps you scale.
FAQ for SaaS funding round email examples
1. How do you announce a SaaS funding round via email?
A SaaS funding round email should be short, confident, and focused on momentum. Share the funding milestone, thank your community, and explain what this means for users. With Encharge, you can segment your audience and tailor messages for customers, investors, or press contacts.
How to announce it:
- Start with the funding news and the amount raised.
- Highlight what’s next — team growth, product expansion, etc.
- Use Encharge to send different versions based on user type.
2. What should I include in a funding announcement email?
Include the funding round (e.g. Seed, Series A), amount raised, who participated, and what the funds will be used for. Keep the tone optimistic and forward-looking. Encharge helps you send tailored emails to users, partners, or stakeholders.
What to include:
- A headline like “We just raised our Series A!”
- A short breakdown of what this means for your product and team.
- A CTA like “See what’s next” or “Join us on the journey.”
3. Can a funding announcement email drive product interest?
Yes — funding updates can boost credibility and attract attention from potential customers, partners, and hires. It’s a signal that your product is growing and here to stay. With Encharge, you can track clicks and send follow-ups based on interest.
How to drive interest:
- Link to your roadmap, careers page, or product updates.
- Add a subtle invite to start a free trial or demo.
- Use Encharge to retarget users who clicked with relevant follow-ups.
To keep that interest alive, follow up with customer retention emails that nurture the relationship after the announcement. Some teams even use discount emails as a follow-up to drive trial spikes after announcing funding.
4. How do I get funding for a SaaS company?
To get funding, you need a solid product, early traction, and a clear growth plan. Most SaaS startups raise from angel investors, accelerators, or VCs. Once funding is secured, tools like Encharge help you communicate updates and build investor trust through automated reporting flows.
Steps to raise funding:
- Build a lean MVP and get early users.
- Track metrics like MRR, retention, and CAC.
- Pitch to aligned investors and keep them updated via Encharge-powered emails.
5. How do I participate in a funding round?
If you’re an investor or partner, participating in a funding round usually means joining via a lead investor or syndicate. Companies often share these opportunities via email updates or investor portals. Encharge can help startups keep interested parties in the loop with personalized investor sequences.
How to stay in the loop:
- Join the company’s investor or partner list.
- Respond to pitch or update emails early.
- Use Encharge (if you’re the sender) to manage and track outreach efficiently.
