9 Smarter (& Cheaper) GetResponse Alternatives for 2025

If you’ve ever tried running email campaigns with actual performance in mind—like testing subject lines, measuring engagement, and sending at the right time—you know how powerful the right platform can be. Tools that let you A/B test, personalize at scale, and optimize in real time make a huge difference in results.

GetResponse checks some of those boxes, but let’s be real—it’s far from perfect.

The landing page builder feels restrictive. Pricing ramps up quickly as your list grows. And unless you’re on a higher-tier plan, a lot of advanced features stay out of reach. On top of that, the email editor isn’t the most intuitive, and there have been concerns around deliverability.

If any of that sounds familiar, you’re not alone—and it’s probably why you’re here looking for better options.

In this guide, I’ll walk you through 9 GetResponse alternatives for 2025 that are smarter, cheaper, and honestly just more fun to use. Some give you deeper automation, others save you money, and one tool in particular stands out as the complete package.

Let’s jump in!

GetResponse Alternatives: TL;DR

Thinking of switching from GetResponse? Here’s a quick breakdown of the top tools worth checking out:

🥇 Top Pick: Encharge

Encharge is the go-to if you’re done playing with basic tools and ready to level up your automations. It’s clean, flexible, and built for real marketing—not just newsletters.

Not totally sure yet? Or wanna dig a bit deeper? No problem—this guide breaks down each option in detail. And if you’re short on time, feel free to skip ahead using the table of contents below.

What is GetResponse?

GetResponse is a marketing platform that started out focused on email, but over time has added landing pages, automation, webinars, and even website building. It’s aimed at solopreneurs, small businesses, and marketers who want an all-in-one tool to manage their campaigns.

If you want something that does “a bit of everything” under one roof—without needing a dozen different tools—GetResponse is a solid starting point.

But while it tries to cover a lot, that sometimes means depth and flexibility take a hit.

What GetResponse offers

GetResponse gives you a full marketing toolkit in one place. You can run email campaigns, build automated workflows, launch landing pages, and even host webinars—all from one dashboard.

It also comes with a website builder and eCommerce features, which makes it appealing for people who want to build and market without touching code. Everything’s drag-and-drop and beginner-friendly.

Here are 3 standout features from GetResponse:

• Email Marketing & Autoresponders: Send newsletters, create drip campaigns, and trigger emails based on user behavior with simple automation tools.
• Landing Page & Website Builder: Design full websites or lead capture pages without a developer. Templates are included, and it’s all drag-and-drop.
• Webinars: Built-in webinar hosting is a unique feature that helps you run live events without needing separate software.

Even with all of these features baked in, marketers still run into roadblocks that push them to find something more flexible or powerful.

Which raises the question:

Why look for a GetResponse alternative?

Limited Flexibility in Design & Builders

While GetResponse offers a drag-and-drop email builder and website tools, a lot of users say they feel boxed in. Templates are basic, and customizing them isn’t always smooth. If you want creative control or something more dynamic, it can start to feel like you’ve outgrown it.

Pricing Gets Expensive Fast

GetResponse’s starter plans look great on paper, but as soon as you need automation, advanced features, or higher contact limits, the pricing jumps fast. For growing teams or larger lists, it can feel like you’re paying more without getting more value.

Advanced Features Locked in Higher Plans

Many of the features that make GetResponse attractive—like automations, segmentation, or sales funnels—are only available in the higher-tier plans. So if you’re on a budget, you’re stuck with a watered-down version of the tool.

Clunky Email Editor & Deliverability Concerns

Some marketers report the email editor feeling outdated or buggy, especially when building more complex layouts. On top of that, there are mixed reviews around email deliverability—which, let’s face it, is kind of the whole point of using email software.

Because of these limitations, many marketers are starting to look for tools that are more modern, more flexible, and more focused on what actually drives conversions. If that’s you, here are the best 9 GetResponse alternatives to check out next…

9 Best GetResponse Alternatives for Email Marketing & Automation

The top GetResponse alternatives are Encharge, MailerLite, and Brevo.

Other great options include Omnisend, Kit (ex. ConvertKit), Mailchimp, Drip, Keap, ActiveCampaign, and Omnisend.

Let’s break them down—starting with the one teams love for smarter automation!

1. Encharge – The #1 GetResponse Alternative

• G2: 4.7/5 ⭐ (300+ reviews)
• Capterra: 4.9/5 ⭐ (250+ reviews)

The reviews say it all—Encharge is the top pick for anyone looking to replace GetResponse with smarter automation and better support.

