8 Sendlane Alternatives Built for Real Growth (2025)

Sendlane gives you the basics to run email and SMS campaigns, but if you’ve ever tried building custom flows or syncing everything around user behavior, you’ve probably felt the limits.

The problem with Sendlane? It can feel stiff once your marketing gets more advanced. Automations hit a ceiling, integrations are limited, and the pricing climbs fast as you grow.

If you’re feeling that, you’re not alone—and there are better options out there.

In this guide, I’ll walk you through 8 top Sendlane alternatives in 2025. Some are simpler, some cheaper, and one gives you the full package—powerful flows, clean UI, and pricing that actually makes sense.

Let’s dive in!

Sendlane Alternatives: TL;DR

✅ Top Pick: Encharge

If you’re seeking a platform that offers advanced automation and behavior-driven workflows, Encharge stands out as a compelling choice.

Still exploring your options? No worries—this guide goes deeper into each alternative. If you’re short on time, feel free to jump to any section using the table of contents below.

What is Sendlane?

Sendlane is a marketing automation platform built mainly for eCommerce brands. It combines email, SMS, and customer data into one tool, with a big focus on helping online stores increase conversions and repeat sales.

What Sendlane offers

Sendlane gives you tools to send personalized emails and texts, build automations, and track customer behavior in real time. You also get deep integrations with your store, so everything from product views to order history is synced and usable inside your campaigns.

Top 3 features of Sendlane:

• Smart Email & SMS Campaigns: Send highly targeted messages based on how customers shop, browse, or interact with your store.
• Visual Automation Builder: Create workflows that respond to real-time behavior—like sending a reminder 30 minutes after someone leaves a cart.
• Deep eCommerce Integrations: Connect your store, sync your products, and use customer data to build smarter segments and campaigns.

Sendlane has some strong points for online sellers, but it’s not always the best long-term fit—especially if your business model changes or your needs grow.

Here’s why some marketers eventually look elsewhere:

Why look for a Sendlane alternative?

Mostly built for eCommerce

If you’re not running an online store, most of what Sendlane offers just won’t apply. And even for eCommerce, some teams outgrow the structure and want more flexibility for cross-channel or B2B campaigns.

Pricing feels premium—sometimes too premium

Sendlane isn’t cheap. The pricing jumps up fast based on list size, and even though you’re getting solid features, it can be tough to justify unless you’re getting a high ROI from every email.

Automation has limits

The automation builder is solid, but when you try to get more advanced—like creating dynamic paths or custom object workflows—it starts to feel a little boxed in. Great for the basics, but not the most customizable.

Learning curve + setup effort

It’s not plug-and-play. Onboarding can be time-consuming, and getting everything set up properly—especially if you’re switching from another tool—takes more work than you’d expect.

Because of all this, plenty of growing brands end up looking for something more flexible, easier to use, or just a better value overall. If that’s where your head’s at, here are the top Sendlane alternatives to check out next…

Listed: 8 Best Sendlane Alternatives for Email & SMS Automation

Top Sendlane alternatives right now include Encharge, Klaviyo, and Mailmunch.

Other strong picks are Mailchimp, Drip, HubSpot, Moosend, and GetResponse.

Let’s start with the one platform marketers keep switching to when they want more automation without the enterprise contract headaches…

1. Encharge – the Top Sendlane alternative for modern marketers

• G2: 4.7/5 ⭐ (300+ reviews)
• Capterra: 4.9/5 ⭐ (250+ reviews)

If Sendlane feels like it’s built mainly for ecommerce stores and high-volume senders, Encharge is the opposite—designed for teams who want deeper automation, cleaner UX, and full control of the customer journey.

With Encharge, you’re not just sending campaigns—you’re building intelligent journeys based on user behavior.

Whether someone signs up, clicks a CTA, visits your pricing page, or skips onboarding, Encharge can react instantly with the perfect follow-up.

And the best part? No pay-per-send pricing. You’re charged based on subscribers, not how many emails you send. So you don’t need to stress about hitting a limit every time you want to test a new sequence.

