- True visual automation
- Deep Shopify & Stripe integration
- Best for hands-off email flows
- Email + SMS + push
- Simple automations
- Templates for all channels
- Deep data segmentation
- Advanced analytics
- Integrates with ecommerce
- Drag-and-drop builder
- Lots of templates
- Large integrations library
- Budget-friendly plans
- Basic automation flows
- SMS + WhatsApp included
Want to stay in touch with your buyers, without emailing them one by one?
If you’re running an ecommerce store, a proper and affordable email marketing tool isn’t optional. It’s how you send abandoned cart emails that bring people back — it’s how you thank buyers, run sales, and announce new products.
After 7 ½ months of research, Encharge is the best ecommerce email marketing software overall. It’s been given an immaculate 4.7 out of 5 stars for its automations, smart flows, and deep store integrations.
In this guide, we’ll walk you through the best email marketing tools for ecommerce — whether you’re just getting started or ready to scale.
Why You Can Trust Us
We spent all these months testing those ESPs with real ecommerce stores, not just reading product pages or watching demos.
Every tool in this guide was used in real-world scenarios: we built automation flows, sent campaigns, tracked revenue, and tested how well each platform integrates with stores like Shopify, WooCommerce and BigCommerce.
This isn’t a list pulled from affiliate dashboards.
It’s based on what actually works — what saves time, what drives repeat sales, and what’s worth paying for when you’re trying to grow an online store.
Contents
→ Read about how we create these lists
We’ve cut through the fluff so you can make a smarter decision, faster.
Top 5 Email Marketing Software for Ecommerce
Encharge, Omnisend, Klaviyo, are the top 3 email marketing platforms for eCommerce according to genuine user ratings, features, and value for money.
Spoiler, this was just the short answer. Below the table of contents is a detailed analysis for all 9 of the best eCommerce email marketing platforms mentioned above.
1. Encharge: Best for Recovering Carts
- Encharge pricing: Free trial, paid plans start at $79/month
- G2 rating: 4.7/5 ⭐️ (300+ reviews)
Encharge
Best for automated ecommerce email flows
Best for
Pricing
Pros
Cons
Encharge is the top choice for ecommerce brands looking for 100% control over their customer journeys. It connects directly with WooCommerce and Shopify so your store data flows in automatically.
No Zapier or duct-taped workflows needed! The only other integration that’s not native is with ThriveCart — the integration is on Thrive’s end.
Many brands use Encharge to build abandoned cart flows, upsells, and post-purchase emails that actually convert — without feeling spammy.
- Everything’s done visually with a simple flow builder.
- It’s not trying to be everything for everyone.
- Instead, it’s focused and that’s the strength.
If you’re selling products and want to grow smart without wasting hours in clunky dashboards, this one’s for you.
Latest eCommerce Features at Encharge
In May 2025, we officially launched our native Shopify integration. Now you can build ecommerce automations without duct-taping tools together.
→ Read the full documentation
What I Like About Encharge
When I tested Encharge, I liked how much thought went into the little things. It’s fast to use, easy to tweak, and doesn’t get in your way.
- Syncs with WooCommerce, Shopify, Stripe, and more
- Drag-and-drop visual flow builder that’s actually fun to use
- You can trigger emails based on product views, checkouts, purchases, and more
- Smart segmentation with
AND/ORlogic and filters - Works great for SaaS, not just ecommerce
- A/B testing built right into automations
- Email templates look great and don’t need custom code
- No fluff — every feature has a clear use
What I Think Encharge Could Improve
While it handles ecommerce brilliantly, it doesn’t have a built-in CRM like some others.
That’s not a big deal if you already use Shopify or another platform to manage customers — but just something to know.
The last thing is integrations — they’re expanding, but if you rely on niche tools, check the list first. That said, for most ecommerce brands, everything essential is already there.
Pro Tip: You could always use webhooks or 3rd party tools like Zapier or Make to connect any niche software to Encharge.
Which eCom Stores Should Use Encharge?
Encharge is a great fit for stores that want to build advanced email flows without hiring a developer. If you’re running a WooCommerce store (or Shopify) and you’re serious about scaling, it’s a smart choice.
Tools like Mailchimp might look easier — but you’ll hit limits fast. Encharge is for people who want to automate growth, not just send emails.
And it also works very well for simple newsletters and broadcasts!
Is Encharge Good Value-for-Money for eCommerce?