Encharge is built for fast-moving teams who care about sending the right message at the right time. It tracks what people do—on your site, in your app—and lets you trigger emails instantly based on real actions.

You can visually build entire journeys, segment users with real-time rules, and personalize emails down to the data level.

Why switch from GetResponse to Encharge?

GetResponse tries to do everything—webinars, courses, websites—but the automation tools feel like an afterthought.

Encharge is focused: smarter email journeys, dynamic segments, clean UX. That’s it. And that’s why it works.

You’ll never be stuck digging through tabs or figuring out where to find automation tools. Encharge is simple from the start and built to scale without the chaos.

Support? Fast, friendly, and replies on every plan. No waiting around for hours or chasing tickets just to get help.

So, all in all, here’s what Encharge has checked as an alternative to GetResponse:

✅ Smarter, behavior-driven automations

✅ Clearer, easier-to-use platform

✅ Support that actually supports you

Key Features of Encharge

Encharge hits all the essentials—and goes deeper with the automation and segmentation tools serious teams need.

• Flow Builder: Instead of using rigid, clunky automation editors like GetResponse’s, Encharge gives you a visual experience that feels natural. Drag, drop, and build smart journeys in minutes.
• User Segments: Encharge lets you create dynamic segments based on real-time activity. No need to manually update lists every time a user does something new.
• Behavior Emails: Trigger emails the moment someone does something—like viewing a pricing page or abandoning an onboarding step. Not just time-based drips.
• Custom Objects: This is a game-changer. You can store and use your own business data (like subscriptions, purchases, or plans) directly in your flows. GetResponse doesn’t come close to this level of data flexibility.
• Transactional Emails: Automate essential emails like login notifications, password resets, or payment confirmations with ease—without needing a separate tool or integration.

Take a look at how smooth and intuitive Encharge’s visual Flow Builder is in action:

That’s just one of the tools inside Encharge built to simplify your marketing. Explore more features here!

Pros & Cons of Encharge

Encharge’s Pricing

• Growth – $79/month (billed yearly): Up to 2,000 subscribers. Unlimited flows, unlimited team members, Flow Builder, advanced segmentation, behavior emails, live chat support, integrations (Zapier, Stripe, Chargebee), free email verification
• Premium – $129/month (billed yearly): All Growth features, plus: Salesforce & HubSpot integrations, transactional emails, Slack support, Custom Objects, event-based segmentation
• Enterprise – Custom pricing: 50,000+ subscribers. Everything in Premium, plus: dedicated account manager, onboarding, priority support

GetResponse Pricing vs. Encharge

GetResponse may seem cheaper at first glance, but that’s mostly because core features are locked behind higher-tier plans. If you want full automation, advanced segmentation, or anything beyond basic email campaigns, you’ll need to upgrade—and fast.

Encharge, on the other hand, gives you everything upfront. Even on the entry plan, you get powerful automations, behavior tracking, dynamic segments, and real-time triggers. No upsells. No confusing tiers. Just one clear platform that does what you need, right out of the box.

Why switch from GetResponse to Encharge?

• You want automations that react to real user behavior
• You’re done with bloated features you don’t use
• You want clean, focused tools instead of everything bundled into one
• You need fast, reliable support—without long wait times
• You’re growing fast and need an automation platform that grows with you

Ready to try it out? Start your free 14-day trial of Encharge!

2. MailerLite

• G2: 4.6/5 ⭐
• Capterra: 4.7/5 ⭐

MailerLite is a lightweight, no-nonsense email marketing platform designed for creators, startups, and lean teams. It helps you send beautiful emails, build landing pages, and set up automations—without needing a full marketing department.

It’s known for being intuitive, affordable, and refreshingly easy to get started with.

Key Features:

• Drag-and-drop email and automation builder
• Unlimited landing pages and websites
• Multivariate testing and dynamic content

MailerLite Pros & Cons:

MailerLite Pricing:

• Free – $0/month for up to 1,000 subscribers, 12,000 emails/month
• Growing Business – $10/month for 500 subs, unlimited emails, digital products, A/B testing
• Advanced – $20/month for 500 subs, smart sending, enhanced automations, Facebook integration
• Enterprise – Custom pricing for large lists and priority support

GetResponse Pricing vs. MailerLite:

MailerLite is more affordable at every tier and gives you unlimited emails—even on the lower plans. GetResponse, while more feature-rich with things like webinars and sales funnels, starts at a higher price and can feel a bit bloated for simple use cases. MailerLite leans more into simplicity, while platforms like Encharge take a middle path—offering powerful automation without the bulk of a full-suite tool.

