Marketing Automation
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You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And you’re now running to the
Many software businesses face users who sign up, never reach key milestones, then wander away to a rival. But then, there’s a way out with
The SaaS market is estimated to be worth $ 1 trillion by 2032, exhibiting a CAGR of 18.4% (between 2024 and 2032). While the SaaS
Experts expect SaaS’s CAGR (compound annual growth rate) to reach 18.4% between 2024 and 2032, or $317.55 billion. While this is excellent news for SaaS
No one can sell your products better than your own satisfied customers. This is the reality that most marketers have come to accept. Studies show
Customer loyalty is probably the most attractive concept among SaaS companies. You know the numbers – keeping your current customers is much easier and more
The customer journey is no longer a linear path (especially in the B2B world). Today’s tech-savvy consumers expect a seamless, personalized experience across every touchpoint,
High email deliverability is like getting past a hard-to-impress doorman at a posh London venue. You have to dress immaculately, be in a perfectly-sized group,
“I don’t need more leads.” Said no one ever. When customers have millions of options, generating new leads can sometimes feel like climbing up Everest
Let’s talk about the ROI of marketing automation. Far too often, we marketers get challenged with this question by our CEOs or our clients. In a
If you’re a marketer, you’ve probably heard how great HubSpot is. They’re a big player in the industry, and everybody knows that. Their total annual
Peanut butter and jelly. Coffee and doughnuts. Cream and sugar. Rain and sunshine. Sales and marketing. While each can work alone, achieving the best results
Confirmation emails are vital in starting and building successful journeys for your email subscribers, users, and customers. They can help you explain your processes, set
As 2023 is counting the days away, will you stay with plain typed-out text marketing emails? There’s no better time to game up your email
Powerful email sequences that have been proven to work. Use them like lego pieces to grow your SaaS. 13 sequences / 27 email templates and 5,000 words of marketing gold.
Growth marketing has taken off as more and more businesses realize the importance of interacting with customers in an innovative, creative, and personalized manner. A
Are you struggling to juggle between your inbox, CRM, customer calls, appointments with leads, and your life (you know, the regular stuff like not forgetting
Ever thought your inbox is like a wild safari, teeming with various species of emails? Businesses today are adapting like chameleons and using different ways
You’re unhappy with your free trial to paid conversion rate, and it seems that despite sending regular follow-ups to your users, you are not receiving
Let’s admit that we’ve all been there. No matter how good we’re at it, sometimes being in marketing feels like an endless monotony when we
Imagine this. You onboard your first sales team and are excited to get the ball rolling. You give them all the fancy perks, explain your
Revenue generation isn’t just a buzzword in the world of business. Achieving healthy revenue generation is something that all businesses, no matter their size, are
In the digital age, email is far from yesterday’s news. As we move ahead, it’s set to remain a powerful tool for generating leads in
According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019
It’s 2023, and the rules of sales have changed significantly due to the explosion of digital powerhouses like Amazon. To succeed in the saturated market,
Want higher email engagement, better conversion, and more revenue for your SaaS, mobile app, or product business? Use these automated email templates. It’s no surprise
In July 2020, HubSpot boasted over 500 apps in its marketplace ecosystem. Today, in 2025, that number is 1,700+. HubSpot has become so ubiquitous in
A trial expiration email is a message (or sequence of messages) a SaaS business sends to inform users that their free trial period is about
A study by ViB Tech found that in a survey of B2B marketers, 41% named generating more leads their biggest marketing challenge in 2025. Meanwhile,
Inbound marketing is the practice or methodology of drawing customers into your business. On the other hand, outbound marketing is the practice or methodology of pushing
Ever wondered why a typical B2B sales funnel is always wide at the top but tapers off at the bottom? When you focus solely on
In 2023, 82% of marketers invested resources into content marketing initiatives. Furthermore, 67% of marketers report that their content marketing efforts help in generating demand
HubSpot is one of the biggest players in sales and marketing. They coined the term inbound marketing, and their content strategy has created a following
Every year the email doomsayers state that email marketing is dead. Despite this, nearly every email inbox worldwide continues to bulge with emails from different
Captain America would be nothing without his fancy metal shield. Shorn of his web-slinging capabilities, Spider-Man would just be a dude in blue-and-red pajamas. And
Do you spend hours looking at your engagement metrics every month? If you’re anything like me — obsessed with uncovering insights and customer behavior using
The numbers don’t lie: acquiring a new customer costs 5-25x more than keeping an existing one. And yet, companies keep letting customers go, losing profits
Customers are the lifeblood of every business. If you can’t reliably scale your customer base and retain existing clientele, you will be stuck in place
Check this out. That is my inbox, friends. It’s full of 23,000 unread messages. (The important ones go straight to my predefined folders). You can
63% of marketers are planning to increase their automation budgets. Companies that leverage automation outperform their competitors by 63% and see a 14.5% boost in
As 2025 is approaching, businesses are becoming more reliable on top-notch business tools. These tools help streamline and automate tasks across various business functions like
Every SaaS company strives to ensure consistent growth and unlock new opportunities to scale their operations. However, the way they devise an action plan to
From “best practices” to “just right for you”: make your sequence relevant to your new users, and find the right words to make them open
Here’s a startling fact: while the SaaS industry is booming, 92% of SaaS startups crash and burn within their first three years. Not because they
SaaS marketing is often a race against the clock — tight budgets, high expectations, and the constant demand to deliver results. An email list changes
By 2025, the global AI market will be over $240 billion, and generative AI certainly is one of the prime movers of innovation. Not a
To understand alignment, think about a sports team. Each player has their own agenda. How does a coach get them to succeed and work together?
