If you’re here, you’re probably wondering how much does ActiveCampaign cost, or if the platform is worth the price at all.
You’re not alone.
In this guide, we’re breaking everything down for you:
- What each plan actually costs (month-to-month and yearly)
- What’s included — and more importantly, what’s not
- And how to decide which plan is right for you
No sales fluff, no vague pricing tables. Just real numbers, honest breakdowns, and smart advice from someone who’s been on both sides
ActiveCampaign Price Calculator
Drag the slider based on how many contacts (subscribers) you have, and the table will tell you how much ActiveCampaign will cost you.
| Plan | Monthly Cost (USD) |
|---|---|
| Starter | $15 |
| Plus | $49 |
| Pro | $79 |
| Enterprise | $145 |
See how much you can save while upgrading your toolset. Compare with Encharge →
Remember, this calculator doesn’t include any add-ons. The number you’re seeing above is just for the standard ActiveCampaign features.
This calculator helps you understand how much you’d pay for each plan:
- Starter
- Plus
- Pro
- Enterprise
Now, with that out of the way, let’s break down everything about ActiveCampaign, its pricing plans find out what would it cost you.
Contents
Overview: ActiveCampaign Pricing
ActiveCampaign starts as low as $15/month for 1,000 contacts, but as your list grows, the price jumps fast, with the Enterprise plan reaching $1,169/month at 50,000 contacts.
Their pricing isn’t flat. Moreover, it scales aggressively based on how many contacts you have, and below is a clear breakdown of what you’ll pay per month.
Let’s break it down.
Public Pricing: How Much Does ActiveCampaign Cost?
Your cost depends on how many contacts you have — and the more you grow, the more you’ll pay.
But here’s what most users don’t expect:
- Email sends are limited on most plans
- Adding team members costs more
- Plans quietly shift as your list grows
- And grandfathered pricing? It’s mostly gone
ActiveCampaign Monthly Pricing, by Contact Tier
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 2,500 | $39/mo | $95/mo | $149/mo | $255/mo |
| 5,000 | $79/mo | $145/mo | $205/mo | $375/mo |
| 10,000 | $149/mo | $189/mo | $375/mo | $589/mo |
| 20,000 | $311/mo | $329/mo | $549/mo | $785/mo |
Pricing scales fast as your list grows — even if your usage doesn’t.
Which means you could end up paying for so many features you might not even use. Why would you pay for a CRM if you already have a separate tool for that?
Price Comparison of ActiveCampaign’s Plans
This is where things get real.
As your contact list grows, the cost per month doesn’t rise steadily — it spikes. And because pricing is bundled by tier, you can get pushed into a higher plan just by gaining a few more subscribers.
We created the bar chart below to help visualize how much each plan jumps as your contact list increases:
What this shows:
- The Starter plan
jumps 26xfrom 1K to 50K contacts - Pro users go from $79 to
nearly $1,000/monthas they grow - Even “Plus” hits
over $600/month— with email send caps still in place
If you’re scaling fast or growing a user base, this kind of pricing model punishes success.
💡 That’s why Encharge offers flat, predictable pricing, even at 50,000+ contacts. No surprise jumps, no penalties for growth.
ActiveCampaign Pricing: In-Depth Analysis of Each Plan
1. ActiveCampaign Starter: $15/month
The Starter plan is the cheapest way to get started with ActiveCampaign, priced at just $15/month for up to 1,000 contacts.
It gives you the essentials: email campaigns, simple automation, and web forms.
But you’ll feel the limits quickly — especially if your business is growing or you need more than one person on the team.
Basic things like landing pages, CRM tools, and advanced segmentation are off-limits unless you upgrade.
What’s Included in Starter
- Email marketing (campaigns + templates)
- Standard & inline web forms
- A/B testing (emails only)
- 5-step automation flows
- 10x email send cap
- 1 user seat
- Basic segmentation
- Site tracking (limited)
- Shopify, WooCommerce, Square integrations
- Access to 900+ third-party apps
What’s not included in Starter: landing pages, advanced segmentation, predictive sending, conditional content, CRM tools, custom objects, multi-user access, and full automation flexibility.
Starter Plan Pricing by Contact Tier
| Contacts | Monthly Price |
|---|---|
| 1,000 | $15 |
| 2,500 | $39 |
| 5,000 | $79 |
| 10,000 | $149 |
| 20,000 | $311 |
Who the Starter Plan is Best For
The Starter plan is okay if you’re a one-person team sending the occasional campaign to a small list. It works for freelancers, consultants, or early-stage founders testing basic email marketing.