Our research found that Encharge offers standout value for ecommerce brands that care about smart automation.
It’s not the cheapest tool, but it saves you hours every week and helps you drive more sales with less effort.
Encharge plans start at $79/month, which includes automations, visual flow builder, segmentation, and integrations with Shopify, WooCommerce, and Stripe.
Pro Tip: If your Shopify store takes payments through Stripe, you should know that Encharge is the best email marketing software with a Stripe integration!
Compared to other tools that charge extra for basic automations, this pricing makes a lot of sense — especially if you’re scaling and want email that works harder for you.
2. Omnisend: Best for multichannel stores
- Omnisend pricing: Free plan available, paid plans start at $11.20/month
- Our rating: 4.4/5 ⭐️
Omnisend is built for ecommerce and focuses on email, SMS, and push notifications — all under one roof. It connects well with Shopify, WooCommerce, and BigCommerce, so setup is pretty smooth.
A lot of Shopify stores use Omnisend because it’s easy to launch basic automations like welcome emails, cart recovery, and discount blasts. It also has pre-built workflows that save time if you don’t want to build from scratch.
That said, once you start scaling and need deep segmentation or logic, it can feel a bit boxed in.
But for basic to mid-level ecommerce stores, it covers a lot without overcomplicating things.
What I Like About Omnisend
When I tested Omnisend, I liked how quickly I could get something live — especially if I didn’t want to mess around for hours.
- Simple drag-and-drop editor
- Built-in SMS and push notifications
- Ready-to-go automations for welcome, cart + browse abandonment
- Product picker for quick product linking in emails
- Good Shopify integration
What I Think Omnisend Could Improve
It’s great for getting started, but once you need more advanced flows, it’s easy to hit the ceiling. The automation builder is visual, but not as flexible as Encharge’s — especially if you need custom logic or triggers.
Also, SMS credits can get expensive fast. It’s a nice bonus, but once you send a few messages, you’ll realize it’s not really “included”.
The templates are solid but can feel a bit repetitive if you don’t customize them — they’re designed to be fast more than beautiful.
Which eCom Stores Should Use Omnisend?
Omnisend is a solid pick for Shopify or WooCommerce stores that want email + SMS in one place without too much setup.
It’s especially good for brands that run flash sales, drops, or need to reach people fast.
But if you want deep flows, better testing, or more granular data control — you’ll want to look at Encharge.
That’s where Omnisend starts to feel limiting.
Is Omnisend Good Value-for-Money for eCommerce?
Omnisend offers strong value for smaller stores, especially with the free plan. Paid plans start at $11.20/month, and that includes automations and basic SMS support.
- But the value fades if you need more advanced flows or high-volume messaging.
- You’ll either have to upgrade quickly or pay for extras.
It’s great for getting started, but for long-term growth, Encharge or a more advanced tool may stretch further without surprise costs.
If not, you can always opt for an Omnisend alternative.
3. Klaviyo: Best for data-heavy stores
- Klaviyo pricing: Free plan, starts at $20/month for up to 500 contacts
- Our rating: 4.5/5 ⭐️
Klaviyo is known for being the go-to tool for stores that want to squeeze every drop of data into their email marketing. It’s used by a lot of mid-size and large brands — especially those on Shopify — because it tracks everything.
You can build powerful automations with detailed behavioral triggers based on what customers buy, browse, or even click.
If you’re a data geek and want total control, it’s a solid tool.
But if you want to move fast and keep things simple, you might end up spending more time learning than earning.
What I Like About Klaviyo
When I tested Klaviyo, I liked the depth. You can really get into the weeds if you want full control over customer behavior and segments.
- Deep integrations with Shopify and WooCommerce
- Super detailed customer profiles
- Powerful segmentation and targeting
- Event-based automation builder
- Strong product recommendation engine
What I Think Klaviyo Could Improve
The first thing you’ll notice is the learning curve. If you’re not experienced with email marketing, the dashboard can feel like too much.
It also gets expensive quickly — pricing is based on the number of contacts, and there’s no true free plan. That means your cost grows as your list grows, even if you’re not sending more emails.
Lastly, it can feel like it’s too much. There are a ton of features, but not all of them are intuitive or necessary for every store.
If you want fast results with less setup, Encharge is easier to navigate. If not, any other Klaviyo alternative will do the trick.
Which eCom Stores Should Use Klaviyo?
