SaaS newsletters don’t have to be long or flashy — but they do need to be relevant to where your users are and worth the click.
The best ones share real value in a few quick lines. Could be a product tip, a new feature, or just a great piece of content. The goal? Stay top of mind without overwhelming anyone.
In this post, you’ll find 17 SaaS newsletter examples — a mix of real emails from real SaaS companies and plug-and-play templates. Use them to keep users engaged, informed, and looking forward to what’s next.
Let’s dive in.
Contents
What is a SaaS Newsletter?
A SaaS newsletter is a recurring email you send to keep your users, leads, or community updated on what’s happening in and around your product.
It’s a lightweight way to stay top of mind. You might share new features, blog content, customer stories, upcoming events, or behind-the-scenes updates. The format is flexible, but the goal is the same: stay relevant, build trust, and offer consistent value that keeps people engaged—even if they’re not ready to buy right now.
Unlike promotional blasts, newsletters are meant to build a long-term relationship with your audience.
If you’re still setting the tone for new users, these welcome email examples can help you start strong.
Why Send Newsletters for Your SaaS?
The #1 reason to send newsletters is to stay in front of your audience without always needing a hard CTA. It’s your chance to deliver value on a regular basis, whether someone is ready to convert or just getting to know your product.
- Build a habit of engagement with leads and users
- Share product updates, tips, and content in one place
- Warm up cold leads and keep your brand familiar
- Educate your audience without being salesy
- Create opportunities for feedback, replies, or conversations
A good SaaS newsletter keeps the relationship alive between launches, features, or announcements. It’s steady, useful, and builds momentum over time.
Newsletters can also help support growth loops — like referral programs.
Here are referral email examples that do it well without being pushy.
When Should You Send Newsletters for Your SaaS?
You should send newsletters on a regular schedule—weekly, bi-weekly, or monthly—depending on how much you have to share and what your audience expects.
Consistency matters more than frequency.
- Weekly, if you’re producing regular content or frequent updates
- Bi-weekly, if you want to stay fresh without overwhelming users
- Monthly, if your audience prefers high-signal, low-noise updates
- After product launches, to follow up with additional tips or news
- As a roundup after events, webinars, or campaign cycles
Set a rhythm your team can sustain, and your readers can expect. Newsletters aren’t urgent—they’re relational. They work best when they’re part of your long game.
17 SaaS Newsletter Email Examples + Templates to Inspire Your Next Send
1. Later – Recap + Product Plug + Launch Tease
Later’s newsletter takes readers behind the scenes of Social Media Week 2024, mixes in helpful takeaways, and transitions into product features and a podcast launch. It’s bright, visual, and packed with useful links, but it never feels overwhelming.
Why it works: Each section has a single goal. There’s education, promotion, and entertainment — but it’s all broken up with smart headers and CTAs.
2. Miro – Feature Highlights with a Friendly Voice
This April update walks users through the latest launches (Tables, Slides, Focus Mode) using fun visuals and light, helpful copy. It’s structured like a tour — each block shows what’s new and why it matters.
Why it works: The tone stays upbeat while still going deep on features. It’s a masterclass in how to keep technical updates engaging.
For more ideas like this, check out these ProductHunt launch email examples that show how other SaaS brands built hype through email.
3. Picsart – Teach First, Then Sell
This email teaches users how to level up their content using Picsart tools. It’s broken into mini how-tos (remove background, create animations, etc.) with direct buttons to act on each one.
Why it works: It’s not about the product — it’s about the user’s goals. Every section solves a problem, which makes it highly clickable.
4. Skillshare – Classes + Community + Culture
Skillshare’s newsletter reads more like a mini-magazine than a campaign. You get class picks, holiday content, product news, and even a collab announcement. It’s packed, but well-organized.
Why it works: It offers something for everyone: seasonal classes, industry insights, partnerships, and gift cards. Feels generous, not pushy.
Newsletters are also a great place to celebrate moments — whether it’s hitting 1M users or your company turning 5. You’ll find some milestone email examples here that strike the right tone.
5. Upwork – Niche Content for AI-Focused Freelancers
Upwork’s AI Updates newsletter targets a specific slice of its audience. The email blends how-tos, thought leadership, mini-courses, and success stories — all centered around helping freelancers use AI.
Why it works: It’s crystal clear on who it’s for. The value is in the content, not the design, and that’s exactly what this crowd wants.
