Klaviyo Alternatives: Top 8 Tools That Do It Better (2025)

If you’ve ever tried building flows or connecting tools inside Klaviyo, you know it can get messy fast. Simple things—like sending the right message when someone takes an action—can feel way harder than they should. That’s why having everything in one place, from contact info to real-time activity, makes a big difference.

Klaviyo is powerful, no doubt. It’s built for ecommerce and packed with features. But it’s not the easiest tool to use, and the price tag climbs quickly as your list grows. Many marketers also find the interface clunky, the learning curve steep, and the automation builder more frustrating than flexible.

If you’ve hit that wall and now feel frustrated, I’ve got some good news for you…

In this guide, we’ll explore 8 Klaviyo alternatives that are way easier to use, more affordable, and built to scale with you—not against you. Some simplify your entire workflow, others give you better data visibility, and one in particular combines power and usability in a way Klaviyo just can’t match.

Let’s take a look!

Klaviyo Alternatives: TL;DR

Looking for something better (or just different) than Klaviyo? Here’s a quick peek at some solid options to check out:

🥇 Top Pick: Encharge

If Klaviyo feels a bit rigid or heavy, Encharge gives you more breathing room. It’s made for teams who want flexible automations, real user data, and emails that actually connect.

Still exploring? I’ve broken down each alternative in this guide so you can find your best match. If you’re in a rush, just skip to the section you care about using the table of contents below.

What is Klaviyo?

Answer: Klaviyo is a marketing automation platform built mostly for ecommerce brands. If you’re running a Shopify or WooCommerce store, chances are you’ve either used it or heard about it. It lets you send targeted emails and SMS based on customer behavior—things like cart abandonment, product views, and purchases.

What Klaviyo offers

Klaviyo focuses hard on e-commerce growth. It gives you tools to automate emails, send texts, and create complex flows tied to purchase behavior. It also comes with pre-built templates for welcome series, post-purchase follow-ups, and abandoned cart emails.

The data side is strong too—tons of filters and segmentation options. You can build audiences based on things like lifetime value, last product viewed, or even how long someone’s been inactive. If you’ve used platforms like Encharge, some of this will feel familiar—especially the real-time user tracking and segmentation—though Encharge leans more toward flexibility beyond the ecom space. We will get into more details about it later.

Top 3 features of Klaviyo:

• Email & SMS marketing in one place: Create campaigns across both channels and tie them into the same customer journey.
• Advanced ecom segmentation: Build super-targeted audiences based on behavior, orders, or site activity.
• Pre-built automation flows: Quickly launch campaigns for abandoned carts, upsells, or win-backs with ready-made templates.

That said, Klaviyo can be a bit much in terms of cost and complexity, especially if you’re not using all its features. And since it’s really built for e-commerce, it might not fit everyone. That’s why some teams start looking around for something that might be a better match.

Why look for a Klaviyo alternative?

Pricing gets steep fast

Klaviyo charges based on your contact list size—and as your list grows, so does your bill. 10,000 contacts can cost over $150/month. There are plenty of other tools that come with a more balanced model, giving you advanced automation without jumping straight into enterprise pricing.

Built for ecom, not much else

Klaviyo is made for online stores—period. If you’re a SaaS company, agency, or B2B brand, a lot of the features won’t apply. There are other platforms out there that are built with these types of teams in mind, like Encharge for example, with custom events and behavior-based emails that adapt better to different funnels.

Can feel bloated for small teams

If you just want clean automations, smart campaigns, and a simple setup—you might find Klaviyo a bit overkill. You end up paying for features you’re not using.

Deliverability + Support hit-or-miss

Some users have flagged issues with Klaviyo’s email deliverability, especially for newer accounts. Support can also take time, depending on your plan.

If any of this sounds familiar, you’re not alone. A lot of growing brands hit the same friction points and start looking for something more agile, more affordable, or just easier to work with. If that’s you, here are the best Klaviyo alternatives to check out next…

List: 8 Top Klaviyo Alternatives for Email Marketing Automation

The top Klaviyo alternatives right now are Encharge, Omnisend, Mailchimp, and Sender.

Other strong picks include Kit, ActiveCampaign, Mailerlite, and Moosend

Let’s go through the list—starting with the one people switch to the most (and love the most).

1. Encharge – The #1 Klaviyo Alternative

• G2: 4.7/5 ⭐ (300+ reviews)
• Capterra: 4.9/5 ⭐ (250+ reviews)

If you’re looking for a Klaviyo alternative that doesn’t feel clunky, confusing, or over-engineered, Encharge is it. It’s built for digital teams that want flexible, powerful automation—without spending hours figuring it out.