Why switch from GetResponse to MailerLite?

MailerLite gives you the core tools to run lean, effective campaigns without the clutter—or the cost—of a full suite like GetResponse. If you’re stepping away from larger platforms, MailerLite or Encharge might feel like a more focused fit.

💡 Exploring lighter tools? These MailerLite alternatives offer simplicity without sacrificing power.

3. Brevo

• G2: 4.5/5 ⭐
• Capterra: 4.6/5 ⭐

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) suite designed to enhance customer engagement through multiple channels, including email, SMS, and chat.

It’s tailored for businesses aiming to build and nurture strong customer relationships by offering a range of marketing and sales tools.

Key Features of Brevo

• Multi-Channel Marketing
• Built-in CRM tools
• Intuitive workflow builders

Brevo Pros & Cons

Brevo Pricing:

• Free – 300 emails/day, pre-built templates, transactional emails
• Starter – From $9/month for 5,000 emails/month, removes daily cap, includes basic analytics
• Business – From $18/month for marketing automation, A/B testing, landing pages, AI features, and support
• Enterprise – Custom pricing with advanced support, integrations, and sub-account management

GetResponse Pricing vs. Brevo:

Brevo gives you multichannel features and essential tools at a fraction of the cost. Its Starter and Business plans are especially appealing for small teams that need automation without paying for extras like webinars. Compared to broader platforms like GetResponse—or even more automation-focused options like Encharge or other alternatives—Brevo wins on price and simplicity.

Why Switch from GetResponse to Brevo?

If you’re seeking a cost-effective solution with a user-friendly interface and essential marketing features, Brevo is a compelling alternative to GetResponse. That said, if you’re after something more automation-driven but not as broad as GetResponse, Encharge might also be worth exploring.

4. Omnisend

• G2: 4.6/5 ⭐
• Capterra: 4.7/5 ⭐

Omnisend is tailored for eCommerce businesses, offering omnichannel marketing automation that integrates email, SMS, and more. Its focus is on driving sales and enhancing customer engagement through personalized messaging.

Key Features:

• Omnichannel automation (email, SMS, push notifications)
• Pre-built eCommerce workflows
• Product recommendations and dynamic content

Pros & Cons:

Omnisend Pricing:

• Free: 500 emails/month, 500 web push notifications, basic segmentation, automation
• Standard: $16/month – 500 contacts, 6,000 emails/month, unlimited web push notifications, 24/7 support
• Pro: $59/month – 2,500 contacts, unlimited emails, push notifications, advanced reporting, $59 in free SMS credits

GetResponse Pricing vs. Omnisend:

Omnisend’s pricing is competitive, especially for eCommerce businesses needing omnichannel capabilities. GetResponse offers a wider range of features—including webinars—which might justify its higher cost. For brands that want a balance between commerce-focused automation and clean user flows, Encharge sits between these two in terms of depth and focus.

Why switch from GetResponse to Omnisend?

For eCommerce businesses seeking integrated omnichannel marketing tailored to drive sales, Omnisend presents a compelling alternative. But if your needs are more behavior-driven and B2B-focused, a tool like Encharge—or these Omnisend alternatives—may suit your workflows better.

5. Kit (formerly ConvertKit)

• G2: 4.4/5 ⭐
• Capterra: 4.6/5 ⭐

Kit, previously known as ConvertKit, is designed with creators in mind—bloggers, podcasters, and other content-driven entrepreneurs. It emphasizes simplicity and effectiveness in building and nurturing subscriber relationships.

Key Features:

• Visual automation builder
• Landing page and form creation
• Subscriber tagging and segmentation

Pros & Cons:

Kit Pricing:

• Free: Up to 1,000 subscribers, unlimited emails, basic features
• Creator: $29/month – Unlimited automation, integrations, premium support
• Creator Pro: $59/month – Advanced reporting, priority support, subscriber scoring

GetResponse Pricing vs. Kit:

it focuses on creators and keeps pricing simple. It’s free for up to 1,000 subscribers, with premium plans offering unlimited automations. GetResponse, like Encharge, offers a broader marketing suite with webinars and landing pages—but that also means higher costs and added complexity.

Why switch from GetResponse to Kit?

If you’re a content creator who wants email automation without the bloat, Kit is a great choice. It’s purpose-built for simplicity—unlike GetResponse or all-in-one platforms like Encharge that are designed for more advanced, multi-channel workflows.