- But if you need automations that actually do something
- Orr if your list is growing…
- You’ll hit its limits quickly.
Even basic customer journeys and user flows are restricted at this level.
Pro Tip: Other tools, like Encharge, offer unlimited automation steps, unlimited email sends, and unlimited team members right from the start.
2. ActiveCampaign Plus: $49/month
The Plus plan is where ActiveCampaign starts to feel like a real automation tool.
At $49/month for 1,000 contacts, it unlocks more automation features, basic CRM, and lets you add up to 3 users.
It’s also the first plan that includes SMS and ecommerce integrations that go beyond the basics.
But there’s still a catch: email sending is capped at 10–12x your contact count, and you’ll still need to pay for add-ons if you want full CRM functionality or sales pipelines.
What’s Included in Plus
- Everything in Starter, plus:
- Unlimited automation steps
- Conditional content + lead scoring
- Landing pages unlocked
- A/B testing for emails & automations
- Basic CRM with deal and pipeline views
- SMS marketing (as a paid add-on)
- Up to 3 users included
- Better segmentation tools
- Standard ecommerce integrations (Shopify, WooCommerce, etc.)
- Google, Facebook & LinkedIn ad integrations
- Attribution + conversion tracking
What’s not included in Plus: predictive sending, advanced analytics, custom objects, Salesforce/Microsoft Dynamics CRM integrations, HIPAA compliance, and full reporting features.
Plus Plan Pricing by Contact Tier
| Contacts | Monthly Price |
|---|---|
| 1,000 | $49 |
| 2,500 | $95 |
| 5,000 | $145 |
| 10,000 | $189 |
| 20,000 | $329 |
Who the Plus Plan is Best For
The Plus plan is a decent choice for marketing teams that are starting to build out real customer journeys — especially if you’re using tools like Shopify or want to test SMS.
- It’s also the first tier that doesn’t feel like a starter toy.
- Still, the CRM tools are very light unless you pay extra.
And if your flows get more advanced, or you grow your list too fast, you’ll either hit send limits or get nudged up to Pro.
Mind you: If you’re paying $145–$329/month (as most teams are on this plan), you should expect more than just basic automation.
With Encharge, those same features are included from the start, without juggling add-ons or hitting send limits. And if you’re moving from ActiveCampaign, we’ll help you migrate your flows for free.
3. ActiveCampaign Pro: Starts at $79/month
The Pro plan is where ActiveCampaign tries to go “all-in” on marketing automation.
At $79/month for just 1,000 contacts, it’s priced like a serious tool and it gives you most of the features marketers actually want.
Pro lets you finally test full workflows, not just individual emails.
But the price climbs fast: At 5,000 contacts, you’re already at $205/month, and larger lists can end up paying $549+/month, even before extras like SMS or sales pipeline tools.
What’s Included in Pro
- Everything in Plus, and:
- Predictive sending
- Attribution & conversion reporting
- Split automations (A/B test entire flows)
- Site messages (on-site messages + popups)
- Salesforce & Microsoft Dynamics integrations
- Advanced segmentation + lead scoring
- Up to 5 users included
- Custom email and landing page templates
- Advanced analytics
- Deeper ecommerce and CRM integrations
- Facebook, Google & LinkedIn ad syncing
- AI content tools for email
What’s not included in Pro: HIPAA support, custom objects, premium deliverability tools, full SSO, dedicated account management, and still no unlimited email sends.
Pro Plan Pricing by Contact Tier
| Contacts | Monthly Price |
|---|---|
| 1,000 | $79 |
| 2,500 | $149 |
| 5,000 | $205 |
| 10,000 | $375 |
| 20,000 | $549 |
Who the Pro Plan is Best For
The Pro plan is built for serious marketers — especially B2B SaaS, product-led companies, or ecommerce brands running high-volume flows.
You finally get access to more advanced reporting and A/B testable automations, which is where AC starts to shine. If you’re deep into multi-step user journeys, Pro unlocks the tools to make them smarter.
At $205–$549/month, you’re deep in enterprise pricing territory, but not always getting enterprise-level control.
With Encharge, you get unlimited sends, advanced automation, behavior-based segmentation, and Slack/live support on every plan.
