I’ve put together a list of the best AI email marketing tools I’ve come across — tools that actually help, not just sound good on paper. One I always come back to is Encharge’s Flow Builder. It lets you build automated emails based on what people do — super visual, no coding, and easy to tweak.
According to Statista, 7 out of 10 marketers are already using AI in some way. Email is one of the top places where it’s making a difference.
Is it overhyped?
Hard to say. But I do think AI is changing how we do email — faster, smarter, and way more personal.
I’ve been testing different AI tools in my workflow for a few years now, and I keep updating this list whenever I find something that’s actually useful.
Let’s take a look at the ones that stood out.
Contents
What is AI Used For in Email Marketing?
The main use case of AI in email marketing is to write better emails faster. It helps create subject lines and messages that get more opens and clicks with less effort.
Here are the top 3 reasons:
1. Helping You Write Better Emails
AI can write your subject lines and email text for you.
It looks at what worked well in the past and gives you smart suggestions. Instead of sitting there stuck, you get a bunch of ideas fast — and they’re made to get more people to open and click.
2. Making Emails Feel Personal
AI knows what people like based on what they clicked or bought before. It can change what each person sees in the email — like showing shoes to someone who looked at sneakers, and makeup to someone who browsed beauty stuff.
3. Sending Emails at the Right Time
AI figures out the best time to send an email to each person. Maybe one person checks emails in the morning, and someone else opens them late at night — AI learns that and sends emails at just the right time. It can also slow down if someone isn’t clicking, so you don’t annoy them.
With this being said, let’s see the top 11 software for this!
Top 11 AI Marketing Tools for Email Marketing in 2025
Currently, these are the top 3 AI email marketing software: Encharge, Active Campaign, and Brevo. They rank so high because of their AI features and user reviews.
Let’s go into detail, starting with the #1 tool.
1. Encharge
G2: 4.6/5 ⭐ (316 reviews)
Known for: Very powerful AI automation tools
Best use case: SMB + SaaS email marketing
Thousands of SaaS teams trust Encharge to run smarter email marketing with less manual work and they’ve got good reasons.
Encharge is an AI-powered email platform built for SaaS, helping you send behavior-based emails, automate user flows, and personalize messages at scale.
Encharge helps SaaS businesses send the right emails at the right time. It watches what users do on your website or app, then uses AI to send them emails based on their actions (like signing up, clicking buttons, or not coming back).
Me and my team built Encharge to help SaaS companies stop guessing and start sending smarter emails powered by real user data.
Our mission was simple: automate behavior-based emails with AI so you can focus on building great products — not babysitting email flows.
Key AI Features of Encharge
And beyond just our users, here’s why I’d confidently rank Encharge as the top AI email tool:
- Behavior-based automations – Emails are triggered by what users do (or don’t do), not just a static list.
- AI-powered journey builder – Suggests smarter paths based on user behavior and performance.
- Deep integrations – Works seamlessly with Stripe, Intercom, HubSpot, and more.
- Smart segmentation – Automatically groups users by plan, activity, or custom traits.
- Predictive sending – AI figures out the best time to hit “send” for better open rates.
- No fluff—just results – Every feature is focused on driving engagement, retention, or revenue.
At Encharge, AI sits at the core of our product. We use it ourselves to build the product you love, the very guide you’re reading right now, and more — that’s why we know you need AI just as much as we do.
For example, this is our free AI email subject line maker:
This free AI subject line generator is built to actually understand your product, tone, and context. It doesn’t just throw buzzwords together. It generates subject lines that feel written by a pro in your niche.
- You enter your topic (like “50% off for Christmas”)
- Your brand
- A tone (e.g., “Friendly”)…
- And the tool instantly generates unique, high-converting subject lines based on how real people write and react.
The best part? This is just one of our features — there’s more to it.
But for now, let’s move on to the pros and cons. You might want to check them out before getting your next AI email marketing tool.
