Top 8 Sales Funnel Software to Perfect The Process (2025)

Getting the right sales funnel software isn’t just about throwing a few landing pages together.

You need a system that moves people, from curious visitors to loyal customers, without you babysitting every step.

The two main problems:

• Most tools either overpromise or overload you with features you’ll never actually use.
• And then, most other guides are either affiliate-biased or AI-generated.

But this guide is different. I’ve actually tested every single app I’m going to talk about and I’ll give you just the answer you’re looking for.

You’ll see the best sales funnel platforms for real businesses that want results, not just fancy dashboards.

TLDR: Top Sales Funnel Software

• Encharge — Best for email-driven sales funnels ($79/month)
• Kartra — Best for all-in-one funnel platforms ($119/month)
• ClickFunnels — Best for beginners and solo founders ($81/month)
• Systeme.io — Best budget pick ($27/month)
• GetResponse — Best for email-first funnels ($15.60/month)
• ActiveCampaign — Best for advanced automation setups ($20/month)
• Leadpages — Best for landing page builders ($49/month)
• Kajabi — Best for online course funnels ($149/month)

If you’re in a rush, this list👆 gives you the short answer.

Now, if you’re in for the detailed analysis, keep reading as we go in-depth.

What is a Sales Funnel?

A sales funnel is a simple way to describe how people move from hearing about a product to actually buying it.

Think of it like this:

• Top of the funnel: A lot of people notice you (ads, social media, blogs, etc.).
• Middle of the funnel: Some of those people become interested and want to learn more (joining your email list, checking your website, etc.).
• Bottom of the funnel: A smaller group decides to trust you and buy (purchase, sign up, book a call).

Each stage is about filtering and guiding potential customers closer to a purchase by giving them the right message at the right time.

I’ve used ChatGPT to generate this visual to explain things easier:

What to Look For in a Sales Funnel Software

The right sales funnel software makes it easier to capture leads, nurture them, and close deals — without wasting time on manual work.

Here’s what to focus on:

1. Easy Landing Page and Form Builders: Quickly create pages that capture leads without needing a developer.
2. Automation Features: Set up lead nurturing, follow-ups, and customer journeys without manual effort.
3. CRM and Contact Management: Track your leads, customers, and funnel stages all in one place.
4. Strong Integrations: Connect with your email platform, CRM, payment systems, and webinar tools smoothly.
5. Analytics and Reporting: See exactly where leads drop off and where you’re making money.
6. Scalability: Pick a tool that grows with you — more leads, more campaigns, more users, without breaking the system.
7. Ease of Use: Your team should be able to set up and tweak funnels without heavy technical skills.

Choosing a tool that checks these boxes means you’ll spend less time fixing broken workflows — and more time closing deals and scaling your business.

List: 8 Best Sales Funnel Software
(For Any Business)

Currently, these are the best sales funnel software: Encharge, Kartra and ClickFunnels. Each has its special abilities.

Let’s see why that is, starting with Encharge.

1. Encharge

• Our Score: 4.9/5 ⭐
• Quick Reason: Best for teams who want email-driven sales funnels without tech headaches.

If you’re serious about building funnels that actually convert — not just collecting leads and hoping — Encharge gives you everything to automate smart, behavior-based journeys from signup to sale.

Instead of gluing tools together, you launch and scale with one platform focused on SaaS growth.

Encharge Sales Funnel Features: Visual flow builder, behavior-based triggers, automated onboarding and upsell campaigns, lead scoring, advanced segmentation etc.

Encharge’s Best Integrations for Sales Funnels: HubSpot, Salesforce, Stripe, Segment, Slack, Calendly, Zapier and over 50 other integrations.

Common Funnel Flows Built in Encharge:

• Lead magnet → nurture → free trial → onboarding → paid plan
• Demo booked → follow-up email series → account executive assigned
• Trial ending → reminder emails + discount offers
• Upsell to premium plans based on user behavior (like API usage, plan limits)

This is how much Encharge costs for sales funnels:

• Growth Plan: $79/month (yearly billing) – Includes up to 2,000 subscribers, unlimited automation flows, and live chat support.
• Premium Plan: $129/month (yearly billing) – Adds HubSpot, Salesforce, and other advanced integrations.
• Enterprise Plan: Custom pricing built for larger teams and complex needs.

