As a realtor, finding the best email marketing tool is super important for staying in touch with leads, managing follow-ups, and getting the right listings in front of the right buyers.
- It’s not just about sending property updates
- It’s about automating your outreach, building trust…
- And staying top of mind for when clients are ready to make a move.
In this guide, we’ll highlight the best email marketing platforms for realtors — tools that are built to meet the unique needs of real estate professionals.
Key Takeaways & Summary
If you don’t have time to go through the whole guide, here’s the quick version:
Encharge → perfect for real estate teams needing powerful automation, lead nurturing, and scalability.- Mailchimp → great for smaller teams or agents looking for an easy-to-use platform with basic email features.
- Flodesk → stunning designs for agents who want simple, beautiful email marketing without complex automation.
- ActiveCampaign → excels in automation, CRM, and SMS marketing, ideal for teams with complex workflows.
- GetResponse → versatile all-in-one solution with email, landing pages, and webinars for lead generation.
- Constant Contact → user-friendly platform with customizable templates and event management tools.
Choose based on your current needs and future growth to ensure your email marketing works for you.
Now, let’s jump into the full guide.
Contents
Benefits of Email Marketing for Real Estate Agents
Short answer: Email marketing helps real estate agents nurture leads, stay top of mind, and close more deals with less manual follow-up.
Let’s quickly break down each point.
1. Nurture leads without chasing
Most buyers aren’t ready after the first touch.
Email lets you follow up automatically — send new listings, price drops, reminders, or friendly check-ins without lifting a finger. It works while you sleep and keeps cold leads from going dark.
2. Build trust with your name
People don’t buy houses from strangers. When your name keeps showing up in their inbox with helpful updates or local insights, you become familiar — and trusted.
That trust is what closes deals down the line.
3. Show off new listings fast
Got a new property on the market? Email is the fastest way to share it with your warmest leads.
Add photos, a quick description, and a CTA. No algorithms. No delays. You reach buyers directly.
4. Stay top of mind — on autopilot
Even if someone isn’t ready today, they might be ready in 6 months. A simple newsletter with market tips, open house invites, or sold-home stories keeps you top of mind.
When it’s time to act, you’re the first agent they think of.
Top 8 Email Software for Real Estate Agents
Currently, these are the top 3 email marketing platforms for real estate teams: Encharge, Mailchimp, and Flodesk.
Join me as I break down every important aspect of each!
1. Encharge
- Our score: 4.9/5 ⭐️
- Reason: Built for serious automations and multi-client workflows
Encharge is made for real estate teams that want more than just newsletter or broadcasts. You can automate follow-ups for new leads, property inquiries, and open house interest — all in a clean, visual interface.
It’s especially useful for agencies managing multiple agents or clients because each workspace stays separate, organized, and easy to scale. You get behavior-based flows, lead scoring, and event triggers that actually match how buyers behave — not just time delays.
Why we recommend it for real estate teams: Encharge helps real estate teams build automated follow-ups, nurture buyers and sellers based on behavior, and manage multiple agent workflows — all from one dashboard.
Who it’s best for: Teams that want smart automations without juggling five tools. Perfect for real estate agencies, brokerages, or SaaS-style lead gen businesses.
This is how the multi-account manager looks:
Good features for real estate emailing:
- Welcome flows for new leads
- Property-specific follow-ups
- Tagging based on interest (buyer, seller, renter)
- Automated reminders for showings or callbacks
- Slack/email alerts for your team
Important integrations for real estate teams: HubSpot, Intercom, Segment, Zapier, etc.
Encharge’s pricing for real estate agencies:
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Growth | $79/month | Up to 2,000 | Visual flow builder, behavior-based emails, segmentation, Zapier, Stripe integration, unlimited team members |
| Premium | $129/month | Up to 2,000 | All features in Growth + HubSpot, Salesforce, Segment integrations, transactional emails, custom objects |
| Enterprise | Custom pricing | 50,000+ | All features in Premium + dedicated account manager, free onboarding, advanced support |
All plans include a 14-day free trial and unlimited team members.
Pricing is transparent, and as your agency grows, you can scale the plan to match your needs without unexpected costs.
2. Mailchimp
- Our score: 4.3/5 ⭐️
- Reason: Easy to use, but limited for advanced workflows.