Everyone in SaaS is chasing the same goal — ARR and MRR growth. This goal seems simple at first: market your product, create an effective
This strategy, borrowed from the mechanical flywheel concept, describes how small but consistent customer interaction activities can gather momentum and drive continuous business growth. Once
Customers want you to speak to them in their voice. They want to know your business understands them. But what if you have a diverse
Let’s talk SaaS marketing. It is fundamentally different from almost any other type of marketing. Instead of marketing a physical product, you are marketing software,
If you’ve been in SaaS for a while, you’ll likely be overwhelmed with the endless stream of technical jargon in product marketing (product-led onboarding, user-centric
Just look at these statistics: multichannel marketing with the right approach can increase reach by 300%. Global digital advertising spending is projected to reach $870.9
Think email marketing is a thing of the past? Well, it’s time to rethink and rejig! Why? Even now, email marketing is one of the
How many of your 1,038 Facebook friends would respond to your message immediately? Four, five, maybe 10? This shows that quality matters more than quantity
Setting clear goals and achieving them is critical for the success of your business. Yet many organizations struggle to turn their ambitions into reality. This
Setting the right price as a SaaS company enables you to stand out and win over your target audience. The pricing strategy you choose to
SaaS businesses often face the challenge of standing out in a competitive market. To enhance your product’s appeal and drive growth, you need marketing help
HubSpot Marketing Hub is one of the six Hubs (i.e., packages) offered by HubSpot, along with Sales Hub, Service Hub, CMS Hub, Operations Hub, Content
You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now, you can’t wait to explore and set up your HubSpot
If you got a dollar for every person who visited your website, how rich would you be today? The bad news is you’re not going
Looking for software to help you onboard your customers but need help picking the right tool? We feel you. There are tons of software options
Is your SaaS facing a high churn rate? You are not alone. Small and large SaaS companies experienced monthly churn rates of around 3.5% through
August 2024 update: We’ve updated the subject line generator to work with ChatGPT-4o Our AI subject line generator can contextualize queries from Taylor Swift, self-publishing,
Today’s customers are inundated with marketing messages — on websites, email, billboards, social media, etc. The sheer volume of content competing for their limited attention
What’s the biggest challenge related to SaaS landing pages? We all know the answer – it’s conversion. We need to get people to click on
Customer churn costs US businesses $136 billion a year. The good news is that you can keep your customers, reduce churn, and ensure your SaaS
The B2B SaaS sector is competitive, to say the least, and quality data has become crucial for marketers to help their solutions stand out. Research
Products and services don’t just sell themselves. To compete in the modern world, you must implement a sales strategy that adapts to the customer’s needs.
Whether persuading your followers to download your brochure or encouraging them to sign up for a newsletter, you need a strong and impactful call to
Are you feeling bummed because your free trial conversion rates aren’t soaring like other SaaS rockstars? Well, here’s the thing… Don’t expect your SaaS free
Once you’ve built your SaaS platform, you’re on to a more challenging task — acquiring and retaining your customers. No matter how awesome and helpful
Your sales pipeline is your sales team’s source of truth. It gives you clarity on: In short, your sales pipeline plays a critical role in
Most thank you emails are hollow and won’t stop your clients or customers from thinking it’s a lie. “You’re not grateful; you’re just happy to
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop that
The unfortunate truth of most businesses is that their marketing team is stretched too thin. Every initiative feels like a priority, so everyone gets burned
Is revenue your end goal when you do marketing? If the answer is no, then take a step back and re-think this mindset. Business growth
When was the last time you looked at improving your password reset or order confirmation emails? For most of us, the answer to this question
If you run a digital business, you will likely not talk to all of your customers and prospects in person. That’s why 81% of businesses
Are you ready to write product launch announcement emails to boost your authority, engagement, and sales? Of course, you are. I mean, your product is
Nothing lasts forever. Unfortunately, there will come a day when even the most loyal of customers cancels their subscription to your service. There are many
Email marketing automation uses a predefined setup to send trigger-based or time-based emails to your contacts with an email or marketing automation software. It allows
First impressions count. That’s why I wear a suit and tie 24 hours a day, seven days a week, even when I’m in bed. You
Do you want to create an actionable, effective product strategy framework for your SaaS business? If so, we have you covered! Like most businesses, software
When it comes to Software as a Service (SaaS), customer engagement and retention are built on effective communication. Email is still the most powerful tool
We talk a lot about B2B SaaS on this blog, so it’s only fair to define it. SaaS companies are the present and the future
You probably arrived here after staring at your analytics, wondering why your website’s visitors aren’t signing up for your service. Well, it’s time to change
SaaS businesses with a longer sales funnel often struggle to convert leads into paying customers. The numbers can seem discouraging, with an average visitor-to-free-trial conversion
Struggling to convert your free trial users to paying customers? You’re not alone — most SaaS do, even the high-growth ones. OpenView – Product Benchmarks
Would it shock you if we told you that most companies have no idea what their customers want? SaaS customer research is among the most
Onboarding introduces customers and users to the features and services they will enjoy as they use your products. It also includes coaching these individuals on
With over 30000 SaaS companies competing, it’s no wonder businesses test various strategies to deliver on-point messages to their clients. At this point, many of
Modern B2B marketing is highly varied. One day, we might be sending targeted email campaigns to a prospect, and the next day, we could be
Are you interested in getting more conversions for your SaaS subscription-based business? If so, you’ve made it to the right place! Marketers and business leaders
Customer churn is a major challenge for B2B SaaS businesses. The 2022 KBCM Technology Group Private Company SaaS Survey indicates that the average churn rate
In the SaaS world, one size will never fit all, so you must adapt to the needs of different types of users. You can’t afford
Do you ever feel like managing your membership and community is like juggling flaming torches? Well, say hello to your new best friend: email automation.