Why people switch from Sendlane to Encharge

Sendlane has a polished dashboard and a strong ecommerce angle. But the pricing model—especially the way it splits email, SMS, and review credits—can get messy fast. Add that to the fact that many of the “best” support features are only available on long-term enterprise contracts… and yeah, it’s not for everyone.

Encharge keeps things simple. Every plan includes behavior-based email automation, advanced segmentation, User Profiles, and a visual Flow Builder that’s built for speed. And the support? Live chat, every plan—no annual contract required.

Whether you’re running a SaaS, a product-led business, or just need more customization in your marketing flows, Encharge gives you full flexibility from the jump.

So here’s what Encharge brings to the table vs. Sendlane:

• Flat, transparent pricing with no extra fees for sending more
• Automation that responds to real-time behavior—not just list rules
• Live chat support across all plans—no contract hoops to jump through

Key Features of Encharge

Encharge covers everything Sendlane does in terms of email campaigns—but gives you way more control, especially if you’re not solely focused on ecommerce.

• Flow Builder – Visual automations that adapt to user behavior
• Behavior Emails – Trigger emails based on in-app actions, visits, or custom events
• User Segments – Create real-time, dynamic segments that auto-update
• User Profiles – See every touchpoint across a user’s journey, from signup to conversion
• Custom Objects – Organize and use your business data inside your automations

Want to see one of the most underrated features in action? Check out User Profiles—this lets you track every action a user takes across your product or site, all in one place.

It’s a goldmine for creating more personalized, better-timed campaigns.

And this is just one part of what Encharge brings to the table. Explore the full feature set here.

Pros & Cons of Encharge

Encharge Pricing

• Growth – $79/month (billed yearly): For up to 2,000 subscribers. Includes unlimited automations, behavior-based flows, real-time segmentation, Flow Builder, live chat support, integrations, and more.
• Premium – $129/month (billed yearly): For up to 2,000 subscribers. Adds transactional emails, Slack support, Custom Objects, Salesforce and HubSpot integrations, and event-based segmentation.
• Enterprise – Custom pricing: For over 50,000 subscribers. Includes everything in Premium, plus dedicated onboarding and a success manager.

Why switch from Sendlane to Encharge?

• You want automation that adapts to user behavior, not just Shopify triggers
• You’re done worrying about how many emails you can send
• You need real-time segmentation that keeps up with your data
• You want support that doesn’t require a 12-month commitment
• You’re looking for a system that’s actually built to scale with you

2. Klaviyo

• G2: 4.6/5 ⭐
• Capterra: 4.6/5 ⭐

Klaviyo is a go-to for eCommerce brands that want detailed segmentation, email/SMS in one place, and deep Shopify integrations. It’s made for driving revenue—not just sending campaigns.

It leans heavier on attribution and predictive analytics than Sendlane, with more built-in templates for sales flows.

Key Features:

• Prebuilt eComm flows (cart recovery, upsells, browse abandon)
• Revenue-based reporting and AI-powered insights
• Native Shopify & WooCommerce integrations

Klaviyo Pricing:

• Free – 500 emails/month, 150 SMS credits
• Email Plan – from $45/month – 15K emails, segmentation, analytics
• Email + SMS – from $60/month – 15K emails, 1,250 SMS credits, flows

Sendlane Pricing vs. Klaviyo:

Sendlane’s pricing is based on email volume, whereas Klaviyo charges based on contact count. If you’re sending a lot of emails to a relatively small list, Sendlane might come out cheaper—but Klaviyo is easier to scale with for eCommerce brands that value clean automations and better reporting. We’ve seen platforms like Encharge take a different route—offering flexible pricing without locking you into list size or email limits.

Why switch from Sendlane to Klaviyo?

If you run an online store, Klaviyo gives you the analytics, flows, and eComm focus that Sendlane lacks out of the box. Tools like Encharge also offer strong automation, but Klaviyo is purpose-built for product-driven campaigns.

👉 Running eComm? Check out these Klaviyo alternatives if you’re comparing across tools.