Why we recommend it for real estate teams: Mailchimp is a solid choice for smaller agencies or solo agents who just need to send listings, newsletters, or appointment reminders fast.
Who it’s best for: Newer real estate teams or agents with simple campaigns and a small list. It’s easy to learn and gets the job done for basic email marketing.
Features for real estate emailing:
- Drag-and-drop email builder
- Simple drip campaigns
- Basic segmentation and tags
- Real-time campaign reports
- Email templates for property listings
- Built-in landing pages
Important integrations for real estate teams: Zillow, Follow Up Boss, Zapier, Squarespace, Google Sheets, Salesforce
Mailchimp’s pricing for real estate teams:
| Plan | Price | Contacts | Key Features |
|---|---|---|---|
| Free Plan | $0 | Up to 500 | Basic templates, landing pages, 1 audience, limited support |
| Essentials Plan | Starts at $13/month | Up to 500 | Single-step automations, A/B testing, up to 3 audiences, email support |
| Standard Plan | Starts at $20/month | Up to 500 | Multi-step workflows, advanced segmentation, A/B testing, up to 5 audiences |
| Premium Plan | Starts at $350/month | Up to 500 | All Standard features, unlimited audiences, advanced analytics, multi-user |
| Pay-as-you-go | Based on credits | N/A | No subscription; buy credits when needed, email credits starting from 5,000 |
3. Flodesk
- Our score: 4.1/5 ⭐️
- Reason: Beautiful templates and simple to use — but limited for advanced campaigns.
Flodesk is designed for simplicity and style.
It’s great for real estate pros who care about brand look and want to send visually clean emails without learning complex software.
But under the hood, it’s missing advanced logic and deeper targeting — so you’ll hit limits fast if you’re running serious automation.
Why we recommend it for real estate teams: If your brand’s visual identity matters — and you want simple, beautiful newsletters fast — Flodesk nails it. Great for real estate updates, listings, and announcements with a polished look.
Who it’s best for: Agents and small teams who care about visuals, want to send good-looking emails, and don’t need complex automations.
Features for real estate emailing:
- Beautiful email templates for property promotions
- Basic workflows and sequences
- Built-in landing pages
- Simple subscriber segmentation
Important integrations for real estate teams: Shopify, Zapier, Stripe, Instagram, Facebook
Flodesk pricing for real estate agencies:
| Plan | Price | Key Features |
|---|---|---|
| Free Plan | $0 | Unlimited subscribers, forms, landing pages, basic email marketing |
| Email Marketing | $38/month | All Free features + unlimited emails, advanced email tools |
| Email & E-commerce | $64/month | Includes Email Marketing features + e-commerce integration |
4. ActiveCampaign
- Our score: 4.4/5 ⭐️
- Reason: Powerful automations and CRM, but can be overwhelming for beginners.
ActiveCampaign, an old player in the game, is a good tool for real estate teams that want to automate everything — from lead capture to closing. It’s packed with features like email automation, CRM, SMS, and landing pages.
But if you’re new to automation, it might take some time to get used to.
Why we recommend it for real estate teams: ActiveCampaign offers great automation and CRM features that help real estate teams manage leads, send personalized emails, and automate follow-ups, making client management more efficient.
Who it’s best for: Ideal for real estate teams that have experience with automation tools and need a comprehensive solution to manage and nurture leads throughout the sales cycle.
Features for real estate emailing:
- Automated email sequences for buyers and sellers
- Lead scoring to prioritize prospects
- Customizable email templates
- Integration with real estate CRMs
- SMS and email marketing combined
Important integrations for real estate teams: Zillow, DocuSign, Calendly, WordPress, Zapier, Mojo, Follow Up Boss
ActiveCampaign’s pricing for real estate:
| Plan | Price | Key Features |
|---|---|---|
| Enterprise | Starts at $255/mo | Full-scale campaigns with enterprise-level support |
| Pro | Starts at $149/mo | Cross-channel marketing, advanced automation |
| Plus | Starts at $95/mo | Automation, powerful customer insights |
| Starter | Starts at $39/mo | Personalized marketing campaigns |
5. GetResponse
- Our score: 4.4/5 ⭐️
- Reason: Good automation plus landing pages and webinar tools built in.