Encharge lets you build email journeys that actually make sense. With the Flow Builder, you can drag, drop, and map out entire automations in minutes. And it’s not just visual—it’s smart. Flows react instantly to what your users do on your site or in your product.

It’s kind of like Klaviyo, but less bulky—and more focused on real behavior-based marketing.

Why choose Encharge over Klaviyo?

Klaviyo is great… until it isn’t. It can be a powerhouse, but a lot of users hit a wall when the interface starts slowing them down or the pricing spikes as they scale. It’s especially true if you’re not an ecommerce brand living inside Shopify.

Encharge is way more flexible. You’re not tied to a specific platform or ecommerce stack. Whether you’re SaaS, B2B, or running a digital product, Encharge just works.

With features like User Segments, Behavior Emails, and Transactional Emails, your messaging becomes ultra-targeted and on-point—without needing a PhD in data logic.

And the best part? It doesn’t feel like a “platform.” It feels like a tool built by marketers who actually get it.

Plus, support is fast and human. No more waiting 48 hours to fix something that should’ve taken 5 minutes. Every Encharge plan includes real-time live chat—you’re never on your own.

So, all in all, here’s what Encharge has checked as an alternative to Klaviyo:

• Automation that reacts in real time to what your users actually do
• Built for more than ecommerce—perfect for SaaS, digital products, and service brands
• Clean UX + friendly support that doesn’t ghost you

Key Features of Encharge

While Klaviyo leans heavily into ecommerce, Encharge gives you more versatility. You’re not locked into email + SMS for Shopify. You get real behavior-driven automation for any kind of business.

• User Profiles: Track every action a user takes on your site or app, and use that data to personalize messages or trigger automations
• Flow Builder: A visual journey builder that lets you automate like a pro—with zero overwhelm
• User Segments: Dynamic lists that update in real-time, based on user behavior
• Behavior Emails: Send emails based on clicks, page views, signups, or any custom event
• Lead Scoring: Score contacts automatically based on activity and intent

Here’s a sneak peek at User Profiles, where you can track every user interaction across your product:

And that’s just scratching the surface—Encharge has a bunch more tools that might be perfect for your business. You can explore them all here.

Pros & Cons of Encharge

Encharge’s Pricing

• Growth – $79/month (billed yearly): For up to 2,000 subscribers. Includes: Unlimited flows, unlimited team members, Flow Builder, behavior emails, segmentation, API access, Zapier/Stripe integrations, and live chat support
• Premium – $129/month (billed yearly): Includes everything in Growth, plus: transactional emails, Slack support, Custom Objects, event-based segmentation, Salesforce + HubSpot integrations
• Enterprise – Custom pricing: All Premium features, plus: dedicated account manager, onboarding, and support for 50,000+ contacts

Klaviyo Pricing vs. Encharge

Klaviyo’s pricing climbs fast as your list grows—especially if you’re using both email and SMS. And while some features are technically “included,” things like advanced support and deeper insights are only available once you hit their higher tiers.

Encharge also scales based on subscriber count, but here’s the difference: you don’t get nickel-and-dimed for core features. Even on the lower plans, you get access to real automation, advanced segmentation, behavior tracking, and all the good stuff—no locked gates, no “enterprise-only” features.

So while both tools scale with your growth, Encharge gives you everything upfront, so you can actually grow without constantly hitting walls.

Why switch from Klaviyo to Encharge?

• You want a tool that’s flexible—not built just for ecommerce
• You’re tired of complicated setups and pricing that scales too fast
• You need behavior-driven automations, not just email blasts
• You want better support and cleaner UX
• You’re ready to streamline your stack and grow smarter

2. Omnisend

• G2: 4.6/5 ⭐
• Capterra: 4.7/5 ⭐

Omnisend is purpose-built for eCommerce brands that want to hit the ground running with email and SMS. With plug-and-play automation flows like abandoned cart, product recommendations, and welcome sequences, it’s a great pick if you’re on platforms like Shopify or BigCommerce.

If you’re not in ecom, though, Encharge might make more sense—it’s built for SaaS and digital products, with similar automation capabilities but a broader use case.