3. Mailmunch

• G2: 4.5/5 ⭐
• Capterra: 4.7/5 ⭐

Mailmunch started as a list-building tool, but it’s grown into a decent email marketing platform with landing pages, popups, and basic automation.

It’s not as feature-rich as Sendlane or Encharge, but for lead capture and simple sequences, it gets the job done—especially if you’re budget-conscious.

Key Features:

• Popups, exit-intent, and embedded forms
• Simple autoresponders and drip campaigns
• Drag-and-drop email builder

Mailmunch Pricing:

• Premium – from $19.99/month – Includes 1,000 contacts, unlimited forms and landing pages, email automation, drip campaigns, premium templates, advanced analytics, and no Mailmunch branding
  (Price increases as your subscriber count grows)

Sendlane Pricing vs. Mailmunch:

Mailmunch keeps things simple—flat pricing based on subscribers, with automation and landing pages included from the start. But if you want something more flexible than Mailmunch, and more powerful out of the box than Sendlane, a tool like Encharge or other Mailmunch alternatives might be exactly what you need.

Why switch from Sendlane to Mailmunch?

If you’re just starting out or focused on lead generation, Mailmunch can be a more practical fit than Sendlane. It’s lighter, easier to manage, and still covers the basics. And for teams familiar with platforms like Encharge, it’s clear that you don’t need bulky features to build smart, flexible workflows.

4. Mailchimp

• G2: 4.3/5 ⭐
• Capterra: 4.5/5 ⭐

Mailchimp is the most recognizable name in email marketing. It’s great for newsletters, basic automation, and campaigns—but falls short on advanced logic and customization.

Still, it’s super beginner-friendly and comes with a solid set of templates and integrations.

Key Features:

• Drag-and-drop editor with smart templates
• Audience segmentation and analytics
• Multichannel tools (postcards, ads, email)

Mailchimp Pricing:

• Free – Up to 500 contacts, basic templates, and limited support
• Essentials – from $13/month – Email support, basic automation, limited analytics
• Standard – from $20/month – 24/7 support, full customer journeys, advanced reporting
• Premium – from $350/month – For larger lists, includes phone support, custom templates, and priority features

Sendlane Pricing vs. Mailchimp:

Mailchimp is much more accessible for smaller teams—it starts lower, is easier to onboard, and gives you solid automation right out of the gate. While Sendlane leans into high-volume sending, platforms like Mailchimp and Encharge feel more balanced for businesses that want smart features without jumping into enterprise-level spend.

Why switch from Sendlane to Mailchimp?

For small teams that want a trusted name with all the basics, Mailchimp delivers—without the high entry price. We’ve seen this with Encharge—sometimes it’s just about choosing the tool that matches your pace.

5. Drip

• G2: 4.4/5 ⭐
• Capterra: 4.4/5 ⭐

Drip is designed for eCommerce brands that want more than just basic automations. It helps you personalize every touchpoint—abandoned carts, post-purchase, browse abandon—all with revenue tracking baked in.

Key Features:

• Revenue attribution and advanced lifecycle automations
• Dynamic product blocks and personalized workflows
• Shopify, Shoplazza, WooCommerce integrations

Drip Pricing:

• Starts at $39/month – Up to 2,500 people, unlimited sends
  (Price scales with your list—features always included.)

Sendlane Pricing vs. Drip:

Drip doesn’t charge per email—it’s contact-based, which makes budgeting a lot easier. Sendlane’s $625/month entry point assumes you’re sending huge volumes from day one. For eComm brands with smaller, high-value lists, platforms like Drip and Encharge keep things lean and ROI-focused.

Why switch from Sendlane to Drip?

If you’re selling physical or digital products, Drip makes every email count—no fluff, just ROI. We’ve seen the same intent in tools like Encharge, especially when brands want more impact from smaller, targeted lists.