6. Mailchimp

• G2: 4.3/5 ⭐
• Capterra: 4.5/5 ⭐

Mailchimp is a well-known name in the email marketing industry, offering a comprehensive suite of marketing tools suitable for businesses of all sizes. Its user-friendly interface and extensive integrations make it a popular choice.

Key Features:

• Email campaign creation and automation
• Audience segmentation
• Analytics and reporting

Pros & Cons:

Mailchimp Pricing:

• Free: Up to 500 contacts, 1,000 emails/month, basic features
• Essentials: $13/month – Email templates, A/B testing, 24/7 support
• Standard: $20/month – Advanced automation, retargeting ads, custom templates
• Premium: $350/month – Advanced segmentation, comparative reporting, priority support

GetResponse Pricing vs. Mailchimp:

Mailchimp starts cheaper for smaller lists, and its Standard plan gives access to solid automation similar to what Encharge offers. GetResponse includes landing pages, webinars, and funnels, but those extras come at a higher cost—especially once your list scales.

Why switch from GetResponse to Mailchimp?

Choose Mailchimp if you want a smoother onboarding experience and easier campaign setup. It’s more approachable than GetResponse—and for brands that don’t need the behavioral depth of platforms like Encharge, it checks the boxes.

7. Drip

• G2: 4.4/5 ⭐
• Capterra: 4.4/5 ⭐

Drip is an email and SMS platform built specifically for eCommerce brands that want to turn email into a major revenue channel. It focuses on behavior-based automation, deep segmentation, and visual workflows that drive conversions.

It’s a powerhouse for online stores that are scaling fast.

Key Features:

• Pre-built eCommerce automation templates
• Dynamic segmentation and product feeds
• Visual workflows with split testing

Drip Pros & Cons:

Drip Pricing:

• Starts at $39/month – Up to 2,500 contacts, unlimited emails, dynamic segmentation, 50 workflows
• Pricing scales based on contact count; 14-day free trial included

GetResponse Pricing vs. Drip:

Drip is eCommerce-focused, with powerful automation and segmentation starting at $39/month. GetResponse offers more versatility for different business types. If you’re scaling an online store, Drip—like Encharge for SaaS—puts automation and personalization front and center.

Why switch from GetResponse to Drip?

If your goal is revenue-driven email for eCommerce, Drip gives you the features to grow fast. It’s more specialized than GetResponse, and for eComm brands, that narrow focus (similar to how Encharge serves SaaS) can drive better results.

8. Keap

• G2: 4.2/5 ⭐
• Capterra: 4.1/5 ⭐

Keap is an all-in-one CRM and marketing automation platform designed for service-based businesses. It’s especially strong at combining email campaigns with lead scoring, sales pipelines, and appointment booking.

It’s less about newsletters—and more about managing your entire customer journey.

Key Features:

• CRM with built-in email & SMS marketing
• Sales pipeline and appointment scheduling
• Advanced automation tied to customer activity

Keap Pros & Cons:

Keap Pricing:

• Starts at $299/month – For 1,500 contacts, includes CRM, automation, sales pipeline, email & SMS marketing, appointments, payments, and reporting

GetResponse Pricing vs. Keap:

Keap starts at a premium $299/month but includes CRM, automation, payments, and scheduling all in one. GetResponse—and tools like Encharge—focus more on marketing workflows, keeping things lighter if you don’t need a full sales platform.

Want more context on all-in-one tools like Keap? Here’s a roundup of Keap alternatives for every business type.

Why switch from GetResponse to Keap?

Go with Keap if you’re running a service business and want everything—CRM, sales, scheduling, automation—in one ecosystem. Compared to more marketing-centered platforms like GetResponse or Encharge, Keap’s value lies in how it merges sales and follow-up.

9. ActiveCampaign

• G2: 4.5/5 ⭐
• Capterra: 4.6/5 ⭐

ActiveCampaign is a powerhouse in marketing automation, known for its deep customization, smart segmentation, and built-in CRM features. It’s ideal for businesses ready to get serious about email-driven growth.

It also offers strong integrations and one of the best automation builders on the market.

Key Features:

• Advanced multi-step automations
• Lead scoring and dynamic segments
• CRM and pipeline management built-in

Pros & Cons:

ActiveCampaign is a powerhouse in marketing automation—often compared with platforms like Encharge and the other top ActiveCampaign alternatives out there.