Key Features:

• Pre-built eCommerce automation workflows
• Email, SMS, and push notifications under one roof
• Product recommendations and discount codes

Omnisend Pros & Cons:

Omnisend Pricing:

• Free – 500 emails/month, basic segmentation and automation, 500 push notifications
• Standard – $16/month – 6,000 emails/month, 500 contacts, unlimited push, 24/7 support
• Pro – $59/month – 2,500 contacts, unlimited emails, advanced reports, and $59 worth of free SMS credits

Klaviyo Pricing vs. Omnisend:

Omnisend is more affordable across the board, especially if you’re just starting out. Klaviyo, just like we saw earlier with Encharge, does offer more advanced segmentation and predictive analytics, but its pricing climbs quickly as your list grows. If you’re price-conscious but still want solid automation, other Omnisend alternatives might be worth checking out too.

Why switch from Klaviyo to Omnisend?

If you want to launch eCommerce automations quickly, and don’t need enterprise-level features, Omnisend is an easy win.

3. Mailchimp

• G2: 4.4/5 ⭐
• Capterra: 4.5/5 ⭐

Mailchimp is one of the most recognized email marketing platforms on the market. It’s beginner-friendly and comes with all the basics: campaigns, automations, segmentation, and detailed reporting. It’s also known for its generous free plan and wide range of integrations.

Great for general use across industries, but similarly to Encharge, it is not built specifically for eCommerce but works perfectly for other types of businesses.

Key Features:

• Email campaigns with pre-built templates
• Marketing automation and customer journeys
• Retargeting ads and audience segmentation

Mailchimp Pros & Cons:

Mailchimp Pricing:

• Free – 500 contacts, 1,000 emails/month, basic automation
• Essentials – from $13/month – A/B testing, custom branding, basic segmentation
• Standard – from $20/month – Advanced automation, retargeting ads, content optimization
• Premium – from $350/month – Priority support, advanced segmentation, comparative reporting

Klaviyo Pricing vs. Mailchimp:

Mailchimp has a lower entry point and simpler interface, making it a go-to for creators and small teams (similar to how Encharge starts off simple but grows with you). Klaviyo, on the other hand, is built more for high-growth eCommerce brands that need advanced segmentation and analytics.

Why switch from Klaviyo to Mailchimp?

If you’re looking for a simpler, more affordable platform that still covers the basics, Mailchimp is a solid bet.

4. Sender

• G2: 4.4/5 ⭐
• Capterra: 4.7/5 ⭐

Sender is a budget-friendly email marketing tool that focuses on high deliverability and solid core features. It’s built for small teams that need automation and newsletters—without all the advanced (and often unused) features. Compared to something like Encharge, it’s way simpler—but if all you need is reliable email and solid deliverability, it gets the job done.

Key Features:

• High deliverability email campaigns
• Email + push notifications
• Basic automation and segmentation

Sender Pros & Cons:

Sender Pricing:

• Free Forever – Up to 2,500 subscribers, 15,000 emails/month, email automation, templates, signup forms (Sender branding included)
• Standard – $10/month – 12,000 emails/month, no branding, SMS messaging, multi-user access
• Professional – $20/month – 24,000 emails/month, advanced automation, free SMS, priority support
• Enterprise – Custom pricing – Unlimited emails, dedicated success manager, SLA, phone support, SSO

Klaviyo Pricing vs. Sender:

Sender offers a far more affordable entry point than Klaviyo—especially for businesses with smaller lists or who don’t need all the bells and whistles. It’s a simpler alternative to something like Encharge, which offers more depth if you need advanced flows or personalization—but for basic email and SMS, Sender keeps things lean.

Why switch from Klaviyo to Sender?

If you’re after solid email automation, SMS, and great deliverability without paying enterprise rates, Sender is one of the most budget-friendly alternatives out there.

💡 Curious what else fits a leaner budget like Sender? This list of Sender alternatives covers more tools with flexibility baked in.

5. Kit (formerly ConvertKit)

• G2: 4.4/5 ⭐
• Capterra: 4.6/5 ⭐

Kit (previously ConvertKit) is an email platform made for content creators—bloggers, authors, podcasters, and YouTubers. It’s focused on simplicity, with unlimited email sends, visual sequences, and powerful tagging options. Unlike broader tools like Encharge that cater to SaaS and larger teams, Kit is dialed in for creators growing their personal brand.

Key Features:

• Visual automation builder
• Unlimited email broadcasts
• Subscriber tagging and RSS campaigns

Kit Pros & Cons:

Kit Pricing:

• Free – Up to 10,000 subscribers, basic automation and broadcasts
• Creator – $29/month – Unlimited automation, integrations, remove branding
• Creator Pro – $59/month – Referral program, Facebook custom audiences, priority support

Klaviyo Pricing vs. Kit:

Kit is more affordable and creator-focused. Klaviyo’s strength lies in product data and predictive marketing. Price-wise, it sits somewhere between simpler tools like Kit and more scalable platforms like Encharge—so for creators just looking to grow a list and automate basic flows, Kit’s the better fit.