Back in 1998, the film You’ve Got Mail was released. In it, Tom Hanks and Meg Ryan fall in love through email exchanges. What worked
Sales forecasting is an integral part of the business. It allows for better financial planning, which is essential for achieving growth and customer satisfaction. If
When should you gate your content or leave it accessible to all? It’s not always simple to know what to lock behind a form. Yes,
In the fast-paced world of B2B SaaS, keeping customers on board can be quite the hurdle. According to KBCM’s Survey, around 13% of SaaS companies
Tired of chasing leads that don’t convert? You’ve come to the right place. It’s time to pivot and focus on a strategy that works: intent-based
Did you know that 35% of marketers consider the lack of effective communication between sales and marketing teams their biggest challenge? 28% even struggle with
Sales is changing. Millennials have the highest employment rate in the USA, with Gen Z not far behind. And these younger generations have very different
Your SaaS blog is not just a content repertoire but a bustling hub. It’s where potential customers flock for valuable insights. Industry peers look to
Often, the best way to “do good” is to do well. Mission-driven founders are discovering that the reach, profit, and influence of a business can
A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the
Every organization dreams of a fast-running and smooth business process. However, this requires a team that works behind the scenes to perform repetitive tasks efficiently.
Preserving your brand’s reputation is essential in the current digital landscape. To achieve this goal, you need to comprehend how your marketing efforts influence the
If you want to grow, you need to attract new leads. However, not every lead is valuable. To get the most out of your lead
Have you ever wondered how great getting inside your customers’ heads would be? When it comes to SaaS, everything rests on knowing your customers well
The user onboarding is only the first step. But it spans beyond the one-time experience that we always treat it. Onboarding is also the few
Email marketing denotes sending messages by brands to promote products and services. From hot deals to new arrivals, emails help organizations reach out to prospects.
Email marketing goes beyond sending newsletter updates to your customers. Well-timed, segmented, and personalized content helps to nurture leads and drives higher conversions. In this
You’ve heard of the mythical creature called the Aha! Moment. You know that you need to build your product onboarding around it. Yet you have
One key detail of B2C businesses is their direct approach to their audience. And no, we’re not just talking about hundreds of customers. Bigger companies
Sales automation might just be the answer to your team’s selling woes. No, really, have you ever: If you can relate to any or all
Why you should switch to Encharge as your marketing automation tool if you’re already using HubSpot, Intercom, ActiveCampaign, Mailchimp, or Sendgrid to send emails? Chances are
If you want to achieve scale in your agency, you’d be crazy not to leverage marketing automation. But it’s easy to give up on sophisticated
If you’re reading this post, you’re probably looking for a no-nonsense tutorial on how to set up a trial welcome email for your new users.
Marketers are busy people. Marketers in a startup are arguably even busier. Even if you have a good workflow, understand your tasks, and have a
“Good salespeople are not born. They are trained.” – Dave Kurlan Selling is hard work. However, with the right tools and resources, even the most
You own an innovative software solution but struggle to reach the right audience. Targeting an audience without research is similar to launching an arrow blind
B2B marketers often deal with a ton of administrative and routine tasks. Reporting meetings, logging updates into spreadsheets, and writing follow-up emails. These come from
Are you always looking for new customers and focusing on marketing initiatives that bring new leads? This approach may work fine to keep you afloat,
You can’t have a business without customers. Almost goes without saying, huh? So, no matter how great your product or service offering is, you’ll likely
Hyper-personalization is the pinnacle of tailored marketing efforts, where every brand-to-customer interaction mirrors the individual’s needs and expectations. This approach is admittedly nothing new, but
Content marketing is a powerful tool for growing brand awareness, but standing out in an ocean of online content can be challenging. Data visualization is
Imagine if your marketing could read minds. Every campaign, blog, and email would feel just right to your audience. That’s what happens when AI and
Imagine yourself to be the owner of a high-end clothing store. Instead of letting your customers browse racks of garments aimlessly, you’ve created a personalized
A win-back strategy helps you turn a one-time customer into a loyal brand advocate. Clear messaging and communication are key to a win-back strategy, and
Building a successful sales outreach approach requires systematic planning and a clear understanding of your target audience. For B2B sales, creating a pipeline of quality
Consumers today have more power than ever. Success in today’s fast-paced, competitive business environment depends on knowing your consumers’ behavior and preferences. This helps companies
You’ve invested thousands of dollars (or hours) into: And you’ve done it! You have sustainable traffic and signups to your email audience. Okay cool. You’re
The first step to growing your revenue is to make people aware of your brand and turn them into leads likely to become long-term customers.
