If you’re using Salesforce, you’re not here for basic email blasts.
You’re here because you want your CRM and email to actually talk to each other — sync contacts, trigger campaigns from pipeline changes, and give sales and marketing one shared view of what’s working.
The issue: Most email platforms make a half-baked Salesforce integration and call it a day. You end up with broken fields, clunky automation, and reports that don’t match.
This guide fixes that.
We’ll walk you through the best email marketing tools that play nice with Salesforce whether you’re a solo marketer, a growing SaaS, or a full-scale ops team.
You’ll see what each tool does well, what it lacks, and who it’s really built for.
TLDR: Salesforce Email Integrations
- Encharge, $129/month → Most powerful for the price. Full Salesforce sync, real-time automation, and behavior-based emails. Perfect for SaaS and B2B.
- Salesforce Marketing Cloud, $1,500/month → Built for large enterprises. Deep native integration, AI features, and multi-channel campaigns.
- HubSpot, $3,600/month → Clean UX and strong automations, but Salesforce sync only available on the expensive Enterprise plan.
- ActiveCampaign, $95/month → Great mid-range option. Two-way sync and solid CRM automations without enterprise pricing.
- Mailchimp, $350/month → Good for simple campaigns. Salesforce sync only included on the Premium plan.
- Constant Contact, $200/month → Easy to use for basic outreach. Includes Salesforce sync on the Premium plan.
- Klaviyo, $60/month → Best for ecommerce targeting. Requires third-party setup to work with Salesforce.
We’ve ranked Encharge #1 because apps popular like HubSpot can reach over $3,000 per month, charging for features you might not even use.
Though, this is just the short answer.
Bear with me as we go deep into the full comparison between all of these apps.
Contents
What is a Salesforce Integration in Email Marketing?
Answer: In email marketing, a Salesforce integration means connecting your email marketing tool (like Encharge or ActiveCampaign) with Salesforce CRM so data flows automatically between the two.
This lets you:
- Sync contacts and leads from Salesforce into your email platform.
- Trigger emails based on CRM activity (e.g., lead status changes).
- Track email engagement (opens, clicks) directly in Salesforce.
- Automate follow-ups based on Salesforce fields or opportunity stages.
Have a look at this table to see what you can achieve with it:
| Integration Type | Function | Example |
|---|---|---|
| Contact Sync | Sync leads/contacts | Auto-import Salesforce leads |
| Email Tracking | Log opens/clicks in CRM | See email activity in contact view |
| Triggered Emails | Send emails from CRM changes | Welcome email on new lead |
| Campaign Sync | Align campaigns across platforms | Match Mailchimp & Salesforce data |
| Field Mapping | Use CRM fields in email tool | Insert job title in email |
| Reporting | Combine CRM + email metrics | Track campaign ROI |
| Workflow Automation | Trigger CRM tasks from email actions | Task when link is clicked |
| Lead Scoring | Score leads via email engagement | +10 points for email click |
In short: it saves time, keeps data consistent, and helps you send smarter, personalized emails based on real CRM insights.
Now, onto the more important part…
Why use Marketing Automation Tools for Salesforce?
For those familiar with email marketing and Salesforce, this integration isn’t just about sending emails — it’s about creating a seamless experience that enhances automation, personalization, and tracking across your entire sales pipeline.
Here’s what to look for when choosing an email sender to integrate with Salesforce.
1. Data Sync for Segmentation
Integrating your email sender with Salesforce allows you to sync contacts and lead information automatically.
This means you can leverage Salesforce’s CRM data for more precise segmentation in your email campaigns.
Instead of manually exporting and importing data, the integration keeps everything in sync — making it easier to target the right audience at the right time.
2. Automation Triggered by Salesforce Activity
By merging your email tool with Salesforce, you can set up automated emails based on Salesforce triggers like changes in lead status or opportunity stages.
For example: When a lead moves to a new sales stage, an automated, personalized email can be sent without any manual intervention.
This workflow helps you stay in front of your leads without wasting any time.