No need to pay extra for users, CRM connections, or flow testing.
4. ActiveCampaign Enterprise: $145/month
This one starts at $145/month for 1,000 contacts, but hits $785/month+ as your list grows.
You get everything unlocked: custom objects, SSO, a dedicated account rep, and HIPAA support. Reporting is more granular, and you finally get unlimited users.
Even though it’s built “for scale”, the core platform still works like the lower tiers. You’re still charged based on contact count.
You still have to pay for SMS or CRM add-ons.
What’s Included in Enterprise
- Everything in Pro, plus:
- Custom objects
- HIPAA compliance
- SSO (single sign-on)
- Dedicated account rep
- Uptime SLAs
- Custom reporting
- Unlimited users
- Premium CRM integrations (Salesforce, Microsoft Dynamics, etc.)
- Premium support + onboarding
- Advanced attribution & analytics
- Enhanced email domain tools
What’s not included in Enterprise: transactional email support, unlimited sends (you still get capped), SMS is still an add-on, and pricing gets customized fast — usually through sales calls.
Enterprise Plan Pricing by Contact Tier
| Contacts | Monthly Price |
|---|---|
| 1,000 | $145 |
| 2,500 | $255 |
| 5,000 | $375 |
| 10,000 | $589 |
| 20,000 | $785 |
Who the Enterprise Plan is Best For
This plan is made for large organizations with strict compliance needs, multiple teams, and dedicated IT oversight.
If you’re working in healthcare, finance, or education — and need SSO, HIPAA, or deep API access — Enterprise is likely the only way to get those boxes checked inside ActiveCampaign.
ActiveCampaign Add-Ons: What’s Not Included By Default
ActiveCampaign’s pricing might look reasonable on the surface — but once you start using it, you’ll find that a lot of the core features you assumed were included… aren’t.
Many must-haves are either locked behind higher-tier plans or sold back to you as paid add-ons. It’s one of the biggest reasons people get frustrated with ActiveCampaign’s pricing model.
Let’s break down the most common ones.
1. SMS Marketing (Add-On Only)
You can’t send SMS campaigns unless you buy the SMS add-on. Even on the Enterprise plan, SMS isn’t included by default.
You’ll pay $21/month just to activate SMS, then buy credits separately:
| Credits | Price | Cost per SMS |
|---|---|---|
| 1,000 | $21 | $0.021 |
| 2,500 | $25 | $0.010 |
| 5,000 | $45 | $0.009 |
| 10,000 | $90 | $0.009 |
| 25,000 | $200 | $0.008 |
| 50,000 | $400 | $0.008 |
| 100,000 | $800 | $0.008 |
| 250,000 | $1,500 | $0.006 |
| 500,000 | $2,000 | $0.004 |
You also have to manually manage reply logic, opt-ins, and compliance.
Pro Tip: With Encharge, SMS is built in via Twilio and others — no hidden fees or custom billing pages.
2. Sales CRM: Pipelines & Deals
This is not part of the built-in CRM.
You’ll need the Pipelines Enhanced CRM add-on to unlock:
- Pipeline stages
- Deal tracking
- Lead scoring
- Account records
- CRM automation triggers
Encharge integrates with your actual CRM — like HubSpot, Salesforce, or Pipedrive. No duplicate tools, no extra seats.
3. Sales Engagement & 1:1 Emails
To run outbound sales emails or track rep activity, you’ll need the Sales Engagement CRM Add-On (stacked on top of Pipelines).
You get:
- 1:1 automated emails
- Win probability scoring
- Sentiment analysis
- Manual task tracking for reps
Great if you’re replacing your sales platform — but not worth it if you already use something like Close or HubSpot.
4. Transactional Email (Postmark)
Want to send things like password resets or order receipts? You’ll need Postmark, a separate product owned by ActiveCampaign.
- First 100 transactional emails/month are free
- After that, it’s $15/month for 10,000 emails
- Works great — but it’s a second platform with a second cost
With Encharge, we integrate with Postmark and other transactional tools. You can centralize your data and still send high-volume system emails.
5. Custom Reports
Want to build your own dashboards or slice data across automations, deals, and contacts?
Custom reports cost $159/month, unless you’re on Enterprise.
The moment you want to track something deeper than open rates — it’s another bill.
6. Dedicated IP
For larger senders (100,000+ contacts), you can buy a dedicated sending IP for $750 one-time.