No matter the industry, lead generation remains a top challenge for companies looking to move customers down the sales funnel. The digital transformation has reshaped
No matter how big or small, every business needs a sales and marketing strategy. Depending on how much experience you have in either field, that
Marketing rapidly changes. Despite all the alterations, one thing remains ― marketing is tricky. The principles remain the same, but the execution rapidly shifts. Thanks
In this post, I’m going to show you the complete email onboarding sequence of Encharge. From a free trial registration to converting users into paying
Imagine a world where marketers work with sales and customer success throughout the customer lifecycle. No more silos or lack of accountability. Instead, everyone works
Lead nurturing generates more revenue, reduces marketing costs, and builds customer loyalty. Just like watering plants is vital to the growth of plants, lead nurturing
If you work in marketing, you know just how complicated – and confusing – marketing products or services can be in the modern world. Social
Instagram is definitely not the first platform that comes to mind when discussing B2B marketing channels. At first blush, it can be hard for “dry”
It’s no big secret that acquiring new customers costs a business significantly more than retaining existing ones. However, the frustrating reality is that despite your
Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a SaaS and not a British
Over the last few years, customer experience (CX) has become a crucial part of any business that wants success. With how competitive the market is,
Need to convert more trial users into paying customers? You must keep an eye on your churn. Cutting churn by just 5% can boost your
You got only one onboarding goal: for users to experience the value of your software as quickly as possible so they don’t abandon your app.
Sales and marketing. Two of the biggest names in the company. They share a lot of traits, responsibilities, and personnel, but they are not the
Do you want to improve sales and customer retention? Of course you do! There are many different ways to reach this goal — from improving
Similarly to how movies attract viewers, if you fail to hook your email subscribers in the first 10 minutes of your email communication, you’re through.
When you present your product to your visitors, you’re walking a tightrope. On one side, there’s the risk of saying too little, leaving visitors scratching
Product management focuses on the development of a product, while product marketing focuses on launching a finished product to the market. I agree this is
The software as a service market is oversaturated. Every tech-savvy entrepreneur wants a piece of the SaaS pie. SaaS was the world’s fastest-growing industry for
While writing high-converting sales copy is certainly an art, there is still a fair amount of science involved. The entire process is often about striking
If only 2% of sales are made at the initial contact with a lead, then how do you keep your numbers up? Quick answer: multiple
Product management might seem like a tangled mess of a job, but some best practices might help you figure out what to do. In this
This article is all about content marketing strategies that can help you better connect with your target audience. Whatever industry you are in, the strategies
You’re no longer just a “marketer” or just a “business owner.” As it turns out, you’re also a freaking data scientist! That’s right. Modern marketing
Colors impact our mood. That much is old news, right? What’s more interesting is that with the right color strategies (and tools), you could boost
New clients are the lifeblood of every SaaS business. However, getting sales becomes increasingly difficult as new competitors keep hitting the market. And the truth
Let’s get real here. If you’re a consumer used to a tried-and-true product from a particular brand, switching to a different one is tough –
Picture this: James, a CMO at Penguin Digital, takes a look at the company’s bank account. Sweat breaks over his temple as he realizes that
Just a few years ago, barely anyone knew what marketing automation was. But, since then, everything has changed. Today, automation is an inseparable element of
In the last six months since we launched Encharge, I had the pleasure to dissect dozens of email onboarding flows. From solo-founders who are just
The B2B world is at a crossroads. While most businesses are busy building SaaS-powered workplaces, SaaS founders are puzzled by increased customer acquisition costs. You’ve
Combining various communication channels allows businesses to maximize their reach, engagement, and impact. One particularly potent combination is the pairing of email and SMS marketing.
I saw this hilarious thread about user onboarding I needed to share. It starts with this: But as it progresses, I found myself nodding, especially
Despite the critical importance of a Go-To-Market (GTM) strategy, only a third of companies take a systematic approach. The result? Disjointed marketing efforts and missed
In the United States alone, it’s estimated that there is around $780 billion in B2B marketing alone. B2B campaigns are responsible for bringing in over
SaaS email marketing is the most complex form of email marketing out there. The main reasons for this include: In other words, while a blogger
A transactional email is an email sent by a business to a single recipient, usually after a transaction or a specific action is performed by
You want to implement a sales process based on the lifecycle stage of your customers, and you use HubSpot as a CRM. This post will
If we had a dollar for every time an inbox ping made our heart skip a beat, only to reveal it was a software subscription
The SaaS market is now saturated. This essentially means that standing out amidst a sea of good products requires more than just a good product.