3. Insights with Great Reporting
Integrating email marketing with Salesforce gives you a full view of your campaigns’ impact on sales. You’ll be able to track email performance alongside key metrics in Salesforce, like conversion rates and deal progress.
This unified reporting allows for better decision-making and the ability to refine campaigns based on real, actionable data tied directly to your sales pipeline.
7 Best Email Marketing Tools that Integrate With Salesforce
Currently, these email service providers have the best Salesforce integrations: Encharge, Salesforce Marketing Cloud, and HubSpot.
Of course, each of them has its pros/cons. Let’s now see them!
1. Encharge – Built for deep Salesforce email automation
- Our Score: ⭐️ 4.9/5
- Why we picked it: It gives you full control over how Salesforce data triggers email flows — without duct-taping tools together.
Encharge connects directly to Salesforce to sync leads, contacts, opportunities, and custom fields. Anything is possible between Encharge and Salesfoce.
You can use any of this data to trigger email flows, score leads, or personalize content — all inside a visual automation builder.
The sync works both ways, so data stays aligned between marketing and sales in real time.
Why Encharge works so well with Salesforce
Most tools make you bounce between platforms or rely on clunky middleware.
Encharge skips all that.
It gives you a clean way to build automations using Salesforce events and objects.
You don’t need developers or Zapier — it just plugs in and lets you start using your CRM data right away.
Encharge’s most useful features with Salesforce
- Visual flow builder that uses Salesforce data as triggers
- Lead scoring synced to Salesforce objects
- Behavior-based segmentation + email personalization
- Native Stripe, HubSpot, Intercom, and +55 other integrations
- Automated follow-ups for sales-qualified leads
- Dynamic content blocks based on Salesforce tags
Take a look at this simple flow:
This picture shows you how simple it is to create a flow in Encharge.
That is a basic onboarding flow, however you can do anything else with Encharge and Salesforce. Create any flows that you particularly need for your use case.
Best Use Cases for the Salesforce x Encharge Integration
Encharge is ideal for SaaS and B2B companies that want to build real-time lead journeys, re-engagement campaigns, or post-demo nurture flows — all triggered directly from Salesforce stages, field changes, or opportunity updates.
What will you use Encharge for? Wed be so happy to see you onboard!
Pros & Cons of Salesforce x Encharge
Encharge’s pricing for the Salesforce integration
Encharge does not charge extra for the Salesforce integration — it’s included on the Premium plan, which is $129/month when billed annually.
- Plan: Premium
- Price: $129/month (annually) or $159/month (monthly)
- Salesforce Integration: ✅ Included
- Other features included:
- Unlimited users
- Visual flows
- Event-based segmentation
- Behavioral emails
- API + Webhooks
- 100,000+ contacts supported with custom pricing
But that’s just the Premium plan. Compared, these are Encharge’s plans:
| Plan | Price/month | Contacts Included | Salesforce Integration | Key Features |
|---|---|---|---|---|
| Growth | $79 | 5,000 | ❌ Not included | Automation flows, website tracking, event triggers |
| Premium | $129 | 10,000 | ✅ Included | Salesforce, event segmentation, advanced integrations |
| Enterprise | Custom | 100,000+ | ✅ Included | Everything in Premium + dedicated support and SLA |
2. Salesforce Marketing Cloud
- Our Score: ⭐️ 4.3/5
- Why we picked it: It’s the native option for Salesforce — with deep data access, multi-channel messaging, and real-time tracking.
Marketing Cloud connects natively to Salesforce Sales Cloud and Service Cloud.
It syncs contacts, leads, opportunities, and campaign performance in real time.
It uses Salesforce’s own architecture, so there’s no middleware or patchwork logic — just tight, in-platform communication between your CRM and your marketing.
What makes the Salesforce x Marketing Cloud integration different
Since it’s all part of the same Salesforce ecosystem, the integration is deeper than anything third-party tools offer.
You can run journeys based on opportunity stage changes, use CRM data to personalize emails, and measure full-funnel ROI without leaving the platform.