Why switch from Klaviyo to Kit?

If you’re a content creator or solo founder, Kit keeps things simple, clean, and creator-first.

7. ActiveCampaign

• G2: 4.5/5 ⭐
• Capterra: 4.6/5 ⭐

ActiveCampaign is a powerhouse for marketing automation and CRM. It’s designed for businesses that need deeper logic in their workflows, lead scoring, and full control over the customer journey—from first touch to post-sale. It leans more toward complex setups, unlike something like Encharge, which offers a lighter alternative for teams that still want strong automation without getting too technical.

Key Features:

• Advanced automation builder with conditional logic
• Built-in CRM and sales pipelines
• Site tracking, tagging, and lead scoring

ActiveCampaign Pros & Cons:

ActiveCampaign Pricing:

• Starter – $15/month – 1 user, email campaigns, basic automation
• Plus – $49/month – Advanced automation, segmentation, CRM
• Pro – $79/month – AI, split testing, attribution, 3 users
• Enterprise – $145+/month – Custom reporting, SSO, priority support, 5+ users

Klaviyo Pricing vs. ActiveCampaign:

ActiveCampaign is better suited for complex logic and lifecycle marketing. Klaviyo wins on eCommerce features and product recommendations. If your focus is B2B lead gen or multi-stage nurturing, ActiveCampaign brings more value—though as we saw earlier in this guide, Encharge also offer solid lead nurturing with less setup time.

Why switch from Klaviyo to ActiveCampaign?

If you’re running a sales-driven or service-based business, and want advanced automation + CRM in one place, ActiveCampaign is a strong alternative. That said, if you’re still weighing options, these ActiveCampaign alternatives might give you the full picture.

7. MailerLite

• G2: 4.6/5 ⭐
• Capterra: 4.7/5 ⭐

MailerLite is loved for its clean interface, generous free plan, and all-in-one toolset that covers email, websites, landing pages, and automation. It’s a great fit for small teams, creators, and startups that want modern features without high monthly costs. While it’s not as data-heavy or as customizable as something like Encharge, it’s a solid pick if you want to keep things simple (and beautiful).

Key Features:

• Drag-and-drop email builder and visual automation
• Built-in website and landing page creator
• A/B testing, auto-resend, and smart content features

MailerLite Pros & Cons:

MailerLite Pricing:

• Free – $0/month – Up to 1,000 subscribers, 12,000 emails/month, 1 user, 10 landing pages
• Growing Business – $10/month – For 500 subs, unlimited emails, 3 users, multivariate testing, dynamic content
• Advanced – $20/month – For 500 subs, unlimited users, AI tools, custom HTML editor, smart sending
• Enterprise – Custom pricing – For high-volume senders, with onboarding and deliverability tools

Klaviyo Pricing vs. MailerLite:

MailerLite is significantly more affordable than Klaviyo at every tier. While Klaviyo offers stronger segmentation and predictive tools for eCommerce, MailerLite gives small businesses and creators the tools they need—at a much friendlier price point. If you’re looking for something in between, Encharge lands in that sweet spot: more powerful than MailerLite, but without Klaviyo’s price tag.

Why switch from Klaviyo to MailerLite?

If you want a clean, easy-to-use platform that still lets you build great campaigns and automations without paying enterprise prices, MailerLite is a strong alternative.

💡 Looking for something like MailerLite, but with a bit more power or flexibility? These MailerLite alternatives might give you exactly that.

8. MooSend

• G2: 4.7/5 ⭐
• Capterra: 4.6/5 ⭐

MooSend is an underrated gem for businesses that want high-volume email sending without huge costs. It includes solid automation, campaign design tools, and segmentation—making it ideal for agencies, startups, and lean marketing teams. Though not as advanced as Encharge when it comes to behavior-based flows and personalization, MooSend nails the basics and keeps things affordable at scale.