6. HubSpot

• G2: 4.4/5 ⭐
• Capterra: 4.5/5 ⭐

HubSpot is more than just email marketing—it’s a full CRM and automation suite built for scaling businesses. Think lead scoring, sales pipelines, multi-touch workflows, and campaign analytics—all in one dashboard.

For teams that have outgrown basic email tools and want to unify marketing and sales, HubSpot is a strong (but more premium) option.

Key Features:

• Built-in CRM, sales pipelines, and marketing automation
• Landing pages, live chat, dynamic content
• Email + web + sales tracking across the lifecycle

HubSpot Pricing:

• Free – Basic CRM, email marketing, live chat, and limited features with HubSpot branding.
• Starter – $20/month – Email tools + CRM (1K contacts)
• Professional – $800/month – Full marketing suite, advanced workflows
• Enterprise – $3,600/month – Custom objects, permissions, reporting

Sendlane Pricing vs. HubSpot:

Sendlane wins on simplicity, but HubSpot wins on depth. For $625/month, you’ll get advanced email and SMS capabilities with Sendlane—but HubSpot bumps that up to $800/month for full CRM and automation. If you’re looking for something in between, Encharge hits the sweet spot: powerful automation without the enterprise-level pricing.

Why switch from Sendlane to HubSpot?

If email is only one part of your marketing strategy, HubSpot’s all-in-one system helps you streamline everything from leads to sales. It’s the kind of shift we’ve also seen with teams using Encharge—when marketing needs to plug into the broader business workflow.

👉 Not sure if HubSpot is the right jump? This list of HubSpot alternatives might help you find a better-fit platform for your growth stage.

7. Moosend

• G2: 4.7/5 ⭐
• Capterra: 4.6/5 ⭐

Moosend is for marketers who want powerful automations without a massive learning curve—or price tag. It comes with a slick drag-and-drop editor, countdown timers, and built-in landing pages.

Key Features:

• Advanced workflow builder with triggers and filters
• Countdown timers, templates, and dynamic content
• Real-time analytics and click heatmaps

Moosend Pricing:

• Pro – from $9/month – For 500 contacts, full access to features
• Enterprise – Custom – Transactional emails, SSO, account manager

Sendlane Pricing vs. Moosend:

Moosend’s $9/month entry is unbeatable if your list is under 1,000. With Sendlane, you’re paying $625/month even if you don’t send that many emails. Moosend keeps your costs light—something we’ve also seen prioritized by tools like Encharge, especially for teams that want flexibility without paying at scale right away.

Why switch from Sendlane to Moosend?

If you’d rather scale smart than scale big, Moosend keeps things simple without cutting back on capability. That same mindset shows up in how tools like Encharge approach pricing and feature access—focusing on growth without overcomplicating the starting point.

8. GetResponse

• G2: 4.3/5 ⭐
• Capterra: 4.2/5 ⭐

GetResponse is more than an email platform—it’s a lead gen machine. You get funnels, landing pages, webinars, and even a course builder bundled right into the same dashboard.

That makes it especially appealing to creators, solopreneurs, and content marketers who want a full stack without stitching together multiple tools.

Key Features:

• AI email and subject line generator
• Sales funnels, promo tools, landing pages
• Webinars, list building tools, segmentation

GetResponse Pricing:

• Starter – $19/month – Autoresponders, landing pages, AI generator
• Marketer – $59/month – Web push, advanced segmentation
• Creator – $69/month – Course builder, mobile app
• Enterprise – Custom – Priority support, SSO, transactional email

Sendlane Pricing vs. GetResponse:

Sendlane charges based on email volume. GetResponse, on the other hand, gives you unlimited sends—even at $19/month. It’s a different approach from what we’ve seen with tools like Encharge, which prioritize flexibility without forcing volume-based upgrades.

Why switch from Sendlane to GetResponse?

If you’re looking for an all-in-one platform with built-in landing pages and lead funnels, GetResponse gives you more flexibility right out of the box. Other tools like Encharge takes a more automation-focused route, but both help move beyond basic email campaigns.

💡Drawn to all-in-one tools like GetResponse? You might like these more flexible alternatives to GetReponse.