In the last few years, the concept of “product-led” growth has been making the rounds in the SaaS community. Big boys like Calendly, Dropbox, Slack,
Automation is changing the world. But the average human has always been skeptical about AI since he saw Model 101 in the Terminator franchise. Robots
Ting! Ting! Every morning, as your phone exits bedtime mode, you’re bombarded with several notifications. We all live on our phones. Email newsletters and social
Repeat customers are like the golden ticket to business success. They’re 50% more likely to try new products and, on average, spend 32% more. When
Potential customers don’t go crazy for every brand they see for the first time. You’ll need to create a system that first brings them through
A business’s success depends entirely on its ability to manage time, resources, and budget. These 3 elements combine to either make or break the customer’s
Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt
I believe the starting point is the trickiest. Like acquiring your first SaaS customer. Here’s one proof: In 2011, Zapier founders had to troll many
You’ve just closed a big deal. That’s great news. But before you break out the champagne and cigars, do you know where the next one’s
When it comes to understanding customers, one of the first steps a SaaS business should take is mapping out customer journey stages. Once you know
Automated email sequences are one of the most effective marketing tools known to man. First, they work like a charm at every stage of the
What’s the one thing marketers love and hate at the same time? Autoresponders and automation. It’s like the proverbial solution that makes life easier, but
You’ve read seemingly every article about creating lead magnets. Yet you’re still settling with a generic “subscribe to get updates” form on your website. Meanwhile,
You want to get some onboarding email inspiration, but all you find on Google are examples from unicorns like Dropbox, Airbnb, and Netflix. You feel
Just a couple of years ago, revenue operations (RevOps) was a pretty niche term, but since early 2020 it’s seen a surge in interest: Why?
It’s hard to find a SaaS company that doesn’t offer a subscription-based pricing model. With a low monthly payment and the constant need to engage
Every marketer talks about strategy and tactics, but elite marketers understand the value of processes. Businesses that struggle with inconsistent sales, leads, or traffic can
Having a revenue operations team can put you way ahead of your competitors. However, creating such a team is not enough to enjoy the benefits
Let’s face it. In today’s digital age, customer retention is the name of the game. And when it comes to SaaS businesses, the stakes are
Lead nurturing is the process of developing relationships with your leads and nurturing them through the buyer’s journey. What is lead nurturing, and how can
Lead generation is something that all companies struggle with. In fact, 68% of all marketers admit to struggling. Why is this so important? Because without
LinkedIn. Facebook. Google Ads. Cold Email. Social media. Inbox invasion. I’m kidding on the last one (but it can be effective when done right). There
Thanks to AI, selling has become more efficient and less pushy, generating higher revenues than ever before. Sales intelligence enabled businesses to gain insights into
While there aren’t personal assistant robots or flying cars yet, AI and machine learning have added new capabilities to marketing and sales automation tools. Many
Lead nurturing is the process of reinforcing and developing your relationship with potential customers. This helps inch the lead closer to the end of the
We don’t know about you, but constantly reaching out to prospects can be exhausting. All those cold calls that go straight to voicemail… Those cold
Ever wondered why your email marketing strategies aren’t delivering the results you aim for? Perhaps, your open and click-through rates are nothing short of competitive,
40 to 60% of the users that sign-up for your product will log in once and never return. The solution? Nudge emails. Nudge emails are
Consumers are getting more and more sophisticated these days. With all these expectations, moving customers through the sales process is challenging now more than ever.
If you run a SaaS business, then at one point or another, you must ask people to give you money. The Upgrade email is a
Morning Brew is one of the fastest-growing media companies out there, thanks to its innovative email marketing strategies. Before Morning Brew, we had seen companies
Getting someone’s attention is nothing short of achievement in 2023. Everyone’s juggling between cute cat reels on Instagram, push notifications from Dominos, and embarrassing photos
Do you send email blasts to your whole contact list? Do you shamelessly promote your bra discounts to your entire audience? Do you get complaints
A drip campaign is a series of emails sent to a targeted audience that has taken a specific action. For any action taken, you can
Are you disappointed that your email campaign didn’t produce the results you were hoping for? If you’re like most marketers, you spend a lot of
Behavior-based emails are emails that are triggered by a specific action or actions performed by your users. A lack of action could also trigger a
Have you ever wished for a second chance at a first impression? Like an undo button in real life. In the world of email marketing,
Marketing and sales are two of the biggest drivers of any business. However, they can also be two of the most expensive departments. That’s where
I’ve got three questions for you: Yes? Perhaps, sales outsourcing is the way to go. Though a risky move since it involves entrusting your valuable
You’ve spent months designing and developing your product. You’re ready to launch. But what if the product launch fails? Product designers and developers are focused
Sales psychology is far more than understanding your target audience. It’s a more profound method of learning the psyche of your target so that you
Do more with less — the new mantra in a pre-recession economy. Resource-constrained companies can’t simply continue to expand account coverages, hire front-line sales reps,
Sales should be so simple. Step 1: Find people with a specific business challenge. Step 2: Reach out to them, or lure them in via
Marketing teams are asked to do the impossible: create engaging content, drive high-quality leads, build lead nurture campaigns, and much more — all on a
This post will show you how to implement marketing automation in your business, so you can save a ton of time, automate repetitive tasks, and
Did you know that email was invented because people were not picking up the phone? Ray Tomlinson created the email in 1971 as a way
Managing money is a critical task for every business. It’s also an area where one mistake can be extremely costly. It’s no surprise that, as
This is a story of how to get a SaaS startup from an idea to exit. The story of how I launched, marketed, grew and
Given that email is one of the most used marketing channels and that the average number of emails you get in your inbox continues to
What is the best trial length for your SaaS product? How do you know your trial length is optimized for the highest conversion? Does trial
You need to convert more free users to customers, but you’re busier than Barack Obama in his 2008 election and seriously considering something more potent
You’ve probably heard about ABM (or Account-Based Marketing) by now. Or maybe you’re already caught in a battle between account-based marketing vs. marketing automation. We’ll
Better ways to communicate with your customers and leads mean more opportunities for your company to grow. By leveraging customer data and product activity insights,