Salesforce Marketing Cloud’s top features for CRM-connected campaigns:
- Journey Builder with real-time CRM triggers
- Deep segmentation from Salesforce data (custom objects, scores, etc.)
- Multi-channel campaigns: email, SMS, push, ads, and web
- Native Einstein AI for predictive content + send times
Best Use Cases for the Salesforce x Marketing Cloud Integration
Large enterprises running multi-step, multi-channel campaigns.
Ideal if you already use Salesforce Sales Cloud and want everything — segmentation, analytics, personalization, and lead scoring — under one roof.
Pros & Cons of Salesofce Marketing Cloud
Salesforce Marketing Cloud pricing:
- Starter Suite – $25/user/month
Basic CRM with email marketing, sales pipelines, customer service, and storefront builder. - Marketing Cloud Growth – $1,500/org/month
Includes multi-channel automation, forms, landing pages, and campaign journeys. - Marketing Cloud Advanced – $3,250/org/month
Adds AI scoring, path testing, and conversational SMS on top of Growth features.
Our suggestion: If you don’t need complex AI or enterprise features, Encharge Premium ($129/month) gives you Salesforce integration, visual automation, and powerful segmentation—without the high price tag.
3. HubSpot Marketing Hub
- Our Score: ⭐️ 4.4/5
- Why we picked it: Clean interface, solid automation, and a native Salesforce connector for syncing leads, contacts, and deals.
HubSpot connects to Salesforce through a two-way sync that shares lead, contact, company, and deal data between platforms.
You can assign lifecycle stages, automate follow-ups, and keep sales and marketing in sync — without constant manual updates.
It’s a native integration, not a third-party workaround.
Why HubSpot works well with Salesforce
It’s one of the smoothest Salesforce integrations out there.
Sync settings are easy to configure, and the connection keeps both tools aligned across every funnel stage.
You can also trigger automations in HubSpot based on Salesforce field updates — perfect for lead nurture flows or sales enablement.
HubSpot’s top features with Salesforce:
- Native Salesforce connector with two-way syncing
- Lead and contact activity tracking across both platforms
- Visual workflow builder for lead nurture and re-engagement
- Built-in reporting for lead source and deal performance
- Dynamic content and A/B testing in email campaigns
Best use cases for the Salesforce x HubSpot integration
Marketing teams that want to run smart, lifecycle-based campaigns while sales reps work in Salesforce.
It’s great for aligning lead stages, automating MQL-to-SQL handoffs, and tracking campaign ROI across the full customer journey.
Pros & Cons of Salesforce x HubSpot
HubSpot’s pricing for the Salesforce integration
- Marketing Hub Starter – $20/mo per seat
- 1,000 marketing contacts, removes branding, basic automation.
- Marketing Hub Professional – $890/mo (2,000 contacts, 3 seats)
- Workflow automation, A/B testing, advanced reporting.
No Salesforce sync. - Marketing Hub Enterprise – $3,600/mo (10,000 contacts, 5 seats)
- Custom objects, behavioral triggers, advanced permissions.
Includes Salesforce integration.
Our suggestion: Unless you’re already deep in the HubSpot ecosystem, Encharge Premium ($129/month) offers a simpler, cheaper way to get Salesforce sync, full automation, and behavior-based emails — all without the $3,600/month price tag.
→ HubSpot’s pricing can be confusing. We’ve explained it deeply in this guide.
4. ActiveCampaign
- Our Score: ⭐️ 4.2/5
- Why we picked it: It’s one of the few tools that offers two-way Salesforce syncing plus advanced automation without enterprise bloat.
ActiveCampaign connects to Salesforce through a native two-way sync.
You can map contacts, leads, and opportunity fields, then trigger automations based on CRM updates.
It also syncs opportunity stage changes and notes, keeping both teams aligned without extra tools.
Why ActiveCampaign works well with Salesforce
It’s flexible without being overwhelming.