The Good & The Bad of Encharge’s AI
| Pros | Cons |
|---|---|
| Built specifically for SaaS workflows | Not suitable for ecommerce stores |
| AI automations based on real-time user behavior | Smaller template library compared to others |
| Easy-to-use visual flow builder | Takes time to master advanced features |
| Deep integrations with most tools | |
| Smart segmentation based on actions and tags | |
| Predictive send-time and personalization | |
| Great for lifecycle emails (onboarding, upsells) |
Encharge is great because it sends emails at the right time without you doing everything manually. It watches what people do in your app. This means your messages feel personal and show up when they actually matter.
- It also uses AI to figure out the best time to send emails…
- Who should get them,
- And what kind of email works best.
Shortly, Encharge does the thinking 💭 for you.
“Encharge groups users by what they actually do, not just what list they’re on.”
“Out of the box, Encharge gives a level of flexibility that most other ‘autoresponder’ software either can’t match or only offers on their outrageously expensive premium plans.“
“Setting up flows used to take forever. Now Encharge gives me smart suggestions based on what users do, and half the time I just go with them. It works.”
“It knows who to email, when to send it, and what to say.”
Encharge’s Pricing for AI Email Marketing
Encharge offers flexible pricing plans designed for SaaS startups, growing teams, and established companies.
Plans scale based on the number of contacts in your database and give you access to automation, email flows, and integrations right from the start.
You can explore the full pricing breakdown on our pricing page.
| Plan | Growth | Premium | Enterprise |
|---|---|---|---|
| Subscribers | Up to 2,000 | Up to 2,000 | 50,000+ (Custom) |
| Email Sends | 10× Subscriber Limit | 12× Subscriber Limit | Custom |
| Team Members | Unlimited | Unlimited | Unlimited |
| Support | Live Chat | Live Chat + Slack | Dedicated Manager + Onboarding |
| Key Features | Flows, Segmentation, Stripe/Zapier | All in Growth + API, CRM Integrations | All in Premium + Custom Setup |
2. ActiveCampaign
ActiveCampaign is a tool that sends emails, tracks leads, and helps you keep in touch with your audience.
Its AI picks the best time to send emails, guesses which users are ready to buy, and helps write smarter emails. It’s powerful if you have a lot going on and want things to run on their own.
It’s best for businesses that want detailed automations and have a growing customer base to manage.
Key AI Features of ActiveCampaign
- Predictive sending for higher open rates
- AI-based lead scoring
- Smart content recommendations
- Automated journey mapping
Pros & Cons of ActiveCampaign’s AI
| Pros | Cons |
|---|---|
| Powerful automation features | Interface can feel overwhelming |
| Integrated CRM with AI insights | Expensive for small teams |
| Strong customer journey mapping | Limited free plan |
| Reliable deliverability | Setup takes time |
ActiveCampaign’s pricing for AI features
- Starter ($15/mo) – Great for small teams starting with email campaigns.
- Plus ($49/mo) – Includes more tools for growing businesses.
- Pro ($79/mo) – Designed for serious marketers running complex automations.
- Enterprise ($145/mo) – Best for large companies needing custom setup and support.
ActiveCampaign gives you room to grow, but pricing ramps up quickly as you unlock more advanced features.
3. Brevo
Brevo lets you send emails, texts, and even WhatsApp messages from one place. It uses AI to help you write better subject lines and figure out the best time to send messages so more people open them.
It’s a good fit for small businesses that want something simple, affordable, and still smart enough to help you improve your results.
Key AI Features of Breov
- AI subject line analyzer
- Predictive send-time optimization
- Workflow automation builder
- Smart segmentation features
Pros & Cons of Brevo’s AI Tools
| Pros | Cons |
|---|---|
| All-in-one marketing platform | Templates feel limited |
| Affordable pricing | Email builder less flexible than others |
| Built-in SMS and WhatsApp tools | Fewer ecommerce-specific features |
| AI subject tools are easy to use | UI occasionally feels clunky |
Brevo’s cost for AI tools
- Free ($0/mo) – Send up to 300 emails/day with access to templates, editor, and SMS/WhatsApp campaigns.
