WooCommerce handles the basics just fine — order confirmations, account notifications, shipping updates. That’s great for transactions, but not for growth.
What it doesn’t give you is real email marketing: tools to bring customers back, recover lost sales, and grow your revenue with automation.
If you want to build an actual email strategy — not just send receipts — you’ll need a proper email marketing platform.
The good news: WooCommerce integrates with dozens of powerful email tools that can:
- Capture new subscribers with forms and popups
- Send product emails, abandoned cart flows, and personalized follow-ups
- Run automated campaigns based on behavior and purchase history
- Track results and optimize for revenue — not just opens
In this guide, I’ll show you the 8 best email marketing platforms for WooCommerce, tested and compared. Whether you’re just starting or scaling fast, you’ll find the tool that fits.
Let’s break them down — pricing, features, pros, cons, and what makes each one worth (or not worth) using for your specific use cases.
TL;DR → The Best Email Marketing Tools for WooCoomerce
- Encharge – Built for WooCommerce users who want deep automation without the complexity. Visual flows, smart tagging, and behavior-based emails make it ideal for scaling fast.
- Klaviyo – Strong choice if you want data-rich segmentation and product-based email triggers.
- Omnisend – Combines email, SMS, and push in one tool. Good for omnichannel stores.
- ActiveCampaign – Great if you also need built-in CRM alongside automation.
- Brevo – Affordable tool for simple campaigns and transactional emails.
- Drip – Geared toward e-commerce automation and detailed customer journeys.
- Mailchimp – Easy to start with, decent templates and audience tools.
- MailPoet – WordPress-native, perfect if you want to send emails directly from your site.
Contents
Why Do Email Marketing on WooCommerce?
Answer: Email marketing on WooCommerce is essential for driving sales, improving customer engagement, and building long-term relationships with your shoppers.
Here are my 5 favorite reasons:
- Automates Abandoned Cart Recovery
- Builds Customer Loyalty
- Increases Customer Engagement
- Enhances Upselling and Cross-selling
- Improves Retention with Timely Communication
Woo integrates seamlessly with email marketing platforms, allowing you to automate campaigns, recover abandoned carts, and keep customers informed about promotions or new arrivals.
With the ability to segment audiences based on their buying behavior, email marketing helps increase conversions and customer loyalty with minimal effort.
→ Also read our guide on the best Shopify ESPs.
Pros & Cons of Woo’s Built-In Email Marketing Plugin
What we like about it
One of the biggest advantages of using WooCommerce’s built-in email plugin is how seamlessly it integrates with your store. There’s no complicated setup — it’s ready to go right out of the box.
It automatically handles all your transactional emails, such as:
- Order confirmations
- Shipping updates
- Payment receipts
This keeps your customers in the loop without any extra effort on your part.
Plus, the email templates are easy to customize, so you can match them to your store’s branding without needing a designer.
Another great aspect is how cost-effective it is → since it’s already included with WooCommerce, you don’t need to pay for third-party tools or integrations, making it ideal for smaller stores or those just starting out.
What they could improve
However, after using the built-in email tool, we ran into a few limitations. The features are fairly basic compared to dedicated email marketing platforms.
For example, there’s no advanced segmentation, so you can’t easily target specific customer groups with personalized offers.
The email templates, while customizable, don’t offer as much flexibility as other platforms, meaning you might feel limited in how much you can tailor the emails to your exact needs.
Additionally, the reporting capabilities are lacking. There’s no detailed performance tracking, such as:
- Open rates
- Click-through rates
- A/B testing options
This makes it harder to optimize your campaigns.
Finally, as your store grows, you might begin to feel the scalability issues. The plugin is great for small to medium-sized stores, but for larger shops or more complex email marketing strategies, it may not meet your needs.
Listed: 8 Best Email Marketing Platforms for WooCommerce
Currently, these are the best email marketing tools for WooCommerce stores: Encharge, Omnisend, and Klaviyo.
Each has its unique perks for eCommerce email automation — to find out what each has to offer, let’s jump into the detailed comparison, starting with the #1 app.