You can build logic-based automations triggered by Salesforce data, segment lists by deal progress, and personalize emails based on opportunity fields — without needing a huge team to set it up.
ActiveCampaign’s top features with Salesforce:
- Bi-directional sync of contacts, leads, and opportunities
- Automations triggered by field changes or stage updates
- Deal pipeline integration for real-time campaigns
- Lead scoring tied to Salesforce activity
- Dynamic email content and multi-step automation paths
Best use cases for the Salesforce x ActiveCampaign integration
Great for mid-sized teams that want real automations around their CRM — like onboarding follow-ups, lead stage emails, or renewal sequences — without paying for a full enterprise suite.
Pros & Cons of Salesforce x ActiveCampaign
ActiveCampaign’s cost for the Salesforce integration
- Starter – $39/mo
Basic email campaigns, limited automation (5 actions), 1 user. - Plus – $95/mo
More automation, standard segmentation, 1 user, email templates. - Pro – $149/mo
Multi-step automation, A/B testing, 3 users, advanced reporting. - Enterprise – $255/mo
Full automation, Salesforce integration, 5 users, custom objects, SSO.
Our suggestion: If you’re looking to integrate with Salesforce without paying $255/month, Encharge Premium ($129/month) gives you Salesforce sync, advanced automation, and behavioral emails — all at a much lower cost.
We’ve actually got this detailed guide about AC’s pricing.
5. Mailchimp
- Our Score: ⭐️ 4.0/5
- Why we picked it: It’s easy to use, integrates directly with Salesforce, and works well for simple campaigns like newsletters or promos.
Mailchimp’s Salesforce integration syncs your CRM contacts and leads into Mailchimp audiences. You can view campaign activity directly inside Salesforce and sync data back from campaigns to CRM records.
While it’s not built for deep workflows, it handles basic sync and tracking well.
Why Mailchimp works well with Salesforce
If your email strategy is focused on newsletters, feature announcements, or one-off blasts, then Mailchimp is an easy win.
You don’t need a marketing ops team to set it up, and it keeps your Salesforce records in sync without heavy configuration.
Mailchimp’s top features with Salesforce:
- Contact and lead sync into Mailchimp audiences
- Campaign engagement stats viewable inside Salesforce
- Simple segmentation based on Salesforce fields
- Email templates for updates, announcements, and events
- Integration available on free and paid plans
Best use cases for the Salesforce x Mailchimp integration
Best for smaller teams using Salesforce who want to send newsletters, updates, or product announcements — without building complex journeys or automation maps.
Pros & Cons of Salesforce x Mailchimp
Mailchim’s price for the Salesforce integration
- Free – $0/month
Limit: 500 contacts, 1 user, basic email tools, Mailchimp branding. - Essentials – $13/month (500 contacts)
3 users, 25k email sends, basic automation, no branding. - Standard – $20/month (500 contacts)
5 users, 30k email sends, advanced automation, A/B testing, segmentation. - Premium – $350/month (10,000 contacts)
Unlimited users/audiences, Salesforce integration, behavioral targeting, priority support.
Our suggestion: Mailchimp Premium is the only tier with Salesforce integration and advanced automation — but at $350/month, it’s steep.
For just $129/month, Encharge Premium offers Salesforce sync, behavior emails, and automation flows, making it a smarter, more affordable option for most teams.
6. Constant Contact
- Our Score: ⭐️ 4.1/5
- Why we picked it: It’s easy to manage, integrates well for basic CRM sync, and suits teams focused on newsletters and events.
Constant Contact connects to Salesforce to sync contact and lead data.
You can automatically add new Salesforce contacts to your email lists and keep records updated as campaigns run. It’s not deep automation, but it gives small teams reliable visibility and communication tools.
Why Constant Contact works well with Salesforce
If you’re not running complex funnels or multi-step automations, Constant Contact gets the job done with less setup.
It’s built to help you send consistent outreach — like church emails, webinars, or donor newsletters — while still logging campaign activity in Salesforce.