- Starter (from $8.08/mo) – Removes daily limits, starts at 5,000 emails/month, includes email support and basic analytics.
- Business (from $16.17/mo) – Adds marketing automation, predictive sending (AI), A/B testing, and phone support.
- Enterprise (custom pricing) – Includes everything plus unlimited contacts, advanced integrations, and personalized onboarding.
Brevo is one of the most flexible platforms for small to mid-sized teams, with AI features kicking in at the Business tier.
4. MailerLite
MailerLite is a simple and clean tool for sending emails. It uses AI to help you write catchy subject lines and choose the best time to send emails so more people see them.
You can also set up basic automations that run by themselves.
It’s perfect for creators, small businesses, or anyone who wants something that’s easy to use and doesn’t cost too much.
Key AI Features of MailerLite
- AI-powered subject line generator
- Smart automation builder
- Predictive send timing
- Auto-segmentation
Pros & Cons of MailerLite’s AI Tools
| Pros | Cons |
|---|---|
| Clean and simple interface | Limited advanced automation |
| Affordable pricing | Basic reporting features |
| Great for newsletters and creators | Fewer integrations |
| Easy learning curve | Limited design customization |
MailerLite’s Cost for AI Email Marketing
- Free ($0/mo) – Up to 1,000 subscribers, 12,000 emails/month, 1 user, access to basic tools like automations, landing pages, and signup forms.
- Growing Business (from $9/mo) – Unlimited emails, up to 3 users, digital product sales, A/B testing, and premium templates.
- Advanced (from $18/mo) – Adds smart sending, enhanced automation, Facebook integration, custom HTML, and AI writing assistant.
- Enterprise (custom pricing) – For over 100K subscribers; includes account manager, dedicated IP, deliverability help, and custom onboarding.
MailerLite gives small teams and creators a full set of tools at a fair price, with AI and advanced features unlocked in the Advanced plan.
5. Klaviyo
Klaviyo is made for online stores. It uses AI to predict what your customers might buy, helps you send personalized product emails, and figures out the best time to reach them.
If you run a Shopify or WooCommerce store, Klaviyo is a great way to turn visitors into regular customers.
Key AI Features of Klaviyo
- Predictive lifetime value modeling
- AI-driven product recommendations
- Smart segmentation by purchase behavior
- Send-time optimization
Pros & Cons of Klaviyo’s AI
| Pros | Cons |
|---|---|
| Deep Shopify integration | Learning curve for new users |
| Built-in revenue tracking | Expensive as list size grows |
| AI product recommendations | Limited support on lower plans |
| Advanced segmentation tools | May feel overkill for small shops |
Klaviyo’s Pricing for AI Emailing
- Free ($0/mo) – Up to 250 contacts, 500 monthly emails, 150 SMS credits, AI tools, dashboards, and support for the first 60 days.
- Email Plan (from $45/mo) – Starts at 15,000 emails/month, includes AI content creation, multi-channel segmentation, reporting, and email support.
- Email + SMS Plan (from $60/mo) – Includes all Email Plan features plus 1,250 SMS/MMS credits and full multi-channel marketing tools.
- Custom Pricing (for 250,000+ profiles) – Scales based on active contacts and SMS volume, with personalized pricing and enterprise support.
Klaviyo is best for ecommerce brands looking to combine AI personalization, email, and SMS into one powerful platform.
6. Ortto
Ortto helps you track what your customers do and send better emails based on that.
It uses AI to find your most valuable customers and improve the way you talk to them. You can connect email, SMS, and even popups in one place.
It’s a good pick for startups or teams that want to use customer data to grow smarter.