1. Encharge for WooCommerce
- G2: 4.7/5 ⭐️ (300+ reviews)
- Capterra: 4.9/5 ⭐️ (200+ reviews)
If you’re running WooCommerce and you’re serious about scaling with email, Encharge is the tool I’d recommend starting with.
It’s what we’ve used ourselves when simple tools weren’t enough — especially when we wanted smarter flows that actually react to user behavior.
Encharge connects natively with WooCommerce, and once it’s set up, you get full access to visual automation, behavior tracking, and custom tagging.
- You’re not just blasting out emails.
- You’re creating logic around what your customers do.
It also plays nicely with WordPress, and if your store has more complex funnels (e.g. lead magnets, webinars etc), Encharge adapts fast.
Encharge is flexible without being overwhelming.
Most people stick to tools like Mailchimp because they’re familiar — but Encharge is what you use when you want more power and more clarity over what’s happening behind the scenes.
How good is Encharge for WooCommerce? → Excellent if you’re focused on growth, automation, and segmenting based on real behavior.
Why we picked Encharge → It’s what we use, and it outperformed others when we needed deeper workflows and better logic.
Encharge pricing for WooCommerce users:
- $129/month — that’s the Premium plan, and it includes everything you actually need
- WooCommerce integration is built in: no add-ons, no weird workarounds
- You also get:
- Unlimited automation flows
- Smart ecommerce triggers (welcome emails, post-purchase, etc.)
- 12x monthly email sends per subscriber
- Deep segmentation, API events, and Slack support
💡 Most tools charge extra for these — with Encharge, it’s just part of the deal.
Simple, predictable, and built for stores that want to grow.
→ Check out Encharge’s help docs for WooCommerce
2. Klaviyo for WooCommerce
If you’ve ever run Facebook ads or handled email flows in ecom, you’ve probably bumped into Klaviyo. It’s built with serious performance in mind, and a lot of brands use it because it just works — especially when you’ve got product catalogs and a lot of events flying around.
The WooCommerce integration brings in customer data fast — orders, carts, site behavior.
That gives you ammo to create super-targeted emails. That includes flows such as win-backs and upsells that feel natural, not forced.
The interface isn’t the most beginner-friendly, but once you figure it out, you can build solid automations and segment lists based on pretty much anything.
It’s not cheap, but for stores doing volume, it pays off.
You’re buying targeting, not just an email builder.
→ List of my favorite cheap email marketing apps.
How good is Klaviyo for WooCommerce? → Really solid if you’re data-focused and want precise control over your store’s automations.
Why we included Klaviyo → It’s widely used in ecommerce, integrates tightly with WooCommerce, and delivers great targeting power.
- Free to install, but pricing is based on subscriber count
- Starts at $35–$45/month for up to 500 subscribers
- At
2,000 subscribers, expect to pay~$100–$150/month - WooCommerce integration is included by default
- No need to upgrade tiers — all features are unlocked as your list grows
- Features include:
- Email + SMS automation
- Abandoned cart, product flows
- Predictive analytics & AI segmentation
- 350+ integrations (including reviews & mobile push)
🧠 It’s powerful, but pricing scales fast — and you’ll be paying more just to keep up as your list grows.
Want a simpler, flat setup instead? Encharge, one of Klaviyo’s top competitors, gives you everything WooCommerce needs at a locked $129/month. No price jumps, no add-ons.
3. Omnisend for WooCommerce
Omnisend is one of those tools that surprises people.
It’s not as hyped as Klaviyo, but it covers a lot of ground — email, SMS, and even push notifications — all under one roof.
If you like doing more with fewer tools, it’s a strong pick.
The WooCommerce integration is solid.
You get access to key data like purchase history and cart behavior, and setting up automations (like abandoned carts or welcome series) doesn’t take long.
What I like most is how quickly you can launch campaigns without needing a developer or spending hours tweaking every little thing. It’s built for ecommerce and keeps things simple.
If your store is early-stage or mid-sized and you want a tool that feels friendly but still gets the job done, Omnisend fits that bill.
How good is Omnisend for WooCommerce? → Great for stores that want quick results without juggling multiple tools.