GetResponse is a flexible marketing platform with features like email automation, landing pages, and even webinars.
For real estate teams, it’s helpful when you want to run property promotions, host virtual open houses, or build lead gen funnels — all in one tool.
Why we recommend it for real estate teams: GetResponse gives you more than just email — with webinars and landing pages built-in, it’s great for generating and converting leads.
Who it’s best for: Teams who want to run marketing funnels and virtual events without adding 3 more tools to the mix.
Features for real estate emailing:
- Automated campaigns and segmentation
- Webinar hosting and registration pages
- Lead scoring and tagging
- Drag-and-drop email and page builder
- Forms and popups for lead capture
Important integrations for real estate teams: Zapier, Shopify, Salesforce, Pipedrive, Google Ads, WooCommerce, WordPress
GetResponse’s pricing for real estate:
| Plan | Price | Key Features |
|---|---|---|
| Starter | $29/mo | AI-powered email marketing, unlimited autoresponders, email and landing page templates, 24/7 chat support |
| Marketer | $69/mo | Includes all Starter features, plus unlimited automation, abandoned cart recovery, sales funnels, and more |
| Creator | $79/mo | Includes all Marketer features, plus AI course creator, mobile app for students, quizzes, webinars, and more |
| Enterprise | Custom pricing | All features, plus premium support, dedicated IP, SMS marketing, AI product recommendations, unlimited users |
6. Constant Contact
- Our score: 4.2/5 ⭐️
- Reason: Easy-to-use with real estate templates and solid deliverability.
Constant Contact is a simple email tool with a library of real estate templates, event tools, and list management.
It’s ideal for realtors who want to send polished newsletters and promotions without diving deep into automation logic.
Why we recommend it for real estate teams: The templates are plug-and-play, especially for newsletters or open house invites. It’s made for folks who want to set things up fast.
Who it’s best for: Agents or teams who want a simple, no-fuss way to send real estate emails and manage events.
Features for real estate emailing:
- Email builder with real estate templates
- RSVP and event invites
- List segmentation and growth tools
- Reporting dashboard
- Lead capture forms
Important integrations for real estate teams: Facebook Lead Ads, Eventbrite, Canva, Salesforce, Zapier, Shopify, WordPress
Constant Contact’s pricing for real estate:
| Plan | Price | Key Features |
|---|---|---|
| Lite | $50/mo | Ideal for beginners, includes email and social media tools for starting marketing |
| Standard | $75/mo | Recommended for most businesses, includes powerful automated marketing tools to help you grow faster |
| Premium | $150/mo | Ideal for professionals, offers industry-leading tools for automation, segmentation, and more |
| Custom | Contact Us | Custom solution for multiple accounts, ideal for franchises, agencies, real estate firms, and more |
7. MailerLite
- Our score: 4.1/5 ⭐️
- Reason: Clean UI and easy setup, ideal for basic real estate campaigns.
MailerLite is a lightweight email platform that’s great for sending newsletters, updates, and basic automation. It’s easy to learn and perfect for real estate agents who just want something simple that works out of the box.
Why we recommend it for real estate teams: MailerLite is perfect for agents who want to launch basic email campaigns fast — without tech headaches.
Who it’s best for: Solo agents or small teams that need newsletters, property updates, and simple landing pages — not deep CRM or complex flows.
Features for real estate emailing:
- Easy drag-and-drop email builder
- Signup forms and popups
- Automation for open houses or lead follow-ups
- Landing page builder
- Campaign performance reports
Important integrations for real estate teams: Zapier, WordPress, WooCommerce, Stripe, Calendly, Shopify, Facebook Lead Ads
MailerLite’s pricing for real estate:
| Plan | Price | Key Features |
|---|---|---|
| Free | $0/mo | For up to 1,000 subscribers, 12,000 monthly emails, 1 user seat, 10 landing pages, drag & drop editor, email automation builder, signup forms & pop-ups, 24/7 support (30 days) |
| Growing Business | $25/mo | For up to 2,500 subscribers, unlimited monthly emails, 3 user seats, dynamic emails, multivariate testing, unlimited landing pages, email auto-resend, and more |
| Advanced | $40/mo | For up to 2,500 subscribers, all features in Growing Business plus smart sending, Facebook integration, enhanced automations, AI writing assistant, 24/7 live chat & email support |
8. Moosend
- Our score: 4.0/5 ⭐️
- Reason: Affordable tool with strong personalization and analytics.