6. Airtable – What’s New, Delivered Clean
Airtable’s “What’s New” email delivers three updates in a scannable layout. It kicks off with a quick summary, then expands on each feature with icons, headers, and bulletproof clarity.
Why it works: No fluff. Every word explains a new release, how it helps, and where to learn more. It respects busy readers.
7. Blaze – Stats First, Then Features
Blaze leads with a killer stat (“68,311 hours saved”) to grab attention. Then it walks you through two new product features with simple copy, GIFs, and action buttons. The tone? Bold but helpful.
Why it works: It’s focused on proof. First they show the outcome, then explain how to get it. Great for activation and upgrades.
8. Bloomreach – Editorial Energy Meets Product Content
Bloomreach takes a risky but fun approach. This newsletter kicks off with a meme about ecommerce returns, then goes deep into AI strategies, product recommendations, and internal tools — all written like an engaging blog.
Why it works: It blends thought leadership with product messaging in a natural way. Feels like content marketing, not a feature dump.
9. Day One – Seasonal and Reflective
This January newsletter from Day One is built around the New Year journaling mindset. It invites users to join a 14-day challenge, shares journaling prompts, and promotes a podcast episode — all tied to habit-building.
Why it works: It leans into the emotional side of the product. Great example of meeting users where they are, seasonally and mentally.
These year in review email examples show how SaaS brands wrap up the year while staying user-focused.
10. Grammarly – Product Use Case, Not Just Update
Grammarly uses this email to break down its new “inclusive language” feature. It shows real interface examples, explains the why, and educates users without sounding preachy or salesy.
Why it works: It’s a great lesson in clarity. You see the problem, the fix, and the feature — all in one scroll.
Renewal nudges can also be built into newsletters — here are some renewal email templates that get the timing and tone just right.
11. Template: Product Update – Keep it crisp, keep it clear
This is one of the most common SaaS newsletters — a regular update that tells your users what’s new, what’s improved, and why it matters. But that doesn’t mean it has to feel dry. When done right, a product update email can actually re-engage users who’ve gone quiet and give loyal users a reason to stick around.
The key here is clarity. You want short, benefit-driven blurbs that make updates feel exciting, not technical. Instead of listing new features like patch notes, talk about what they help the user achieve — in plain language.
Hey {firstName},
We’ve been working hard behind the scenes — and today we’re rolling out a few powerful updates to {productName} to make your workflow even smoother.
Here’s what’s new this month:
- ⚡️
{feature1}: Instantly{benefit1}, no extra setup needed - 📊
{feature2}: A faster, cleaner dashboard with new insights - 🔄
{feature3}: Real-time sync across all your devices
You can explore everything now inside your account. Full breakdown here 👉 {ctaLink}
Let us know what you think — your feedback always helps shape what we build next.
– {yourName}
Subject line suggestions:
- Big product news this week
- What’s new in {productName}
- New drops inside 🚀
- We just made {productName} better
- Product updates you’ll actually use
Why it works: It’s scannable, benefit-focused, and keeps the message grounded in user outcomes, not just features.
12. Template: Event Invite – Bring your audience in
If you’re running webinars, workshops, or live demos, your newsletter is the best way to drive signups. But most event invites feel templated and forgettable. This version reads like a genuine personal invite — it sets the scene, makes the reader feel included, and keeps the tone light but clear.
Make sure to add a reason why this specific event matters. Is it timely? Relevant to a new feature? Featuring a guest your audience will love? Lead with that.
Hey {firstName},
We’re hosting something special this week — a live session on {topic} — and you’re at the top of our guest list.
This {typeOfEvent} is for folks who want to {solveProblem}, learn how to {benefit}, and ask real questions along the way. It’s 100% free, no pressure, just a solid hour of learning and connection.
🗓️ Date: {eventDate}
⏰ Time: {eventTime}
📍 Where: {eventPlatform}
Reserve your spot here 👉 {ctaLink}
See you there? We’d love to have you.
– {yourName}
Subject line suggestions:
- Join us live this week!
- Save your seat 🎟️
- Quick event invite — don’t miss this
- Something cool is coming
- Let’s hang out (virtually)
Why it works: It creates FOMO without the hype. The tone feels personal and inviting, not corporate.
13. Template: Digest Roundup – Give them options
Newsletters that try to cram everything into one CTA usually fail. This format flips that — it gives users multiple “entry points” to value. Think of it like a choose-your-own-adventure: a product update for the power users, a blog post for the learners, and maybe a case study for the curious ones.