How We Selected The Top Sendlane Alternatives

There’s no shortage of email platforms out there, so to narrow things down, we looked at the tools that marketers actually use when switching from Sendlane. That includes platforms that match—or improve on—its email automation, multichannel messaging, and performance features.

We also factored in pricing structure, learning curve, and how each tool scales with your business. Whether you’re a solo founder or a fast-growing team, the tools on this list were chosen to fit different goals and workflows.

Here’s what we focused on while picking the best Sendlane alternatives:

• Ease of Use – Clean UI, fast setup, and little to no learning curve
• Pricing Transparency – Predictable pricing models that grow with your list—not just your email volume
• Email + Multichannel Features – Automation, SMS, push, and segmentation baked in (not bolted on)
• eCommerce Compatibility – Strong integrations with Shopify, WooCommerce, or product-based workflows
• Scalability – Tools that work for small lists but won’t fall apart as you grow
• Deliverability & Support – High inbox rates and responsive support (not just a help center)

At the end of the day, we wanted to include tools that help marketers send smarter, not just more.

Which alternative to Sendlane is best for your business?

Honestly, it depends. If you’re focused on eCommerce, tools like Drip or Omnisend will feel like a natural fit. For more CRM-heavy use cases, HubSpot or Keap might make sense. And if you’re just getting started, MailerLite or Moosend can offer a cleaner, simpler entry point.

But if your goal is to send behavior-based emails, create advanced automations, and personalize messaging without the Sendlane pricing model, Encharge is hands down the best alternative. It gives you full control over your flows without locking features behind high-volume pricing.

Found the best alternative to Sendlane?

Hopefully, yes! This list was made to help you cut through the noise and find a platform that actually fits the way you work. Whether you’re scaling up, switching from credits to contacts, or just tired of clunky interfaces, there’s something here for you.

And if you’re ready to turn email into your highest-converting channel, Encharge has the tools to get you there. No credit-based pricing, no fluff—just smart automation that grows with your business.

Sendlane Alternatives: FAQs

1. Why are people looking for Sendlane alternatives?

Sendlane promises smart automation and multichannel messaging, but many users hit walls with usability, steep pricing, or limited native integrations. If you’re tired of wrestling with a tool that looks good on paper but feels heavy in practice, Encharge gives you a smoother, more intuitive experience—without sacrificing power.

How to make a clean switch from Sendlane:

1. Export your contacts, tags, and workflows from Sendlane.
2. Import them into Encharge, then rebuild your journeys with the Flow Builder.
3. Start tracking behavior instantly with User Profiles.

2. What’s a better alternative to Sendlane for automation?

If you’re investing in automation, you want more than basic sequences. Encharge lets you go deeper with behavior-based flows, real-time triggers, and dynamic segmentation—so you can engage users based on what they do, not just what list they’re on.

How to build smarter automations:

1. Use Event Management to capture key user actions.
2. Trigger emails or actions using the Flow Builder.
3. Fine-tune delivery with User Segments and Lead Scoring.

3. Is Sendlane good for SaaS or B2B businesses?

Sendlane is tailored more toward eCommerce brands. For SaaS or B2B companies, it lacks deep contact-level insight, company-level tracking, and flexible object modeling. Encharge was designed for SaaS and B2B—from lifecycle flows to Company Profiles and Custom Objects.

How to pick a tool built for SaaS or B2B:

1. Choose a platform that tracks full customer journeys, like Encharge.
2. Set up onboarding, activation, and churn-prevention flows with Behavior Emails.
3. Monitor team-level engagement using Company Profiles.

4. What’s the best Sendlane alternative for small teams?

Not every team has time to learn complex workflows or manage endless dashboards. If you want automation without a steep learning curve, Encharge offers clean UX, drag-and-drop building, and fast implementation—perfect for small teams wearing multiple hats.

How to get started fast without a full marketing team:

1. Use Native Forms to collect and tag leads.
2. Launch your first campaign using the Email Editor.
3. Automate responses based on actions with the Flow Builder.