Moosend gives real estate agents a solid foundation for sending targeted email campaigns.
You get automation, landing pages, and real-time analytics — all at a budget-friendly price. It’s great if you want more than basic newsletters but don’t need full-blown CRM.
Why we recommend it for real estate teams: Great value if you want more than basic newsletters but don’t need an advanced tool — smart for drip campaigns and listings.
Who it’s best for: Small agencies or solo agents who want basic automation and lead nurturing — without paying for features they won’t use.
Features for real estate emailing:
- Landing page builder
- Automated drip campaigns
- Personalization options
- Email performance analytics
- Lead capture forms
Important integrations for real estate teams: Zapier, WordPress, WooCommerce, Salesforce (via Zapier), Google Analytics, Stripe
Moosend’s pricing for real estate agencies:
| Plan | Price | Key Features |
|---|---|---|
| Pro | $24/month | Unlimited email campaigns/sends, email marketing automation, landing pages, subscription forms, SMTP server, 24/7 support |
| Moosend+ | Custom pricing | All Pro features + transactional emails, dedicated IPs, custom reports, audience discovery, and additional team members |
| Enterprise | Custom pricing | All Moosend Pro features + priority support, account manager, SSO & SAML, deliverability strategy optimization, custom plan |
How We Picked These Tools
We didn’t just Google “best email tools” and slap a list together.
We’ve tested a range of platforms, but not all email marketing software is created equal — especially when it comes to real estate teams.
Here’s how we narrowed it down to the best of the best:
- Real estate fit:
Can it handle property listings, client follow-ups, and agent handoffs without duct tape? - Smart automation:
You shouldn’t have to write every email manually. These tools automate follow-ups, reminders, and lead nurturing. - Easy CRM + calendar connections:
If it doesn’t work with tools like Calendly, HubSpot, or your CRM, it’s a no. - Simple for agents to use:
Most tools are made for marketers. We picked ones agents can actually use without calling IT. - Fair pricing as you grow:
Some apps double in price once you hit 1,000 contacts. We chose platforms that stay affordable.
Scalable pricing means you don’t have to worry about the tool costing more as your real estate business grows. These platforms are designed to grow with you, without breaking the bank.
If a tool didn’t meet all these needs, it didn’t make the list.
These factors are crucial for any real estate team that wants to stay organized, save time, and close more deals with email marketing.
How to Choose the Best Email Marketing Software for Your Real Estate Agency
My best advice is that you should choose email software that fits your workflows, supports automation, and plugs into your real estate tools without making things harder.
Let me elaborate.
1. Look for automation that saves time
Short answer: You want emails to send themselves when a lead takes action.
The best tools let you set up workflows like:
- New lead → send intro email
- No reply in 3 days → follow-up
- Booked tour → send reminder + directions
This means less manual work, faster responses, and better conversion.
2. Prioritize integration with your real estate tools
Short answer: Your email platform should connect to your CRM, calendar, and forms.
That way, new contacts go straight into your system, property updates can be automated, and follow-ups don’t fall through the cracks. Tools like Encharge integrate with things like HubSpot, Calendly, and Zapier out of the box.
3. Make sure it supports multiple users or teams
Short answer: You don’t want agents sharing one messy login.
Look for tools with team access, user roles, and — ideally — subaccounts. That way, each agent or client has their own space, and you avoid mix-ups in messaging or contact lists.
4. Don’t overpay for features you won’t use
Short answer: Some tools charge more for things you don’t even need.
Focus on the features that actually help: automations, segmentation, and clean reporting. Skip platforms that bundle extra tools like landing page builders or ad managers if you won’t touch them.
5. Pick a platform you can grow into
Short answer: You want a tool that’s simple now but won’t limit you later.
Start with the basics — emails and follow-ups — but make sure the software can grow with your team. As your list grows, you might need tagging, lead scoring, or integrations with new apps.
Choose a tool that won’t force a painful switch later.