Constant Contact’s top features with Salesforce:
- Syncs contacts and leads from Salesforce lists
- Drag-and-drop email editor with template library
- Event invites and RSVP tracking
- Email performance data shown in Salesforce
Best use cases for the Salesforce x Constant Contact integration
Ideal for nonprofits, local businesses, or small sales teams that want to stay top-of-mind with existing leads without overcomplicating their setup.
Pros & Cons of Salesforce x Constant Contact
Constant Contact price for the Salesforce integration
- Lite – $80/month
Basic email and social marketing, 1 automation, 1 custom segment. - Standard – $110/month
Adds 3 automation templates, A/B testing, 10 segments, AI builder. - Premium – $200/month
Unlimited automations, advanced segmentation, Salesforce integration, and ad tools.
Our suggestion: Salesforce sync is only available on the Premium plan at $200/month.
For nearly half the price, Encharge Premium ($129/month) gives you Salesforce sync, visual automation flows, and behavior-based emails — built for modern marketing teams.
7. Klaviyo
- Our Score: ⭐️ 4.2/5
- Why we picked it: It’s ideal for ecommerce brands that want to pull customer and order data from Salesforce to power personalized emails.
Klaviyo connects to Salesforce via third-party connectors or direct API integrations.
It pulls customer profiles, order data, and behavioral history into Klaviyo — letting you run highly targeted campaigns without manual exports.
Data sync frequency depends on how it’s set up (e.g., Zapier, custom middleware, or native apps like Tray.io).
Why Klaviyo works well with Salesforce
Once it’s connected, Klaviyo gives you more ecommerce flexibility than most platforms.
You can send emails based on purchase history, cart data, or CRM tags — and use Salesforce fields to personalize flows.
It’s not plug-and-play, but once configured, it’s powerful.
Klaviyo’s top features with Salesforce:
- Pulls Salesforce customer, contact, and order data
- Pre-built ecommerce flows like abandoned cart and post-purchase
- Dynamic product blocks based on CRM or behavior
- Advanced segmentation with filters and logic
- Strong reporting on lifetime value, repeat orders, and ROI
Best use cases for the Salesforce x Klaviyo integration
Ecommerce brands that already use Salesforce and want to power advanced, behavior-based email campaigns — especially around purchase cycles, VIP customers, or re-engagement.
Pros & Cons of Salesforce x Klaviyo
Klaviyo pricing for the Salesforce integration
- Free – $0/month
Up to 250 contacts, 500 emails/month, basic features. - Email – from $60/month
25,000 emails/month, segmentation, AI content, Salesforce sync available. - Email + SMS – from $75/month
Includes 1,250 SMS credits/month, all Email features + SMS marketing.
Our suggestion: Salesforce integration is available even on the Email plan starting at $60/month, which is cheaper than most competitors.
But if you want full behavior-based automation, visual flows, and 2-way Salesforce sync, Encharge Premium at $129/month offers deeper automation tools specifically for SaaS and B2B.
All Salesforce Email Marketing Platforms Compared
| # | App Name | Salesforce Integration | Starts At | Best Feature |
|---|---|---|---|---|
| 1 | Encharge | Yes | $129/mo | Real-time CRM-triggered flows |
| 2 | Salesforce Marketing Cloud | Yes | $1,500/mo | Native to Salesforce ecosystem |
| 3 | HubSpot | Enterprise only | $3,600/mo | Only Enterprise tier syncs with Salesforce |
| 4 | ActiveCampaign | Yes | $95/mo | Advanced CRM automation |
| 5 | Mailchimp | Yes | $350/mo | Easy campaign sync |
| 6 | Constant Contact | Yes | $200/mo | Simple contact sync |
| 7 | Klaviyo | Yes | $60/mo | Ecommerce CRM targeting |
The 11 Benefits of Integrating Email Marketing Platforms With Salesforce
Integrating your email marketing platform with Salesforce takes your campaigns from basic to powerful. It connects your CRM data with your email campaigns, enabling you to automate, personalize, and analyze with greater precision.