Key AI Features at Ortto
- Predictive audience segmentation
- Smart conversion insights
- Unified customer journey tracking
- AI for lead scoring
Pros & Cons of Ortto’s AI
| Pros | Cons |
|---|---|
| Great data visualization | Takes time to set up fully |
| Clean and modern interface | Not the best for non-technical users |
| Multi-channel automation | Slightly limited integrations |
| Smart insights for decision-making | Not as popular—smaller community |
Ortto’s pricing for AI emailing features
- Professional ($509/mo, billed annually) – For growing teams; includes journey builder, email/SMS marketing, AI suggestions, push notifications, and dashboards.
- Business ($849/mo, billed annually) – Adds priority support, onboarding, transactional messages, cohort reports, and advanced delivery tools.
- Enterprise ($1,699/mo, billed annually) – Built for scale with a dedicated success manager, deliverability consulting, custom setups, SLAs, and multiple workspaces.
Ortto is designed for data-driven teams that want advanced personalization, analytics, and AI-powered campaign optimization at scale.
7. HubSpot
HubSpot’s email tool is connected to its CRM, so it knows a lot about your contacts.
It uses AI to help you write better emails, pick the best time to send them, and personalize each one based on what the user has done before.
If you’re already using HubSpot or want to manage everything in one place, this is a good way to level up your email marketing.
Key AI Features of HubSpot Marketing
- AI content suggestions
- Smart send-time optimization
- Email personalization based on CRM insights
- Lead scoring using AI patterns
Pros & Cons of HubSpot’s AI Tools
| Pros | Cons |
|---|---|
| Strong CRM and marketing integration | Gets expensive quickly |
| AI personalization is effective | Limited features on free plan |
| Great analytics | Slightly bloated for small campaigns |
| Content generation tools built-in | Can feel locked into HubSpot ecosystem |
Pricing for HubSpot’s AI Email Features
- Starter ($20/mo per seat) – Includes 1,000 marketing contacts. Extra contacts start at $50 per 1,000. Great for small teams just starting out.
- Professional ($890/mo) – Comes with 2,000 contacts and 3 seats. Adds advanced tools like workflows, SEO, video hosting, and blog tools. Requires annual billing + $3,000 onboarding.
- Enterprise ($3,600/mo) – Includes 10,000 contacts and 5 seats. Built for large teams needing custom objects, multi-touch revenue tracking, and advanced reporting. $7,000 onboarding required.
HubSpot’s Marketing Hub is powerful but priced for serious marketers—extra contacts and onboarding can push the cost up quickly.
We actually explained HubSpot’s pricing into detail over here.
8. GetResponse
GetResponse helps you send emails, build landing pages, and host webinars.
Its AI helps you write emails faster, group your audience smarter, and find the best time to send messages.
If you want one tool that does a bit of everything (emails, automation, webinars), this is a solid option.
Key AI Features of GetResponse
- AI email content generator
- Predictive list segmentation
- Smart campaign suggestions
- Behavioral targeting tools
GetRespone’s AI Pros & Cons
| Pros | Cons |
|---|---|
| Webinar tools built-in | Interface can feel outdated |
| AI content builder for fast emails | Automation builder isn’t as advanced |
| Good deliverability | Reporting is mid-tier |
| Free plan for basic needs | Not ideal for ecommerce |
Pricing for GetResponse’s AI
- Free – 1 user, 2,500 emails/month, basic landing pages and website builder, limited access to features (no automation or tagging).
- Starter (from $19/mo) – Unlimited emails, autoresponders, 1 custom automation workflow, basic segmentation, and 3 users.
- Marketer (from $59/mo) – Adds unlimited automations, contact tagging, scoring, abandoned cart emails, and web tracking (up to 5 users).
- Creator (from $69/mo) – Everything in Marketer plus tools for paid newsletters and online course creation.
- Enterprise (Max) – Custom pricing – Designed for large teams with unlimited users, advanced automation, custom onboarding, and premium support.