All Real Estate Email Marketing Software Compared
| Software | Best For | Key Features | Pricing | Free Trial |
|---|---|---|---|---|
| Encharge | Automation & multi-client workflows | Behavior-driven automation, segmentation, workspaces | $79/month (Growth) | 14-day trial |
| Mailchimp | Small teams & new agents | Automation, landing pages, CRM integrations | Starts at $13/month | Free plan available |
| Flodesk | Design-focused real estate pros | Beautiful templates, landing pages, basic automation | $38/month (Email Marketing) | 30-day trial |
| ActiveCampaign | Teams needing CRM & automation | Advanced automation, CRM, SMS, multi-channel marketing | Starts at $39/month | 14-day trial |
| GetResponse | Teams with webinars & landing pages | Webinars, email automation, landing pages | Starts at $29/month | 30-day trial |
| Constant Contact | Easy-to-use for agents | Real estate templates, event management, automation | Starts at $50/month | 60-day trial |
| MailerLite | Small teams & agents | Email automation, landing pages, drag & drop editor | Starts at $25/month | 14-day trial |
| Moosend | Budget-friendly teams | Automation, landing pages, analytics | Starts at $24/month | 30-day trial |
The Final Verdict: Which Email Marketing Platform Should Realtors Use?
If you’re looking for an all-in-one solution with powerful automations and behavior-driven workflows, Encharge is your best bet. It’s perfect for real estate teams managing multiple agents and client lists. Plus, it’s highly customizable to match your needs.
For smaller teams or solo agents, Mailchimp or Flodesk might be better options. Mailchimp is super user-friendly and great for basic needs, while Flodesk offers stunning templates and a simple interface. However, Flodesk lacks advanced automations, so it’s best for those who prioritize design over complexity.
If your agency requires more advanced CRM features and cross-channel marketing, ActiveCampaign is the standout. It’s a bit more complex but offers top-tier tools for lead management and nurturing.
For those needing webinars or landing pages alongside email marketing, GetResponse has the tools you need to integrate everything into one platform.
Ultimately, the best choice depends on the complexity of your workflows, the size of your team, and how much you value design versus automation.
Consider your current needs and choose accordingly!
FAQ: Real Estate Email Marketing
1. What is the best email marketing platform for realtors?
The best email marketing platform for realtors is Encharge. It offers powerful automation and segmentation tools, helping real estate agents to nurture leads, send targeted property updates, and manage their contacts seamlessly.
Other notable platforms include:
- Encharge — The best because it’s built for realtors.
- Moosend – Great for visually appealing emails.
- ActiveCampaign – Strong in pre-built automation journeys.
- GetResponse – Ideal for landing page creation.
- Mailchimp – Best for smaller lists and simple campaigns.
- Constant Contact – Great for event management.
While these tools work well, Encharge is the go-to for real estate professionals who need a sophisticated and reliable email marketing solution.
2. Does email marketing work for real estate?
Yes, email marketing is highly effective for real estate professionals. It offers a cost-effective way to stay in touch with potential clients, nurture leads, and drive sales. Here’s why it works:
- High ROI: Real estate agents see an average return of $36 for every $1 spent on email marketing.
- Lead Nurturing: Email helps agents build relationships with leads and turn them into clients.
- Targeted Messaging: Personalized content can be delivered to segmented audiences, increasing engagement.
- Cost-Effective: Compared to other marketing channels like ads, email marketing is more affordable.
- Direct Communication: It provides a direct and personal way to communicate with prospects and clients.
- Measurable Results: With analytics tools, agents can track open rates, click-through rates, and conversions to improve their campaigns.
For real estate agents, Encharge stands out as the best email marketing platform. It offers powerful automation and segmentation tools, allowing you to engage with leads at the right time and send highly personalized property updates.
3. Is Mailchimp good for realtors?
Yes, Mailchimp is a solid choice for real estate professionals, especially those with smaller contact lists.
It offers versatile email marketing features, such as customizable templates, easy-to-use automation, and analytics, making it a good option for sending newsletters, property updates, and event invitations.
4. How many real estate agents use email marketing?
Answer: 95% of the National Association of Realtors use email marketing daily.
So, a vast majority of real estate agents use email marketing — according to the National Association of REALTORS (NAR), 95% of its members use email daily, and 89% prefer it as their primary communication method with clients.
Additionally, email marketing tools account for 21% of lead generation in the real estate industry.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