ActiveCampaign Pricing:

• Starter – $15/month – Basic automation, 1 user, email campaigns
• Plus – $49/month – Advanced automation, segmentation, CRM
• Pro – $79/month – AI features, predictive sending, 3 users
• Enterprise – $145/month – Premium support, custom reports, 5 users

GetResponse Pricing vs. ActiveCampaign:

ActiveCampaign is more automation-heavy like Encharge, it comes with deeper sales tools like CRM and lead scoring. GetResponse has a broader toolset (like webinars and landing pages), but ActiveCampaign is a better fit for advanced email and sales funnels.

Why switch from GetResponse to ActiveCampaign?

If automation is your #1 priority, ActiveCampaign is a serious step up. It’s designed for marketers who care about segmentation, personalization, and lifecycle emails—similar to how platforms like Encharge approach behavioral flows.

How We Selected the Top GetResponse Alternatives

We didn’t just pick random tools off a list. To build this guide, we looked closely at what GetResponse users love—and what they wish worked better. From there, we compared top-performing platforms that either deliver more value, more focus, or a better user experience, depending on your goals.

We also paid attention to what makes GetResponse unique—things like its funnel builder, webinar tools, and all-in-one approach—and made sure every alternative brought something valuable to the table.

Here’s what we focused on when choosing these alternatives:

• Ease of use: Tools that don’t take weeks to learn or set up.
• Marketing automation depth: Platforms with solid workflows and behavioral triggers.
• Multichannel capabilities: Email is key, but we also looked for SMS, push, and more.
• Affordability & pricing transparency: No sneaky upsells or pricing surprises.
• Specialized strengths: Whether it’s CRM, eCommerce, or creator-focused, each tool had to excel at something.
• Scalability: Options that can grow with your business—not just work for now.

Each pick solves a different kind of marketing problem, depending on your team size, industry, and tech stack. That’s what makes this list useful—it’s not one-size-fits-all.

Which alternative to GetResponse is best for your business?

The best GetResponse alternative really depends on what your business is trying to achieve.

If you’re a creator, Kit might be your sweet spot. Running an eCommerce store? Drip or Omnisend might make more sense. Need an all-in-one CRM and email solution? Keap or ActiveCampaign could be it.

That said, Encharge is the best alternative to GetResponse if your main focus is building powerful, automated email journeys without the bloat. It’s built for marketers who want deep automation, flexible flows, and better control over their messaging—without overpaying for features they won’t use.

Found the right alternative to GetResponse?

Hopefully, this breakdown helped cut through the noise. Whether you’re switching to save money, simplify your workflows, or just want something that fits your business better—there’s something on this list for you.

If you’re ready to build smarter automations and turn more leads into paying customers, Encharge is here to help. It’s email marketing that actually moves the needle—no fluff, no filler.

GetResponse Alternatives: FAQs

1. What is better than GetResponse?

If you’ve hit the limits with GetResponse, there are stronger options out there. Encharge is a top pick for teams that want behavior-based emails, clear workflows, and serious integration power without the learning curve.

How to upgrade from GetResponse:

1. Sign up for a smarter platform like Encharge.
2. Migrate your lists, tags, and basic automations.
3. Rebuild your flows using the Flow Builder and unlock advanced triggers.

2. Is GetResponse free to use?

GetResponse offers a free plan, but it’s limited—especially if you need automation, segmentation, or any real customization. If you’re serious about growth, Encharge gives you way more control and flexibility from day one.

How to get started with a more scalable email platform:

1. Create an account with a tool like Encharge.
2. Set up Native Forms to start capturing leads.
3. Build automated welcome flows using Behavior Emails.

3. Does GetResponse have a CRM?

Technically, yes—but it’s more of a light contact manager than a full CRM. If you want detailed user timelines, lead scoring, and data-rich profiles, Encharge gives you that and more, all inside the platform.

How to switch to a platform with built-in CRM features:

1. Move your contact list into Encharge’s User Profiles.
2. Set up Lead Scoring to track engagement.
3. Use User Segments to target the right people at the right time.

4. What’s the best GetResponse alternative for B2B marketing?

GetResponse leans more toward general-purpose email marketing. If you’re running B2B campaigns, you’ll want deeper segmentation, lead tracking, and the ability to automate complex journeys—exactly what Encharge was built for.

How to move your B2B email marketing to a better platform:

1. Choose a tool like Encharge that supports Company Profiles.
2. Build out your nurturing flows with the Flow Builder.
3. Score and segment leads based on their activity to send smarter campaigns.