How often does a business email truly catch your attention? If your email inbox is anything like mine, you probably receive hundreds of emails weekly
You capture leads, but they never respond back to you? Your sales department complaints about the quality of the leads? You struggle to generate leads
Revenue. The one word that makes us tick and drives everything around in a B2B SaaS world. Generating revenue is an essential step in the
Some businesses assume that they’ll start making more money if they just get more leads. Sadly, that’s not true. Leads should be qualified. They should
It’s no secret that marketing automation can help your company save time and money, but it can be hard to know where to start. Without
Automated sales funnels take your leads and turn them into paying customers on autopilot. What if I told you a personal robot could work for
Have you ever felt like there are magical sales techniques that can turn your emerging business into a big shot? On average, 4.4 million businesses
You’ve probably heard this a million times, but let’s say it again – email marketing is crucial for your business. It’s a personal, direct, and,
In many cases, being successful is all about surrounding yourself with like-minded people. It’s about bouncing ideas off of one another and taking information from
Every business needs fresh leads. It’s the same as saying “the sun is bright” or “water is wet.” We can all agree on these simple
This extensive guide will teach you how to create a complete marketing automation strategy for your SaaS startup. Let’s do it! Marketing automation is everywhere.
Email marketing is not going anywhere, so you better master it. Right now, we have over four billion daily email users. And the global email
The success of your email campaigns lies in the fact that they can help you build a powerful bond with prospects and create closer and
Investing in content marketing to strengthen your brand presence is always a fantastic idea. However, while some companies may have deep pockets to wait for
To meet your sales goals, you need to know the exact number of leads you need to generate in your sales pipeline. You’re unlikely to
Digital businesses are using email marketing to strengthen their relationships with customers. This digital marketing tactic enables you to engage with new and existing clients
Today we’re going to share seven things that many people forget during their happy New Year’s email campaigns: 1. Thank your loyal customers Don’t forget
Marketing and sales have embraced technology due to the need to connect better with prospects. Subject line testers are one of the new breeds of
If you’re here, you’re probably wondering what demand generation is. Perhaps you’re wondering whether you need to scrap your current lead generation strategies ASAP because
Customer feedback is like a gold mine. It’s not easy to get, but it’s worth a fortune. The key to customer feedback is understanding how
Why can’t marketing and sales teams get along? Sales teams are clueless as to what marketers do. They complain to marketers about how their leads
As email marketing expert Val Geisler puts it: “Your brand new *potential* customers aren’t yet actual customers just because they signed up for a free
Try anything. Did you know that Trader Joe’s lets you sample almost any product before buying — chips, cookies, granola, and even ginger beer? It’s
Email marketing allows companies to send personalized messages to each audience segment. Ensuring the efforts result in higher email marketing conversion rates requires testing and
Marketing has always been at the forefront of innovation in a rapidly evolving digital landscape. The advent of quantum computing, a field that combines the
In a world where you are bombarded by advertisements everywhere you look, it can be hard to tell one brand from another. Even if you
As a B2B digital business, you need to be hyper-focused on customer engagement to generate more sales. According to a study by Gallup, 21% of
You don’t need to rely on guesswork if you’re trying to understand your customers. There are some tactics to dig into your customers’ thoughts and
Marketers are under more pressure than ever to keep up with the constantly changing marketing landscape. McKinsey claims that business buyers behave more like individual
Customer lifecycle marketing is a marketing strategy that businesses use to attract, convert, and retain customers across the buyer’s journey. This approach relies heavily on
Frogs, mosquitoes, butterflies — the animals we usually associate with the concept of metamorphosis in an organism’s life cycle. Similar to animals, businesses go through
Haste can lead to waste. Sure, you’re eager to grow your user base as soon as possible, but to turn to “overly” aggressive marketing tactics,
As marketers, we’re full of hopes and dreams. We love to fantasize about all the little handy-dandy things that can turn around our business. Well,
A 2022 study reveals that 86% of customers will leave a trusted brand after two poor experiences. And businesses need to get many things right
If you think about how people purchase products or acquire services, you’ll quickly realize that online shopping is becoming the norm. According to statistical data,
Chatbots are not new innovations, and neither is email marketing. These two have been pitted against each other for a long time, and the former
The desire to try something before committing to it. It’s a natural human craving. Applying this psychological approach worked well for a data service company,
Your future customers expect you to provide an experience that’s tailored to their unique needs and wants. If you don’t, your competitors will. In this
Imagine you’re at a party, and you meet someone who seems really interesting. They turn out to be very fun and pleasant to talk to,
Have you ever sent an email and felt like it disappeared into the abyss? It’s a familiar feeling, but it doesn’t have to be that
Wanna hear a cool tip for driving more sales? Zero in on your content marketing! The math is very simple: more website traffic means more
Email marketing has long been shown to impact revenue for businesses positively. A recently updated study by SuperOffice found that email marketing had an ROI
There are a lot of podcasts about marketing, and it’s not surprising because not every marketer has time to sit down, read a marketing book,
Automation can be an obsession for any marketer in 2023. When there’s a lot on your plate, you naturally want more from your existing tech
In 2013, Slack made its first-ever preview release, and 8,000 people signed up for the platform purely based on word-of-mouth marketing. In 2023, this number
There are many restaurants on the main street, and you have yet to learn where the food is good. There are two burger joints close
Imagine trying to sell something to someone without making an effort to introduce yourself properly to them. It doesn’t matter how cool or useful your
2022 is nearing its end. So much has happened this year, and significant ups and downs have touched the marketing world too. As advertising gets
If you’re not collecting emails, you’re missing out on a huge opportunity to convert leads into customers. One thing I have learned in the eCommerce
Sizeable undertakings carry risks. This is especially the case when it comes to input from more than one party. In these cases, you need a
Sales operations are the backbone of the sales team. Hidden in the shadows, they often don’t receive credit for their impact. However, their influence on
Many executives look at their salespeople as the sole force driving their sales. However, behind all successful salespeople, there’s a team of sales operations professionals.