Encharge gives you serious automation power without unnecessary complexity, plus deep integrations and a support team that’s genuinely invested in helping you succeed.

Why Encharge ranks #1 on this list: Most funnel builders stop at getting the lead. Encharge helps you actually turn leads into paying customers — automatically, based on real behavior.

For example, here’s a lead nurturing flow in Encharge:

Whether someone signs up, attends a webinar, books a demo, or just reads your pricing page, Encharge doesn’t wait for you to follow up manually.

It triggers the right email, at the right moment, without you lifting a finger.

• No need to stack multiple apps to stitch together your funnel
• You can run everything inside Encharge

And because it’s built for SaaS and online businesses, you don’t have to hack together “ecommerce templates” or force-fit outdated CRM workflows.

Less babysitting. More converting. That’s how real growth happens.

If you’re ready to scale your marketing properly, now’s the right time to switch.

2. Kartra

Kartra is a full marketing suite designed to replace your landing page builder, CRM, email platform, and video host all in one place.

It’s built for marketers who want a ready-to-go setup rather than connecting a bunch of apps.

• Our Score: 4.2/5 ⭐
• Quick Reason: Best for teams that want an all-in-one sales funnel platform without piecing tools together.

Kartra Sales Funnel Features: Landing page builder, email marketing automation, CRM and lead management, checkout pages, membership site builder, video hosting, calendar bookings.

Kartra’s Best Integrations for Sales Funnels: PayPal, Stripe, Zapier, Twilio, WebinarJam.

Pros and Cons:

Kartra charges the following for sales funnels:

• Starter Plan: $89/month for the first 6 months, then $119/month – Includes unlimited products, funnels, pages, forms, memberships, courses, and up to 2,500 contacts.
• Growth Plan: $137/month for the first 6 months, then $229/month – Adds funnel simulation, webinars (300 attendees), advanced automations, affiliate management, surveys, quizzes, and up to 12,500 contacts.
• Professional Plan: $549/month – Includes everything in Growth plus real-time funnel analytics, webinars for 1,000 attendees, and up to 25,000 contacts.
• Enterprise Plan: $999/month – Built for larger teams with 250,000 contacts, 50 team members, 50 custom domains, and webinars for up to 5,000 attendees.

3. ClickFunnels

ClickFunnels made “building a funnel” mainstream by giving anyone the power to create opt-in pages, sales pages, and checkouts without needing tech skills.

It’s ideal if you want to launch and sell fast.

• Our Score: 4.1/5 ⭐
• Quick Reason: Best for beginners and solopreneurs launching funnels fast without coding.

ClickFunnels Sales Funnel Features: Drag-and-drop funnel builder, landing pages, checkout pages, membership areas, upsells and downsells, funnel templates.

ClickFunnels’ Best Integrations for Sales Funnels: Stripe, PayPal, Zapier, HubSpot, Actionetics (built-in).

ClickFunnels charges the following for sales funnels:

• Startup Plan: $97/month – Includes 3 brand workspaces, 3 team members, and unlimited funnels, courses, members, contacts, pages, and domains.
• Pro Plan: $297/month – Expands to 10 brand workspaces, 10 team members, with everything else unlimited just like Startup.

4. Systeme

Systeme.io packs a ton of features — funnels, email marketing, courses, memberships — into a simple, affordable platform.

It’s the go-to if you want to launch fast without huge costs or tech headaches.

• Our Score: 4.0/5 ⭐
• Quick Reason: Best for startups and small businesses that need a complete funnel + email system on a budget.

Systeme.io Sales Funnel Features: Sales funnels, email marketing automation, online courses, evergreen webinars, blog hosting, affiliate management.

Systeme.io’s Best Integrations for Sales Funnels: Stripe, PayPal, Zapier, Pabbly Connect.

