9 Omnisend Alternatives for Better Email Marketing (2025)

Omnisend is great when you’re just getting started—plug-and-play templates, simple automations, and a clean UI built for ecom. But once you’re sending to bigger lists or running more complex campaigns, things start to feel a little tight.

You want more flexibility. You want to test different messages, see what actually works, and optimize without guessing. That’s when the limitations hit—especially if your tool can’t run proper A/B tests or give you meaningful data to improve performance.

If any of that sounds familiar, you’re not stuck. There are better tools out there that give you more control, more insight, and more room to grow.

In this guide, we’ll cover 9 Omnisend alternatives that are worth checking out. Some are more affordable, some are built for serious marketers, and one stands out as the best all-around pick.

Let’s find your upgrade!

Omnisend Alternatives: TL;DR

If you’re exploring alternatives to Omnisend, here’s a quick comparison of top platforms to consider:

🥇 Top Choice: Encharge

If you’re ready to step up your marketing automation, Encharge makes it easy. It’s packed with tools that help you build smarter campaigns and connect with your audience in a more meaningful way.

Still figuring things out? No problem. This guide breaks down all the top alternatives. Short on time? Use the table of contents below to skip to what matters most to you.

What is Omnisend?

Omnisend is built for e-commerce brands that want to run email and SMS marketing in one place. It helps online stores connect with customers through personalized messages that drive more sales and repeat buyers.

With features like ready-to-use email templates, simple automation flows, and plug-and-play integrations with popular e-commerce platforms, Omnisend makes it easy to handle your marketing without juggling a bunch of tools.

What Omnisend offers

Omnisend packs a range of features to help e-commerce brands run smarter campaigns. You can build clean, professional emails with a drag-and-drop editor, set up automated workflows to guide your customers, and use SMS to connect with them directly.

It also plugs right into platforms like Shopify and WooCommerce, so your store data flows smoothly into your marketing—making it easier to send targeted messages that actually convert.

Top 3 Features of Omnisend:

• Email & SMS Together – Run email and SMS campaigns side by side for a more connected customer experience.
• Automation Templates – Use ready-made workflows like cart abandonment and welcome emails to hit customers at the right time.
• Smart Segmentation – Group your audience based on how they shop, so every message feels personal.

But as your strategy evolves, Omnisend might start to feel a bit limiting—or not flexible enough for what you really need. So the real question is:

Why look for an Omnisend alternative?

Pricing Structure

Omnisend’s pricing can become steep as your contact list grows, especially for small businesses or startups with limited budgets.

Limited Non-E-commerce Features

Omnisend works great for online stores, but if you’re not in e-commerce, some of its features might feel a bit limiting. It’s built with retailers in mind, so businesses outside that space may find it less flexible for their needs.

Template Customization

Some users say the email templates feel a bit limiting—it can be tough to create something truly custom unless you know how to code.

Learning Curve

New users might hit a bit of a learning curve with Omnisend’s more advanced features, which can slow things down when trying to launch campaigns quickly.

Because of these limitations, a lot of businesses start looking for platforms that fit their needs better. If you’re thinking about making a switch, here are some of the top Omnisend alternatives worth checking out…

Best Omnisend Alternatives for Email Marketing

The top three Omnisend Alternatives to consider are Encharge, Klaviyo, and Ortto.

Other solid options worth checking out include Drip, GetResponse, Mailchimp, Sendlane, Kit, and Moosend.

Let’s break down what each tool brings to the table and which one might be your perfect fit.

1. Encharge

• G2: 4.7/5 ⭐ (300+ reviews)
• Capterra: 4.9/5 ⭐ (250+ reviews)

The reviews say it all—marketers who switch from Omnisend to Encharge usually don’t look back. Here’s why Encharge is often the better call:

Encharge is tailor-made for fast-growing teams who want smarter, behavior-driven automation. Instead of just sending emails and SMS, it lets you craft entire journeys based on real user activity—web, product, and more.

Where Omnisend leans into eCommerce promos and one-off blasts, Encharge gives you more depth and flexibility. You can build automations that respond to what people actually do—whether they sign up, click a link, or drop off before converting—all in a clean, visual way that’s easy to follow.