GetResponse offers a strong mix of email marketing, automation, and ecommerce tools—with AI features and conversion funnels showing up in the mid to higher plans.
9. Drip
Drip is made for ecommerce brands. It follows what people do in your store—like adding items to their cart or making a purchase—and uses that to send emails with AI, like product suggestions or reminders.
If you run an online store and want more than just basic email blasts, Drip is built to help you sell more.
Key AI Features of Drip
- AI-powered product recommendations
- Predictive customer behavior tracking
- Cart abandonment automation
- Workflow triggers based on store actions
Drip’s AI Pros & Cons
| Pros | Cons |
|---|---|
| Built specifically for ecommerce | Price increases with list size |
| Smart customer tracking tools | No built-in SMS |
| Clean automation builder | No free plan |
| Easy integration with Shopify & WooCommerce | Limited CRM features |
Drip’s Pricing for AI Tools
- Starts at $39/mo for 1–2,500 contacts
- Unlimited email sends
- Includes 14-day free trial (no credit card required)
- Dynamic segments and up to 50 workflows
- Onsite campaigns and email support
- Unlimited sub-accounts and full API access
Simple, flat pricing with no hidden fees—cost scales with your contact list size and sending volume.
10. Sender
Sender.net is a simple tool that helps you send emails with a bit of AI help.
It gives feedback on your subject lines and picks better times to send, which helps improve open rates.
It’s good for small teams that want something free or low-cost, without all the extra bells and whistles.
Key AI Features of Sender
- Predictive email delivery timing
- AI subject line scoring
- Behavioral segmentation
- Automation flow builder
Pros & Cons of Sender’s AI
| Pros | Cons |
|---|---|
| Free plan available | Design tools are basic |
| Lightweight and simple | Not ideal for scaling businesses |
| AI tools are beginner-friendly | Limited integrations |
| Fast setup process | No advanced testing tools |
Sender’s Pricing for AI Features
- Free ($0/mo) – Up to 2,500 subscribers, 15,000 emails/month, Sender branding, email automation, signup forms, and all templates.
- Standard (from $7/mo) – Removes branding, adds SMS messaging, multi-user access, and up to 12,000 emails/month.
- Professional (from $14/mo) – Includes free SMS, animated countdowns, advanced automation, and priority support (24,000 emails/month).
- Enterprise (custom pricing) – Unlimited emails, dedicated success manager, advanced permissions, SSO, phone support, and SLA.
Sender.net keeps things affordable without locking key features behind paywalls—ideal for small teams or growing businesses.
11. Kit
Kit, formerly ConvertKit, is built for creators—like bloggers, YouTubers, and podcasters—who want to grow their audience and send useful emails. It doesn’t have many AI tools, but its automation system is still smart and easy to use.
If you create content and want a simple way to keep in touch with your fans, ConvertKit is a solid option.
Key AI Features of Kit
- Automation tagging based on user behavior
- Smart segmentation (non-AI)
- Basic personalization tools
- Visual email flow builder
Pros & Cons of Kit AI
| Pros | Cons |
|---|---|
| Made for creators | No built-in AI features |
| Easy to use | Templates are limited |
| Clean interface | Lacks advanced automation logic |
| Great for newsletters | Not great for ecommerce or SaaS |
Kit’s pricing for AI tools
- Newsletter ($0/mo) – Up to 10,000 subscribers, 1 automation, 1 sequence, unlimited landing pages and forms, product sales, and basic email tools.
- Creator (from $25/mo) – Up to 1,000 subscribers, unlimited automations and sequences, 2 users, branded removed, smart recommendations, polls, and RSS campaigns.
- Creator Pro (from $50/mo) – Also for 1,000 subscribers, unlimited users, adds Facebook custom audiences, referral system, link editing, advanced analytics, and priority support.
ConvertKit is great for creators—giving you powerful email and automation tools with built-in options to monetize your audience.