Unlike other platforms, ActiveCampaign doesn’t charge this monthly — which is great. But it’s only available to Enterprise users, and support is limited unless you pay for services.
7. HIPAA & SSO
Only available on Enterprise.
You’ll have to go through sales. And even then, HIPAA support and SSO setup aren’t always included unless you’re doing serious volume.
Encharge doesn’t offer HIPAA but supports secure login access, and you won’t hit a wall asking for SSO unless you’re on a sales call.
8. Extra Users
Most ActiveCampaign plans include just 1–5 users.
Need more? Either:
- Upgrade to a more expensive plan
- Or negotiate per-seat pricing
With Encharge, you get unlimited team members on every plan — no seat math, no extra charges.
Are There Hidden Costs in ActiveCampaign?
Yes — and they add up fast.
Here’s what’s not in your base price:
- Add-ons: SMS, CRM pipelines, sales tools, custom reports — all extra.
- Email send caps: Most plans cap you at 10–15x your contact count.
- User limits: Most plans only include 1–5 seats. Extra seats = extra cost.
- Overages: Go over your contact or send limit? Expect surprise charges.
- Migration help: Free only for Enterprise plans — otherwise, you’re on your own.
TL;DR: What seems like a $145/month plan can easily turn into $400+ with a few upgrades.
If you want predictable costs, no surprise caps, and unlimited team members — that’s where Encharge shines.
How ActiveCampaign Billing Actually Works: Contacts, Users, Integrations etc
I get it, all these terms we’ve mentioned so far can seem complicated…
And I get it because I was in your place before — I’ve been in the emailing industry for over 8 years now, and I can say that just a few years ago I became “fluent” in this “language”.
So then, to avoid any confusion, let me explain the terms that actually affect your bill — so you know exactly what you’re getting charged for.
1. Contacts
This is the #1 factor driving your price. ActiveCampaign charges based on active contacts.
That means:
- Anyone subscribed to at least one list
- Even if they never open your emails
- Even if they’re just sitting there
Unsubscribed, bounced, or deleted contacts don’t count — but if they’re on a live list, they’re part of your bill.
Cleaning up your list regularly is the only way to lower this number without paying more.
2. Email Sends
Plans like Starter and Plus have send limits — usually 10x to 12x your contact count per month.
So if you have 5,000 contacts on Plus, you can only send 50,000–60,000 emails. Go over that? You’ll pay overage fees or get throttled.
Encharge skips this complexity — we offer unlimited sends on every plan.
3. Users
Most AC plans only come with 1 to 5 user seats.
Need more people in the account? You’ll have to upgrade plans or pay for each additional user.
And no — there’s no simple “add a teammate” button unless you’re on higher tiers.
Encharge gives you unlimited users on all plans — no hidden costs for growing your team.
4. Plans
Each plan (Starter, Plus, Pro, Enterprise) comes with different features — and not all features are available at all contact levels.
It’s possible to pay $375/month and still not have access to things like Salesforce or advanced automation if you’re not on the right plan tier.
This is where most people get caught off guard — thinking they have access, but realizing they need to upgrade again.
5. Integrations
Basic integrations (like Shopify, WooCommerce, Stripe) are available on lower plans.
But more advanced ones — like Salesforce, Microsoft Dynamics, Segment.com — are locked to Pro and Enterprise.
6. Landing Pages & Custom Domains
Landing pages are not available on Starter at all. And if you want to remove the “via acems1.com” sender domain, you’ll need to set up a custom domain manually.
These seem small — but they’re what make your brand look legit. We include these by default.
If you’re looking to use ActiveCampaign as your sales CRM, here’s what you need to know upfront:
- The CRM is not fully included in your plan
- You’ll need to pay for add-ons if you want deal tracking, pipelines, or outbound sales features
- The price scales per user and varies by plan tier
It’s not very obvious from their pricing page — so here’s the full breakdown.
ActiveCampaign CRM Pricing Explained
ActiveCampaign says it includes a CRM — and technically, that’s true. But what they don’t tell you is that the real CRM features are locked behind add-ons and plan upgrades.
You start with just a basic contact database.
To actually use pipelines, scoring, or sales automation, you’ll need to stack on paid CRM tools.