It works best if you send monthly or biweekly newsletters with 3–4 pieces of content or updates. Just keep the blurbs tight, and make sure each link feels useful on its own.
Hey {firstName},
We know your inbox is full, so we’ll keep this short. Here’s the best of what we shipped, published, and learned recently — curated for you.
🔥 Product Update: {FeatureName} is now live — faster, smarter, easier to use. [Read more]
🎓 New Blog: {ArticleTitle} → {quick insight about the value or takeaway}
🎧 Podcast Episode: {GuestName} on {topic} → {short teaser}
💬 Community Pick: {one-liner from a user, testimonial, or shared tip}
👉 Browse the full digest here: {ctaLink}
Hope this gives you something helpful to take into your week!
– {yourName}
Subject line suggestions:
- In case you missed it…
- What’s new at {productName}
- Your monthly recap is here
- Catch the highlights
- The best stuff from this week
Why it works: It feels generous, not pushy. Multiple entry points = more chances to engage.
14. Template: Educational Email – Teach something useful
Educational newsletters are one of the best ways to build trust with users, especially if your product is tied to a skill or workflow. This kind of email teaches one actionable idea or trick. It doesn’t sell. It gives. But done right, it still gently nudges the reader back to your product.
Whether you’re walking through a how-to, explaining a framework, or linking to a resource, the goal here is simple: help your users do something smarter today — and credit your product for making it easier.
Hey {firstName},
Ever feel stuck trying to {solveProblem}? You’re not alone. Here’s a simple trick we’ve seen work again and again — and you can try it in less than 5 minutes.
Step-by-step:
- Start with
{setupStep} - Then do
{actionStep} - Wrap it up with
{finalStep}
It’s small but mighty. And yep — you can do all this inside {productName}.
👉 Try it now: {ctaLink}
More bite-sized tips like this are coming soon, so stay tuned.
– {yourName}
Subject line suggestions:
- Try this tip today
- A trick to speed up your workflow
- You’ll want to bookmark this
- Just dropped: a new how-to
- One small change, big results
Why it works: It makes the user feel smarter without making them work for it. Education = retention.
15. Template: Customer Story – Real humans, real wins
When your users win, you win. These types of emails shine the spotlight on your customers and how they’re using your product to solve real problems. It’s a great way to mix storytelling into your email strategy while also sneaking in social proof.
The key here is making it human. Don’t just say “Company X saved time” — show how that happened, who was behind it, and what it actually changed.
Hey {firstName},
We wanted to introduce you to {customerName} — one of our amazing customers who used {productName} to {achieveGoal}.
They were struggling with {shortPainPoint}, and within {timeframe}, they were able to {clearResult}.
Here’s how they did it:
- Step 1:
{specificAction} - Step 2:
{featureUsage} - Step 3:
{outcome}
You can check out their full story here 👉 {ctaLink}
Inspired? Hit reply — we’d love to hear how {productName} is helping you, too.
– {yourName}
Subject line suggestions:
- Meet {customerName} 🚀
- This customer story made our day
- Real users, real wins
- {productName} in action
- How people like you use {productName}
Why it works: It reads like a testimonial, feels like a story, and subtly sells the product through someone else’s words.
16. Template: Feedback Survey – Invite them in
Asking for feedback is powerful — not just for product teams, but for retention. It shows your users that you care about what they think. This email keeps the ask low-pressure and the tone warm.
It’s especially effective after a new launch, a big update, or during quieter weeks where engagement needs a lift.
Hey {firstName},
Quick ask — we’re making some updates to {productName}, and we’d love to get your thoughts.
If you’ve got a minute, could you tell us:
- What’s working well?
- What’s still a little clunky?
- What would you love to see next?
You can drop your feedback here 👉 {ctaLink}
Or just reply to this email. Either works.
Thanks for helping us build something better.
– {yourName}
Subject line suggestions:
- Help shape what we build next
- Got 60 seconds?
- We’re all ears
- Tell us what you think
- Your opinion = major impact
Why it works: It’s casual, human, and low friction — which makes it more likely to get a reply.
17. Template: Re-engagement Nudge – Win back attention
You know the ones — users who signed up, maybe poked around, and then ghosted. This email is for them. It’s not a guilt trip. It’s just a simple, warm, “Hey, we’re still here” that reminds them what’s waiting inside the product.
It works best with a helpful tone and a reason to come back (like a new feature or a shortcut).