Pros and Cons:

Systeme.io charges the following for sales funnels:

• Freemium Plan: $0/month – Includes 2,000 contacts, 1 email campaign, 3 sales funnels, and basic automation tools.
• Startup Plan: $27/month – Expands to 5,000 contacts, 10 email campaigns, 10 sales funnels, and more workflows.
• Webinar Plan: $47/month – Includes 10,000 contacts, 100 email campaigns, 50 sales funnels, evergreen webinars, and advanced features like A/B testing.
• Unlimited Plan: $97/month – Offers unlimited contacts, sales funnels, email campaigns, and full access to all features.

5. GetResponse

GetResponse isn’t just email anymore.

It’s now a full-on marketing platform with webinar hosting, landing pages, and sales funnels all baked in.

Great if you want to run lead generation, nurture, and sales without duct-taping different tools together.

• Our Score: 4.2/5 ⭐
• Quick Reason: Best for combining email marketing, webinars, and landing pages under one roof.

GetResponse Sales Funnel Features: Conversion funnels, email marketing automation, webinar hosting, lead capture forms, sales pages, upsell funnels.

GetResponse’s Best Integrations for Sales Funnels: Shopify, WooCommerce, PayPal, Stripe, Zapier, Salesforce.

Common Funnel Flows Built in GetResponse: Webinar registration → email nurture → live event → follow-up sales emails → product purchase page.

Pros and Cons

GetResponse charges the following for sales funnels:

• Starter Plan: $29/month – Includes AI email generator, unlimited autoresponders, AI landing pages, signup forms, templates, and 24/7 chat support.
• Marketer Plan: $69/month – Adds unlimited marketing automation, sales funnels, abandoned cart recovery, promo codes, advanced segmentation, and more.
• Creator Plan: $79/month – Includes everything in Marketer, plus AI course creation, mobile apps for students, premium newsletters, webinars, and no transaction fees.
• Enterprise Plan: Custom pricing – Built for large companies needing premium support, dedicated IPs, SSO, SMS marketing, mobile push notifications, and transactional emails.

6. ActiveCampaign

ActiveCampaign shines when you’re ready to get serious about automation.

It’s not just a basic funnel builder — it’s a full automation machine that connects your emails, sales team, CRM, and even SMS under one roof.

• Our Score: 4.2/5 ⭐
• Quick Reason: Best for businesses that want deep sales and marketing automations without needing separate tools.

ActiveCampaign Sales Funnel Features: Marketing automation, CRM with sales automation, SMS marketing, lead scoring, site tracking, email sequences.

ActiveCampaign’s Best Integrations for Sales Funnels: Shopify, WooCommerce, Salesforce, Zapier, Facebook Custom Audiences.

Common Funnel Flows Built in ActiveCampaign: Lead magnet download → lead scoring → email nurture sequence → CRM deal creation → sales pipeline automation.

Pros and Cons:

ActiveCampaign charges the following for sales funnels:

• Starter Plan: From $39/month – Built for getting started with personalized marketing campaigns.
• Plus Plan: From $95/month – Adds stronger automation tools and customer insights.
• Pro Plan: From $149/month – Unlocks full cross-channel marketing features.
• Enterprise Plan: From $255/month – Designed for running large campaigns with enterprise-level support.

7. Leadpages

Leadpages isn’t a full sales funnel platform, but when it comes to building landing pages that actually convert, it’s one of the best.

It’s lightweight, fast, and focused purely on generating leads.

• Our Score: 4.0/5 ⭐
• Quick Reason: Best for marketers who need high-converting landing pages fast.

Leadpages SaaS-Specific Features: Landing page builder, pop-up forms, alert bars, lead magnet delivery, A/B split testing.

Leadpages’ Best Integrations for Sales Funnels: Zapier, HubSpot, Mailchimp, Salesforce, Shopify, WordPress.

Common Funnel Flows Built in Leadpages: Landing page opt-in → lead magnet delivery → email nurture (via your ESP) → upsell page or booked demo.

Pros and Cons:

Leadpages charges the following for sales funnels:

• Standard Plan: $49/month – Includes 5 landing pages, unlimited traffic and leads, 1 custom domain, and access to 200+ templates.
• Pro Plan: $99/month – Unlocks unlimited landing pages, 3 custom domains, selling products and services, and a built-in blog.
• Conversion Plan: $697/month – Includes everything in Pro, plus a full marketing funnel audit, a custom-built landing page, a paid media campaign, and a dedicated conversion expert.