And instead of static lists, you can create segments that update on their own based on actions, data, and custom events. It’s a smarter way to personalize without the manual work. Plus, you’ll have tools that help you spot high-intent leads and send messages that hit at the right moment.

The best part? You won’t need to fight with clunky menus or guess your way through settings. Everything in Encharge feels intuitive from day one.
And if something ever comes up? You’ve got quick access to a support team that doesn’t make you wait hours or send you in circles.

So if you’re outgrowing Omnisend—or just want more advanced automation without the complexity—Encharge is an easy win.

Here’s why Encharge makes a strong Omnisend alternative:

• Smarter, behavior-driven email and customer journey automation
• Real-time segmentation and targeting
• Super responsive support that doesn’t leave you hanging

Sure! Here’s a fresh take with a different feature mix that still highlights Encharge’s strengths without repeating the previous list:

Key Features of Encharge

Encharge covers the basics, but where it really shines is giving you the flexibility to build smarter, behavior-driven campaigns that scale with your business.

• Broadcasts – Send one-off emails like product launches or newsletters, complete with A/B testing built in.
• User Profiles – Get a full view of every user’s actions, traits, and activity in one place.
• Personalization – Use dynamic content and merge tags to make every message feel tailor-made.
• Company Profiles – Track and engage entire teams or accounts, perfect for B2B campaigns.
• Native Forms – Capture leads directly from your site and feed them into automated flows instantly.

Take a look at how easy it is to create broadcasts in Encharge:

Want to see what else Encharge can do? Check out the full list of features here.

Pros & Cons of Encharge

Encharge’s Pricing

• Growth Plan – $79/month (billed yearly): For up to 2,000 subscribers. Includes unlimited automation flows, team members, advanced segmentation, behavior emails, and live chat support
• Premium Plan – $129/month (billed yearly): Adds transactional emails, HubSpot/Salesforce integrations, Custom Objects, and event-based segmentation
• Enterprise – Custom pricing: For 50,000+ subscribers. Includes everything in Premium plus a dedicated account manager and onboarding

Omnisend Pricing vs. Encharge

Omnisend looks affordable on the surface, but if you’re doing high-volume sends or want deeper automation, it gets expensive fast. Encharge starts at $79/month with advanced tools already included, while Omnisend’s Pro plan for just 2,500 contacts starts at $59/month—and that’s mostly built around bulk sending with limited behavior logic.

Why switch from Omnisend to Encharge?

• You need more advanced automation that responds to behavior, not just triggers
• You want better control over customer data and segments
• You’re done with clunky UX and slow support responses
• You want a visual journey builder that doesn’t feel like work
• You’re scaling fast and need a system that keeps up without breaking the bank

2. Ortto

• G2: 4.4/5 ⭐
• Capterra: 4.6/5 ⭐

Ortto is a customer journey platform that combines email, SMS, CRM, and analytics in one simple dashboard. It’s great for marketers who want to build smart, data-driven campaigns without jumping between different tools.

With visual automation and detailed customer insights, Ortto helps teams focus on personalization and results—all in one place.

Key Features:

• Visual journey builder for multi-channel automation
• Built-in CDP (customer data platform) and CRM
• Real-time reporting and analytics dashboards

Ortto Pros & Cons:

Ortto Pricing:

• Professional – $599/month – 10,000 contacts, journey builder, email/SMS marketing, AI, dashboards, SSO
• Business – $999/month – Adds transactional emails, mobile push, cohort reporting, dedicated IPs, onboarding
• Enterprise – $1,999/month – Includes deliverability consultant, SLAs, multiple workspaces, early beta access

Omnisend Pricing vs. Ortto:

Ortto is significantly more expensive, but it’s built for teams that want a full-scale customer journey platform with enterprise-grade automation, analytics, and deliverability tools. We’ve seen similar goals tackled in platforms like Encharge, but Ortto takes it further with built-in CDP and push messaging.

Omnisend is great for quick eCommerce campaigns—but Ortto is ideal if you’re scaling multi-channel, high-impact campaigns across the entire customer lifecycle.

Why switch from Omnisend to Ortto?

Ortto is better if you want to combine CRM, automation, and advanced customer tracking under one roof. It’s built for marketers who need deeper insights—something Encharge users often look for too, though Ortto leans more enterprise, for more affordable options, check out this Ortto Alternatives guide.