Hey {firstName},
It’s been a little while since we saw you in {productName}, and we wanted to check in.
If you’re still figuring things out, no pressure — we’ve added a few helpful tools to make it easier:
{QuickStartTemplate}to speed things up{NewFeature}for more flexibility{Tutorial}if you want a guided tour
You can jump back in any time 👉 {ctaLink}
And if you need a hand, just hit reply.
– {yourName}
Subject line suggestions:
- Haven’t seen you in a bit!
- Time for a quick catch-up?
- You’ve got updates waiting
- See what’s new
- We saved you a seat
Why it works: It’s soft, respectful, and focused on usefulness — not shame.
For payment-related retention, newsletters can work alongside dunning emails to reduce churn.
How to Improve Your SaaS Newsletter Emails
Deliver one strong idea per email
Don’t cram five topics into a single newsletter. Focus each issue on one theme — whether it’s a feature highlight, customer story, or new guide. One clear message beats a cluttered mix.
Keep the format consistent
Readers should know what to expect when they open your emails. Use the same layout, tone, and structure each time so it feels familiar and easy to skim.
Make it useful, not just promotional
Your newsletter isn’t just a megaphone. Share tips, quick wins, or resources they can use right away — even if they don’t click anything. That’s what keeps people subscribed.
Add a personal touch
Even if you’re sending to thousands, write like it’s going to one person. Mention your team, share behind-the-scenes updates, or include a short note from the founder to keep it human.
This becomes especially important during big changes like a rebrand — here are rebrand email examples that got the messaging and tone just right.
Always give them something to click
Every newsletter should have a clear CTA — even if it’s just “Read the full post” or “Watch the demo.” Clicks show intent and help you learn what your audience cares about.
Newsletters shouldn’t feel like noise
→ Encharge helps you send ones people actually want to read.
Most SaaS newsletters are too generic or hit at the wrong time. Encharge lets you send dynamic, behavior-based emails that feel personal — even at scale.
- Trigger newsletters based on product usage, role, or lifecycle stage
- Personalize content with updates, tips, and relevant features
- Segment your audience without overthinking it
- Connects email, CRM, and product data in one simple flow
- Used by 1,000+ SaaS teams to keep users engaged and informed
Your newsletter can drive adoption, upgrades, and retention — if it feels timely and useful. Encharge helps you make that happen.
FAQ for SaaS newsletter examples
1. How do you write a SaaS newsletter that people actually read?
To write a SaaS newsletter people actually want to read, keep it short, focused, and valuable. Share product updates, tips, or stories that help your users—not just company news. With Encharge, you can tailor newsletters based on user behavior so each one feels relevant.
How to write it:
- Pick one core topic or highlight per email.
- Use clear subject lines and conversational copy.
- Segment and personalize with Encharge for better engagement.
2. What should I include in a SaaS newsletter?
Your SaaS newsletter should include content your users care about—like feature updates, helpful tips, customer stories, or upcoming events. The goal is to keep users engaged and informed. With Encharge, you can pull in dynamic content based on what each user has done.
What to include:
- One main highlight (update, resource, or story).
- A short intro and clear CTA.
- Optional extras like blog posts, upcoming webinars, or help docs.
3. How often should I send SaaS newsletters?
Most SaaS companies send newsletters monthly or bi-weekly—enough to stay top-of-mind without overwhelming inboxes. With Encharge, you can set up recurring campaigns and adjust frequency based on user engagement.
How to plan your cadence:
- Start with monthly and test from there.
- Increase frequency only if engagement stays strong.
- Use Encharge to pause sends for inactive users.
4. How can I make my SaaS newsletter feel less like a promo?
Skip the hard sell. Focus on being useful—teach something, share wins, or highlight features that solve real problems. Encharge helps you personalize your message so it feels more like a helpful note than a blast.
How to keep it user-focused:
- Use “you” more than “we” in your copy.
- Lead with value, not the product.
- Segment content with Encharge so it fits each user’s context.
5. Can newsletters improve SaaS user retention?
Yes—well-crafted newsletters can keep users informed, engaged, and using your product more consistently. They’re especially useful for long-term value building. With Encharge, you can track open rates, clicks, and tie engagement back to user retention.
How to use newsletters for retention:
- Share product tips, use cases, and success stories regularly.
- Highlight new features or integrations they might’ve missed.
- Monitor newsletter performance in Encharge to adjust your strategy.