How to Choose the Best AI Email Marketing Software
Our best advice is to test-drive all the platforms with free trials and check which AI features are actually useful for your business.
The best tool isn’t the one with the most features — it’s the one that helps you save time and get better results.
1. AI-powered features
Look for tools that use AI for send-time optimization, subject line suggestions, audience segmentation, and campaign predictions. These features help improve performance without constant manual effort.
2. Automation and workflows
If you’re running sequences based on user actions, make sure the platform offers visual automation builders and behavior-based triggers.
This is especially important for SaaS and ecommerce.
3. Personalization capabilities
Good AI tools make personalization easy by pulling in user data like names, product views, or activity. This helps make emails feel more relevant and improve engagement.
4. Integrations and compatibility
The best platforms connect easily with your existing tools like Shopify, Stripe, HubSpot, or Zapier. Integrations save you time and reduce the need for manual syncing.
5. Pricing and scalability
Some tools charge based on features, others by contact count. Look for a plan that fits your list size and includes AI features without requiring a big budget.
6. Customer support and ease of use
If you’re not super technical, make sure the interface is clean and easy to understand. Bonus points if they have live chat or strong documentation.
AI Marketing Automation That Doesn’t Feel… Automated
You don’t need a huge team or endless hours to run high-performing email campaigns. With Encharge, everything works smarter — from when emails are sent to who gets them and what they say.
The system adapts to your users automatically.
- Someone signs up? They get a personalized welcome.
- Goes inactive? A targeted reactivation email is sent.
- Upgrades their plan? A thank-you note is already on the way.
No guesswork. No manual work. Just results.
It’s not just automation — it’s automation that learns. Encharge uses real data and behavior to trigger emails at the perfect moment, with messaging that feels one-to-one.
If you’re tired of basic tools that send the same emails to everyone, it’s time to use one that actually thinks.
Give it a try! After all, it’s 100% free to experiment.
Our Review’s Methodology
To help you find the best AI email marketing tools, we reviewed dozens of platforms and narrowed it down to the ones that deliver real value — without overcomplicating your workflow.
We focused on tools that are actually used and trusted by real teams, not just hyped for having “AI” in the name.
Here’s what we looked at:
- Real user reviews and ratings
- Strength of AI features (not just buzzwords)
- Ease of use and setup
- Pricing transparency and value
- Automation capabilities and flexibility
- Integration with CRMs, ecommerce, and other tools
- Support and onboarding experience
This list isn’t based on hyp e— it’s based on what actually works for growing businesses.
AI Email Marketing Software FAQs
1. Can I use AI for email marketing?
The best AI email marketing software depends on your needs, but Encharge stands out for SaaS and product-led companies. It uses AI to send emails based on user behavior, optimize send times, and build automated flows that feel personal.
Other strong options include:
- ActiveCampaign for advanced automation
- Klaviyo for ecommerce
- Brevo for budget-friendly multichannel marketing.
Each offers smart features like AI-powered segmentation, predictive sending, and content suggestions.
If you want to save time and still send emails that perform, AI tools like these can do the heavy lifting for you.
2. What’s the best AI software for email marketing?
Yes, and it’s one of the smartest ways to improve your email results.
AI can help you write better subject lines, send emails at the right time, segment your audience, and even build automated flows based on what users do.
Tools like Encharge, ActiveCampaign, and Klaviyo use AI to take the guesswork out of email marketing—so you get more opens, clicks, and conversions with less manual effort.
3. Is there a free AI for email marketing automation?
Yes, some platforms offer free plans with basic AI features. For example, MailerLite and Sender.net include AI subject line tools and simple automation in their free tiers.
However, if you want full AI automation like behavior-based triggers or predictive sending, you’ll need a paid plan from tools like Encharge, ActiveCampaign, or Brevo. These offer more advanced AI features designed to actually move the needle.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