Why we included Omnisend → Because it balances simplicity, functionality, and multi-channel support better than most.
Omnisend pricing for WooCommerce:
- WooCommerce integration is free — even on the lowest plan
- Standard plan: $30/month for 2,000 contacts (24,000 emails/month)
- Pro plan: $59/month for 2,500 contacts + $59 in free SMS credits
- Includes email, SMS, push notifications, and all automation features
- No feature gating — everything works out of the box
💡 Great value if you want solid ecommerce flows and built-in SMS without high costs.
Though, if Omnisend isn’t quite what you’re looking for, you can always check out an alternative.
Pro Tip: We’ve written this article with the best Omnisend alternatives.
4. ActiveCampaign for WooCommerce
ActiveCampaign is more than just email.
It’s what you use when you want emails, CRM, and automation all tied into one place.
If you’ve ever wanted to track how customers move from first visit to final sale — this one gives you that full pipeline view.
The WooCommerce plugin helps you sync contacts and purchase data straight into your automations. That means you can trigger flows based on what people buy, how often they visit, or whether they’ve gone cold.
It’s great if you’re running sales teams or using email as part of a broader funnel — not just sending promos. But it can feel like overkill if you’re only after basic campaigns.
Still, for stores with more moving parts or B2B layers, it offers something most email tools don’t: visibility beyond the inbox.
How good is ActiveCampaign for WooCommerce? → Ideal if you want CRM-level control over your ecommerce pipeline.
Why we included ActiveCampaign → Because it’s more than just email, it’s for shops thinking long-term about full-funnel automation.
ActiveCampaign Pricing for WooCommerce Users (2,000 contacts):
- Starter: $39/month — basic email campaigns, no automations
- Plus: $95/month — adds automations & CRM
- Pro: $149/month — unlocks advanced marketing features
- Enterprise: $255/month — high-scale, custom support
WooCommerce users need at least the Plus plan ($95/mo) to use ecommerce automation.
🧠 You’ll need to upgrade just to get what Encharge includes at $129 — and it still gets more expensive fast.
→ Read our in-depth ActiveCampaign review
→ ActiveCampaign pricing, explained in simple terms
5. Brevo for WooCommerce
Brevo (formerly Sendinblue) is a solid choice if you want something reliable, affordable, and easy to get started with.
It covers the basics: email campaigns, transactional emails, and automations.
The WooCommerce integration lets you sync contacts and track purchases, so you can trigger emails based on sales activity or cart events.
Brevo is not as granular as Encharge, Klaviyo, or other alternatives, but for small to mid-size stores, it often does the job.
Where Brevo stands out is its built-in features like SMS, live chat, and even a simple CRM. If you’re running lean and want one tool to do a bit of everything, this is worth looking into.
That said, if you’re after advanced ecommerce automation, Brevo can feel limited once you hit scale.
How good is Brevo for WooCommerce?
Good entry-level tool for small shops wanting email + SMS without complexity.
Why we included Brevo
It’s affordable, easy to use, and gives smaller stores access to multi-channel messaging.
Brevo Pricing for WooCommerce Users:
- Starter plan: from $9/month (5,000 emails/month)
- Business plan: from $18/month — needed for marketing automation
- Example: 20,000 emails/month = $29/month (Starter) or $49/month (Business)
- WooCommerce integration available on all plans
- Key features on Business plan:
- Automation, landing pages, A/B testing
- SMS & WhatsApp campaigns
- Multi-user access & phone support
💡 Affordable if you’re sending low volumes — but you’ll need Business tier to unlock automation flows and advanced ecommerce tools.
6. Drip for WooCommerce
Drip is built specifically for ecommerce, and it shows.
Everything from the language to the features is aimed at helping online stores drive more sales through better customer targeting.
- It integrates tightly with WooCommerce, pulling in data like product views, orders, and cart abandonment.
- Once set up, you can run personalized automations based on what people actually do..
- Not just what list they’re on.
What makes Drip stand out is how focused it is on helping you recover sales and boost lifetime value. The platform pushes you toward smart segmenting and building campaigns that nudge people closer to buying.