CRM Add-On 1: Pipelines
Best for: B2C or transactional sales teams
What it includes:
- Visual pipeline boards
- Deal records with custom fields
- Account-level contact grouping
- Lead scoring tools
- CRM-based automation triggers (e.g. move deal to a new stage)
You’ll need this if you want to track deals in a real sales flow or move leads through a sales journey.
CRM Add-On 2: Sales Engagement
Best for: B2B or outbound-focused teams
What it includes:
- Automated 1-on-1 emails
- AI tools like win probability + sentiment scoring
- Advanced sales reporting
- Manual follow-ups and logging tools
- More control for sales reps inside AC
This is designed to help your team close deals — not just track them.
CRM Add-On Pricing (Monthly)
CRM pricing changes depending on your plan and how many teammates you have.
Here’s a simplified snapshot of what it costs per month:
| Plan | Pipelines Add-On | Sales Engagement Add-On |
|---|---|---|
| Plus | $49 (1 user) + $15/user | $85 (1 user) + $39/user |
| Pro | $77 (1 user) + $26/user | $125 (1 user) + $53/user |
| Enterprise | $107 (1 user) + $44/user | $179 (1 user) + $71/user |
So yes — pricing increases based on:
- The CRM package you choose
- Your ActiveCampaign base plan
- How many users you need to give access to
Real Example no. 1: Small Sales Team on Pro
Let’s say you’re on the Pro plan and want to use Pipelines with 1 rep:
- $89/month (Pro)
- $77/month (CRM add-on)
Total: $166/month — for just one user.
Want to add 3 more teammates? Add $78/month (3 × $26) = $244/month total.
Real Example no. 2: B2B Team on Enterprise
- $665/month (Enterprise plan, 10K contacts)
- $179/month (Sales CRM add-on for 1 user)
- $284/month (4 extra users at $71 each)
Total: $1,128/month
Even with a yearly discount, you’re still looking at $12,000+ per year.
So, is ActiveCampaign CRM Worth it?
If you need a built-in sales system with AI tools, deal stages, and 1-on-1 sales outreach, the CRM add-ons give you that.
Though, remember that the costs stack quickly, especially if you’re scaling a team.
And these tools only make sense if you’re running full sales pipelines inside ActiveCampaign. Otherwise, you’re paying for functionality you might already have somewhere else.
My Advice: 7 Ways to Negotiate a Better Price for ActiveCampaign
ActiveCampaign doesn’t advertise this, but almost every plan is negotiable. If you’re paying full price, you’re probably overpaying.
You just need to know when and how to ask.
I’ve helped people do this — and most of the time, just a few sentences can save you 10–30% or get you more features for the same price.
Here’s what works:
- 🗓️ Ask at the end of the month or quarter
Reps have targets to hit. You’ll get a better deal when they’re trying to close books — especially end of Q4. - 📦 Bundle your add-ons
Say you’re only moving forward if things like SMS or CRM can be included. This gives them a reason to package it up for less. - 🔁 Offer to commit for 12 months
A longer contract makes you more valuable to them. You can say: “If we commit for the year, can you offer a better monthly rate?” - 🧾 Show your usage math
Mention how many contacts you have, how many emails you send, and how many users you need — and show how their current pricing doesn’t scale for you. - 🗣️ Mention an ActiveCampaign competitor — like Encharge
You don’t need to threaten. Just say:
“We’re also looking at Encharge, which has flat pricing and includes most of what we need. Can you come close to that?” - 🙋 Ask for onboarding help or support upgrades
If they won’t drop the price, they might offer better support, migration help, or even a longer trial — but only if you ask. - 📥 Get everything in writing
If a rep offers something on a call, ask for a confirmation email. This protects you from pricing changes or surprise billing.
→ Learn how to save up on ActiveCampaign.
This isn’t about haggling for a few dollars.
It’s about being a smart buyer — and making sure you’re not stuck with surprise costs 3 months from now.
Pro Tip: If you’re already spending this much time negotiating, maybe it’s worth trying something that’s just priced fairly from the start.
User Reviews: What ActiveCampaign Customers Say About Pricing
Pricing is one of the biggest pain points ActiveCampaign users talk about — especially for teams that started small and suddenly get hit with higher bills.
Let’s take a look at what actual users are saying about the good and not-so-good sides of ActiveCampaign’s pricing.
Good Reviews on ActiveCampaign’s Pricing
M B. on G2: “It shows great value considering quality-price ratio.”