With big budgets at stake and multiple decision-makers to convince, B2B sales has never been easy. But it’s arguably becoming even harder. Once upon a
We’re living in the age of software. If you look at any growing business, different software solutions are present in almost every function. This, of
Imagine this. You’re busy building the perfect product, chasing the best talent for your startup team, and expecting explosive growth in the next 24 months.
Effective sales is the foundation of every successful business. If you can’t sell your product or service, you’re out of the market. That’s why Sales
If your sales team needs effective systems to be more productive and efficient, then the odds are they need a sales operations manager. Or, maybe,
Here’s what Gartner’s senior data analyst has to say about revenue growth: “CEOs and chief sales officers recognize that functional silos handing off clients from
Email marketing is a lucrative channel. Compared to others, it has the highest conversion rates. Some email marketers, though, are too focused on one thing:
A big struggle that many companies face is getting real value out of sales information in their CRM and other sources. Sometimes, this is because
Jump to the end of the post to get access to our free sales and marketing business plan templates. Turning an idea into a functional
Revenue and sales are key ingredients to business success. Without sales, there’s no revenue. And without revenue, there’s no growth. However, as the market is
Sales operations cover a lot of ground in the business world. With the rise of big-tech and highly sophisticated sales tools, sales operations have become
If your business relies on technology for marketing plans and streamlining team processes, you need a marketing operations manager. The position is relatively new, with
As your company expands, growing your revenue becomes increasingly tricky. First, you’ve probably already tapped into the most effortless revenue streams. But so did your
Marketing shouldn’t be a drain on your bottom line. It shouldn’t be a bunch of creatives sipping oat milk lattes. It should make you money.
A good B2B sales process is a series of stepping stones designed to help salespeople guide leads to conversion. It starts with attracting prospects, then
Demand generation is a hot topic nowadays. If you’re unaware, it’s pretty much exactly as it sounds. Demand generation is generating demand and awareness for
In marketing, choosing the right channels is important. You have to find where your audience is, make communicating convenient, and ensure that the messages you’re
There are countless marketing metrics out there. Bounce rates. Click-through rates. Session duration. But, ultimately, there’s only one metric that really matters: revenue. According to
The good news goes first: While 72% of people wanted to communicate with brands via email in 2015, there were already 86% of them in
Demand generation is an essential part of any business’s marketing strategy. Whether you’re focused on B2B, B2C, or a mixture of both, you have to
Encharge is a marketing automation tool that helps startups grow their customer base, website value, and brand. It offers numerous features, benefits, and integrations and
Have you started your revenue marketing journey yet? If you nod or answer “planning to”, this piece might be for you. Around 58% of B2B
Starting a marketing agency isn’t a joke. No matter how experienced you are or how good your team is, you’re bound to get overwhelmed. There
Companies employ many strategies for lead generation, but cold email outreach is rarely a favorite among marketers. As most people will associate cold emails with
There’s an age-old adage that sales and marketing can’t work together and that neither team ever knows what the other is doing. Successful businesses understand
Gone are the days of radio, tv ads, flyers, or other rinky-dink “branding” campaigns that don’t allow you to measure data. Unless you’re an enterprise
Disclaimer: Our team spoke to Ramit to give us more details about his strategies. Ramit Sethi is one of the masterminds in the field of
Sales is a critical part of any business — especially for digital agencies. If you don’t have leads in the pipeline, there’s trouble brewing. And
A good marketing funnel can take a relatively unknown startup to a full-blown powerhouse in their respective industry. Previously, this would have taken a lot
Revenue is a big word in business, and recently, it’s changed forever. More and more company roles are being produced to manage and strategize the
What if we could predict the future? How would that change our business? While sales and marketing is a “numbers game,” there’s more to it
Building an inbound marketing funnel that actually works is more than setting up a few touchpoints and hoping for the best. It’s about understanding the
In the business world, you’ll hear the word “funnel” more than you ever have in your life. This is because funnels are important, as they
Peanut butter and jelly. Salt and pepper. Puppies and treats. Beach days and ice cream. Some things are inseparable and are bound to go together.