It’s not overloaded with features, and that’s part of the charm — just the right balance between power and ease.
How good is Drip for WooCommerce?
Strong choice for ecommerce stores that want laser-focused automations and LTV growth.
Why we included Drip
Because it’s one of the few tools that actually feels built for ecommerce from the ground up.
Drip’s pricing for WooCommerce:
- $39/month for up to 2,500 people
- Unlimited email sends included
- Comes with:
- Up to 50 workflows (e.g. abandoned cart, win-back)
- Dynamic segmentation
- Onsite campaigns (popups, forms)
- Unlimited sub-accounts
- Open API access
✅ WooCommerce integration is included with all plans
🚫 No tier upgrades — you get all features from the start
7. Mailchimp for WooCommerce
Mailchimp is often the first email platform store owners try, and with good reason.
It’s beginner-friendly, has plenty of templates, and its WooCommerce plugin makes it pretty easy to get started.
Once you connect your store, you can run product recommendation emails, abandoned cart flows, and basic segmentation. It won’t wow you with depth, but it handles the basics well — especially for smaller shops or people just getting into email.
Mailchimp also plays nice with other tools (like Canva), which helps if you’re doing DIY design or running lightweight campaigns on your own.
That said, if you need advanced ecommerce targeting or serious automation logic, you’ll outgrow it fast.
How good is Mailchimp for WooCommerce?
Decent for starting out, especially if you want a plug-and-play feel.
Why we included Mailchimp
It’s easy, accessible, and still gets decent results for early-stage shops.
Mailchimp Pricing for WooCommerce Users;
- Free plan: Up to 500 contacts, 1,000 emails/month
- Essentials: $13/month — 10x contact email limit, basic support
- Standard: $20/month — adds automation, better reporting
- Premium: $350/month — advanced segmentation, phone support, priority sending
- All plans support WooCommerce integration, but deeper features (like automations) require Standard+
⚠️ For full ecommerce workflows, you’ll need Standard or higher.
Extra Woo plugins (YITH, SkyVerge) may cost $49–$70/year if you want tighter WooCommerce control.
8. MailPoet for WooCommerce
MailPoet is a bit of a hidden gem — especially if you’re already using WordPress.
Instead of connecting a separate email platform, you run everything inside your WP dashboard. No extra logins, no extra platforms.
It connects with WooCommerce natively and lets you send emails straight from your site — things like product updates, abandoned carts, and post-purchase follow-ups.
For solo store owners or lean teams, that simplicity is a win.
It’s not made for complex automations or giant lists, but it does a great job with essential workflows. And the fact that it works inside WordPress makes it feel lightweight and direct.
If you’re already deep in the WordPress/WooCommerce world and want something low-friction, MailPoet is worth a serious look.
How good is MailPoet for WooCommerce?
Great lightweight choice for WordPress users who want everything in one place.
Why we included MailPoet
Because it’s the easiest way to send ecommerce emails without leaving your WP site.
MailPoet Pricing for WooCommerce Users:
- Starter plan: Not available for 2,500+ subscribers (only for ≤500)
- Business plan: $30/month for 2,500 subscribers
- Unlimited email sends
- WooCommerce integration included
- Automation, segmentation, and detailed analytics
- Priority support
- Creator plan: $24/month — same features as Business but without MailPoet’s sending service
- Agency plan: $90/month — for managing up to 50 sites, 2,500 subs/site
All plans run natively in WordPress, no extra plugins required
Picking the Best WooCommerce Email Marketing Tool
When you’re picking an email marketing tool for your WooCommerce store, you want something that works smoothly without wasting your time.
But not all tools are equal. Some are just basic, while others can transform how you sell.
Here’s what to look for.
1. One-Click WordPress Integration
You want a tool that connects directly to your WooCommerce store without a hassle. This means it should automatically sync customer data, update purchase details in real-time, and work without any complex setup.
- Automatic Syncing: Your customer data should always be up-to-date without manual imports.
- Real-Time Tracking: Purchases, clicks, and customer interactions should be instantly recorded.
- No-Code Setup: You shouldn’t need a developer just to connect your store.