Here’s my list of the 11 best benefits:
- Data Sync: Automatically sync contact data between Salesforce and your email platform, ensuring your information is always up to date.
- Improved Segmentation: Leverage Salesforce CRM data for more targeted email segmentation, sending personalized content to the right people at the right time.
- Advanced Automation: Trigger emails based on Salesforce actions, such as changes in lead status or sales stages, to automate follow-ups and reminders.
- Personalized Campaigns: Use Salesforce insights to send tailored messages, improving engagement and conversion rates by addressing specific needs and behaviors.
- Better Lead Nurturing: Automate lead nurturing based on Salesforce data, ensuring no lead is forgotten, and all receive timely, relevant communications.
- Centralized Reporting: View email performance alongside Salesforce data to understand the full impact of your email campaigns on sales and conversions.
- Increased Conversion Rates: Improve your email relevance by aligning it with your lead’s current position in the sales funnel, increasing the chances of conversion.
- Smarter A/B Testing: Use Salesforce insights to test and optimize email campaigns based on data-driven results, helping you fine-tune your strategy.
- Salesforce-Based Triggers: Send emails automatically when Salesforce triggers occur, such as when a lead reaches a specific stage or makes a purchase.
- Real-Time Performance Tracking: Monitor email responses in real-time, tracking how emails impact sales activity and pipeline progression.
- Enhanced Collaboration: Salesforce integration allows your marketing and sales teams to share insights, work collaboratively, and align efforts toward common goals.
With this integration, your email marketing campaigns become far more powerful, driving higher engagement and boosting conversions by making smarter, more informed decisions based on real-time data.
4 Common Mistakes on Salesforce Email Marketing
Even with the best tools, mistakes can hold your strategy back — wasting time, opportunities, and potential revenue.
Avoiding these common pitfalls will help you leverage Salesforce to its fullest, turning data into results, and ensuring your campaigns resonate with the right audience at the right time.
1. Not Properly Syncing Salesforce Data
Failing to properly sync Salesforce with your email marketing platform can lead to outdated or inaccurate contact information, which negatively impacts segmentation and personalization.
Make sure that your data flows smoothly between both systems to keep your email campaigns relevant and effective.
2. Ignoring Segmentation Best Practices
Salesforce provides a wealth of data, but if you don’t segment your audience correctly, you’ll miss out on personalization opportunities.
Make sure to use Salesforce data to create segments based on behaviors, lead status, and engagement to send targeted, relevant messages.
3. Overlooking Automation Opportunities
One of the key benefits of integrating Salesforce with your email marketing platform is automation.
Failing to set up automated workflows for nurturing leads, sending follow-ups, or triggering messages based on CRM data can lead to missed opportunities and manual work.
4. Not Tracking Email Campaign Performance in Salesforce
If you’re not using Salesforce to track email campaign performance, you’re missing valuable insights.
Make sure to integrate your email platform’s reporting with Salesforce to get a full picture of how your emails impact lead progression, sales, and conversions.
Every other tool works with Salesforce. Encharge was built for it.
Every tool in this works with Salesforce through integrations.
Encharge is the only one that was built around it.
- No broken syncs.
- No duct-taped workflows.
- No delays between your CRM and your campaigns.
With Encharge, your customer data stays clean, live, and actionable — so you can trigger emails in real time, segment with precision, and move faster without second-guessing anything.
You’re already paying for Salesforce.
No need to keep paying for other tools that don’t keep up.
Run your marketing where your data lives. Run it with Encharge.
Conclusion: Which Email Marketing Tool Has The Best Salesforce Integration?
If you’re already using Salesforce, the last thing you need is another tool that makes things harder. The best email platform is the one that works with your CRM — not against it.
Encharge stands out for a reason: It connects directly to Salesforce, lets you trigger flows from any field or opportunity update, and skips the middleware mess. You get real-time sync, full control, and automation that actually moves the needle.
Here are some extra pieces of information to help you decide:
- Encharge is best because it integrates natively and offers good value for money.