Marketing automation is like pouring gasoline on a fire. Adding targeted campaigns and automating marketing systems to a great product helps you increase revenue and scale
In any business, generating more leads means more potential conversions. Traditional methods of gathering said leads have proven to be effective, but it’s time to
Event reminder emails can please your clients, boost sales, and help to fill your upcoming event. To sell out events, webinars, and have a crowd
Marketers yearn for getting a foot into the door. Let’s admit it, all we want is attention (and great engagement rates). Don’t we? If not
There are two types of churn in the world of SaaS and subscription-based companies. The first and most prominent is voluntary churn, people that cancel
We are all obsessed with email campaigns — planning, scheduling, or sending one or the other campaign now and then. As marketers, planning and sending
For many people, business is business. But we as marketers know that it’s not quite so black and white. There are many layers to a
It’s no secret at this point that email marketing is one of the most effective mediums for customer engagement. The reason for this is simple:
Attracting leads into your business is like being a scientist who experiments with chemicals to achieve a specific result. A marketer goes through the same
“We need more leads!” Says… well, probably everyone, from business owners to marketing managers and sales representatives. And, it’s no surprise. Leads are the lifeblood
Take a look around, listen to what’s going on. Do you see everything clear, in full-color mode? And you hear noises and voices well? Congratulations,
Marketing automation is an undeniable time saver. After all, if you can automate something, why do it manually? But what if I told you that
A new breed of marketing automation is on the horizon — one that’s built around artificial intelligence. It’s no secret that marketing automation has advanced
Are you satisfied with your lead scoring? If the answer is “no” or “maybe”, keep reading. This post will look at the 10 best lead
Knowing how to write a business apology email correctly is a skill businesses need to learn to build good customer relationships. Simply writing a quick
Everyone is hungry for leads. No matter how great our campaigns are, we are never satisfied with the number of leads. You work hard to
Was your last webinar a huge success or a complete flop? Did you get hundreds of attendees or just a handful of them (3 of
Competition in SaaS is spreading like wildfire. Which makes SaaS marketing and validating new SaaS ideas harder than ever before. While these numbers are useless
In the first chapter of our “Complete Guide to SaaS Marketing”, we discussed how to validate a SaaS idea as a marketer and why marketing
Users ignoring your emails? Continue reading to understand how making your onboarding emails simpler can help you convert more trial users into paying customers. If
Marketing automation is a broad, nebulous term. Different companies mean different things when they refer to marketing automation. That’s why we decided to find out
After figuring out the perfect trial length in a SaaS product, the debate of “time-based vs. action-based emails” is probably the hottest topic when it
Lead scoring is the use of numerical values (scores or points) to determine the quality of your leads. You score each lead based on different
Difference between CRM and marketing automation
The subject line of an email is the first thing your customers see, and it holds the full power to either succeed or fail your
And How That Will Impact Your Sale Value COVID-19 changed the world in some rather extreme ways. Businesses in multiple sectors and industries were forced
Automating the user journey based on your subscription billing data is a vital part of running a successful SaaS company. Today, we’re excited to share
Mailchimp is arguably the most popular ESP (email service provider) among starting businesses, mostly thanks to its generous freemium plan and established monkey-focused brand. Many
Feeling lost in the sea of marketing automation tools, customer communication platforms, and whatnot? Want to choose the right tool for your SaaS but you’re
Since we launched Encharge back in July last year, our understanding of your needs has increased dramatically. You have inspired us to re-architect Encharge and
We recently had our first Live Email Onboarding Workshop in which I reviewed the onboarding emails of one SaaS company. The marketing team at HaloITSM
In this webinar that we hosted with the awesome team at Userpilot, I’m sharing some of the best practices for crafting onboarding emails that convert
The welcome email is the email with the highest engagement in your onboarding sequence. It’s like the initial hook in a movie or the entry
Unless you’re living in Fiji, Barbados, Tuvalu, or some other exotic, far away place, you’ve probably been affected by the recent outbreak. You’ve canceled your
Let’s face it. Setting up a trigger-based email onboarding flow is hard. If you’re a founder or a CMO of early-stage SaaS, you’re most likely
I have to confess to you — I have very little patience! When I subscribe to someone’s lead nurturing campaign, I always wished there was
This is a guest post from Ian Naylor, co-founder of Hyperise, image personalization platform. Spoiler alert: we increased our email CTR 14x with one simple
Check this LinkedIn engagement post: This post on my LinkedIn feed has generated 109,806 views and 951 comments, and it is getting more as we
I was asked on Quora: how one can generate traffic without spending any money on a marketing budget. I thought it’s a good opportunity to
This is a product validation case study for Encharge. After 12 months of struggle, we finally validated a software product idea and currently building it
I’m excited to show you what we’ve been working on! Encharge is a marketing automation software built for SaaS startups. We’re looking for a small number
Automation for Humans is a blog about marketing automation with a human twist, and Encharge is the product we’re building we built. UPDATE: Encharge.io is
You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And