3. Klaviyo

• G2: 4.6/5 ⭐
• Capterra: 4.6/5 ⭐

Klaviyo is an email and SMS platform built specifically for eCommerce brands. It’s trusted by thousands of growing stores and stands out for its advanced segmentation and detailed revenue tracking.

If your focus is on driving more sales with highly personalized campaigns, Klaviyo is definitely worth a look.

Key Features:

• Advanced segmentation and predictive analytics
• Pre-built flows for cart abandonment, upsells, and more
• SMS marketing included in one dashboard

Klaviyo Pros & Cons:

Klaviyo Pricing:

• Free – Up to 500 emails/month, basic analytics
• Email Plan – from $45/month – 15,000 emails, advanced segmentation
• Email + SMS – from $60/month – 15,000 emails + 1,250 SMS, cross-channel flows

Omnisend Pricing vs. Klaviyo:

While Omnisend starts lower, Klaviyo brings more advanced segmentation, SMS capabilities, and deep analytics. It’s tailored for eCommerce brands chasing rapid growth. Encharge also leans into data-rich segmentation, though Klaviyo’s edge comes from its direct Shopify connections. If you’re comparing options, our Klaviyo alternatives post lays out the key differences.

Why switch from Omnisend to Klaviyo?

Go with Klaviyo if you need deeper segmentation, better eComm analytics, and serious cross-channel growth tools. We’ve seen teams move from Omnisend to Klaviyo—or Encharge—depending on how much flexibility they want in their customer data.

4. GetResponse

• G2: 4.3/5 ⭐
• Capterra: 4.2/5 ⭐

GetResponse is a complete marketing suite built to handle email automation, landing pages, webinars, and even digital products. It’s ideal for businesses that want an all-in-one system beyond just email + SMS.

If you’re growing fast and want more than campaign blasts, GetResponse is worth a look.

Key Features:

• AI email generator and subject lines
• Funnels, webinars, and landing pages
• Advanced automation with visual builder

GetResponse Pros & Cons:

GetResponse Pricing:

• Starter – $19/month – AI tools, landing pages, autoresponders
• Marketer – $59/month – Automation, segmentation, abandoned cart, web push
• Creator – $69/month – AI course builder, premium newsletter tools
• Enterprise – Custom – High-volume, SSO, priority support

Omnisend Pricing vs. GetResponse:

GetResponse gives you more features at every level—especially when it comes to funnels, landing pages, and webinars. Mailers looking for full-stack marketing often look at GetResponse or Encharge, depending on whether they prioritize content or automation depth.

Why switch from Omnisend to GetResponse?

GetResponse is better if you’re looking for an all-in-one platform with webinars, landing pages, and smart automation built in similar to what Encharge offers.

💡 Looking for a more automation-focused option? These GetResponse alternatives might point you in the right direction.

5. Drip

• G2: 4.4/5 ⭐
• Capterra: 4.4/5 ⭐

Drip is built for eCommerce brands that want to get more revenue out of every email. It’s all about deep segmentation, visual workflows, and personalized product recommendations that drive real sales.

If your focus is growing an online store, Drip gives you the tools to make email your #1 channel.

Key Features:

• Pre-built eCommerce workflows and revenue tracking
• Dynamic segmentation and product recommendations
• Visual automation with split testing and goal tracking

Drip Pros & Cons:

Drip Pricing:

• Starts at $39/month – Up to 2,500 people, unlimited sends, segmentation, workflows, and support

Omnisend Pricing vs. Drip:

Drip costs a bit more upfront, but you get smarter automations, better product integrations, and revenue tracking designed to scale your store. For stores that outgrow Omnisend’s templates, platforms like Drip—or behavior-first tools like Encharge—offer more customization.

(No price comparison table needed – Drip pricing scales with list size.)

Why switch from Omnisend to Drip?

Switch to Drip if you’re running an online store and want every email to push sales forward with data-backed automations. Encharge might also come up in the mix for teams who want flexible workflows without going full eComm.

6. Mailchimp

• G2: 4.3/5 ⭐
• Capterra: 4.5/5 ⭐

Mailchimp is a well-known name in the email marketing space, and for good reason. It’s packed with features for both beginners and seasoned marketers—covering everything from newsletters and automations to predictive analytics and campaign testing.