2. Quick Automation
A great WooCommerce email tool goes beyond basic newsletters.
It should help you drive sales automatically, whether through abandoned cart recovery, personalized product recommendations, or post-purchase follow-ups.
- Abandoned Cart Recovery: Send reminders to customers who leave items in their cart.
- Personalized Recommendations: Suggest products based on each customer’s shopping history.
- Post-Purchase Sequences: Send thank-you emails, ask for reviews, or offer cross-sells.
3. Various Design Options
Creating professional-looking emails shouldn’t take forever.
A solid tool should offer a drag-and-drop builder, customizable templates, and designs that look great on any device.
- Drag-and-Drop Builder: Quickly design emails without any coding.
- Customizable Templates: Match your store’s branding with ease.
- Mobile-Optimized Designs: Your emails should look perfect on phones and desktops.
Conclusion: What is the best email marketing plugin for WooCommerce?
If you’re after deep automation, clean workflows, and behavior-based targeting that actually moves the needle — Encharge is the top choice. It’s built for ecommerce growth, not just newsletters.
You get visual automation, smart segmentation, WooCommerce triggers, and full feature access at a flat price.
| Platform | Price (2500 subs) | WooCommerce | Best For |
|---|---|---|---|
| Encharge | $129/mo | ✅ Premium | Growth-focused stores with serious automations |
| Omnisend | $30–59/mo | ✅ All plans | Budget-friendly email + SMS combo |
| Klaviyo | $100–150/mo | ✅ All plans | Data-heavy ecommerce teams |
| Drip | $39/mo | ✅ All plans | Clean ecommerce flows with full features |
| Brevo | $29–49/mo | ✅ All plans | Low-cost stores needing basic automation |
| Mailchimp | $20–30/mo | ✅ All plans | Beginners and Mailchimp loyalists |
| MailPoet | $30/mo | ✅ All plans | WordPress-native stores |
| ActiveCampaign | $95/mo | Plus plan+ | Stores needing CRM + advanced email |
👉 Bottom line: For serious WooCommerce stores that want to automate, convert, and scale — Encharge offers the best mix of power, clarity, and value.
That sums up our guide! Below are some FAQs.
FAQ: WooCommerce Email Marketing Automation Plugins
1. Does WooCommerce have email marketing?
Answer: Yes — but only at a basic level.
WooCommerce includes built-in transactional emails like order confirmations, refunds, and shipping updates. These are triggered by order status changes and managed directly in your store settings.
For actual email marketing (like newsletters, abandoned cart flows, product promos), you’ll need to integrate with a platform like Encharge, Omnisend, or Mailchimp.
WooCommerce supports dozens of email tools, so you can sync your customer data, design branded emails, and automate key customer touchpoints.
👉 If you want real automation and growth-focused features, use a dedicated email marketing platform connected to your Woo store, like Encharge.
2. What is the best email marketing plugin for WordPress?
Answer: There’s no single “best” email marketing plugin for WordPress — it depends on what you need. That said, these are the top options:
- Use MailPoet if you want everything inside WordPress
- Use Encharge if you want to grow fast with pro-level automation
- Use Omnisend or Drip for multichannel marketing with SMS
- Skip tools like Mailchimp unless you’re just getting started and want something basic
The right pick depends on your list size, growth plans, and how much automation you want.
3. Is there a free email marketing software for WooCommerce?
Answer: Yes — several tools offer free plans that work with WooCommerce, though features and limits vary.
Here are the top options:
- Encharge – Offers a generous free trial with full access to ecommerce automation features
- MailPoet – Free for up to 500 subscribers, great for newsletters and basic WooCommerce emails
- Brevo – 300 emails/day on the free plan, includes basic automation and WooCommerce integration
- Omnisend – Free plan with 500 emails/month, signup forms, and automation for small stores
- Mailchimp – Free for 500 contacts and 1,000 emails/month, WooCommerce features limited without upgrades
These tools work well for basic email needs — but if you want full automation, segmentation, and ecommerce flows, you’ll want to upgrade to something like Encharge or Drip.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