Key Features:

• Automation workflows with drag-and-drop builder
• Real-time analytics and campaign heatmaps
• Advanced list segmentation and tagging

MooSend Pros & Cons:

MooSend Pricing:

• Pro Plan – from $9/month – For 500 contacts, automation, segmentation, and unlimited emails
• Moosend+ – Custom pricing – Everything in Pro + extra features for teams
• Enterprise – Custom pricing – For high-volume senders, includes custom reports, priority support, and transactional email

Klaviyo Pricing vs. MooSend:

MooSend starts way lower than Klaviyo and is a great choice if you need bulk sending without bulk costs. It’s more affordable than platforms like Encharge, but also more limited—best if your focus is just high-volume email without the need for deeper automations.

Why switch from Klaviyo to MooSend?

If you’re after affordable, no-fuss email marketing that still supports automation and growth, MooSend is a smart choice.

How We Selected the Top Klaviyo Alternatives

We didn’t just throw together a list of random tools. To build this guide, we started by looking at why people switch from Klaviyo in the first place—things like rising costs, overly complex segmentation, or needing something easier to manage. Then, we handpicked tools that solve those same problems while offering solid features of their own.

We also looked beyond email-only tools. Klaviyo does a lot—email, SMS, segmentation, predictive analytics—so we made sure each alternative on this list brings something unique to the table, whether that’s multichannel marketing, better pricing, or a simpler UX.

Here’s what we focused on when picking these Klaviyo alternatives:

• Ease of use – Tools that are powerful, but don’t require a certification to understand.
• Marketing automation – Behavior-based flows, triggers, and segmentation options.
• Multichannel support – Email plus SMS, push, landing pages, or CRM where relevant.
• Affordability – Transparent pricing, no bloated plans, and great value per dollar.
• Flexibility – Suitable for different industries, not just eCommerce.
• Scalability – Tools that grow with your list and let you automate more over time.

Each tool here solves a different problem—whether you’re a creator, a store owner, or a growing startup with big goals.

Which alternative to Klaviyo is best for your business?

Honestly? It depends. The best Klaviyo alternative really comes down to your business model, team size, and how far you want to take your automation. Some tools are better for creators, others are built with eCommerce in mind. If you’re looking for something flexible that gives you full control over your flows—without the complexity—Encharge is one of the strongest Klaviyo Alternatives. It’s visual, powerful, and won’t weigh you down with enterprise pricing.

Found your next Klaviyo alternative?

Hopefully this list helped clear things up. Whether you’re switching for pricing, ease of use, or more advanced automation, there’s a tool here that’ll suit your next chapter.

If you’re ready to scale with smarter flows, better segmentation, and email that actually converts, give Encharge a look. It’s built to help you automate more, stress less, and grow faster.

Klaviyo Alternatives: FAQs

1. Why is Klaviyo so popular?

Klaviyo made a name for itself by giving eCommerce brands solid tools for email and SMS marketing. It’s especially popular with Shopify users because of its plug-and-play product feeds and prebuilt flows. But if you’re not purely in eCommerce—or you want more flexible automation—Encharge is a strong alternative that works across industries, not just online stores.

How to explore more versatile Klaviyo alternatives:

1. Sign up for a platform like Encharge that’s built for SaaS, B2B, and beyond.
2. Use the Flow Builder to design flexible customer journeys.
3. Trigger emails based on in-app behavior, not just purchases.

2. Is Klaviyo considered a CRM?

Not really. While Klaviyo stores customer data and behavior, it’s more of a marketing tool than a full CRM. If you need detailed contact timelines, custom data objects, or account-level tracking, Encharge goes further with User Profiles and Company Profiles.

How to switch to a platform with real CRM functionality:

1. Import your contacts into Encharge.
2. Create Custom Objects to track your unique data.
3. Monitor engagement and interactions with Event Management.

3. Is Klaviyo better than Shopify Email?

If you’re only sending basic campaigns, Shopify Email might be enough. But Klaviyo adds more segmentation and automation—which also comes with complexity and cost. Encharge hits the sweet spot: it’s easy to use, but powerful enough to handle complex flows and targeting.

How to go beyond basic Shopify Email campaigns:

1. Choose a platform like Encharge that supports Behavior Emails.
2. Segment your users based on actions using User Segments.
3. Launch smarter email flows that adapt to user behavior.

4. Is Klaviyo for B2B or B2C?

Klaviyo is built with B2C in mind—mainly eCommerce brands. If you’re doing B2B marketing, you’ll likely find it lacking in account-based tracking, lead scoring, and CRM-style automation. That’s where Encharge steps in, giving B2B teams the tools to track entire companies, not just individuals.

How to switch to a better B2B-ready platform:

1. Create Company Profiles to manage accounts, not just contacts.
2. Track buying intent with Lead Scoring.
3. Personalize outreach using User Profiles and advanced filtering.