If you’re after a familiar, stable platform with plenty of integrations and strong support, Mailchimp delivers.

Key Features:

• Generative AI content tools
• A/B and multivariate testing
• Predictive insights and advanced segmentation

Mailchimp Pros & Cons:

Mailchimp Pricing:

• Standard – $20/month – 500 contacts, 6K emails/month, automations
• Premium – $350/month – 10K+ contacts, 150K emails/month, advanced reporting and support

Omnisend Pricing vs. Mailchimp:

Mailchimp might cost more as your list grows, but it gives you serious extras like predictive analytics, multivariate testing, and dedicated onboarding. Encharge shows up in similar conversations when people want powerful automation without the enterprise UI.

Why switch from Omnisend to Mailchimp?

Mailchimp is a strong upgrade if you want a stable, all-in-one platform with built-in testing, advanced AI, and expert onboarding support. Teams comparing tools at this stage often consider Encharge as well for its smart workflow design.

7. Sendlane

• G2: 4.7/5 ⭐
• Capterra: 4.2/5 ⭐

Sendlane is a powerful marketing automation platform made for DTC brands. It blends deep behavioral tracking with smart email and SMS automations to help you squeeze more revenue from every campaign.

If you’re growing a store and want better retention and automation, Sendlane’s a strong contender.

Key Features:

• Real-time behavior tracking and predictive analytics
• Email + SMS automation in one dashboard
• Multivariable split testing

Sendlane Pros & Cons:

Sendlane Pricing:

• Starts at $625/month for 500,000 email sends and 2,500 SMS/MMS credits.

Omnisend Pricing vs. Sendlane:

Sendlane starts higher than Omnisend, but you get deeper analytics, smart triggers, and a more data-driven approach to eComm automation. Other alternatives to Sendlane like Encharge lean more SaaS than eCommerce, but both focus on lifecycle messaging and user behavior.

(No price comparison table needed – Pricing increases based on the number of email and SMS sends you need.)

Why switch from Omnisend to Sendlane?

If you want smarter, real-time automation and better eComm data, Sendlane’s a great next step. Platforms like Encharge offer similar behavioral triggers but are geared more toward SaaS journeys.

8. Kit (ex. ConvertKit)

• G2: 4.4/5 ⭐
• Capterra: 4.6/5 ⭐

Kit is built for creators—think YouTubers, podcasters, bloggers, and solo founders. It’s simple, clean, and focused on helping you grow an audience and stay connected without overcomplicating things.

If Omnisend feels like overkill and you’re building a brand, Kit gives you everything you need.

Key Features:

• Unlimited sequences and automations
• Smart audience tagging and segments
• Creator-focused tools like RSS-to-email and referral system

Kit Pros & Cons:

Kit Pricing:

• Newsletter – Free – 10K subs, 1 automation, unlimited broadcasts
• Creator – $29/month – Unlimited automations, smart recommendations
• Creator Pro – $59/month – Referral system, engagement scoring, deliverability tools

Omnisend Pricing vs. Kit:

Kit wins on affordability and simplicity. You get powerful email tools without bloat, especially on the free and entry-level plans. Like Encharge, Kit appeals to creators who want control without complexity—but Kit skips SMS and eCommerce tools.

Why switch from Omnisend to Kit?

Kit is better for creators who want to grow and engage an audience without all the bells and whistles of eCommerce tools. For marketers who prioritize message flow and clarity, Kit—or even Encharge—can be a smarter fit than bulk senders.

9. MooSend

• G2: 4.7/5 ⭐
• Capterra: 4.6/5 ⭐

MooSend is an affordable and surprisingly powerful email marketing platform. It offers great automation, personalization, and email design tools—all without the high price tag.

If you’re price-sensitive but still want serious features, MooSend is a fantastic Omnisend alternative.

Key Features:

• Drag-and-drop email builder and templates
• Marketing automation with visual workflows
• Real-time analytics and product recommendations

MooSend Pros & Cons:

MooSend Pricing:

• Pro Plan – Starts at $9/month for 500 contacts and scales up based on list size (up to $5,840/month for 1,000,000 contacts).
• Moosend+ – Custom pricing. Includes everything in Pro plus extra features for larger teams and advanced needs.
• Enterprise – Also custom pricing. Designed for high-volume senders with access to custom reports, transactional emails, and priority support.