Chris on Capterra: “It offers a robust and flexible feature set at a competitive price.”
Oscar on G2: “If it is utilized for at least 40% of its capabilities, the cost is justified.”
Bad Reviews on ActiveCampaign’s Pricing
Jennie on G2: “I’d say the only downfall is price – ActiveCampaign is expensive which means that most of my clients aren’t able to afford it in the beginning.”
Anahita on G2: “The recent price increase and elminination of the more basic plan has been a majot disappointment.”
Joan on Capterra: “Communication, charging methods, and pricing did not fit with with our company’s important needs.”
Josh on Capterra: “The pricing can be tough to justify for smaller startups with smaller email lists.”
The Verdict: ActiveCampaign offers a comprehensive set of features that many users find valuable. However, as your contact list grows or if you require advanced features, the costs can add up quickly.
It’s essential to assess your needs and budget carefully before committing.
How Does ActiveCampaign’s Pricing Compare To Its Alternatives?
Most people don’t stick with the Starter plan.
Once you hit basic needs (like adding teammates, building real automations, or scaling your list), you’re on ActiveCampaign Plus.
- That’s why we’re comparing ActiveCampaign Plus to Encharge Growth.
- Both are the real entry points for growing SaaS teams who need serious automation.
And here’s what the pricing looks like side by side:
Encharge Growth starts higher than AC Starter, but cheaper than Plus, however the best part is that pricing stays consistent as your list grows — no sudden jumps
You don’t pay extra for team members, SMS add-ons, or migration help
- With ActiveCampaign Plus, the monthly cost rises quickly: $95/mo at 2.5k contacts, $145/mo at 5k, and then $329/mo at 20k.
- Meanwhile, Encharge Growth starts at $79/mo and grows to $279/mo at 20k — with all core features included.
If you’re a team running real automations and want predictable pricing without surprise charges, this is the real comparison to look at.
| Feature | Encharge Growth | ActiveCampaign Plus |
|---|---|---|
| Monthly Price (2.5k contacts) | $79 (yearly) | $95 (monthly) |
| Contact Limit | 2,000 | 2,500 |
| Email Sends | 10x contact limit | 10x contact limit |
| Team Members | Unlimited | 3 users |
| Automation Builder | Visual, drag & drop | Visual, drag & drop |
| Segmentation | Advanced filters, tags | Standard logic |
| Behavior-Based Emails | ✅ Included | ✅ Included |
| A/B Testing | ✅ Flows + emails | ✅ Emails only |
| Webhooks | ✅ Built-in | ✅ Built-in |
| Stripe & Chargebee | ✅ Built-in | ❌ Not supported |
| Zapier Integration | ✅ Yes | ✅ Yes |
| CRM Integrations | ❌ (Premium only) | ❌ Add-on required |
| SMS Support | Via Twilio (no markup) | ❌ Paid add-on only |
| Transactional Emails | ❌ (Premium only) | ❌ Requires Postmark |
| Free Migration Help | ✅ Included | ❌ Enterprise only |
| Live Chat Support | ✅ Included | ❌ Higher tiers only |
| Unlimited Flows | ✅ Yes | ✅ Yes |
| Seat-Based Pricing | ❌ None | ✅ Yes (after 3 users) |
If you’re serious about automations, you’re not staying on ActiveCampaign Starter — you’re on Plus, where the real features start.
But that comes with price jumps, user limits, and surprise add-ons.
Encharge Growth gives you:
- Predictable pricing
- Unlimited team members
- Advanced automation tools
- And support that’s actually included
Same level of power — fewer restrictions, and no creeping costs.
If you’re looking for the smarter long-term play, Growth makes more sense.
Which ActiveCampaign Plan Should You Choose?
If you’re just starting out and only need a simple email tool, Starter might seem fine. But it’s missing core features like multi-step automations, A/B testing for automations, and real user permissions.
Most people outgrow it fast — sometimes within a month.
Plus is the plan most users end up on. It unlocks automations and lets you build actual customer journeys. But that’s also where the pricing starts to creep.
- You get 3 users, basic CRM features, and standard segmentation.
- Want more seats or features? You’ll pay.
If you’re a team that sends more advanced campaigns, uses tools like Stripe or HubSpot, or needs real behavioral flows — you’ll be pushed toward Pro. It adds deeper testing and reporting.
- But things like transactional emails, advanced CRM logic, or Slack support?