8. Kajabi

Kajabi isn’t your typical funnel tool — it’s an ecosystem built for course creators, coaches, and membership sites.

If your sales funnel is about selling content and not just collecting leads, Kajabi is a serious contender.

• Our Score: 4.0/5 ⭐
• Quick Reason: Best for creators selling digital products through funnels.

Kajabi SaaS-Specific Features: Landing pages, email sequences, product pages, member portals, course hosting, automations.

Kajabi’s Best Integrations for Sales Funnels: Zapier, Stripe, PayPal, Google Analytics, ActiveCampaign, Mailchimp.

Common Funnel Flows Built in Kajabi: eLead magnet → nurture email sequence → course offer → upsell membership → long-term customer portal.

Pros and Cons:

Kajabi charges the following for sales funnels:

• Kickstarter Plan: $69/month – Includes 1 product, 250 contacts, 50 landing pages, 7,500 marketing emails, and access to Kajabi University, with no transaction fees.
• Basic Plan: $149/month – Expands to 3 products, 10,000 contacts, unlimited landing pages and emails, plus basic automations.
• Growth Plan: $199/month – Offers 15 products, 25,000 contacts, advanced automations, affiliate programs, and the ability to remove Kajabi branding.
• Pro Plan: $399/month – Designed for scaling with 100 products, 100,000 contacts, 3 websites, advanced features, and a code editor.

The 6 Types of Sales Funnel Software

Sales funnel software helps businesses move leads through different stages — from awareness to purchase — using automated tools.

Different types of funnel software focus on different parts of the journey, depending on what you need.

Here are the main types:

1. Landing Page Builders: Create pages that capture leads or drive direct sales (e.g., ClickFunnels, Leadpages).
2. Email Marketing Tools: Nurture leads with automated email sequences (e.g., Encharge, Mailchimp).
3. CRM Systems: Manage contacts, track interactions, and organize leads by funnel stage (e.g., HubSpot, Salesforce).
4. Cart and Checkout Software: Optimize the purchase process with upsells, cross-sells, and smooth payments (e.g., SamCart, ThriveCart).
5. Webinar and Event Funnels: Host live or recorded events to generate and convert leads (e.g., Demio, WebinarJam).
6. All-in-One Funnel Builders: Platforms that combine landing pages, emails, CRM, and checkout tools under one roof (e.g., ClickFunnels, Kartra).

Most businesses use a mix of these depending on their sales process.

Picking the right type of sales funnel software depends on where you need the most help — capturing leads, nurturing them, closing sales, or all three.

How to Choose YOUR Best Sales Funnel Tool

There’s no “best” sales funnel tool for everyone — there’s only the best one for you.

Your funnel, your product, your team. Though:

• If you pick something too complicated, you’ll slow yourself down.
• If you pick something too basic, you’ll leave money on the table.

The right tool fits your customer journey like a glove and makes your life easier, not harder. Here’s how to find it.

1. Map Out Your Customer Journey First

Before you pick any tool, you need to know your flow — how someone goes from stranger to customer.

• Are you selling through webinars?
• Free trials?
• Direct sales pages?

Different funnels need different tools.

If your journey is simple (like straight to checkout), you can use lightweight builders. If it’s complex (multiple touchpoints, demos, onboarding), you’ll need something with CRM and automation built in.

2. Choose Based on Your Current Weakest Link

Don’t overbuild. Focus on where you’re losing people right now.

• If you’re getting traffic but no leads, you need better landing pages.
• If you have leads but no conversions, you need better email sequences or checkout flows.

Pick a tool that strengthens your weakest stage first — you can always expand later.

3. Make Sure It Fits Your Existing Stack

Your funnel tool should connect smoothly with the tools you already use — CRM, payment processors, email marketing apps.

If it doesn’t, you’ll waste time patching things together manually.

Look for direct integrations or easy API access. Smooth setups now will save you headaches (and churn) later.

4. Watch Out for Hidden Costs and Growth Limits

Some funnel tools look cheap at first but get expensive once you grow. Limits on contacts, emails, pages, or users can add up fast.