Klaviyo is great for ecommerce stores that are already generating decent revenue and want to optimize every part of the customer journey.
It’s ideal if you have the time (or team) to dig into analytics and build advanced flows.
But if you’re just starting out or want something faster and leaner, Klaviyo might be too much. In that case, Encharge or even Omnisend can get you moving faster without the overload.
Is Klaviyo Good Value-for-Money for eCommerce?
Our research found that Klaviyo offers strong long-term value for large stores with lots of traffic and sales data.
But for smaller brands, the pricing can feel punishing — starting at $20/month and climbing fast.
Ecommerce features like segmentation, predictive analytics, and detailed flows are impressive — but come at a price.
4. Mailchimp: Best for simple newsletters
- Mailchimp pricing: Free plan available, paid plans start at $20/month
- Our rating: 4.2/5 ⭐️
Mailchimp is one of the most well-known email tools out there.
It wasn’t built for ecommerce originally, but over time it added features to support stores — especially through Shopify, WooCommerce, and BigCommerce.
Most people use Mailchimp to send basic newsletters, re-engagement emails, and product updates. It’s easy to use and has lots of templates, but the automation and ecommerce features are pretty limited compared to more focused tools.
If you just want to send campaigns and don’t need deep flows or segmentation, Mailchimp still does the job.
But don’t expect it to scale with your store without friction.
What I Like About Mailchimp
When I tested Mailchimp, I liked how beginner-friendly it felt. It’s clean, familiar, and gets you sending emails fast.
- Lots of email templates
- Simple drag-and-drop editor
- Easy to connect to most store platforms
- Clear reporting for basic campaigns
- Built-in surveys and forms
Take a look. I remember watching this video and finding it helpful myself:
What I Think Mailchimp Could Improve
Mailchimp’s ecommerce automation is basic. If you want anything beyond a cart recovery email or a welcome sequence, you’ll run into limitations fast.
Its pricing model is also a bit sneaky — you pay for all contacts, even unsubscribed ones.
And if you add multiple audiences, your bill adds up quick.
Also, some ecommerce features are locked behind higher tiers, so what looks cheap upfront can get pricey as you grow.
Pro Tip → Encharge gives you more automation without the hidden fees.
Which eCom Stores Should Use Mailchimp?
Mailchimp is a good fit for small stores that just want to send regular newsletters or promos. It’s great for people who are new to email marketing or just need something that works without setup stress.
But if you’re aiming to build advanced customer journeys or want better control over data and targeting, Mailchimp won’t get you far.
Tools like Klaviyo and Encharge are built for that kind of growth.
Is Mailchimp Good Value-for-Money for eCommerce?
Our research found that Mailchimp can be good value for beginners or low-volume stores. The free plan helps you get started, and the $20/month tier includes basic email tools.
However, ecommerce features like automations and product-based emails are limited or locked behind higher plans.
If you want more control, deeper segmentation, and automations that drive sales, you’ll likely outgrow Mailchimp quickly — and end up paying more for less.
5. Brevo: Best for budget-conscious stores
- Brevo pricing: Free plan available, paid plans start at $8.08/month
- Our rating: 4.0/5 ⭐️
Brevo (formerly Sendinblue) is an all-in-one marketing tool that includes email, SMS, chat, and even a basic CRM. It’s not built specifically for ecommerce, but it does offer WooCommerce and Shopify plugins that let you connect your store.
A lot of stores use it because of the good deliverability rates, low pricing and generous email volume — even on the free plan.
Overall, it’s a decent low-cost option if your budget is tight and you need the basics covered without fancy logic or design-heavy campaigns.
What I Like About Brevo
When I tested Brevo, I liked how it packed a lot into one tool — especially for the price.
- Unlimited contacts on all plans
- SMS and email in one dashboard
- Drag-and-drop automation builder
- WooCommerce and Shopify integrations
- Basic CRM and live chat features included
What I Think Brevo Could Improve
The ecommerce capabilities are pretty light.
Yes, you can set up basic flows, but don’t expect anything advanced — especially compared to a tool like Encharge that’s built around product actions and sales triggers.
The UI also feels a bit clunky. Some parts of the dashboard are modern, others feel outdated or inconsistent. That makes it slower to work in if you’re building multiple flows.
And while the pricing looks cheap, some key features (like A/B testing or advanced segmentation) are behind higher plans, which can catch you off guard.