Omnisend Pricing vs. MooSend:

MooSend is way more affordable for small businesses and startups. It includes more automation flexibility and real-time analytics for less than Omnisend’s mid-tier plan. We’ve seen Encharge hit that same sweet spot when marketers want depth without overspending.

Why switch from Omnisend to MooSend?

If you want strong automation and clean design tools without the eComm pricing, MooSend gives you more for less. It’s a leaner tool—somewhere between MailerLite’s simplicity and Encharge’s behavior-first capabilities.

How We Selected the Top Omnisend Alternatives

To build this list, we focused on platforms that give you more flexibility, automation power, and long-term growth potential than Omnisend. Whether you’re looking for deeper segmentation, better design tools, or more control over your customer journeys, these tools stood out from the pack.

We also considered what kind of businesses are using Omnisend—and what they tend to outgrow. From creators and SaaS companies to eComm brands, we picked tools that offer smarter features and better pricing across the board.

Here’s what we looked for while reviewing each tool:

• Ease of use – Simple setup and workflows without sacrificing power.
• Automation depth – Tools that go beyond basic triggers and offer full-funnel journeys.
• Multichannel capabilities – Email, SMS, push, and more—all in one place.
• Segmentation and personalization – Advanced targeting options that help you convert better.
• Reporting and analytics – Real data insights to improve your campaigns.
• Scalability – Platforms that grow with you, not against you.

We’ve tested, researched, and compared—so you don’t have to waste hours bouncing between free trials.

Which Alternative to Omnisend Is Best for Your Business?

That depends on what you need. If you’re mainly focused on email blasts and basic automations, several of these tools will get the job done. But if you’re ready to build smarter flows, improve conversions, and tap into real customer behavior, some platforms clearly stand out.

Encharge is the best alternative to Omnisend if you’re looking for advanced automation, behavior-based emails, and deeper personalization that drives real growth.

Found Your Omnisend Alternative?

Hopefully this breakdown helped you find a platform that fits your business better than Omnisend. Whether you’re scaling an eComm brand or running a digital product, the right tool should make your email strategy easier—not more complicated.

At Encharge, we’re all about helping you close more sales and build stronger customer journeys. If you’re ready to go beyond basic automation, we’d love to show you how we can help.

Omnisend Alternatives: FAQs

1. What is Omnisend used for?

Omnisend is mostly used for sending marketing emails and SMS, especially in eCommerce. It’s solid for basic automations and product-based emails—but if you’re looking for more advanced segmentation or B2B use cases, it can feel limited. Tools like Encharge offer deeper automation and better flexibility beyond just online stores.

How to switch from Omnisend to a more flexible platform:

1. Pick a platform like Encharge that supports both B2B and B2C workflows.
2. Import your contacts, email templates, and automation flows.
3. Build behavior-based automations with User Segments and Flow Builder.

2. Is Omnisend easy to use?

Yes, Omnisend is beginner-friendly—but that simplicity can become a ceiling. If you want more control over complex automations, detailed user data, or multi-step workflows, Encharge gives you a more powerful setup without losing usability.

How to get started with a more advanced (but still easy) tool:

1. Sign up for a platform like Encharge.
2. Use the drag-and-drop Flow Builder to map out journeys.
3. Track and optimize performance using User Profiles.

3. What’s the best email marketing platform for personalization?

If personalization is your focus, you need more than “first name” merge tags. Encharge lets you personalize emails based on behavior, product usage, and custom fields—making every message feel one-on-one. That’s a big step up from static templates.

How to personalize your email marketing at scale:

1. Use User Profiles to track detailed customer data.
2. Build dynamic emails with Personalization features.
3. Trigger messages using Behavior Emails.

4. What’s the best Omnisend alternative for non-eCommerce businesses?

Omnisend was built with eCommerce in mind—so if you’re in SaaS, education, or services, it might not fully fit. Encharge is a better choice for non-retail businesses that need flexible automation, deep user tracking, and powerful integrations.

How to find a better fit if you’re not in eCommerce:

1. Look for a tool like Encharge that supports a wide range of industries.
2. Set up customer journeys using Event Management.
3. Build automations that match your unique sales or onboarding process.