Pick a platform that’s transparent about costs and can scale with you without forcing a full migration later.

Flexibility matters more than flashy features early on.

When to Use Sales Funnel Software

You should use sales funnel software when you need to guide leads through a structured process — from first contact to paying customer — without manually handling every step.

If you’re trying to scale, automate follow-ups, and convert faster, it’s no longer optional.

Sales funnel software is especially useful when your sales process has multiple stages, like capturing emails, nurturing leads, booking demos, and closing deals.

Instead of juggling different tools and spreadsheets, a good funnel tool keeps everything moving automatically.

If you’re getting traffic but not enough conversions, struggling to follow up with leads, or losing people between steps, it’s a clear sign it’s time to set up a real funnel.

Good software can fix these leaks — and help you turn more attention into actual revenue.

All Sales Funnel Platforms Compared

Encharge Automates Your Sales Funnel While You Sleep 💤

Building a great funnel is one thing — keeping it running without babysitting it is another.

That’s where Encharge comes in.

While you focus on growing your SaaS, Encharge keeps every lead moving: sending the right emails, nudging them back when they drift, and closing deals faster.

✅ Automate onboarding, trial nurturing, and upsells
✅ Trigger smart campaigns based on real actions (not just a timer)
✅ Turn leads into paying users without adding extra work for your team

Start your free trial today and wake up to more conversions, not more tasks.

The Verdict: What’s The Very Best Sales Funnel Software?

• Encharge is the smartest choice for SaaS teams who need real email automation driving their funnel — not just landing pages and pretty templates.
• Kartra is a strong runner-up if you want everything (and we mean everything) in one place, but it can feel heavy fast.
• ClickFunnels is a good pick for beginners who want easy wins without setting up complex flows.
• Systeme.io wins if you’re watching every dollar and just need a simple, working setup.

At the end of the day, the best funnel isn’t the one that looks the nicest — it’s the one that moves people to buy while you focus on building your business.

If you want that, Encharge is where you start.

Sales Funnel Software FAQ

1. What is a Sales Funnel Software?

Answer: Sales funnel software helps businesses move leads through the buying process more efficiently. It automates tasks like capturing leads, sending follow-up emails, and tracking customer behavior, so teams can focus on closing more deals.

A good sales funnel tool also shows where prospects drop off, helping you fix weak spots and boost conversions. Most tools include features like landing page builders, email automation, CRM connections, and performance tracking dashboards.

If you want a system that takes care of all of this with minimal effort, a tool like Encharge is built exactly for that.

2. What software is often utilized for sales funnel management?

Answer: Popular tools for sales funnel management include Encharge, HubSpot, ClickFunnels, Kartra, Systeme, and GetResponse. These platforms offer features like lead capturing, email automation, CRM integration, and funnel analytics to help businesses convert more leads.

3. Which platform is commonly used for setting up sales funnel events?

Answer: Encharge is a top choice for setting up sales funnel events, especially for businesses focused on email automation and lead nurturing. Other popular platforms include ClickFunnels, Kartra, GetResponse, Systeme.io, ActiveCampaign, and LeadPages.

These tools help capture leads, automate follow-ups, and track the entire sales process from start to finish.

4. What is the difference between a marketing funnel and a sales funnel?

A marketing funnel focuses on attracting and nurturing potential customers, building brand awareness, and guiding them toward interest. A sales funnel, on the other hand, focuses on turning those leads into paying customers through direct sales actions.

Marketing funnels work over a longer period with activities like content marketing and email campaigns. Sales funnels are shorter-term and focus on deal-making through demos, calls, and negotiations.

Tools like Encharge help you manage both funnels by automating email marketing, lead nurturing, and sales follow-ups — all in one place.

Pro Tip: We actually have a separate guide explaining all the differences.

5. Is there an AI-driven sales funnel software?

Yes, Encharge is an AI-driven sales funnel software that automates lead nurturing, email sequencing, and customer segmentation to help businesses move prospects through the funnel faster.

Other AI-powered options include HubSpot, ActiveCampaign, and Systeme.io, offering features like predictive analytics, smart automations, and personalized content delivery.

Thank you so much for reading this,
David Ch
Head of Marketing at Encharge