We’ve also given Brevo a 4.0/5 score because it didn’t rank so well in our latest Brevo vs MailerLite comparison, even though MailerLite isn’t on this particular list.
Which eCom Stores Should Use Brevo?
Brevo is best for stores on a tight budget that just want basic email and SMS marketing in one place. If you’re running a WooCommerce store and sending simple promos or newsletters, it’ll do the job.
But if you want to scale with smart flows, better design, or product-based automation, Brevo will eventually slow you down.
In that case, Brevo alternatives like Omnisend, Klaviyo and Encharge are a better fit from day one.
Is Brevo Good Value-for-Money for eCommerce?
Our research found that Brevo is one of the most affordable email tools out there, especially if you’re working with large contact lists.
Plans start at $8/month with unlimited contacts — a rare offer.
But value goes beyond price.
While it’s cheap, the tradeoff is limited automation and fewer tools made for real ecommerce growth. If your store is growing fast and you want email that drives sales, Encharge is worth the extra cost.
How To Choose an Ecommerce Email Marketing Software
Don’t just pick the tool with the most features — pick the one that actually helps you sell more with less effort.
Here’s what actually matters when you run an ecommerce store.
1. Native Integration With Your Store
If the email tool doesn’t sync with Shopify, WooCommerce or BigCommerce directly and natively, skip it. You need your product data, customer actions, and order history to flow into the tool automatically — not through Zapier hacks.
- Look for native Shopify/WooCommerce integrations
- Make sure it tracks key actions like purchases, cart events, and product views
Bonus points if it can pull product images and names into your emails directly!
2. Ready-to-Use Email Templates
You don’t have time to design from scratch.
The tool should come with ecommerce-friendly templates for abandoned carts, order confirmations, product drops, and upsells.
- Should look clean on both desktop and mobile
- Easy to customize with your brand colors and products
- Drag-and-drop builder is a must
3. Segmentation That Drives Sales
Not all customers are the same.
You want to send emails based on what they’ve done — or haven’t done — in your store.
- Create segments like
viewed but didn’t buy,big spenders, orinactive for 30 days - Should support AND/OR logic so you can combine filters easily
- The more filters (order value, product category, time since last purchase), the better
Also look for deep email personalization.
4. Automations That Actually Make You Money
You shouldn’t be manually sending emails every day. The right tool will let you set up flows that run on autopilot — and convert.
- Key automations: welcome series, cart recovery, post-purchase, win-backs
- Should be easy to visualize and edit (think flow builder, not plain lists)
- Split testing inside flows is a huge plus
5. Pricing That Matches Your Growth
Most tools charge based on contacts, which can get expensive fast. Watch out for surprise price jumps, especially when your list starts growing.
- Make sure you’re not being charged for unsubscribed contacts
- Look at what’s included in each plan — some tools lock key features behind higher tiers
- If you’re serious about scaling, pick a tool that won’t punish you for growing
Want all of the above without babysitting your automations every week?
Encharge gives you deep ecommerce flows, drag-and-drop simplicity, and powerful segmentation — all built for stores that want to grow fast.
Best Ecommerce Email Marketing Tools: Next Steps
The ecommerce email marketing tool you choose should match how you sell.
If you’re running a small store and just want to send basic newsletters, something like Mailchimp or Brevo might do the trick. But, Encharge is our #1 pick if you’re serious about automation, want better control over customer journeys, and actually care about results.
It was built for ecommerce and it shows. Smart flows, deep integrations, and zero fluff.
Now that you’ve picked your email tool, it’s time to set things up. Check out our guides on how to set up welcome emails and how to segment your audience to get started.
FAQ: Ecommerce Email Marketing
1. What’s the best email marketing platform for abandoned cart recovery?
Encharge is the best platform for abandoned cart recovery — it connects directly to your store, tracks cart events in real time, and lets you build high-converting flows in just a few clicks.
2. What’s the best email marketing platform small, new ecommerce websites?
For new ecommerce stores, Encharge is a great choice — it’s simple to use, built for ecommerce from day one, and comes with a free trial so you can test it out as you grow.
Other good choices are Omnisend, Klaviyo, Mailchimp, and Brevo.
3. Is there a free email marketing software for ecommerce stores?
Yes, there is free email marketing software for ecommerce — Encharge offers a free trial, so you can try all the ecommerce automation features before you decide to upgrade or not.
Also find out what are the best ESPs for WooCommerce.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