- Still extra.
And Enterprise? That’s for orgs that need SSO, HIPAA, and dedicated support. But it’s locked behind a sales call, and pricing isn’t even listed on their site.
It’s powerful, but not transparent — and definitely not budget-friendly.
If you’re:
- Between Plus and Pro
- Running a SaaS or product-led company
- Wanting clean automations, without juggling add-ons
- Scaling your contact list but need predictable pricing
That’s exactly what Encharge Growth and Premium are made for.
- No hidden fees
- Unlimited team members
- Advanced automation from day one
- SMS via Twilio and Stripe integration already built in
- And yes — free migration, no matter your plan
You don’t have to settle for a stripped-down plan now and get surprised with an upgrade later.
With Encharge, you know what you’re getting. And it actually scales the way you do.
Recap with all of ActiveCampaign’s Plans:
| Plan | Contacts | Cost | Email Sends | Users | Free Migration |
|---|---|---|---|---|---|
| AC Starter | 1,000 | $15/mo | 10x | 1 | ❌ |
| AC Plus | 2,500 | $95/mo | 10x | 3 | ❌ |
| AC Pro | 5,000 | $205/mo | 12x | 5 | ❌ |
| AC Enterprise | 10,000+ | $589+/mo | 15x | 5+ | ✅ |
FAQ: ActiveCampaign Pricing
1. Is ActiveCampaign free?
Answer: No, ActiveCampaign isn’t free. They only have a free trial, but not a “free forever” plan.
Here’s what to expect:
- You don’t get access to all features (SMS, CRM, or certain integrations are gated)
- You’re still capped on contacts and sends
- Once the 14 days are up, you’re forced to pick a paid plan
- No credit card is required to start, but you’ll hit walls fast
If you’re just testing things out, you’ll likely run into locked features before you’ve had a chance to evaluate properly.
2. Are there any discounts/coupons for ActiveCampaign?
Answer: Yes, ActiveCampaign has a 20% discount for NGOs. Otherwise, there aren’t any official discounts besides affiliate offers.
ActiveCampaign doesn’t offer clear discounts on their site — and there’s no public startup program or education/non-profit discount listed like other platforms.
You might find:
- Random affiliate pages with 10–15% off
- Occasional end-of-quarter promos via sales reps
- Paid plans bundled with setup offers (but not cheaper in the long run)
In short, nothing guaranteed, and most of the time you’ll be asked to “contact sales” just to find out.
On the other hand, Encharge offers flat and transparent pricing on every plan. What you see is what you pay, no chasing down promo codes or hoping for a rep discount.
3. Does ActiveCampaign offer student discounts?
Answer: No,
However, some third-party sources suggest that a student discount may be available. The specifics of such a discount, including eligibility criteria and the exact discount amount, are not clearly defined.
Therefore, it’s recommended to contact ActiveCampaign directly to inquire about any potential student discounts or special offers.
4. How much is SMS with ActiveCampaign?
Answer: $16.83 per month for 1,000 SMS sends.
- Additional credits can be purchased as needed, with costs varying based on the destination country and message type.
- For instance, sending a standard SMS to the United States or Canada typically uses 1 credit, while messages to the United Kingdom require 5 credits per SMS .
5. What is the daily cost of ActiveCampaign?
Answer: ActiveCampaign’s daily cost ranges from $0.63 to $5.97, depending your plan.
Here’s a breakdown of the monthly costs for each plan with 1,000 contacts:
| Plan | Monthly Cost | Daily Cost (Approx.) |
|---|---|---|
| Starter | $19 | $0.63 |
| Plus | $59 | $1.97 |
| Professional | $99 | $3.30 |
| Enterprise | $179 | $5.97 |
These prices are based on monthly billing. As your contact list grows, the monthly and daily costs will increase accordingly.
For example, with 10,000 contacts, the Starter plan would cost $189 per month, which is about $6.30 per day .
6. How many emails can i send in ActiveCampaign?
Answer: You can send 10–15x your contact limit per month, depending on your ActiveCampaign plan.
But, to put it shortly, you can send:
- Starter/Plus: 10× your contact limit per month
- Professional: 12× your contact limit
- Enterprise: 15× your contact limit
Extra emails cost $0.005 each.
7. What are the payment options for ActiveCampaign?
Answer:
Wire transfers and checks are accepted for annual plans over $1,000 USD.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