- Marketing Cloud is powerful, but built for big teams with big budgets.
- ActiveCampaign is a solid middle-ground if you want flexibility without complexity.
- HubSpot keeps things polished and user-friendly, but gets pricey fast.
- Mailchimp and Constant Contact are fine for basics — newsletters, small lists, quick updates.
- Klaviyo shines in ecommerce but takes extra setup.
If you want control, speed, and clean CRM-powered automation, Encharge is the obvious pick.
It does what Salesforce users actually need — without extra fluff or fragile integrations.
FAQ: Salesforce Email Marketing Integrations
1. Can you use Salesforce for email marketing?
Yes, Salesforce can be used for email marketing — especially if you use Salesforce Marketing Cloud. It’s built for sending personalized emails at scale, automating campaigns, and tracking performance.
Here’s what you get with Salesforce email marketing:
- Email automation: Send targeted messages based on customer actions and timing.
- Personalization: Use CRM data to customize subject lines, content, and timing.
- Segmentation: Build dynamic lists from your Salesforce CRM based on user behavior.
- Analytics: Track opens, clicks, and conversions directly inside the platform.
- Drag-and-drop email builder: Create branded templates without needing code.
- CRM integration: Sync data across sales and marketing for better targeting.
If you already use Salesforce CRM, Marketing Cloud makes it easier to turn that data into high-performing email campaigns.
2. Does Salesforce have an email platform?
Yes, Salesforce offers a full email marketing platform called “Marketing Cloud Engagement”. It’s built for businesses that want to send personalized, automated emails backed by CRM data.
Here’s what you can do with Salesforce’s email platform:
- Design emails easily: Use drag-and-drop tools and customizable templates.
- Automate campaigns: Trigger emails based on user actions, time, or CRM updates.
- Personalize at scale: Pull data from Salesforce CRM for dynamic content.
- Track performance: Get insights into open rates, clicks, and conversions.
- Use AI tools: Optimize subject lines and content based on real-time data.
Marketing Cloud integrates directly with Salesforce CRM, making it easy to manage contacts, segment audiences, and run smarter email campaigns from one place.
3. Which software is best for email marketing with Salesforce?
If you’re already deep into Salesforce, Marketing Cloud Engagement is their native email platform. It connects directly with your CRM, supports advanced automation, and works well for large teams managing complex campaigns.
But if you want something easier to use, more affordable, and still fully integrated, Encharge is a better fit for most companies.
Here’s how they compare:
- Salesforce Marketing Cloud: Great if you need deep native integration, have a team to manage it, and a bigger budget.
- Encharge: Easier to set up, more intuitive UI, and powerful workflows without the bulk. It connects to Salesforce via native and Zapier integrations and handles lead nurturing, segmentation, and behavioral emails without the learning curve.
Other tools like HubSpot, ActiveCampaign, and Mailchimp also connect with Salesforce,but they often come with tradeoffs in either price, ease of use, or flexibility.
If you’re looking to move fast, stay lean, and still run powerful campaigns, Encharge is the better call.
4. Why integrate Salesforce with my email marketing tool?
Connecting your email marketing tool to Salesforce helps you send smarter, more personalized emails using live CRM data.
You get better targeting, cleaner workflows, and a full view of every customer—without the back-and-forth between tools.
Top benefits of integrating Salesforce with your email platform:
- Real-time sync: Your Salesforce contacts and email lists stay aligned—no duplicates, no outdated info.
- Personalized emails: Use CRM data (like lead status, tags, or deal stage) to customize content and timing.
- Smarter automation: Trigger emails automatically based on Salesforce updates—like sending a welcome series when a new lead is added.
- Centralized reporting: View engagement, opens, and conversions right inside Salesforce.
- Faster workflows: Skip manual exports or switching tools—everything lives in one place.
If you’re using Salesforce and want an email tool that integrates easily and actually helps convert—Encharge is a better pick than bulky platforms.
It connects easily and helps teams automate without the complexity.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
